Klover
Klover is a US-based mobile fintech founded in 2019 that offers paycheck-to-paycheck consumers cash advances of up to $750 without interest or credit checks, monetizing primarily through data partnerships plus subscription (Klover+) and express-fee revenue.
- Company typePrivate
- Founded2019
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Klover does
Klover is a US-based earned-wage-access (EWA) fintech operating a mobile-first platform that provides paycheck-to-paycheck consumers with cash advances of up to $750 prior to payday. The core product is interest-free, requires no credit check, and is repaid automatically via ACH on the user's next pay date; optional express transfer fees (up to ~$37.49 per $750 advance) and a freemium subscription tier (Klover+ at $4.99/month, with state-specific pricing) provide usage-based and recurring revenue. Klover augments the advance product with personal financial management tools (bill tracking, smart spending insights, Experian credit monitoring) and a Points Program in which users earn redeemable points by sharing transaction data, watching ads, completing surveys, and linking partner accounts such as Target, Walgreens, Kroger, Acorns, and Stash.
Underlying the consumer experience is a bank-partner infrastructure stack: Plaid provides bank-data connectivity for eligibility and verification, Pathward Financial serves as the chartered banking partner for deposit accounts and fund transfers, and Payliance, Tabapay, and Array support ACH and card payment processing. Klover applies AI/ML for fraud detection, predictive eligibility/repayment modeling, and personalized offer recommendations. The company operates a product-led go-to-market motion, distributing exclusively through the Apple App Store, Google Play, and direct download, supported by a financial-education blog and organic social on Instagram, TikTok, Facebook, and Twitter.
Klover's monetization deviates from traditional consumer lending: rather than relying on interest income, the business model is anchored on data monetization—aggregated and anonymized consumer-permissioned data shared with advertising and financial-institution partners through its affiliate Attain—supplemented by subscription and express-fee revenue. Founded in 2019 in Chicago and registered to operate in multiple US states, Klover is a privately held company with a single disclosed funding round (Upper90, 2020); ownership, headcount, and revenue are not publicly disclosed.
Klover firmographics
Firmographics- Name
- Klover
- Legal name
- Klover Holdings, Inc.
- Website
- https://joinklover.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Klover is a US-based mobile fintech founded in 2019 that offers paycheck-to-paycheck consumers cash advances of up to $750 without interest or credit checks, monetizing primarily through data partnerships plus subscription (Klover+) and express-fee revenue.
- Ownership category
- akta.pro rank
Klover industry classification
Industry- Product category
- Consumer Fintech - Earned Wage Access
- NAICS
- Sales Financing (52222)
- akta.pro primary industry
- Issuer/Network-Led Installments (Card-Based Pay-Over-Time) (FSAGAIAB)
- akta.pro secondary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
Keywords
Where Klover is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Klover business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others
Revenue model
- Klover+ Subscription Fees: Monthly subscription fee for premium budgeting and credit monitoring features. Standard pricing is $4.99/month, with state variations (Indiana $7.99, Wisconsin $9.99). Includes 30-day free trial for new users.
- Express Transfer Fees: Optional fees for expedited fund delivery. Fees scale with advance amount (e.g., up to $37.49 for $750 advance, $7.75 for $75 advance). Standard transfers are free.
- Data Monetization: Revenue generated by partnering with trusted institutions to leverage consumer-permissioned data and insights. Anonymized, aggregated user data is shared with advertising partners and business partners to deliver targeted advertising and generate insights for financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Klover+ Subscription - Budget Tools & Credit Monitoring |
| Unit Pricing | Pay-as-you-go | Cash Advance Range |
| Freemium | Pay-as-you-go | Points Program - Data Sharing Rewards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Klover product offering
Product offeringCore offering
Klover is a mobile-first consumer fintech platform that provides fee-free cash advances of up to $750 against users' earned wages before payday, with no interest, no late fees, and no credit checks. Repayment is automatically collected on the user's next payday via ACH. The platform also offers an optional paid subscription (Klover+) with budgeting and credit monitoring tools, and a points-based rewards program that monetizes user-permissioned data sharing.
Product overview
Klover is a financial technology platform offering a suite of products centered on earned wage access and personal financial management. The core product is the Balance Advance Service, which provides fee-free cash advances up to $750 against earned wages without credit checks. This core is augmented by Klover+, an optional premium subscription ($4.99/month) adding budgeting tools (Bill Manager, Smart Spending) and Experian-powered credit monitoring. The Points Program incentivizes users to share transaction data by awarding points redeemable for larger advances and fee discounts. The company generates revenue through data partnerships rather than traditional interest or fees.
