What Entri does

Entri is a B2B SaaS platform that provides domain management infrastructure as APIs for SaaS companies, website builders, email marketing platforms, and no-code app builders. Founded in 2021 and operating as Entri LLC out of Middletown, Delaware, the company targets the persistent friction end users face when configuring DNS, SSL, and custom domains inside third-party applications. Its customers include Square, ClickFunnels, beehiiv, Fourthwall, Wix, Webflow, HubSpot, Klaviyo, Mailchimp, Intercom, and Toast, alongside SMB logos such as Customer.io, Kit, Big Cartel, Base44, and Jobber.

The platform is organized around five core products: Connect (automated DNS configuration across 70+ DNS providers including Cloudflare, GoDaddy, Route 53, Namecheap, and DNSimple), Sell (in-app domain sales via IONOS and Squarespace registrar partnerships), Secure (Let's Encrypt SSL provisioning via reverse proxy, 3–7 second issuance), Power (custom domain routing for multi-tenant SaaS), and Monitor (hourly DNS change tracking with webhook alerts). Underlying technology includes a REST API (api.goentri.com), React and Vanilla JS SDKs, JWT bearer authentication, webhooks with V1/V2/V3 HMAC signatures, and an Entri MCP server that exposes domain tooling as Model Context Protocol tools for AI agents. An Entri Network program lets DNS providers self-onboard via a five-step API wizard, creating a provider-side flywheel.

Entri monetizes through tiered monthly subscriptions (Startup $249/mo for 600 domains/yr, Growth and Premium with volume-based custom pricing, Enterprise with SSO/SAML at 12,000+ domains/yr) plus a $749/mo Connect+Power+Secure bundle, and through flat commissions earned on domains sold through Entri Sell. Distribution is API-first and OEM-style: Entri is embedded inside customer applications, with end users interacting through whitelabeled modals. Go-to-market combines self-serve onboarding for the Startup tier, sales-assisted motion for higher tiers staffed by domain experts, and a developer documentation hub at developers.entri.com. The company has raised a seed round from JARS Capital (May 2022, amount undisclosed) and holds SOC 2 Type II certification.

Name

Entri

Legal name

Entri LLC

Website

https://entri.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Entri is a B2B SaaS platform providing APIs for domain management automation — including DNS configuration, SSL provisioning, in-app domain sales, and custom domain infrastructure — serving SaaS platforms, website builders, no-code app builders, and developers through embedded, whitelabeled API integrations.

Ownership category

akta.pro rank

Product category

Domain Infrastructure APIs

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Resilient DNS, Traffic Management & Global Load Balancing (HDABAIAI)

Keywords

• Domain automation API
• DNS configuration platform
• SSL certificate provisioning
• Custom domain infrastructure
• In-app domain sales

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Subscription — Connect (DNS Automation): Tiered monthly subscription plans billed monthly or annually, with domain connection volume limits. Higher tiers (Growth, Premium, Enterprise) include more annual domain connections and additional configuration features (webhooks, SSO, multilingual support, advanced whitelabeling). Enterprise pricing is custom/quote-based.
2. Subscription — Connect + Power Bundle: Bundled plan combining Connect (DNS automation), Power (custom domain routing for SaaS), and Secure (SSL provisioning) at $749/month for 2,400 domain connections per year. Includes bundled discount pricing and free SSL. Additional domain purchases available in increments of 1,000.
3. Domain Sales Commission — Sell: SaaS platforms using Entri Sell earn a flat commission on every domain registered through their application via IONOS or Squarespace registrar integrations. Entri Sell is described as '100% free to use' for the platform, with revenue generated through registrar commission splits rather than platform subscription fees.
4. SSL Provisioning Add-on — Secure: SSL certificate provisioning is bundled within Connect+Power plans. Standalone Secure may be available as an add-on to Connect plans on higher tiers. Certificates issued via Let's Encrypt with automated renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Entri sells a unified set of developer-facing APIs for domain management automation: Connect programmatically configures DNS records at 70+ providers via guided modals, Sell enables SaaS platforms to sell domains to their end users through IONOS and Squarespace registrar partnerships, Secure provisions and renews Let's Encrypt SSL certificates via AWS-hosted reverse proxy, Power routes custom domains for multi-tenant SaaS applications, and Monitor continuously tracks DNS record changes with webhook alerts. The platform is consumed by SaaS companies, website builders, and developer teams that need to embed domain configuration, sales, SSL, and monitoring flows directly into their own products.

Product overview

Entri is a B2B SaaS platform offering APIs and developer tools for domain management automation. The product portfolio consists of five interconnected products: Connect (automated DNS configuration at 50+ providers), Sell (in-app domain sales via IONOS and Squarespace registrars), Secure (automated SSL certificate provisioning), Power (custom domain infrastructure for SaaS), and Monitor (continuous DNS tracking with webhook alerts). Additionally, Entri Network enables DNS providers to join Entri's integration network. The platform serves SaaS companies, website builders, and developers, delivering all products via REST API and MCP (Model Context Protocol) server. Founded in 2022, raised seed funding from JARS Capital.

Differentiator

Problem solved

Functional benefit

Products and services

• Entri Connect DNS configuration API that automates DNS record setup (A, AAAA, CNAME, MX, TXT, SPF, DKIM, DMARC) at the user's existing DNS provider via API integration. Supports 70+ DNS providers including Cloudflare, GoDaddy, Route 53, Namecheap, and DNSimple, delivered through a whitelabel guided modal or React/JS SDK. Designed for SaaS platforms whose end users bring their own domains.
• Entri Sell In-app domain purchasing product that lets SaaS platforms sell domains to their users directly within their application, with registrations fulfilled through IONOS and Squarespace as partner registrars. Supports 100+ TLDs, automatic DNS configuration after purchase, full whitelabel UI, and 10+ languages. The platform earns a flat commission on every domain sold, and the product is free for platforms to integrate.
• Entri Secure Automated SSL certificate provisioning product that issues and renews Let's Encrypt TLS certificates at scale via a reverse proxy with SSL termination. Certificates typically go live in 3–7 seconds and run on AWS multi-region infrastructure. Supports subdomain and root domain SSL, CAA record auto-correction, www redirect, and compatibility with Cloudflare. Targets SaaS platforms that need managed SSL for end-user domains.
• Entri Power Custom domain infrastructure for SaaS applications that handles routing, SSL, and root domain configuration so platforms can offer custom domains to their users in minutes. Supports root path access for static file sharing and configurable CNAME targets for multi-tenant SaaS architectures. Bundled with Connect at $749/month in the Connect+Power offering.
• Entri Monitor Continuous DNS record monitoring service that runs hourly checks 24x7 across configured domains and sends signed webhook alerts when records are modified or deleted. Supports batch domain creation of up to 100 domains per batch request and combines with Entri Connect to provide guided repair flows when breaking DNS changes are detected.
• Entri Network Self-service program that allows any DNS provider (registrar, hosting company, or managed DNS platform) to plug into Entri's integration network. Providers configure their API endpoints through a dashboard wizard covering authentication, domain detection, and DNS endpoints; once published, their platform becomes available to all Entri Connect users automatically.
• Entri MCP Server Model Context Protocol server that exposes Entri's domain registration and DNS tooling as six MCP tools so AI agents can generate domain suggestions, check availability, create purchase links, and initiate DNS setup conversationally inside AI chat interfaces. Uses OAuth 2.0 M2M (client credentials grant) for authentication and is available on all Entri plans.

Quantifiable outcome

• DNS-related support tickets reduced by 97% after implementing Entri Connect
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature12 records

Partnerships

20 partnerships are on record, tiered core and minor.

