AvaSure Holdings
AvaSure Holdings is a private healthcare technology company that provides an AI-enabled virtual care platform combining hardware devices, AI software applications, and analytics, serving 1,200+ hospitals with virtual nursing, patient safety observation, and specialty consult workflows.
- Company typePrivate
- Founded2008
- HeadquartersBelmont, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AvaSure Holdings does
AvaSure Holdings is a private healthcare technology company founded in 2008 and headquartered in Belmont, Michigan, that builds an Intelligent Virtual Care Platform deployed across 1,200+ hospitals and 5,000+ installations. The platform unifies clinical-grade Guardian hardware devices (Dual Flex, Two-Way Mobile, and Ceiling models), AI-enabled software applications (Continuous Observation, Episodic Care, Environmental Sensing AI Suite, Virtual Care Assistant), and a Real-Time Analytics module into a single open-architecture system that integrates with Epic, MEDITECH, and Oracle Health. Its core use cases are virtual nursing (remote RN-led admissions, discharges, and documentation), continuous patient safety observation (virtual sitting, falls and elopement detection), specialty physician consults, and workforce optimization, all powered by computer vision, audio analytics, and an AI agent purpose-built for hospital workflows.
The company's revenue model is built on three streams: subscription-based platform and AI-application access, hardware device sales with multiple mounting configurations, and bundled implementation plus 24/7 support services with a dedicated Customer Success Manager. Pricing is quote-based and contracted on multi-year enterprise terms, sold primarily through a direct enterprise field-sales motion targeting CNO, CIO, and VP-of-Nursing buyer personas at large hospital systems. AvaSure monetizes outcomes positioning via a Cost of Inaction Calculator, citing 6x ROI per device, $100K+ savings per device, and 50%+ reductions in falls and adverse events. The company has executed a roll-up strategy via the 2024 acquisition of Ouva (smart room AI) and the 2025 acquisition of Nurse Disrupted (virtual nursing), and has built an ecosystem of partnerships with Epic, Suki, Ascom, Equum Medical, Apella, and VirtuAlly to extend its footprint from inpatient observation into physician-led care, ambient documentation, and perioperative intelligence.
AvaSure serves primarily acute-care hospitals (academic medical centers, community hospitals, VA facilities, and pediatric hospitals) and is expanding into behavioral health and substance-use treatment. Backed by Goldman Sachs Asset Management and Heritage Group, the company has assembled a full executive team (CEO Adam McMullin, President/COO Kyle Pett, Chief Clinical Officer Lisbeth Votruba, CPTO Jacob Hansen, CFO Greg Heller) with deep healthcare-IT and clinical backgrounds.
AvaSure Holdings firmographics
Firmographics- Name
- AvaSure Holdings
- Legal name
- AvaSure
- Website
- https://avasure.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AvaSure Holdings is a private healthcare technology company that provides an AI-enabled virtual care platform combining hardware devices, AI software applications, and analytics, serving 1,200+ hospitals with virtual nursing, patient safety observation, and specialty consult workflows.
- Ownership category
- akta.pro rank
AvaSure Holdings industry classification
Industry- Product category
- Healthcare Virtual Care Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372), Services-Health Services (8000), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)
- akta.pro secondary industries
- Hospital-at-Home & Acute Virtual Care Platforms (HLALABAC), Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where AvaSure Holdings is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AvaSure Holdings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtual Care Platform Subscription: SaaS platform subscription model for access to virtual care platform, AI-enabled applications, and analytics. Includes enterprise-grade integrations and support services.
- Hardware Devices: Sale of Guardian device hardware including Dual Flex, Two-Way Mobile, and Ceiling devices with various mounting configurations for smart room deployment.
