Enquire
Enquire is a senior living CRM, marketing automation, and contact center software company serving assisted living, independent living, memory care, skilled nursing, and home health operators, now operating as the Aline unified platform supporting more than 9,000 communities.
- Company typePrivate
- Founded2012
- HeadquartersGreenwood Village, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Enquire does
Aline is a unified senior living software platform serving assisted living, independent living, memory care, skilled nursing, and home health operators across the United States. The platform connects three product families—Growth & Engagement, Resident Living, and Financials—through a centralized AI-powered layer called Aline Intelligence, and integrates with more than 100 technology partners including Epic, MatrixCare, HubSpot, DocuSign, and Sage. The company is headquartered in Louisville, Kentucky, was built around a CRM and contact center heritage, and now positions itself as a full-resident-journey system of record spanning inquiry, sales, clinical care, medication administration, dining operations, and financial management.
Core products include Aline CRM, Aline Smart Referral CRM, Aline Discover by Roobrik, Aline Connect, Aline Nurture, and Aline Contact Center on the growth side; Aline Care, Aline eMAR, Aline Quality, Aline Menus by Grove, and Aline Point-of-Sale on the resident living side; and Aline Leasing & Billing, Aline Payments, and Aline Accounting on the financials side. Underlying architecture emphasizes workflow interconnection—move-in triggers billing, care plan updates reach medication teams, dietary preferences flow to dining—eliminating manual data re-entry across modules. 91% of team members report direct senior living experience, and the platform is documented to support more than 9,000 communities across more than 40 named operators including Atria Senior Living, Belmont Village, Americare, Heritage Senior Living, Sodalis, Covenant Living, and Trilogy Health Services.
The business model is SaaS subscription licensing sold through an enterprise field sales motion with consultative demos; pricing is quote-based and not publicly disclosed. Revenue mechanics include module-based subscriptions, integration-driven upsell, and a services layer (Aline Advisory). Go-to-market combines direct enterprise sales with content-led demand generation through benchmark reports, the annual Innovation Summit, and direct integration with senior living referral sources such as A Place for Mom, Caring.com, and Seniorly. The company operates with 101–250 employees, is privately held, and reports no parent company, institutional investors, or ownership changes in the source material.
Enquire firmographics
Firmographics- Name
- Enquire
- Legal name
- Aline
- Website
- https://enquiresolutions.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Enquire is a senior living CRM, marketing automation, and contact center software company serving assisted living, independent living, memory care, skilled nursing, and home health operators, now operating as the Aline unified platform supporting more than 9,000 communities.
- Ownership category
- akta.pro rank
Enquire industry classification
Industry- Product category
- Senior Living Software
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
- akta.pro secondary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Enquire is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enquire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Aline generates revenue through SaaS subscription licensing of its unified senior living software platform. The platform encompasses Growth & Engagement, Resident Living, and Financials product suites, with pricing likely based on community count or module selection.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Enquire product offering
Product offeringCore offering
Enquire provides a CRM, marketing automation, and contact center solution purpose-built for senior living communities. The platform enables sales teams to capture leads, automate prospect follow-up, qualify inquiries at the moment of interest, and conduct outreach across the senior living sales funnel, with workflow tailored for assisted living, independent living, memory care, and skilled nursing operators.
Product overview
Aline is a comprehensive senior living software platform offering a unified ecosystem spanning three product families: Growth & Engagement (sales and marketing), Resident Living (clinical and dining), and Financials (billing and payments). The platform is built around a central AI-powered intelligence layer called Aline Intelligence that connects workflows, data, and teams across all modules. Key products include Aline CRM for sales automation, Aline Care for clinical management, Aline eMAR for medication administration, Aline Menus and Point-of-Sale by Grove for dining, and Aline Leasing & Billing for financial management. The platform connects to 100+ integration partners including Epic, MatrixCare, DocuSign, HubSpot, and Sage to ensure data flows seamlessly across systems without manual re-entry. The platform supports assisted living, independent living, memory care, and skilled nursing communities, serving over 9,000 communities across leading senior living operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Enquire CRM Customer relationship management software designed for senior living sales teams to capture leads, manage prospect interactions, automate follow-up, qualify families through the senior living sales funnel, and track every interaction without manual dashboard entry.
- Enquire Marketing Automation Marketing automation solution for senior living communities to run lead nurturing campaigns, qualify prospects at the point of interest, and maintain prospect engagement across the sales funnel with campaigns that run without manual effort.
- Enquire Contact Center Contact center solution for managing prospect and family inquiries with integrated communication tracking, automated follow-up between touchpoints, and omnichannel engagement capabilities for senior living operators.
Quantifiable outcome
- Supporting more than 9,000 communities
- +3 more outcomes
Companies that use Enquire
Customer profileNamed customers47 records
Segments4 records
Ideal customer profiles1 record
Enquire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability6 records
Feature7 records
Enquire partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- A Place for MomcoreSenior living referral and placement partner integrated with Aline platform, enabling seamless lead flow between referral sources and operator CRM systems.
- EpiccoreElectronic health records integration connecting Aline's clinical care data with Epic's EHR system for senior living operators using both platforms.
- HubSpotcoreMarketing automation integration enabling senior living operators to connect Aline CRM with HubSpot marketing tools.
- MatrixCarecoreClinical and EHR integration for skilled nursing and post-acute care operators, connecting care workflows with Aline platform.
- DocuSignsupportingElectronic signature integration enabling document signing workflows within Aline's leasing and billing modules.
- act onsupportingMarketing automation integration partner for senior living operators using act on for demand generation.
- ActiveDemandsupportingMarketing automation and lead management integration for senior living sales and marketing teams.
- ALISsupportingPerformance management and analytics integration for senior living operators.
- Caring.comsupportingSenior living referral and resources platform integration connecting families to Aline-powered communities.
- ecpsupportingElectronic care plan integration for senior living clinical workflows.
- FurthersupportingBenefits administration and HR integration for senior living operator workforce management.
- NaviHealthsupportingPost-acute care management and referral integration for skilled nursing operators.
- OmnicaresupportingPharmacy services integration connecting medication management with Aline eMAR.
- PharMericasupportingPharmacy services integration for medication administration and reconciliation.
- Sage PartnersupportingAccounting software integration enabling financial data sync with Sage ERP systems.
- SalesMailsupportingVideo email and sales engagement integration for senior living sales teams.
- SeniorlysupportingSenior living marketplace and referral platform integration.
- YourToursupportingVirtual tour and tour scheduling integration for senior living community marketing.
- OnedaysupportingTour scheduling and move-in management integration for senior living sales workflows.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Enquire competitors and assessment
Company assessmentEmerging players
- Caremerge: Caremerge offers family engagement and CRM tools for senior living and CCRCs, overlapping with Aline's family-facing engagement workflows and CRM.
Broad incumbents
- Salesforce: Salesforce is a horizontal CRM incumbent that senior living operators may adopt as a general-purpose alternative to Aline CRM, particularly for sales automation and contact center.
- HubSpot: HubSpot provides horizontal marketing automation and CRM, already an integration partner of Aline, that operators may either adopt standalone or alongside Aline's vertical stack.
Direct peers
- PointClickCare: PointClickCare is a leading cloud-based EHR and care platform for senior living, skilled nursing, and home health operators, directly competing with Aline's Resident Living suite (Care, eMAR, Quality) and adjacent workflows.
- MatrixCare (ResMed): MatrixCare, part of ResMed, offers EHR and post-acute care software for skilled nursing and senior living, overlapping with Aline Care, eMAR, and Smart Referral CRM.
- Yardi: Yardi Senior Living Suite provides CRM, operations, billing, and resident care software to senior living operators, overlapping with Aline's Growth & Engagement and Financials product families.
- Eldermark: Eldermark offers a sales, marketing, and CRM platform purpose-built for senior living operators, directly competing with Aline CRM, Nurture, and Contact Center.
- WellSky: WellSky provides health and community care software spanning senior living, post-acute, and behavioral health, with overlapping resident care and analytics capabilities to Aline.
Others
- A Place for Mom: A Place for Mom is the largest senior care referral marketplace and a named integration partner of Aline, providing lead flow into Aline-powered community CRMs.
- Caring.com: Caring.com is a senior care referral and resources platform and an integration partner of Aline, sourcing family leads into Aline-powered senior living communities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Enquire social profiles
Digital presenceEnquire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enquire leadership team
Management profileNumber of profiles
Profiles6 records
Enquire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enquire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enquire
What does Enquire do?
Enquire provides a CRM, marketing automation, and contact center solution purpose-built for senior living communities. The platform enables sales teams to capture leads, automate prospect follow-up, qualify inquiries at the moment of interest, and conduct outreach across the senior living sales funnel, with workflow tailored for assisted living, independent living, memory care, and skilled nursing operators.
Is Enquire a public or private company?
Enquire is a private company. It is classified as unknown and is currently operating.
When was Enquire founded?
Enquire was founded in 2012. It employs 101 to 250 people.
Where is Enquire based?
Enquire is headquartered in Greenwood Village, United States, in the North America region.
How does Enquire make money?
One revenue line is on record: saaS Subscription.
Who are Enquire's main competitors?
Caremerge is listed as an emerging player. Broad incumbents are Salesforce and HubSpot. Direct peers are PointClickCare, MatrixCare (ResMed), Yardi, Eldermark and WellSky. Others are A Place for Mom and Caring.com.
Does Enquire have an API?
No public API is recorded for Enquire.
What industry is Enquire in?
Enquire's product category is Senior Living Software. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 62331 and its SIC code is 7372.