Thriveworks
Thriveworks is a clinician-founded, vertically integrated U.S. mental health provider founded in 2008, delivering in-person and online therapy and psychiatry across 340+ locations and all 50 states via 2,600+ W2-employed licensed clinicians and 360+ insurance plan contracts.
- Company typePrivate
- Founded2008
- HeadquartersLynchburg, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Thriveworks does
Thriveworks is a clinician-founded, vertically integrated mental health services provider founded in 2008 and headquartered in Lynchburg, Virginia. The company delivers therapy (individual, couples, family, child & teen) and psychiatric medication management through 340+ physical office locations across all 50 U.S. states and Washington DC, complemented by a telehealth platform that supports online booking, provider matching, insurance verification, and a client dashboard. Clinicians are W2 employees (not 1099 contractors), and the company maintains in-network status with 360+ insurance plans covering 168+ million Americans, including Anthem, Aetna, Blue Cross Blue Shield, Cigna, Humana, Optum/UnitedHealthcare, Tricare, and Medicare.
Revenue is generated primarily through insurance reimbursement (copays of $0-$55 per session) and self-pay rates of $160-$375 depending on service type and geography, with no membership fees or subscriptions. Distribution combines a direct-to-consumer website, a phone-based sales/support function, a referral network, and insurance channel partnerships. The company reported 1.9+ million sessions in the trailing year, 2,600+ licensed clinicians, a 4.5-star Google rating across 28,360+ reviews, and 65+ industry awards, with HIPAA-compliant operations.
In July 2021, Thriveworks received funding led by Wellington Management (with Fidelity, RA Capital Management, Redmile Group, and Transformation Capital) to support nationwide expansion. In October 2024, the company acquired Synchronous Health for an undisclosed amount, signaling a move into digital/integrated care capabilities. Senior leadership includes the founder & CEO (AJ Centore), a CFO, CTO, Chief Digital & Marketing Officer, and a Chief Franchise Officer, reflecting an organizational buildout oriented toward franchised/unit-economic scaling and digital product development.
Thriveworks firmographics
Firmographics- Name
- Thriveworks
- Legal name
- Thriveworks Administrative Services, LLC
- Website
- https://thriveworks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Thriveworks is a clinician-founded, vertically integrated U.S. mental health provider founded in 2008, delivering in-person and online therapy and psychiatry across 340+ locations and all 50 states via 2,600+ W2-employed licensed clinicians and 360+ insurance plan contracts.
- Ownership category
- akta.pro rank
Where Thriveworks is headquartered
LocationHeadquarters
- HQ city
- Lynchburg
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Thriveworks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Reimbursement / Copays: Thriveworks accepts 360+ insurance plans and bills insurance directly for covered mental health services. Clients pay copays ranging from $0 to $55 per session depending on their insurance plan. This represents the primary revenue stream.
- Self-Pay / Out-of-Pocket Payments: For clients without insurance coverage or those preferring to pay out-of-pocket, Thriveworks offers self-pay rates: $200-$240 for initial therapy sessions and $160-$195 for follow-up sessions. Psychiatry services range from $300-$375 for intake and $210-$300 for follow-ups. Payment is processed after each session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-covered therapy sessions with typical $0-$55 copay |
| One time/ perpetual license | Pay-as-you-go | Self-pay therapy sessions ranging from $160-$240 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Thriveworks product offering
Product offeringCore offering
Thriveworks is a mental health services provider that delivers licensed therapy and psychiatric care through 340+ physical office locations and an online telehealth platform serving all 50 U.S. states. Its core services include Individual Therapy, Couples/Marriage Therapy, Family Therapy, Child & Teen Therapy, Online Therapy, and Psychiatry & Medication Management, delivered by 2,600+ W2-employed licensed clinicians. The company bills insurance directly across 360+ plans and also accepts self-pay clients, with sessions available in-person and via video.
Product overview
Thriveworks is a mental health services provider offering a unified platform of therapy and psychiatric services. The core offering consists of Individual Therapy, Couples/Marriage Therapy, Family Therapy, Child & Teen Therapy, Online Therapy (virtual delivery of all therapy types), and Psychiatry & Medication Management. The company operates over 340 physical locations across the U.S. with more than 2,600 licensed clinicians providing in-person and online care. Thriveworks accepts 360+ insurance plans and also offers self-pay options.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy sessions with a licensed therapist addressing personal mental health concerns such as anxiety, depression, stress, trauma, ADHD, grief, life transitions, self-esteem, anger management, eating disorders, addiction, bipolar disorder, and LGBTQIA+ issues. Sessions are available both in-person at any Thriveworks office and online via video. Clients can book directly through the website or by phone, and sessions are covered by 360+ insurance plans or available via self-pay.
- Couples/Marriage Therapy Therapy for romantic partners designed to strengthen relationships, improve communication, rebuild trust, and resolve conflicts. Includes pre-marital counseling, marriage counseling, and post-affair recovery. Delivered by licensed couples therapists in-person or online, available across all 50 states, and recognized by Healthline as Best Online Couples Therapy for 2024.
- Family Therapy Therapy sessions bringing family members together to resolve conflicts, improve communication, and foster healthier family dynamics. Includes blended-family support and parent-child conflict resolution. Available in-person and online.
- Child & Teen Therapy Age-specific therapy for children and adolescents (ages 0–17) addressing emotional, behavioral, and developmental challenges, with approaches segmented by developmental stages (0–5, 6–10, 11–13, 14–17). Recognized by Everyday Health as Best Online Therapy for Kids and Teens 2026.
- Online Therapy Virtual therapy sessions delivered via secure video conference, allowing clients to receive licensed mental health care from home with the same quality of care as in-person visits. Includes Individual, Couples, Family, and Child & Teen therapy delivered remotely. Recognized by Forbes as Best Online Therapy for 2026 and Yahoo as Best Online Therapy for 2025.
