Name

Lead Liaison

Legal name

Lead Liaison, LLC

Website

https://leadliaison.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales and Marketing Automation Software

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ)

akta.pro secondary industries

Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)

Keywords

• Sales automation software
• Marketing automation platform
• Event lead management
• Website visitor tracking
• Lead capture software

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Lead Liaison offers a suite of sales and marketing automation software on a subscription basis. The platform provides individual building blocks or an entire suite. The company operates on a per-user or tiered model typical of SaaS, with annual and multi-year contract billing options. A free CRM (OneFocus™) is also offered as a freemium component to drive adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Lead Liaison provides a modular sales and marketing automation platform with point solutions or an all-in-one suite. Core offerings include event lead capture and management (GoCapture!, GoExhibit!, Captello), marketing automation (Lead Management Automation/LMA), website visitor tracking (ProspectVision), a free integrated CRM (OneFocus), gamification, dynamic website content (SiteEngage), and analytics (Revelation). The platform integrates with over 5,000 CRM and marketing automation systems.

Product overview

Lead Liaison is a comprehensive sales and marketing automation platform that offers a modular, building-block approach. The core portfolio includes: GoCapture!™ and GoExhibit!™ for event lead management and universal lead capture; Lead Management Automation™ (LMA) and ProspectVision™ for marketing automation and website visitor tracking; OneFocus™ CRM (free), SiteEngage™ for dynamic content, Gamification for event activations, Revelation™ for analytics, and Sales Enablement. The company also offers Captello (enterprise-focused lead capture brand) and EventGen (event management platform). Products integrate with over 5,000 CRM and marketing automation platforms. The platform operates on an all-in-one or point-solution basis.

Differentiator

Problem solved

Functional benefit

Brands

• Captello: Award-winning lead capture and engagement platform optimized for large enterprises with universal lead capture app and event engagement offerings.
• OneFocus™
• ProspectVision™
• GoCapture!™
• GoExhibit!™
• SiteEngage™
• Revelation™
• EventGen

Products and services

• GoCapture!™ Mobile app that allows users to design custom forms, instantly provision mobile devices, quickly capture leads onsite via badge scan, business card transcription, QR code, or manual form fill, and then immediately segment, tag, follow up, and nurture leads. Aimed at sales and marketing teams at trade shows, conferences, and corporate events.
• GoExhibit!™ Event lead management solution for trade shows and corporate events, including custom badge creation with QR codes, registration and check-in portals, and lead qualification with scoring and grading systems. Built on GoCapture! technology.
• Lead Management Automation™ (LMA) Marketing automation platform that helps sales and marketers work more efficiently and build stronger relationships with customers, prospects, and partners. Includes email marketing, lead nurturing, lead scoring, and workflow automation.
• ProspectVision™ Website visitor tracking solution that provides sales reps with crucial sales insight via the industry's deepest level of proactive tracking of website visitors.
• OneFocus™ CRM Fully integrated free CRM that allows users to track customer relationships, deals, and tasks. Free and easy-to-use with full integration into the Lead Liaison platform.
• SiteEngage™ Dynamic content builder that helps convert and engage more website visitors through personalized popups or embedded content.
• Gamification Gamification solution that distinguishes brands with highly customizable games and team challenges. Includes leaderboards, point rewards, e-gift cards, waypoints for sessions and scavenger hunts, and player profiles. Games include Spin the Wheel, Trivia, Quetrix, and casino games.
• Revelation™ Analytics platform built on the industry's best business intelligence engine to deliver rich visual insights and reporting.
• Sales Enablement Solution that allows users to send and receive email natively, execute prospecting plans, and measure results.
• Captello Trailblazing lead capture and engagement platform optimized for large enterprises. Captello's award-winning universal lead capture app, event engagement offerings, and integration with over 5,000 marketing automation and CRM platforms have set new industry standards.
• EventGen Event management platform introduced in 2022, offering end-to-end event lead capture and management capabilities, including Stripe payment processing integration.
• NFC Scavenger Hunt Platform Near Field Communication powered scavenger hunt platform using smart NFC tags programmed with Waypoints. Signage can be printed ahead of time and tags can be reprogrammed unlimited times. Compatible with approximately 85% of smartphones.

