TheraNow

What TheraNow does

TheraNow operates an AI- and computer-vision-enabled virtual physical therapy and musculoskeletal (MSK) care platform headquartered in Tyler, Texas, delivering telehealth services across the United States. Its three core products are Virtual MSK Care (computer-vision-driven MSK screening, risk detection, and prevention), Virtual Rehab (an all-in-one virtual physical therapy platform with nationwide clinician coverage), and Remote Therapeutic Monitoring (therapist-guided, AI- and ML-augmented data collection and treatment planning). The platform is offered as a plug-and-play white-labeled solution or API and integrates with seven major EHR systems (Epic, Cerner, NextGen, eClinicalWorks, Allscripts, Harris CareTracker, CareTrack), supporting HIPAA and Section 508 compliance and holding the distinction of being the first telehealth company to receive Joint Commission accreditation.

The technology stack centers on computer vision for video-based MSK motion analysis, machine learning for objective remote monitoring and treatment plan generation, and multimodal AI combining automated screening with live 1-on-1 sessions from licensed physical therapists. TheraNow maintains what it describes as the nation's largest network of board-certified physical therapists, enabling service delivery across all 50 states. Mobile applications on Apple App Store and Google Play provide direct patient access, while white-label/API deployments support partner-branded virtual clinics.

The business model is subscription-based and quote-priced across four customer segments: healthcare systems and medical practices (platform licensing for virtual rehab and RTM), employers (workforce MSK wellness programs with guaranteed ROI), and health plans (PMPM or per-program MSK advocacy solutions). Go-to-market is direct enterprise field sales supplemented by channel partnerships through white-label deployments, ROI calculators for prospect qualification, and a concierge implementation model. Customer-side outcomes cited include 60% cost savings on physical therapy, 400% reduction in hospital readmissions, a 9-of-10 user NPS, 1.5x ROI guarantees for employer programs, and 2.5x patient satisfaction versus national averages; however, no company-level revenue, ARR, funding, or headcount growth data are disclosed.

Name

TheraNow

Legal name

Therainc Incorporation

Website

https://theranow.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TheraNow provides AI- and computer-vision-powered virtual physical therapy and musculoskeletal care, offering remote therapeutic monitoring, white-labeled platforms, and APIs to healthcare systems, medical practices, employers, and health plans across the United States.

Ownership category

akta.pro rank

Product category

Virtual Physical Therapy & MSK Telehealth Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

akta.pro secondary industries

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC), Post-Acute Care & Rehabilitation Monitoring (Home Health, PT/OT) (HLACAPAE), Post-Acute, Rehabilitation & Home Recovery Monitoring (PT/OT, post-surgical) (HLALAFAE), Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

Keywords

• Virtual physical therapy
• Musculoskeletal care platform
• Remote therapeutic monitoring
• Telehealth physical therapy
• AI-powered MSK screening

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Remote Therapeutic Monitoring (RTM) Platform: AI-powered remote therapeutic monitoring platform for medical practices and health systems with therapist-guided monitoring sessions. Revenue generated through platform access and per-patient monitoring fees. No fixed overhead model allowing partners to pass savings to patients.
2. Virtual Physical Therapy Platform: White-labeled telehealth platform for healthcare systems and medical practices to deliver virtual physical therapy care. Revenue from platform licensing, API access fees, and per-transaction usage. Includes ROI calculator showing $60K estimated monthly revenue per healthcare provider.
3. MSK Wellness Program for Employers: AI-powered MSK wellness and prevention program for employers with guaranteed ROI (1.5x). Flexible pricing models with premium plan options for employee wellness and MSK injury prevention.
4. Health Plan MSK Solutions: Virtual MSK wellness and health advocacy solution for health plans to reduce musculoskeletal care expenses. Revenue model based on per-member-per-month or per-program fees with demonstrated ROI of $9.0M for 10,000 members.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

TheraNow operates an AI-powered virtual physical therapy and musculoskeletal (MSK) care telehealth platform that delivers computer-vision-based MSK screening, remote therapeutic monitoring (RTM), and virtual rehabilitation services. The platform is offered as a white-labeled solution or API to healthcare systems, medical practices, employers, and health plans across all 50 U.S. states, connecting patients to a nationwide network of board-certified physical therapists. Therapist-guided monitoring sessions are augmented by artificial intelligence and machine learning for objective assessments, treatment plans, and outcome tracking.