• SquarespacecoreTechnology or Integration · 4 September 2025Squarespace joined Entri's Sell marketplace as a registrar partner, enabling SaaS platforms to offer Squarespace domains for in-app purchase. SaaS platforms using Entri Sell can now select Squarespace as their registrar to sell domains directly to users. Every domain sold through Squarespace earns the platform a flat commission. Squarespace provides 24/7 award-winning customer support for all domain purchases, handling compliance, billing, and support so platforms don't have to. The partnership leverages Squarespace's design-forward brand and Google Cloud DNS-powered premium infrastructure. Setup requires no third-party contracts or extra code — simply enable Squarespace in the Entri dashboard's Sell settings.
• IONOScoreTechnology or IntegrationIONOS is a registrar partner for Entri Sell, alongside Squarespace. When a user purchases a domain through Entri Sell on an IONOS-configured platform, the purchase is fulfilled through IONOS's registrar services. IONOS handles domain registration, billing, and support. For Sell Enterprise, Entri can register domains directly via IONOS as the registrar. The IONOS + Squarespace dual registrar approach gives platforms flexibility in which registrar experience they offer to their end users.
• WeflowminorOthersWeflow is listed as a customer partner logo on Entri's homepage. Weflow is a revenue intelligence platform for sales teams.
• WixminorOthersWix is listed as a customer partner logo on Entri's homepage. Wix is a leading no-code website building platform.
• MailchimpminorOthersMailchimp is listed as a customer partner logo on Entri's homepage. Mailchimp is an email marketing and automation platform for e-commerce and small businesses.
• IntercomminorOthersIntercom is listed as a customer partner logo on Entri's homepage. Intercom is a customer communications and support platform.
• LovableminorOthersLovable is listed as a customer partner logo on Entri's homepage. Lovable is an AI-powered no-code application builder.
• SquareminorOthersSquare is listed as a customer partner logo on Entri's homepage. Square provides payment processing and business management software. Square's software engineers used Entri Connect and Daniel Gurin, Software Engineer at Square, provided a testimonial.
• Base44minorOthersBase44 is listed as a customer partner logo on Entri's homepage. Base44 is an e-commerce platform.
• HubSpotminorOthersHubSpot is listed as a customer partner logo on Entri's homepage. HubSpot is an inbound marketing, sales, CRM, and service platform.
• Customer.iominorOthersCustomer.io is listed as a customer partner logo on Entri's homepage. Customer.io is a behavioral email and automation platform.
• KitminorOthersKit is listed as a customer partner logo on Entri's homepage. Kit is a marketing automation platform (formerly Seva).
• ToastminorOthersToast is listed as a customer partner logo on Entri's homepage. Toast is an all-in-one restaurant management platform.
• KlaviyominorOthersKlaviyo is listed as a customer partner logo on Entri's homepage. Klaviyo is an email marketing and SMS platform for e-commerce brands.
• Big CartelminorOthersBig Cartel is listed as a customer partner logo on Entri's homepage. Big Cartel is an e-commerce platform for independent artists.
• TypeformminorOthersTypeform is listed as a customer partner logo on Entri's homepage. Typeform is an online form and survey builder.
• ClickFunnelsminorOthersClickFunnels is listed as a customer partner logo on Entri's homepage. ClickFunnels is a sales and marketing funnel software platform. Matt Petka, Director of Product at ClickFunnels, provided a testimonial citing $100k in net new revenue via Entri Sell.
• DudaminorOthersDuda is listed as a customer partner logo on Entri's homepage. Duda is a web design platform for agencies and SaaS companies.
• JobberminorOthersJobber is listed as a customer partner logo on Entri's homepage. Jobber is a field service management platform for home service businesses.
• ActiveCampaignminorOthersActiveCampaign is listed as a customer partner logo on Entri's homepage. ActiveCampaign is a marketing automation and CRM platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vercel: Vercel is a frontend deployment platform that natively provisions custom domains and SSL for deployed apps. It is an emerging player peer because it overlaps with Entri Power and Secure in custom-domain infrastructure for SaaS/developer platforms, though Vercel is vertically integrated into its own hosting stack.
• ClouDNS: ClouDNS is a managed DNS provider with an API and global anycast network. It is an emerging player peer because it sells DNS automation services to developers and SaaS platforms in the same category as Entri Connect, though at smaller scale and without Entri's embed-into-SaaS UX.
• Netlify: Netlify is a web deployment and hosting platform that provides custom domain provisioning and SSL automation. It is an emerging player peer because it competes with Entri Power and Secure for the custom-domain infrastructure use case on SaaS and developer platforms.

Broad incumbents

• Porkbun: Porkbun is an independent domain registrar with API access and developer-friendly tooling. It is a broad incumbent peer because it operates in the same DNS/registrar category that Entri Connect integrates with and that Entri Sell depends on for domain fulfillment.
• GoDaddy: GoDaddy is one of the largest domain registrars globally with DNS and SSL services. It is a broad incumbent peer because it operates as both a registrar partner and a competitor to Entri Connect (via its DNS API) and Entri Sell (via its own domain marketplace).
• Amazon Route 53: AWS Route 53 is Amazon's authoritative DNS service with deep AWS integration. It is a broad incumbent peer because it competes in Entri's core DNS configuration space (and is one of Entri Connect's 70+ supported providers) but as part of a much broader cloud portfolio.
• Cloudflare: Cloudflare is a global internet infrastructure platform with DNS, CDN, SSL, and registrar services. It is a broad incumbent peer because Cloudflare could — and partially does — provide automated DNS, SSL, and traffic management that overlaps with Entri's Connect, Secure, and Power products at massive scale.
• Namecheap: Namecheap is a domain registrar with DNS hosting and SSL products. It is a broad incumbent peer because it competes in the same registrar and DNS provider categories that Entri Connect integrates with and that Entri Sell relies on indirectly.

Direct peers

• DNSimple: DNSimple is an API-first domain registrar and DNS provider targeting developers and SaaS platforms. It is the closest direct competitor to Entri Connect because both sell DNS automation APIs with strong developer ergonomics, multi-provider routing, and SaaS-friendly onboarding.
• NS1 Connect (IBM): NS1 provides automated DNS traffic management and intelligent routing for application teams. It is a direct peer because both companies sell DNS automation APIs to engineering teams and emphasize traffic steering, monitoring, and programmatic record management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThisIsEntri
• GitHubgithub.com/entri
• LinkedInlinkedin.com/company/entri1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entri