Tree of Life Counseling Center

What Tree of Life Counseling Center does

Tree of Life Counseling Center is a family-owned, for-profit mental health private practice founded in 2018 by Aly Resnick. The practice delivers individual therapy, couples therapy, family therapy, children and adolescent therapy, medication management, and specialized modalities including EMDR, Sand Tray Therapy, and Play Therapy. Clients are end-consumers (children, adolescents, adults, couples, and families) seeking treatment for anxiety, depression, trauma, ADHD, OCD, PTSD, bipolar disorder, grief, relationship conflicts, LGBTQIA+ mental health, and other concerns. The practice is supported by a tiered clinical leadership structure including a Senior Clinical Director, two site Clinical Directors (Freehold and Princeton), a Director of Medication Management, a Director of Compliance, and a Director of Client Services.

The underlying technology stack is conventional for a multi-site mental health practice: standard practice management and scheduling systems, a ClientSecure client portal for appointments and documentation, and standard HIPAA-compliant telehealth video infrastructure for virtual visits. No proprietary software, AI/ML systems, or differentiated platform assets are disclosed. Service delivery is in-person at the Freehold (2 Paragon Way, Suite 800) and Princeton (5 Vaughn Drive, Suite 108) offices in New Jersey, with telehealth available in New York, Pennsylvania, and Florida. A complementary wellness partnership with Mind the Body Holistic Wellness extends the offering into yoga, Reiki, massage therapy, hypnosis, and meditation.

The business model is direct-to-consumer, fee-for-service mental health counseling. The practice is in-network with 14+ major commercial insurance payers (Aetna, BCBS, Cigna, United, Oxford, Oscar, UMR, Optum, 1199SEIU, and others) and explicitly does not accept Medicaid or Medicare. Self-pay, sliding-scale, HSA, and FSA payments are also accepted, with out-of-network superbills provided on request. Marketing is driven by a Squarespace-hosted website, the 'More Than a Therapy Couch' podcast, a 'Monthly Dose' newsletter, and listings on Psychology Today and Healthgrades. The company is privately held with no disclosed external investors, funding rounds, or M&A activity.

Name

Tree of Life Counseling Center

Legal name

Tree of Life Counseling Center, LLC

Website

https://treeoflifecc.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Tree of Life Counseling Center is a family-owned mental health private practice founded in 2018, operating two New Jersey clinics and telehealth across NY, PA, and FL with 65+ clinicians serving 3,000+ clients weekly via therapy, medication management, and holistic wellness services billed through commercial insurance and self-pay.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Psychiatry & Medication Management (EDALAFAC)

Keywords

• Mental health counseling
• Outpatient therapy services
• Medication management
• Telehealth counseling
• Family and couples therapy

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Therapy and Counseling Services: Individual, couples, family, and group therapy sessions billed through insurance or self-pay. Revenue generated through session fees, medication management, and holistic wellness services.
2. Insurance Reimbursement: In-network with major insurance providers including Aetna, BCBS, Cigna, United, Oxford, Oscar, and others. Superbills and courtesy claims provided for out-of-network clients.
3. Sliding Scale Sessions: Limited sliding scale sessions available monthly, priced based on client's current income and expenses to minimize financial barriers to therapy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tree of Life Counseling Center provides outpatient mental health counseling and psychiatric medication management for children, adolescents, adults, couples, and families through Individual Therapy, Couples Therapy, Family Therapy, Children & Adolescent Therapy, and Medication Management services. The practice delivers care in person at its Freehold and Princeton, New Jersey offices and via telehealth to clients in New York, Pennsylvania, and Florida, with billing through in-network insurance panels, self-pay, and a limited income-based sliding scale.

Product overview

Tree of Life Counseling Center is a for-profit mental health private practice offering a comprehensive suite of mental health counseling services. The core offerings include Individual Therapy, Medication Management, Children & Adolescent Therapy, Couples Therapy, and Family Therapy. The practice also provides specialized therapeutic modalities such as EMDR, Sand Tray Therapy, and Play Therapy. Complementary holistic wellness services are delivered through a partner relationship with Mind the Body Holistic Wellness (offering yoga, Reiki, massage therapy, hypnosis, and meditation). Services are delivered both in-person at their Freehold and Princeton, NJ locations and via telehealth in New York, Pennsylvania, and Florida.

