SoapBox

What SoapBox does

SoapBox is a privately held software company headquartered in Toronto, Canada, founded in 2010. The firmographic data describes the company as providing software solutions, though no further product-level detail is available in the source material. The company was co-founded by CEO Brennan McEachran and CTO Graham McCarthy and operates with a headcount band of 11-50 employees. Its investor base is anchored in the Canadian technology ecosystem, including institutional backers such as Accomplice, Golden Ventures, and SBNY, alongside accelerator and non-dilutive support from DMZ, Fastbreak Ventures, the MaRS Investment Accelerator Fund, Ontario Centres of Excellence, and RFI.

The most significant disclosed capital event is a $3 million funding round closed in October 2015, led jointly by Accomplice, Golden Ventures, and SBNY. The company's progression from DMZ accelerator participation in 2012 through successive seed and grant rounds in 2013 to this 2015 Series A reflects a stair-step engagement with the Toronto-Waterloo innovation ecosystem.

The input data for SoapBox is notably thin. The bulk of the detailed product, customer, partnership, and operational intelligence supplied in the source material describes a different entity (Spinach AI / StayIn, Inc.) and has been excluded from this analysis as it does not pertain to SoapBox. Specific product capabilities, customer segments, revenue mechanics, go-to-market approach, geographic footprint, and AI/ML posture for SoapBox are not detailed in the available source material.

Name

SoapBox

Legal name

StayIn, Inc.

Website

https://soapboxhq.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SoapBox is a Toronto-based private software company founded in 2010 with 11-50 employees, co-founded by CEO Brennan McEachran and CTO Graham McCarthy and backed by Canadian institutional investors including Accomplice, Golden Ventures, and MaRS.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with free tier for individual users and paid tiers for teams and enterprises requiring additional features, compliance certifications, and administrative controls

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SoapBox provides software solutions. The company is a private, venture-backed software firm headquartered in Toronto, Canada, founded in 2010 and operating with 11-50 employees. SoapBox develops and delivers software products to its customers through its corporate website at soapboxhq.com.

Product overview

Spinach AI is a unified meeting automation platform that operates as a single integrated product. The core platform delivers three interconnected capabilities: (1) Capture Every Word — automatic meeting recording and transcription in 100 languages; (2) Turn Conversations into Action — extraction of action items, decisions, and follow-ups with automated ticket creation, email recaps, and CRM updates; and (3) The Centralized AI Brain — an AI analyst and strategic advisor that unlocks insights from meeting data to support smarter decisions and growth.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments11 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• ZoomflagshipTechnology or IntegrationNative integration enabling automatic meeting recording and transcription for Zoom meetings, with action items synced back to connected tools.
• Google MeetcoreTechnology or IntegrationNative integration for Google Meet providing meeting transcription and summary capabilities within the Google Workspace ecosystem.
• Microsoft TeamscoreTechnology or IntegrationNative integration with Microsoft Teams enabling meeting capture and workflow automation for Microsoft 365 environments.
• SlackcoreTechnology or IntegrationIntegration with Slack for sending meeting recaps, action items, and notifications directly to Slack channels.
• JiracoreTechnology or IntegrationIntegration with Jira for automatic ticket creation from meeting action items, enabling seamless project and sprint management workflows.
• SalesforcecoreTechnology or IntegrationCRM integration allowing automatic update of customer records and opportunity notes from meeting content for sales and customer success teams.
• ZapiercoreTechnology or IntegrationZapier integration enabling connection to 5,000+ applications and custom workflow automations beyond native integrations.

Recent moves4 records

Expansion highlights2 records

Direct peers

• TINYpulse: Employee engagement and pulse survey vendor with overlapping anonymous feedback and recognition features; competes for the same HR buyer and SMB/mid-market accounts as SoapBox.
• 15Five: Continuous employee performance and engagement platform offering weekly check-ins, feedback, and reviews — a direct horizontal competitor to SoapBox in the same SMB-to-mid-market employee engagement category.
• Culture Amp: Employee engagement and feedback platform serving mid-market and enterprise customers with surveys, performance, and development tools — directly comparable in product scope, target buyer, and use cases to SoapBox.
• Peakon: Employee engagement and listening platform (now part of Workday) using pulse surveys and driver analytics — directly comparable product to SoapBox before its Workday acquisition.
• Lattice: Performance management and employee engagement platform — adjacent specialization (performance + engagement vs. feedback-led engagement) but serves the same HR buyer with overlapping workflows and integrations.
• Officevibe: Pulse-survey-driven employee engagement tool for SMBs and managers — competing head-to-head with SoapBox on lightweight, recurring employee feedback for smaller organizations.

Broad incumbents

• Workday Peakon Employee Voice: Enterprise employee listening tool now embedded inside the Workday HCM suite; represents the bundled-incumbent threat to standalone engagement vendors like SoapBox as HR suites consolidate point solutions.
• BambooHR: SMB-focused HRIS platform that has expanded into performance and employee satisfaction — competes with SoapBox for the same mid-market HR budget under a broader HR-system umbrella.

Others

• Gallup: Global analytics and advisory firm whose Q12 engagement framework and employee engagement research shape buyer expectations in the category; influences competitive positioning for vendors like SoapBox even though Gallup itself sells research/advisory rather than SaaS.

Emerging players

• Leapsome: Modern people-enablement platform combining engagement surveys, performance reviews, and OKRs — emerging competitor targeting the same horizontal HR buyer with a similar all-in-one positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/soapboxhq
• Facebookfacebook.com/soapboxhq
• LinkedInlinkedin.com/company/soapbox-innovations

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoapBox