RotoWire

What RotoWire does

RotoWire is a multi-sport fantasy sports content and tools platform operated by Roto Sports, Inc., a Delaware corporation that is part of the GDC Media Limited group (Nasdaq: GAMB). Founded in 1997 and headquartered in Madison, Wisconsin, RotoWire serves fantasy sports players and sports bettors across 20+ sports including NFL, MLB, NBA, NHL, WNBA, Soccer, Golf, MMA, NASCAR, F1, Tennis, college sports, and emerging verticals such as eSports, Cricket, and UFL. Its product surface spans draft preparation (mock draft simulators, draft assistants, custom rankings, cheat sheets), in-season management (My Leagues sync, waiver recommendations, start/sit tools), DFS optimization (DraftKings and FanDuel lineup optimizers), and sports betting (Picks & Props, Smart Money tracking of professional bettor movement, betting calculators, odds aggregation).

The underlying platform combines editorial content authored by named expert writers, proprietary statistical projections, and algorithmic DFS lineup optimization. Data inputs include licensed feeds from STATS LLC and Sports Info Solutions, layered with in-house projections and depth charts. RotoWire distributes content through a self-serve product-led model via rotowire.com, the RotoWire Picks mobile app on iOS and Android, and an active presence across YouTube, Twitter/X, Instagram, Facebook, BlueSky, and a Discord community. The 2026 launch of RotoWireNBA introduced a basketball-focused sub-brand covering NBA and international leagues.

RotoWire operates a hybrid subscription and freemium revenue model. Free content and limited tools drive top-of-funnel acquisition; paid subscriptions (monthly, annual, and multi-year third-party partnered plans) unlock premium projections, custom rankings, and My Leagues functionality. Secondary revenue is generated through affiliate relationships with sportsbooks including BetMGM, Caesars, bet365, and Fanatics, plus content integrations with DFS operators (DraftKings, FanDuel) and pick'em platforms (PrizePicks, Underdog, Sleeper). The customer base is fully consumer-facing and distributed across three primary use cases: DFS players, season-long fantasy players, and sports bettors.

Name

RotoWire

Legal name

Roto Sports, Inc

Website

http://www.rotowire.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

RotoWire is a Madison, Wisconsin-based fantasy sports and sports betting content platform founded in 1997, serving DFS players, season-long fantasy players, and bettors across 20+ sports with subscription-based projections, lineup optimizers, and betting analytics tools.

Ownership category

akta.pro rank

Product category

Fantasy Sports Analytics Platform

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industries

Season-Long Fantasy Platforms & Commissioners (MPAEAHAB), Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG)

Keywords

• Fantasy sports content
• Sports betting analysis
• Daily fantasy tools
• Player projections rankings
• Lineup optimizers

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: RotoWire generates revenue primarily through subscription fees. Users can access premium fantasy sports tools, projections, custom rankings, and analysis through paid subscription plans. The subscription automatically renews at the end of each billing period unless cancelled by the user. Multiple subscription periods are available with corresponding fee levels.
2. Freemium Content Model: The platform offers free content including news articles, some basic tools, and limited access to attract users, with premium features locked behind subscription paywalls. Users can view some articles and basic information without payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

RotoWire is a multi-sport fantasy sports and sports betting information platform delivering real-time player news, projections, custom rankings, mock draft simulators, daily fantasy sports (DFS) lineup optimizers for DraftKings and FanDuel, betting picks and player props, and league-sync tools across 20+ sports leagues including NFL, MLB, NBA, NHL, WNBA, Soccer, Golf, MMA, NASCAR, F1, Tennis, CFL, UFL, eSports, Cricket, and college sports. Content and tools are offered through a freemium model on rotowire.com and mobile apps, with premium features gated behind paid subscriptions that automatically renew on monthly, annual, or multi-year terms.