Quantifiable outcome

• On average, marketing and event professionals see a 35% increase in engagement in the form of booth visits, virtual experience visits, and campaign conversions when using Lead Liaison's event activations.
• +1 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationLead Liaison has an app on the Salesforce AppExchange, the world's leading enterprise marketplace. The company has made enhancements specifically for Salesforce Person Accounts, increasing opportunities for B2C companies and educational institutions. The integration allows Lead Liaison's marketing automation and lead capture capabilities to work within the Salesforce ecosystem.
• PipedrivecoreTechnology or IntegrationLead Liaison's event lead capture and management solution features native integration with Pipedrive, a CRM platform popular among SMBs. This integration enables seamless lead flow from event capture directly into Pipedrive's CRM for follow-up and pipeline management.
• All Major CRM and Marketing Automation PlatformscoreTechnology or IntegrationLead Liaison's Universal Lead Capture app integrates with over 5,000 third-party platforms including all major CRM and Marketing Automation systems such as Salesforce, HubSpot, Marketo, Pardot, Microsoft Dynamics, Pipedrive, and SugarCRM, making lead distribution and follow-up easy across the ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cvent: Cvent is a large, established event management software platform offering registration, lead capture, and attendee engagement for trade shows and conferences. It competes most directly with Lead Liaison's Captello and EventGen product lines in the enterprise event-tech stack.
• HubSpot: HubSpot is a leading CRM and marketing automation suite covering email, lead nurturing, landing pages, and increasingly event tools. Lead Liaison integrates with HubSpot but also competes for the same mid-market marketing automation wallet.
• Salesforce (Pardot / Marketing Cloud Account Engagement): Salesforce's Pardot / Marketing Cloud Account Engagement offers B2B marketing automation tightly integrated with the Salesforce CRM. Lead Liaison's AppExchange presence makes it complementary to, but also directly substitutable by, Salesforce's native automation stack.

Direct peers

• Bizzabo: Bizzabo is an event experience platform covering registration, engagement, and lead capture, and is an existing integration partner of Lead Liaison. The two compete for enterprise event-tech budgets across virtual, hybrid, and in-person formats.
• Swapcard: Swapcard provides attendee engagement and networking apps for events, and integrates with Lead Liaison's Engagement Zones for NFC scavenger hunts. The two compete in the event engagement and lead capture category for trade shows and conferences.
• Cadmium: Cadmium offers an event management platform for conferences and trade shows with built-in lead capture capabilities. It directly overlaps with Lead Liaison's GoCapture!, GoExhibit!, and EventGen offerings and is also an integration partner via Engagement Zones.
• Act-On Software: Act-On is a mid-market marketing automation platform with email, lead scoring, and CRM integrations. It targets a similar SMB-to-mid-market customer profile as Lead Liaison's core LMA platform.
• SharpSpring (Constant Contact): SharpSpring is an SMB-focused marketing automation and CRM platform with built-in lead capture and behavior-based email. It competes head-to-head with Lead Liaison's LMA offering for budget-conscious marketing teams and agencies.
• SpotMe: SpotMe delivers enterprise event apps with engagement and lead capture features and integrates with Lead Liaison's Engagement Zones. Both companies target large enterprises running high-touch, multi-track events and trade shows.

Emerging players

• Grip: Grip is an AI-powered event networking and matchmaking platform that integrates with Lead Liaison via Engagement Zones. It overlaps on attendee engagement and lead capture within the event-tech ecosystem, though its focus is more on networking than universal lead capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/leadliaison
• Facebookfacebook.com/leadliaison
• LinkedInlinkedin.com/company/lead-liaison

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead Liaison