- Implementation & Support Services: Technical onboarding, clinical education, project management, and 24/7 customer support services. Dedicated Customer Success Manager included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise healthcare platform pricing |
| Unit Pricing | Multi-year contract | Device hardware packages |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels10 records
AvaSure Holdings product offering
Product offeringCore offering
AvaSure sells an Intelligent Virtual Care Platform that combines hardware (Guardian device family), AI-enabled software applications (Continuous Observation, Episodic Care, Environmental Sensing AI Suite, Virtual Care Assistant), and real-time analytics to support virtual nursing, continuous patient observation, and specialty consults for hospitals. The platform integrates with EHR systems such as Epic, MEDITECH, and Oracle Health, and is deployed through subscription and hardware sales to over 1,200 hospitals across the United States.
Product overview
AvaSure offers a unified intelligent virtual care platform architecture combining hardware devices, AI-enabled software applications, and analytics. The core Intelligent Virtual Care Platform connects EHR systems, clinical-grade Guardian devices (Dual Flex, Two-Way Mobile, Ceiling Device), and AI applications (Continuous Observation, Episodic Care, Environmental Sensing AI Suite, Virtual Care Assistant) with Real-Time Analytics into one enterprise system. Solutions include Virtual Nursing, Patient Safety Observation, Specialty Consults, and Workforce Optimization. The TeleSitter Solution, the company's original branded product launched in 2009, pioneered the virtual sitting category. The platform serves over 1,200 hospitals and has generated documented outcomes including 50%+ reduction in falls and adverse events, $826M in decreased sitter costs, and 6x ROI per device. Acquisitions of Ouva (2024) and Nurse Disrupted (2025) have expanded smart room and acute care capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- TeleSitter: AvaSure's pioneering virtual sitting and patient safety observation solution, invented in 2009, that enables remote patient monitoring to prevent falls, elopement, and self-harm.
- Guardian
Products and services
- Intelligent Virtual Care Platform Enterprise platform connecting care teams, clinical workflows, and AI-enabled applications. Open architecture integrates EHR, Guardian devices, and third-party AI applications into a unified platform supporting virtual nursing, continuous observation, virtual visits, and AI-enabled patient monitoring across care settings; for hospitals and health systems.
- Guardian Device Family Hardware devices for virtual care delivery in hospital rooms. Includes Guardian Dual Flex (dual camera with wide-angle lens and high-quality consult camera), Guardian Two-Way Mobile (mobile cart with 360° pan, 180° tilt, 10x optical zoom), and Guardian Ceiling Device (overhead ceiling-mounted with ligature-free option for behavioral health). Sold to hospitals and health systems.
- AI-Enabled Applications Suite Suite of AI-powered clinical applications for the AvaSure platform. Includes Continuous Observation (monitoring up to 36 patients simultaneously with adverse event detection), Episodic Care (admissions, discharges, rounding, specialty consults), Environmental Sensing AI Suite (patient flow, bed utilization, PPE compliance), and Virtual Care Assistant (AI agent for hospital workflows). For hospitals and health systems.
- Real-Time Analytics Analytics and reporting module that measures program performance, patient outcomes, and adoption across facilities. Includes configurable performance dashboards, industry benchmarking database, adverse event tracking, and device utilization metrics. For hospitals and health systems.
- Virtual Nursing Solution Solution enabling registered nurses to operate remotely via the AvaSure platform for admissions, discharges, medication reconciliation, patient education, hourly rounding, dual verification, specialty consult coordination, and documentation. Extends nursing capacity and supports bedside nurses. For hospitals and health systems.
- Patient Safety Observation Continuous monitoring solution for patient safety and protocol compliance. Replaces virtual sitting and manual protocol enforcement with AI-powered observation, enabling a single staff member to monitor up to 36 patients for falls, elopement, self-harm, and agitation. For hospitals and health systems.
- Specialty Consults Virtual consultation solution connecting patients with off-site specialists over high-fidelity video. Enables rapid specialist consultations across the country, reducing bottlenecks and supporting best possible care plans with AI-enabled episodic care capabilities. For hospitals and health systems.
- Workforce Optimization Solution for optimizing clinical and support teams through AI-enabled applications. Reduces administrative overhead, lowers stress, and optimizes care workflows. Includes environmental sensing for throughput support and staff safety with computer vision-powered duress detection. For hospitals and health systems.
- TeleSitter Solution The original AvaSure product (invented in 2009) providing AI-augmented virtual sitting solutions. Allows a single observer to monitor up to 16-36 patients safely, delivers 6x ROI with $100K savings per device, reduces adverse events by over 50%, and reduces reliance on 1:1 sitters by 75%. For hospitals and health systems.
Quantifiable outcome
- 50%+ reduction in falls, self-harm prevention and other adverse events
- +10 more outcomes
Companies that use AvaSure Holdings
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
AvaSure Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability10 records
Feature9 records
AvaSure Holdings partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- ApellacoreStrategic alliance to bring connected ambient intelligence across the hospital from inpatient care to the operating room. Apella provides perioperative intelligence for surgical workflow optimization while AvaSure provides virtual care platform for inpatient environments.
- Equum MedicalcoreExpanded partnership to deliver physician-led virtual care including multi-specialty consults, tele-ICU, and virtual hospitalist coverage on AvaSure's enterprise platform. Allows health systems to expand from virtual nursing into physician-led specialty care without rebuilding technology stack.
- EpiccoreAvaSure achieved Epic Toolbox designation for Inpatient Virtual Care, confirming deep integration and functionality within Epic's workflows. Platform supports virtual nursing, patient observation, and specialty consults directly from Epic Hyperspace.
- SukicorePartnership integrates Suki's ambient documentation technology into AvaSure's virtual care platform serving 1,100+ hospitals. Supports the nursing consortium to develop AI-powered solutions for reducing administrative burden on nurses.
- AscomstrategicPartnership for AI-powered virtual nursing solutions in North America. Ascom provides healthcare mobile devices and workflow integration capabilities to complement AvaSure's virtual care platform.
- Nurse Disrupted Inc.strategicAcquisition to enhance virtual nursing solutions in acute care settings. Integration of Nurse Disrupted's capabilities into AvaSure's platform.
- American Telemedicine AssociationstrategicCollaboration through ATA Center of Digital Excellence (CODE) initiative to accelerate digital integration in care delivery and promote virtual care adoption.
- OuvastrategicAcquisition of Ouva's smart room solutions, expanding AvaSure's portfolio in healthcare safety technology with AI-powered ambient intelligence capabilities.
- VirtuAllycorePartnership to launch first-of-its-kind virtual nursing program for substance use and behavioral health treatment at Anuvia Prevention & Recovery Center. Provides 24/7 clinical support including admission screening, medication verification, and triage.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
AvaSure Holdings competitors and assessment
Company assessmentDirect peers
- Caregility: Caregility provides a virtual care platform (Caregility Cloud) and clinical care workstations deployed in hospitals for tele-ICU, virtual nursing, and continuous patient observation. It is the closest direct competitor to AvaSure's Intelligent Virtual Care Platform, serving overlapping US health system customers with a similar device-plus-software model.
- Hicuity Health: Hicuity Health delivers tele-ICU, virtual nursing, and acute care telemedicine services from centralized operations centers to US hospitals. It overlaps directly with AvaSure's virtual nursing, tele-ICU (via Equum), and continuous observation use cases, though Hicuity leans more service-led while AvaSure is more platform-led.
- Vivify Health: Vivify Health offers a remote patient monitoring platform used by health systems and payers to manage chronic and post-acute patients at home. It is comparable to AvaSure's monitoring and AI-driven observation capabilities, although Vivify's focus skews toward home-based RPM rather than in-hospital virtual sitting.
Emerging players
- Equum Medical: Equum Medical provides physician-led virtual care including tele-ICU, multi-specialty consults, and virtual hospitalist coverage. It is both an AvaSure partner and an adjacent competitor, addressing overlapping use cases (tele-ICU, specialty consults) with a service-centric model that could expand into AvaSure's platform territory.
- Suki: Suki provides an ambient AI documentation and voice assistant for clinicians, integrated into AvaSure's virtual care platform. While currently a partner, Suki is an emerging AI player whose ambient documentation capabilities could be extended into adjacent virtual care workflows, creating both partnership upside and competitive overlap.
- Apella: Apella delivers AI-driven perioperative intelligence for surgical workflow optimization, partnered with AvaSure to extend ambient intelligence from inpatient rooms into the OR. It is an emerging player adjacent to AvaSure's platform, with potential to expand into broader hospital AI applications.
Broad incumbents
- Ascom: Ascom is a global healthcare communications and workflow vendor whose nurse call, mobility, and care collaboration products are integrated with AvaSure in North America. As a strategic partner, Ascom is also an adjacent incumbent whose broader communications portfolio could evolve into a competing virtual care workflow platform.
- Teladoc Health: Teladoc Health operates one of the largest virtual care platforms globally, including hospital-focused solutions for virtual visits, specialty consults, and chronic care. It is a broad incumbent competing with AvaSure for health system virtual care budgets, though its core strength is consumer/employer telehealth rather than inpatient observation.
- Amwell: Amwell provides a white-labeled telehealth platform used by health systems and payers for virtual visits, behavioral health, and specialty consults. It overlaps with AvaSure's episodic care and specialty consults solutions, but is broader in scope and less focused on continuous in-room observation.
- Baxter International (Hillrom): Baxter acquired Hillrom, a long-time leader in hospital patient monitoring, nurse communication, and smart room technology. Multiple AvaSure executives (CEO Adam McMullin, CGO Jan Mosholt, VP Customer Care Sean Delaney) came from Hillrom, reflecting its role as a broad incumbent in the same hospital virtual care and patient safety category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AvaSure Holdings social profiles
Digital presenceAvaSure Holdings compliance and trust
Trust signalCompliance2 records
AvaSure Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
AvaSure Holdings leadership team
Management profileNumber of profiles
Profiles10 records
AvaSure Holdings subsidiaries and ownership
Company hierarchySubsidiaries2 records
AvaSure Holdings funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AvaSure Holdings M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AvaSure Holdings
What does AvaSure Holdings do?
AvaSure sells an Intelligent Virtual Care Platform that combines hardware (Guardian device family), AI-enabled software applications (Continuous Observation, Episodic Care, Environmental Sensing AI Suite, Virtual Care Assistant), and real-time analytics to support virtual nursing, continuous patient observation, and specialty consults for hospitals. The platform integrates with EHR systems such as Epic, MEDITECH, and Oracle Health, and is deployed through subscription and hardware sales to over 1,200 hospitals across the United States.
Is AvaSure Holdings a public or private company?
AvaSure Holdings is a private company. It is classified as venture growth investor backed and is currently operating.
When was AvaSure Holdings founded?
AvaSure Holdings was founded in 2008. It employs 51 to 100 people.
Where is AvaSure Holdings based?
AvaSure Holdings is headquartered in Belmont, United States, in the North America region.
How does AvaSure Holdings make money?
Three revenue lines are on record. Virtual Care Platform Subscription is the primary driver. The others are hardware Devices and implementation & Support Services.
Who are AvaSure Holdings's main competitors?
Direct peers on record are Caregility, Hicuity Health and Vivify Health. Emerging players are Equum Medical, Suki and Apella. Broad incumbents are Ascom, Teladoc Health, Amwell and Baxter International (Hillrom).
Does AvaSure Holdings have an API?
No public API is recorded for AvaSure Holdings.
What industry is AvaSure Holdings in?
AvaSure Holdings's product category is Healthcare Virtual Care Software. Its primary akta.pro industry code is HLACAFAH, Virtual Nursing, Telemonitoring & Command Center Platforms, with a secondary code of HLALABAC, Hospital-at-Home & Acute Virtual Care Platforms. Its NAICS code is 513210 and its SIC code is 3841.