RevZilla

What RevZilla does

RevZilla is a Philadelphia-based direct-to-consumer e-commerce retailer specializing in motorcycle gear, parts, accessories, and tires, operating as the largest online retailer in its category in the United States since its founding in 2007 by riders Anthony Bucci and Nick Auger. The platform serves multiple rider segments including street/sport/touring motorcycle riders, dirt bike riders, snowmobile riders, e-bike riders, and UTV/ATV riders, offering a catalog spanning 70+ brands such as Shoei, AGV, Bell, Arai, Alpinestars, Dainese, Klim, REV'IT!, and Sedici. Core technology includes the Shop Your Ride vehicle selector for vehicle-specific product matching, an extensive HD video review library, the Common Tread editorial blog, and a 1.4M-subscriber YouTube channel (RevZillaTV) that functions as a top-of-funnel content engine. The site emphasizes customer-friendly policies including free shipping over $49.99, no restock fees on returns, 24/7 customer service, and a price match guarantee.

RevZilla generates revenue through three primary streams: one-time e-commerce product sales at MSRP, the free ZillaCash loyalty rewards program earning $5 per $100 spent, and the paid Riders Preferred Membership (RPM) subscription at $39.99/year offering 5% cash back, 10% off 70+ brands, free 2-day shipping, and member-exclusive experiences. Distribution is primarily through the revzilla.com e-commerce storefront with omnichannel extension via parent company Comoto Holdings' physical Cycle Gear retail stores enabling buy-online-pick-up-in-store options. The company operates within the Comoto Holdings portfolio alongside sister brands Cycle Gear, J&P Cycles, and the REVER ride planning app, which is integrated into RevZilla's ecosystem with 50% off REVER Pro for RPM members.

The business is privately held as RevZilla Motorsports LLC, a subsidiary of Comoto Holdings, LLC, and serves customers exclusively in the contiguous United States (Alaska, Hawaii, and U.S. Territories excluded). Strategic recent activity includes the 'Airbags Save' Motorcycle Safety Awareness Month campaign with Mips, Alpinestars, and Progressive Insurance, sub-brand product line additions including 509, Forcefield, and EVS, and ongoing expansion into adjacent verticals such as e-bike and snowmobile gear. No public revenue figures, funding rounds, or AI/ML capabilities are disclosed in the available source material.

Name

RevZilla

Legal name

RevZilla Motorsports LLC

Website

https://revzilla.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RevZilla is the largest U.S. online retailer of motorcycle gear, parts, and accessories, serving street, dirt, snowmobile, e-bike, and UTV riders with a 70+ brand catalog, vehicle-specific product matching, video reviews, and subscription loyalty programs.

Ownership category

akta.pro rank

Product category

Motorcycle Gear E-commerce Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle gear retail
• Motorcycle parts accessories
• Powersports equipment
• Motorcycle helmets apparel
• Riding gear online

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of motorcycle gear, parts, accessories, and tires to consumers. Revenue generated through product markup on branded merchandise from vendors including Alpinestars, Dainese, Klim, REV'IT!, Sedici, and others.
2. Riders Preferred Membership (RPM): Subscription-based loyalty program at $39.99/year offering 5% cash back, 10% off 70+ brands, free 2-day shipping, free returns, and exclusive member experiences.
3. ZillaCash Rewards: Free loyalty program earning $5 ZillaCash for every $100 spent, redeemable on future purchases. This drives repeat purchase behavior and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RevZilla is a direct-to-consumer online retailer of motorcycle gear, parts, and accessories, founded by riders in 2007 and operating as the largest such retailer in the United States. The platform offers a comprehensive catalog across categories including helmets, riding gear, parts, tires, and accessories from 70+ third-party brands such as Alpinestars, Dainese, Klim, REV'IT!, Shoei, AGV, and Bell. The company supplements retail with HD video product reviews, a Shop Your Ride vehicle-matching tool, and subscription-based (RPM) and free (ZillaCash) loyalty programs.