Differentiator
Problem solved
Functional benefit
Brands
- Klover+: Optional monthly subscription service within the Klover app offering personal financial management tools including bill tracking, smart spending insights, and credit monitoring through Experian.
Products and services
- Balance Advance Service
- Klover+ Subscription
- Points Program
Quantifiable outcome
- No interest or late fees on cash advances
- +3 more outcomes
Companies that use Klover
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Klover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature3 records
Klover partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and minor.
- Plaid Inc.corePlaid provides bank account data connectivity services, allowing Klover to access users' transaction data, account balances, and direct deposit information to determine eligibility and manage cash advances.
- PayliancesupportingPayliance provides ACH payment processing services for managing direct deposit verification and payment collections.
- Tabapay, Inc.supportingTabapay provides payment processing services for card-based transactions.
- ArraysupportingArray provides financial product infrastructure services for Klover's platform.
- AttainsupportingAttain is an affiliated company and data partner that helps facilitate targeted advertising and marketing services using consumer insights.
- Frisbee RewardsminorAffiliate company involved in the rewards ecosystem.
- MerryfieldminorAffiliate company involved in the rewards ecosystem.
- ExperiansupportingExperian provides credit score monitoring services integrated into Klover+ for users to track their credit scores.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Klover competitors and assessment
Company assessmentDirect peers
- MoneyLion: MoneyLion offers Instacash advances, RoarMoney banking, and a premium subscription with credit monitoring and financial tools—overlapping Klover's advance + subscription + credit monitoring bundle.
- Dave: Dave is a direct competitor offering no-interest cash advances, budgeting tools, and a subscription product (Dave Membership) to paycheck-to-paycheck consumers—almost identical GTM and product surface to Klover.
- Brigit: Brigit provides cash advances up to $250 plus a $9.99/month membership with budgeting, credit-building, and identity protection—a near-clone of Klover's advance + Klover+ subscription proposition.
- Albert: Albert combines early wage access (Albert Instant), subscription-based budgeting tools (Albert Genius), and financial insights—mirroring Klover's earn/advance + Klover+ bundle for the same demographic.
- Earnin: Earnin pioneered the no-fee earned-wage access model with 'Tips' instead of interest, competing head-to-head with Klover for the same paycheck-to-paycheck segment and similar PLG mobile distribution.
Broad incumbents
- Chime: Chime is a mass-market neobank with early direct deposit and MyPay advances—a much larger incumbent adjacent to Klover with overlapping EWA capabilities and a similar target demographic.
- Varo Bank: Varo is a chartered neobank that has layered cash-advance features onto a full banking product—broadly adjacent to Klover and competing for the same underbanked paycheck-to-paycheck segment.
- Current: Current is a neobank offering early paycheck, cash advances, and premium budgeting features—competing with Klover for the same consumer wallet with broader banking functionality.
Emerging players
- FloatMe: FloatMe offers small cash advances plus budgeting and rewards via a freemium subscription—smaller-scale but functionally equivalent to Klover's core offering.
- Possible Finance: Possible Finance offers small-dollar, repaid-over-time cash advances as an alternative to payday loans—partial overlap with Klover's advance product but with an installment structure rather than ACH-on-payday.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Klover social profiles
Digital presenceKlover compliance and trust
Trust signalCompliance3 records
Klover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klover leadership team
Management profileNumber of profiles
Profiles2 records
Klover funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klover
What does Klover do?
Klover is a mobile-first consumer fintech platform that provides fee-free cash advances of up to $750 against users' earned wages before payday, with no interest, no late fees, and no credit checks. Repayment is automatically collected on the user's next payday via ACH. The platform also offers an optional paid subscription (Klover+) with budgeting and credit monitoring tools, and a points-based rewards program that monetizes user-permissioned data sharing.
Is Klover a public or private company?
Klover is a private company. It is classified as venture growth investor backed and is currently operating.
When was Klover founded?
Klover was founded in 2019. It employs 1 to 10 people.
Where is Klover based?
Klover is headquartered in Chicago, United States, in the North America region.
How does Klover make money?
Three revenue lines are on record. Klover+ Subscription Fees are the primary driver. The others are express Transfer Fees and data Monetization.
Who are Klover's main competitors?
Direct peers on record are MoneyLion, Dave, Brigit, Albert and Earnin. Broad incumbents are Chime, Varo Bank and Current. Emerging players are FloatMe and Possible Finance.
Does Klover have an API?
No public API is recorded for Klover.
What industry is Klover in?
Klover's product category is Consumer Fintech - Earned Wage Access. Its primary akta.pro industry code is FSAGAIAB, Issuer/Network-Led Installments (Card-Based Pay-Over-Time), with a secondary code of FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing). Its NAICS code is 52222.