Product overview

RotoWire is a multi-sport fantasy sports content and tools platform operated by Roto Sports Inc. The platform offers a unified product serving fantasy sports enthusiasts and sports bettors across NFL, MLB, NBA, NHL, WNBA, Soccer, Golf, College Football, College Basketball, MMA, NASCAR, F1, Tennis, CFL, UFL, EuroLeague, Cricket, and eSports. The core offerings include Fantasy Football Tools (mock drafts, draft assistants, rankings, cheat sheets, dynasty rankings, best ball rankings), Fantasy Baseball Tools/MLB Draft Kit (custom rankings, auction values, prospects, projections, closer grid), Fantasy Basketball Tools/NBA Draft Kit, NHL Fantasy Tools, and Daily Fantasy Sports (DFS) Lineup Optimizers for DraftKings and FanDuel. The Picks & Props product provides expert betting picks and player props across multiple sportsbooks. My Leagues is an add-on for league sync and management, while Smart Money tracks professional bettors' movements. RotoWireNBA is a basketball-specific sub-brand launched in April 2026.

Differentiator

Problem solved

Functional benefit

Brands

• RotoWireNBA: A centralized basketball information platform providing live scores, game schedules, lineup updates, and player status information for basketball fans covering multiple leagues including Philippine leagues and international competitions like the NBA.

Products and services

• Fantasy Football Tools Comprehensive fantasy football suite including mock draft simulator, draft assistant, custom rankings, cheat sheets, dynasty rankings, best ball rankings, ADP reports, and defense vs. position tools, for individual season-long and best ball fantasy football players.
• Fantasy Baseball Tools (MLB Draft Kit) Complete fantasy baseball preparation suite including custom rankings, draft assistant, mock draft simulator, auction values, cheat sheets, sleepers, Top 400 prospects rankings, projections, depth charts, starting pitcher projections, batting orders, and MLB closers grid, for individual fantasy baseball players.
• Fantasy Basketball Tools (NBA Draft Kit) Fantasy basketball tools including starting lineups, depth charts, NBA injury reports, player news, projections, DFS tools, and NBA defense vs position tools, for individual fantasy basketball players.
• NHL Fantasy Tools Fantasy hockey tools and content including player news, starting lineups, injury reports, and projections for NHL fantasy leagues, for individual fantasy hockey players.
• Daily Fantasy Sports (DFS) Lineup Optimizers Lineup optimization tools for DraftKings and FanDuel across NFL, MLB, NBA, MMA, and WNBA that generate optimal lineups based on player projections and salary cap constraints, for individual DFS contest players.
• Picks & Props Betting picks and player props tool covering NFL, MLB, NBA, and other sports, providing expert picks across multiple sportsbooks and pick'em platforms including DraftKings, FanDuel, BetMGM, Caesars, PrizePicks, Underdog Fantasy, Sleeper, and Pick6, for individual sports bettors and pick'em players.
• Sports Betting Tools Comprehensive sports betting coverage including latest odds, player futures, championship odds, picks, player props, and historical odds for NFL, NBA, MLB, NHL, MMA, WNBA, CFL, UFL, Soccer, Golf, F1, Tennis, and other sports, for individual sports bettors.
• My Leagues League sync and management tool allowing users to connect their fantasy leagues (NFL, MLB, NBA, NHL) and receive custom advice, waiver wire recommendations, and optimal lineup suggestions, for individual fantasy sports players.
• Smart Money Betting tool showing where professional bettors are putting their money, tracking sharp bettors' movements and betting patterns across sportsbooks, for individual sports bettors seeking market signal.
• Sports Betting Calculators Betting utility tools including parlay calculator, odds calculator, parlay optimizer, parlay builder, and arbitrage calculator, for individual sports bettors.
• RotoWire Mobile Apps Mobile applications including RotoWire Picks Player Props app for iOS and Android, and MLB Draft Kit app for iOS, for individual fantasy sports players and sports bettors on mobile devices.
• RotoWireNBA Centralized basketball information sub-brand providing live scores, game schedules, lineup updates, and player status information across NBA, Philippine leagues, and international basketball competitions with real-time injury reports and roster changes, for individual basketball fans and fantasy basketball players.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DraftKingscoreTechnology or IntegrationDraftKings is integrated into RotoWire's platform through lineup optimizer tools for NFL, NBA, and MLB. RotoWire provides DraftKings-specific DFS analysis, picks, and optimal lineup recommendations.
• FanDuelcoreTechnology or IntegrationFanDuel is integrated through lineup optimizer tools and DFS picks. RotoWire provides FanDuel-specific analysis and player recommendations for daily fantasy sports contests.
• PrizePicksminorGTM or Marketing PartnerRotoWire provides picks and player prop analysis for PrizePicks pick'em contests. Featured in Picks & Props section of the platform.
• Underdog FantasyminorGTM or Marketing PartnerRotoWire provides picks and analysis for Underdog Fantasy contests and best ball formats.
• SleeperminorGTM or Marketing PartnerRotoWire provides picks and player props analysis for Sleeper pick'em contests.
• BetMGMminorGTM or Marketing PartnerRotoWire provides betting picks and analysis for BetMGM sportsbook with promotional code partnerships.
• Caesars SportsbookminorGTM or Marketing PartnerRotoWire provides betting picks and odds analysis for Caesars Sportsbook with promotional content and affiliate partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• FantasyData: FantasyData provides sports data feeds and APIs to fantasy and sportsbook operators. It is comparable as an enabling data/ecosystem participant that supplies the kind of upstream sports data RotoWire consumes and packages into end-user tools.

Direct peers

• FantasyPros: FantasyPros is a leading fantasy sports advice platform offering expert consensus rankings, projections, start/sit tools, and DFS pick'em content across NFL, MLB, NBA, and more. It directly competes with RotoWire on season-long fantasy tools, projections, and subscription-based premium advice.
• Action Network: Action Network provides sports betting picks, odds, and analysis across major U.S. sports and sportsbooks. It directly competes with RotoWire's Picks & Props and sports betting content across NFL, MLB, NBA, and NHL.
• FantasyLabs: FantasyLabs provides advanced DFS tools including lineup optimizers, projections, and player modeling for DraftKings and FanDuel. It is one of the closest direct competitors to RotoWire's DFS optimizer and projections products.
• Establish The Run: Establish The Run provides subscription-based NFL fantasy projections, rankings, and DFS picks from a team of analysts. It is a direct peer in the premium projection/analysis segment of the fantasy football market.
• 4for4 Fantasy Football: 4for4 is a subscription-based fantasy football analysis and tools platform offering rankings, projections, and DFS support. It directly overlaps with RotoWire's fantasy football subscription offering and seasonal draft-prep workflow.
• Fantasy Cruncher: Fantasy Cruncher is a DFS lineup optimizer supporting multiple sportsbooks including DraftKings and FanDuel. It directly competes with RotoWire's DFS lineup optimizer tools across NFL, NBA, MLB, and other sports.

Broad incumbents

• SportsLine (CBS Sports): SportsLine is CBS Sports' picks, predictions, and fantasy sports platform providing expert picks, projections, and DFS analysis. It is a broad incumbent offering overlapping fantasy and betting content but distributed as part of a larger media portfolio.
• Yahoo Fantasy: Yahoo Fantasy is a major free season-long fantasy sports platform with integrated news, projections, and DFS tie-ins. It overlaps with RotoWire's season-long fantasy and news products but is bundled into Yahoo's broader consumer platform.
• ESPN Fantasy: ESPN Fantasy is the fantasy sports product within ESPN's broader sports media portfolio, offering free leagues, projections, and analysis. It competes with RotoWire's free content layer and season-long commissioner tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RotoWire
• YouTubeyoutube.com/rotowire
• Facebookfacebook.com/RotoWire
• Instagraminstagram.com/rotowire

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RotoWire