Product overview

RevZilla operates as a single unified e-commerce platform — the largest online retailer of motorcycle gear, parts, and accessories in the U.S. — supplemented by complementary loyalty programs and content platforms. The core RevZilla.com platform enables riders to shop by vehicle, browse extensive product categories (helmets, riding gear, parts, accessories, tires), and access expert video reviews. The product portfolio is extended by two loyalty programs: the free ZillaCash rewards program and the paid Riders Preferred Membership (RPM) subscription. Supporting the shopping experience are the Common Tread editorial blog and the REVER ride-planning mobile app. RevZilla also carries extensive sub-brand product lines including 509 (snowmobile gear), Forcefield (body armor), and EVS (motocross protection equipment), among many other third-party motorcycle gear manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• ZillaCash: Free loyalty rewards program earning $5 for every $100 spent per order
• RPM (Riders Preferred Membership)
• Common Tread Blog

Products and services

• RevZilla E-commerce Retail Platform Direct-to-consumer online storefront selling motorcycle helmets, riding gear, parts, accessories, and tires from 70+ third-party brands. Includes a Shop Your Ride vehicle selector, HD video product reviews, free shipping over $49.99, no restock fees, and a price match guarantee for U.S. riders.
• Riders Preferred Membership (RPM) Annual subscription loyalty program priced at $39.99/year providing 5% cash back on qualifying items, 10% off over 70 brands, free 2-day shipping and free returns, $15 welcome cash for new members, early access to sales and new releases, and member-exclusive event experiences for motorcycle riders.
• REVER Ride Planning App Mobile ride planning and tracking application offered through the Comoto ecosystem, enabling motorcyclists to plan, record, and share rides; available with a 50% discount on the REVER Pro subscription for RPM members.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MipscoreGTM or Marketing Partner · 30 April 2026Mips is a key industry partner supporting Comoto's 'Airbags Save' campaign for Motorcycle Safety Awareness Month, helping to promote wearable airbag technology and rider safety awareness.
• AlpinestarscoreGTM or Marketing Partner · 30 April 2026Alpinestars is a key industry partner supporting Comoto's 'Airbags Save' campaign. The Alpinestars Tech-Air 5 Plasma airbag vest is featured in the campaign with a personal testimonial from a Cycle Gear employee who survived a crash while wearing the product.
• Progressive InsurancecoreGTM or Marketing Partner · 30 April 2026Progressive Insurance is a key industry partner supporting Comoto's 'Airbags Save' campaign for Motorcycle Safety Awareness Month, contributing to rider safety awareness initiatives.
• Twisted RoadminorGTM or Marketing PartnerTwisted Road partnership offers RPM members discounts on bike rentals through the loyalty program benefits.
• REVERcoreTechnology or IntegrationREVER is a ride planning app owned by parent company Comoto, integrated with RevZilla's ecosystem. Available through RevZilla's website and offers 50% off REVER Pro subscription for RPM members.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cycle Gear: Sibling brand under Comoto Holdings, focused on physical retail motorcycle gear and apparel stores. Operates the same motorcycle gear category with overlap in products, brands, and customer base, providing RevZilla with its omnichannel fulfillment backbone.
• J&P Cycles: Another Comoto Holdings subsidiary, specializing in V-twin and cruiser motorcycle parts and accessories. Comparable online retail model with similar ZillaCash-integrated loyalty, sharing inventory and customers with RevZilla.
• Rocky Mountain ATV/MC: Large online retailer specializing in dirt bike, ATV, UTV, and motocross gear and parts. Directly comparable e-commerce model with strong content and loyalty programs, competing for off-road and powersports riders.
• Dennis Kirk: Long-standing online retailer of motorcycle, ATV, and snowmobile parts, gear, and accessories. Direct competitor with similar product breadth, customer base, and e-commerce-first model.
• Motorcycle Superstore: Online motorcycle gear, parts, and accessories retailer competing head-to-head with RevZilla across helmets, riding gear, and tires. Highly comparable offering and target customer.
• BikeBandit: Online retailer focused on motorcycle parts, OEM replacements, and aftermarket gear. Comparable e-commerce platform with parts fitment tools, serving the same enthusiast rider base as RevZilla.
• ChapMoto: Online motorcycle, ATV, and powersports retailer carrying similar riding gear, parts, and tire categories. Smaller-scale direct competitor in the same vertical.

Broad incumbents

• Amazon: Massive third-party marketplace carrying motorcycle gear, helmets, parts, and accessories. Represents broad-based price competition and convenience competition rather than specialized service, but still a significant share-of-wallet threat.

Emerging players

• Alpinestars: Major motorcycle apparel brand increasingly investing in direct-to-consumer e-commerce. A key RevZilla vendor but also a potential disintermediation threat as brand-direct channels scale.
• Shoei: Premium helmet brand with growing direct online sales. Listed as a core vendor for RevZilla but evolving brand-direct presence illustrates the channel conflict risk for retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/RevZillaTV
• Facebookfacebook.com/revzilla
• Instagraminstagram.com/revzilla
• TikToktiktok.com/@revzilla?lang=en
• Xx.com/revzilla
• LinkedInlinkedin.com/company/2351035

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RevZilla