Differentiator

Problem solved

Functional benefit

Brands

• More Than a Therapy Couch: The company's podcast covering mental health topics including attachment styles, therapy insights, and wellness discussions.

Products and services

• Individual Therapy One-on-one psychotherapy between a client and a licensed therapist addressing individual mental health concerns such as anxiety, depression, trauma, grief, ADHD, OCD, and life transitions. Available to adults and young adults in NJ in person and via telehealth in NY, PA, and FL.
• Medication Management Psychiatric medication evaluation and ongoing medication management delivered by Psychiatric Mental Health Nurse Practitioners, available to children, adolescents, and adults across the practice's service area.
• Children & Adolescent Therapy Specialized therapy for children and adolescents addressing developmental, behavioral, emotional, and academic mental health needs, delivered using age-appropriate modalities such as Play Therapy and Sand Tray Therapy.
• Couples Therapy Counseling for intimate partners to address relationship conflicts, communication breakdowns, and intimacy concerns, and to strengthen relationship dynamics.
• Family Therapy Therapy for family units addressing relational patterns, family dynamics, parent-child relationships, and family conflict to improve communication and functioning.
• Telehealth Services Virtual therapy and medication management sessions delivered via secure video to clients residing in New York, Pennsylvania, and Florida, complementing in-person New Jersey appointments.

Quantifiable outcome

• Over 3,000 clients served per week
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Mind the Body Holistic WellnessminorStrategic or Co-development PartnerHolistic wellness partner offering yoga, Reiki, massage therapy, and meditation services integrated with Tree of Life's mental health services. Linked as a complementary service offering on the Tree of Life website.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform operating multi-specialty group practices with therapy and medication management across dozens of states. Tree of Life operates the same integrated therapy-plus-medication group practice model at a much smaller regional scale.

Direct peers

• Octave: Multi-specialty group mental health practice offering individual therapy, couples/family therapy, and medication management with in-person and virtual delivery. Closely mirrors Tree of Life's service mix, insurance-billed model, and clinician-led group practice structure.
• Two Chairs: Group therapy practice combining in-person and telehealth therapy with insurance-based billing and a curated therapist matching model. Comparable to Tree of Life in clinician-led group structure, insurance reimbursement model, and emphasis on client-therapist matching.
• Talkspace: National telehealth therapy and psychiatry platform accepting commercial insurance. Competes with Tree of Life's telehealth arm in NY, PA, and FL for virtual therapy clients seeking on-demand, app-based care.
• BetterHelp: Largest online therapy marketplace with subscription-based access to licensed therapists nationally. A direct competitor to Tree of Life's telehealth offering and a key alternative for price-sensitive or geographically remote clients in NY, PA, and FL.
• Cerebral: Telehealth platform combining therapy with medication management for anxiety, depression, and ADHD. Comparable to Tree of Life's integrated therapy-plus-medication offering, though Cerebral competes primarily through a digital-first subscription model.

Emerging players

• Headway: Marketplace and billing platform that helps independent and group therapists get credentialed with insurance networks and manage claims. Relevant as both a potential channel partner for Tree of Life and as a competitor enabling therapists to launch their own in-network practices.
• Alma: Membership-based platform supporting therapists with insurance credentialing, billing, and practice tools. Comparable to Tree of Life as an enabler of insurance-billed therapy practices and as a structural alternative for therapists who might otherwise join a group practice like Tree of Life.
• Grow Therapy: Platform that helps therapists accept insurance and manage their practices; increasingly used by group practices. Comparable as both a competitor for clinician recruiting and a potential partner enabling Tree of Life's clinicians to expand insurance reach.
• Brightside Health: Telehealth mental health provider offering therapy combined with medication management, focused on depression and anxiety. Comparable to Tree of Life's clinical scope and insurance-billed integrated care model, with stronger digital acquisition capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TreeofLifeCC
• LinkedInlinkedin.com/company/treeoflifecc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree of Life Counseling Center