Product overview

TheraNow is a virtual physical therapy and musculoskeletal (MSK) care platform consisting of three core products: Virtual MSK Care (AI-powered computer vision for MSK screening and risk detection), Virtual Rehab (telehealth physical therapy with nationwide clinician network), and Remote Therapeutic Monitoring (RTM) (AI-augmented therapist-guided monitoring). These integrate with Electronic Health Record (EHR) systems and are available as white-labeled platform or API. The company also offers specialized solutions for health plans (MSK Care for Health Plans with 150+ care pathways), employers (MSK Care for Employers with 8-week programs), healthcare systems, and medical practices. The platform leverages computer vision, artificial intelligence, and machine learning for objective assessments and treatment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual MSK Care AI-powered musculoskeletal care platform using computer vision for MSK checkups, screening, risk detection, prevention, and management; delivers comprehensive screening reports with weekly tracking and progress monitoring. For health plans and employers.
• Virtual Rehab All-in-one virtual physical therapy platform for medical practices and healthcare systems; offers a nationwide network of board-certified physical therapists and AI-powered assessments and treatment plans delivered via telehealth.
• Remote Therapeutic Monitoring (RTM) AI-powered remote therapeutic monitoring solution for hospitals and medical practices; therapist-guided monitoring sessions augmented by AI and machine learning for objective data collection and treatment plans, with integration into existing EHR systems.
• MSK Care for Health Plans Virtual MSK wellness and health advocacy solution for health plans; includes AI-powered MSK screening, 150+ care pathways, and an 8-week program designed to reduce musculoskeletal care expenses while improving member outcomes and satisfaction.
• MSK Care for Employers AI and machine learning-enabled MSK wellness solution for employers to assess, predict, prevent, and manage musculoskeletal injuries for employees; includes 24-hour onboarding and a comprehensive 8-week MSK program with guaranteed ROI.
• Virtual Rehab for Healthcare Systems Plug-and-play virtual rehabilitation solution for healthcare systems enabling expansion across all 50 states; offers new revenue streams, nationwide clinician network access, and AI-powered assessments without fixed overhead.
• Virtual Rehab for Medical Practices Plug-and-play virtual physical therapy solution for medical practices of all sizes; advanced integrated virtual physical therapy platform powered by AI and machine learning with nationwide clinician network.

Quantifiable outcome

• 60% cost saving on physical therapy services
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• NextGen HealthcarecoreTechnology or IntegrationEHR integration partnership enabling seamless data exchange between TheraNow's RTM platform and NextGen Healthcare EHR systems for medical practices and health systems.
• CernercoreTechnology or IntegrationEHR integration partnership enabling seamless data exchange between TheraNow's remote therapeutic monitoring platform and Cerner EHR systems.
• eClinicalWorkscoreTechnology or IntegrationEHR integration partnership enabling seamless data exchange between TheraNow's RTM platform and eClinicalWorks EHR for healthcare providers.
• EpiccoreTechnology or IntegrationEHR integration partnership enabling seamless data exchange between TheraNow's remote therapeutic monitoring platform and Epic EHR systems for major health systems.
• AllscriptscoreTechnology or IntegrationEHR integration partnership enabling seamless data exchange between TheraNow's RTM platform and Allscripts EHR systems.
• Harris CareTrackercoreTechnology or IntegrationEHR integration partnership enabling seamless data exchange between TheraNow's platform and Harris CareTracker EHR system.
• CareTrackcoreTechnology or IntegrationEHR integration partnership enabling seamless data exchange between TheraNow's RTM platform and CareTrack EHR system.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hinge Health: Hinge Health is the leading AI-powered digital MSK and physical therapy platform serving employers and health plans — directly overlapping TheraNow's MSK wellness and virtual PT product lines and competing for the same employer and payer RFPs.
• Sword Health: Sword Health offers AI-driven virtual MSK care, including digital physical therapy and pelvic health, sold to employers and health plans — a head-to-head competitor in the AI-virtual-PT category where TheraNow also operates.
• Kaia Health: Kaia Health delivers app-based digital MSK care combining computer-vision exercise feedback with human coaching — closely comparable to TheraNow's computer-vision-powered MSK screening and home treatment approach.
• RecoveryOne: RecoveryOne provides virtual physical therapy and MSK rehabilitation delivered via telehealth with clinician oversight — a direct competitor to TheraNow's Virtual Rehab product for health systems and payers.
• Limber Health: Limber Health offers a digital MSK platform with home exercise programs and remote therapeutic monitoring for physical therapy practices — directly comparable to TheraNow's RTM and Virtual Rehab offerings for medical practices.
• SimpleTherapy: SimpleTherapy delivers virtual MSK care, prevention programs, and home exercise therapy to employers, health plans, and consumers — overlapping with TheraNow's employer MSK wellness and virtual PT offerings.

Broad incumbents

• Omada Health: Omada Health is a broader digital chronic-condition prevention platform (diabetes, hypertension, MSK) sold to employers and payers — overlapping TheraNow's MSK Care for Health Plans offering as part of a wider chronic-care portfolio.
• Virta Health: Virta Health is a broader digital chronic-disease (metabolic) platform sold to employers and payers with adjacent wellness positioning — thematically comparable to TheraNow's employer and health-plan GTM motions, though focused on a different condition.

Emerging players

• DarioHealth: DarioHealth is a digital chronic-condition management platform that has expanded into MSK — comparable to TheraNow as an emerging multi-condition player targeting employers and health plans.
• Vori Health: Vori Health delivers hybrid (virtual + in-person) MSK care with physicians and physical therapists for employers and health plans — a more specialized, clinician-led competitor in the digital MSK space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theranow101

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheraNow