What AirAdvisor does

AirAdvisor is a privately held consumer legal-tech company founded in 2017 that helps airline passengers recover compensation for flight disruptions, delays, cancellations, denied boarding, missed connections, and mishandled baggage. The company serves individual travelers across the US, Canada, the UK, the EU, and international routes, with the platform available in 20+ languages and localized landing pages for major carriers such as American Airlines, Delta, United, British Airways, KLM, Air France, Air Canada, and Iberia. The core service uses a No Win No Fee contingency model with a standard 30% success fee deducted from airline payouts, and the company absorbs all legal costs including court fees; the service is positioned approximately 14.3% below competitors on price.

The product surface spans eight core claim verticals (delay, cancellation, denied boarding, missed connection, mishandled baggage, reimbursement, expense recovery, and airline complaints) supported by automated eligibility assessment, real-time flight disruption data integration, boarding pass image upload, and a Montreal Convention baggage compensation calculator. Underlying the platform is a regulatory framework covering EU 261, UK 261, the Montreal Convention, the Warsaw Convention, and US DOT rules, with claims handled by licensed legal experts affiliated with the American Bar Association, the Association of European Attorneys, and the International Law Association Canada. The company carries professional liability insurance up to $1M through Hiscox (AAA-rated).

Go-to-market is a self-serve direct-to-consumer funnel (desktop and mobile) amplified by SEO-optimized educational content, an affiliate program, and extensive PR coverage (New York Times, Forbes, USA Today, CNN, Washington Post). To date the company reports 650,000+ clients served, 350,000+ claims filed, $60M+ in compensation recovered, and a 98% success rate, with a 4.6/5 Reviews.io rating across 32,550 verified reviews. An upcoming subscription-based product, AirAdvisor+, will offer automatic travel protection with up to $8,500 in coverage. The company is registered in Delaware (AirAdvisor International Inc.) with an operating presence in Lewes, Delaware, and reports 1-10 employees.

Name

AirAdvisor

Legal name

AirAdvisor International Inc.

Website

https://airadvisor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

AirAdvisor is a consumer legal-tech platform founded in 2017 that helps airline passengers claim compensation for flight delays, cancellations, denied boarding, and mishandled baggage across the US, Canada, UK, and EU on a no-win, no-fee contingency basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contingency-based Claims Processing: Standard success fee of 30% deducted from compensation paid by the airline. No upfront payment required. If compensation is not secured, customers pay nothing. Service is 14.3% lower price than competition.
2. Legal Services for Court Escalation: Covers all legal costs including court fees at no cost to the customer. Liability insured up to US $1 million.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

AirAdvisor helps individual airline passengers claim compensation and reimbursement from airlines for flight disruptions including delays, cancellations, overbooking/denied boarding, missed connections, and lost/damaged/delayed baggage under regulations such as EU261, UK261, the Montreal Convention, and US DOT rules. Claims are filed on a No Win, No Fee basis with a standard 30% success fee deducted from airline payouts, and all legal costs including court fees are covered by the company. A free instant eligibility checker and digital boarding pass upload enable self-serve claim submission in minutes.

Product overview

AirAdvisor is a consumer airline compensation platform offering a unified service to help air passengers claim compensation and reimbursement from airlines for flight disruptions. The core offering consists of multiple interconnected services including Flight Delay Compensation, Flight Cancellation Compensation, Mishandled Baggage Compensation, Denied Boarding Compensation, Airline Reimbursement, and Expense Reimbursement. The platform also provides airline-specific compensation guides (EU Flight Compensation by Airline) and an Airline Complaints service. All services operate on a 'No Win, No Fee' basis with a standard 30% success fee. The company is developing AirAdvisor+, a premium automatic travel protection product currently in early access. The service is accessible via a web platform with claim submission, eligibility checking, and document management features.

Differentiator

Problem solved

Functional benefit

Brands

• AirAdvisor+: Travel protection product with automatic coverage for disrupted trips, offering up to $8,500 compensation.

Products and services

• Flight Delay Compensation Service that helps passengers claim up to $700 per passenger for delayed international flights, leveraging EU 261 and UK 261 regulations.
• Flight Cancellation Compensation Assists passengers in obtaining cash refunds when flights are canceled and rebooking is not accepted.
• Mishandled Baggage Compensation Helps passengers claim up to $4,700 for domestic and $2,080 for international flights when baggage is lost, delayed, or damaged, including reimbursement for essential purchases during delays.
• Denied Boarding Compensation Assists bumped passengers from overbooked flights in claiming up to $2,150 per passenger in compensation.
• Airline Reimbursement Helps passengers recover out-of-pocket expenses including hotel, meals, transportation, and essential purchases when flights are disrupted due to airline fault.
• Missed Connection Compensation Assists passengers who miss connecting flights due to airline disruptions in claiming compensation and reimbursement.
• Airline Complaints Guides passengers through filing complaints against airlines including Wizz Air, American Airlines, Air Canada, British Airways, Delta, Iberia, KLM, and United.
• AirAdvisor+ Upcoming automatic travel protection product offering up to $8,500 coverage for disrupted trips with no claims process and no waiting period. Currently in early access/waitlist.

Quantifiable outcome

• 98% success rate across all claims processed
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TAP Air PortugalminorOthers · 11 November 2025AirAdvisor ranked TAP Air Portugal as the second cheapest airline in Europe in 2025, improving from ninth place in 2023. The ranking was influenced by other airlines' price increases.
• Association of European Attorneys (AEA)coreStrategic or Co-development PartnerAirAdvisor claims are handled by legal experts affiliated with the Association of European Attorneys. This partnership provides access to licensed attorneys across various European countries.
• International Law Association (ILA) CanadacoreStrategic or Co-development PartnerAirAdvisor claims are handled by legal experts affiliated with ILA Canada, providing access to Canadian legal expertise for flight compensation claims.
• American Bar AssociationcoreStrategic or Co-development PartnerAirAdvisor is affiliated with the American Bar Association, providing access to US-licensed attorneys for legal support on airline compensation claims.
• HiscoxcoreOthersPrivacy and data protection insured by Hiscox (AAA-rated). Professional liability insurance up to $1 million. Cyber protection included up to $250,000.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AirHelp: Largest global flight compensation claims service, operating in the same EU261/UK261/montreal-Convention space with similar contingency-fee economics and direct-to-consumer digital funnel that AirAdvisor targets.
• Bott and Co: UK-specialist flight compensation law firm offering No Win, No Fee claims for delays, cancellations, and denied boarding, competing head-on with AirAdvisor for the British passenger-rights market.
• ClaimCompass: European flight compensation claims platform that processes EU261 claims online with a similar contingency-based fee structure and self-service onboarding comparable to AirAdvisor.
• EUclaim: Dutch-headquartered flight compensation claim specialist with EU261 expertise and a similar No Win, No Fee model, directly competitive with AirAdvisor in core European markets.
• Skycop: Lithuania-based flight compensation company expanding across EU, Americas, and Africa, with a contingency-fee product line directly comparable to AirAdvisor's core offering.
• FlightClaim: Online flight compensation claims platform covering EU261 and Montreal Convention claims, competing with AirAdvisor on price, success rate messaging, and self-service digital onboarding.
• AirRefund: Flight compensation claims service operating across multiple European jurisdictions with a similar contingency-based pricing model and self-service claims portal.
• compensation2go: Passenger rights specialist focused on EU261 and baggage compensation claims, running a directly comparable No Win, No Fee model to AirAdvisor's core product.

Emerging players

• Claim.me: Smaller, emerging flight compensation claims platform with overlapping EU261 scope and similar self-service digital claims flow, competing for the same direct-to-consumer segment as AirAdvisor.
• Claim Air: European passenger rights claim service targeting EU261 and Montreal Convention claims, directly comparable to AirAdvisor on product scope and customer base, though with smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AirAdvisor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AirAdvisor