- Psychiatry & Medication Management Psychiatric services including comprehensive evaluation, medication management, and prescriptions for antidepressants, anti-anxiety medications, ADHD stimulants and non-stimulants, mood stabilizers, and antipsychotics. Coordinated with Thriveworks therapists for integrated care. Self-pay rates $300–$375 for intake and $210–$300 for follow-ups; recognized by Verywell Mind as Best Online Psychiatry That Accepts Insurance for 2025.
Quantifiable outcome
- 96% of clients feel supported and understood by their therapist
- +3 more outcomes
Companies that use Thriveworks
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Thriveworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Thriveworks partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AnthemcoreThriveworks partners with Anthem to provide in-network mental health services for Anthem members. Copays typically range from $0 to $55 per session, with an average of $24. 78% of Anthem-covered sessions cost $35 or less. The partnership provides Anthem members access to therapy and psychiatry services.
- AetnacoreThriveworks partners with Aetna to provide in-network mental health services for Aetna members. Average copays are $22, with 81% of Aetna-covered sessions costing $35 or less. Members have access to personalized mental health services including therapy for individuals, couples, families, and children.
- Blue Cross Blue ShieldcoreThriveworks accepts Blue Cross Blue Shield insurance plans, providing in-network mental health coverage across BCBS's national network and state-specific plans.
- CignacoreThriveworks accepts Cigna and Evernorth insurance plans, providing in-network mental health services for Cigna members.
- HumanacoreThriveworks accepts Humana Medicare Advantage and commercial plans, providing in-network mental health coverage for Humana members.
- Optum / UnitedHealthcarecoreThriveworks accepts Optum and UnitedHealthcare plans, providing in-network mental health services for Optum and UHC members including Medicare Advantage plans.
- TricarecoreThriveworks accepts Tricare West insurance plans, providing mental health coverage for military personnel and their families.
- MedicarecoreThe majority of Thriveworks providers accept Medicare, though certain provider types (LPCs and MFTs) are not eligible to accept Medicare per federal regulations. Provides mental health services for Medicare beneficiaries.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Thriveworks competitors and assessment
Company assessmentEmerging players
- Lyra Health: Employer-sponsored mental health benefit provider offering therapy, coaching, and medication management; competes for the same enterprise/insurance-referred patient base as Thriveworks' referral channel.
- Spring Health: Enterprise mental health benefits platform partnering with employers and payers; overlaps with Thriveworks on referral/enterprise channel and therapy + psychiatry routing, though primarily employer-funded rather than insurance-led.
- Brightside Health: Telehealth mental health provider combining therapy and medication management for anxiety and depression; insurance-accepting online model that competes with Thriveworks' virtual psychiatry services.
- Alma: Therapist network and platform enabling private-practice mental health providers with insurance billing and client matching; competes for clinician supply and in-network consumer demand in overlapping specialties.
Direct peers
- LifeStance Health: Largest publicly-traded outpatient mental health network in the U.S., operating hundreds of in-person clinics with psychiatrists, psychologists, and therapists in-network with major insurers — most directly comparable model to Thriveworks' clinic-plus-insurance approach.
- Talkiatry: Insurance-accepting online psychiatry platform staffed by board-certified psychiatrists; directly overlaps with Thriveworks' in-network psychiatry and medication management services.
- BetterHelp: Teladoc-owned direct-to-consumer online therapy platform with the largest consumer brand in online counseling; competes directly with Thriveworks' online therapy offering for self-pay and insurance-covered clients.
- Two Chairs: Hybrid in-person and online therapy provider matching clients with licensed therapists; closely comparable model to Thriveworks on clinician-led care and hybrid delivery, with a smaller geographic footprint.
- Cerebral: D2C telehealth provider focused on anxiety, depression, ADHD and medication management with subscription pricing; competes head-on with Thriveworks' psychiatry and online therapy services.
Broad incumbents
- Headspace Health (Ginger + Headspace): Combined digital mental wellness platform offering self-guided content, coaching, and on-demand therapy/psychiatry; operates more broadly in consumer wellness plus employer benefits, partially overlapping with Thriveworks' online therapy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Thriveworks social profiles
Digital presenceThriveworks compliance and trust
Trust signalCompliance1 record
Thriveworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thriveworks leadership team
Management profileNumber of profiles
Profiles11 records
Thriveworks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thriveworks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thriveworks
What does Thriveworks do?
Thriveworks is a mental health services provider that delivers licensed therapy and psychiatric care through 340+ physical office locations and an online telehealth platform serving all 50 U.S. states. Its core services include Individual Therapy, Couples/Marriage Therapy, Family Therapy, Child & Teen Therapy, Online Therapy, and Psychiatry & Medication Management, delivered by 2,600+ W2-employed licensed clinicians. The company bills insurance directly across 360+ plans and also accepts self-pay clients, with sessions available in-person and via video.
Is Thriveworks a public or private company?
Thriveworks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thriveworks founded?
Thriveworks was founded in 2008. It employs 1,001 to 5,000 people.
Where is Thriveworks based?
Thriveworks is headquartered in Lynchburg, United States, in the North America region.
How does Thriveworks make money?
Two revenue lines are on record. Insurance Reimbursement / Copays are the primary driver. The others are self-Pay / Out-of-Pocket Payments.
Who are Thriveworks's main competitors?
Emerging players on record are Lyra Health, Spring Health, Brightside Health and Alma. Direct peers are LifeStance Health, Talkiatry, BetterHelp, Two Chairs and Cerebral. Headspace Health (Ginger + Headspace) is listed as a broad incumbent.
Does Thriveworks have an API?
No public API is recorded for Thriveworks.