Five By Five
Five By Five is a member-driven data cooperative selling access to a B2B/B2C identity graph via annual membership fees, serving marketing, advertising, HR, finance, and fraud teams that need cross-device person, company, and linkage data products.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Five By Five does
Five By Five (legal entity: 5x5 US, LLC) is an Austin-based, member-driven data cooperative that sells access to a large-scale identity graph spanning B2B and B2C identifiers, personal and work devices, and online and offline actions. Members contribute anonymized exhaust data back into the cooperative, which the company aggregates into continuously refreshed products — the company reports 2.7B+ cookies, 123B+ IP-Company signals, 2B+ MAIDs, 1B+ email records, 500K+ TLDs feeding its intent feed, and 6B+ daily verification signals, with tag placement at 3x the market leader's TLD coverage. The product portfolio comprises 15 named data products organized into five categories (Person & Company, Behavioral Insight, Reference & Validation, Digital Linkage, and Resolution), including Universal Person, Business Person, Consumer Person, Universal Talent, Company Firmographics, Device Matrix 360, Market Pulse, IP-HEM, IP-MAID, IP-Company, MAID-HEM, UP-HEM, Visitor Resolution Tag, Email Validation, and Phone Validation.
Revenue is generated through an annual membership model with transparent, flat licensing and unlimited usage rather than metered access or revenue share. Pricing is not publicly disclosed; engagement runs through consultative 'Contact us / Let's talk' CTAs. The customer base is segmented horizontally across Marketing & Sales (account-based marketing, demand generation, lead enrichment, sales acceleration), Advertising & Ad Tech (audience activation, fraud prevention, DSP/SSP), HR & Recruiting, Finance & Investment (M&A activity, market signals), and Fraud & Security. The go-to-market is direct enterprise sales supported by a content marketing library (blog, case studies, eBooks, checklists, events/webinars) and product schema documentation at docs.5x5coop.com. The company is SOC2 Type 2, GDPR, and CCPA compliant, and has 51–100 employees with disclosed leadership including a Senior Vice President of Community, a Managing Director, and a Head of Data Science. No funding rounds, revenue figures, or founding date are publicly disclosed.
Five By Five firmographics
Firmographics- Name
- Five By Five
- Legal name
- 5x5 US, LLC
- Website
- https://5x5coop.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Five By Five is a member-driven data cooperative selling access to a B2B/B2C identity graph via annual membership fees, serving marketing, advertising, HR, finance, and fraud teams that need cross-device person, company, and linkage data products.
- Ownership category
- akta.pro rank
Five By Five industry classification
Industry- Product category
- Identity Resolution & Data Cooperative
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Five By Five is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Five By Five business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Membership Fees: Organizations pay membership fees to join the data cooperative and gain access to the identity graph and data products. The model offers transparent licensing with predictable costs, avoiding prohibitive expense of metered access or future revenue share.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership-based access with unlimited data usage and transparent licensing |
Distribution channels1 record
Marketing channels4 records
Five By Five product offering
Product offeringCore offering
Five By Five operates a member-driven data cooperative that provides organizations access to a Collaborative Identity Graph connecting B2B and B2C data, personal and professional devices, and online and offline actions through identifier linkages (IP address, MAID, HEM, cookies). Members anonymously share exhaust data with 5x5, which becomes part of an evolving data graph covering 2.7B+ cookies, 123B+ IP-Company signals, 2B+ MAIDs, and 1B+ email records, refreshed by 6B+ daily verification signals. The cooperative sells this data and the resulting identity products via annual memberships to enterprise clients across marketing, advertising, sales, HR, finance, and fraud/security.
Product overview
5×5 is a member-driven data cooperative offering a platform of identity graph products organized across five categories: Person and Company, Behavioral Insight, Reference and Validation, Digital Linkage, and Resolution. The product portfolio includes 15 named data products including Universal Person, Universal Talent, Business Person, Consumer Person, Device Matrix 360, Company Firmographics, Market Pulse, and various identifier linkage products (IP-HEM, IP-MAID, MAID-HEM, UP-HEM, IP-Company). The company also provides validation services (Email Validation, Phone Validation) and Visitor Resolution Tag. These products work together as a connected identity graph that links B2B and B2C data, connecting personal and work devices, and bridging online and offline actions through identifier linkages including IP address, Mobile Ad ID (MAID), Hashed Email (HEM), and more. Members access data through a cooperative membership model with transparent licensing and predictable costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Person B2B person data product providing professional identity information for business contacts, used by marketing, sales, and recruiting teams for lead enrichment, ABM, and talent acquisition use cases.
- Device Matrix 360 Device linkage product connecting multiple device identifiers to create comprehensive device profiles, enabling cross-device identity resolution for ad tech, audience activation, and fraud prevention buyers.
- IP-HEM Data product linking IP addresses to Hashed Email (HEM) identifiers for cross-device and cross-platform targeting, used by ad tech and marketing platforms.
- Market Pulse Intent and behavioral signal data product providing insights into buyer intent and market activity across 500K+ TLDs, used by marketing, sales, and finance teams for market signals and demand generation.
- Universal Talent HR and talent acquisition data product covering professional and employment information, used by HR and recruiting teams for talent acquisition and workforce analytics.
- Company Firmographics Company data product containing organizational information including size, industry, revenue, and structure, used by B2B sales, marketing, and finance teams for account targeting and market intelligence.
- Email Validation Email address verification and validation service ensuring deliverability and accuracy, used by marketing, sales, and recruiting teams to validate lead and contact data quality.
- IP-MAID Data linkage product connecting IP addresses to Mobile Ad IDs (MAID) for cross-device targeting, used by ad tech platforms and advertisers for audience activation.
- Phone Validation Phone number validation and verification service for contact data quality, used by sales, marketing, and contact center operations to ensure phone number accuracy.
- UP-HEM Universal Person to Hashed Email linkage connecting person identifiers to email hashes, used for cross-channel person-level identity resolution across B2B and B2C data.
- Consumer Person B2C person data product providing consumer identity and demographic information, used by advertisers, marketers, and ad tech platforms for consumer audience targeting and personalization.
- IP-Company IP to company identification linking workplace IP addresses to organizational entities, used for B2B account identification, lead enrichment, and visitor resolution.
- MAID-HEM Mobile Ad ID to Hashed Email (MAID-HEM) linkage for cross-device consumer identification, used by ad tech platforms to connect mobile and email-based consumer identities.
- Universal Person Comprehensive person identity data product unifying professional and consumer identifiers across channels, providing a single identity framework spanning B2B and B2C, personal and work devices, and online and offline actions.
- Visitor Resolution Tag Website visitor identification tag that resolves anonymous website traffic to company and person identities, used by B2B marketers and sales teams for website visitor resolution and account identification.
Quantifiable outcome
- 3x tag placement on TLDs vs. market leader
- +1 more outcomes
Companies that use Five By Five
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Five By Five technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Five By Five partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RocketReachcoreRocketReach partnered with 5x5 to expand data quality through the 5x5 data partnership. This integration enhances RocketReach's person and company data verification capabilities by leveraging 5x5's identity graph and data cooperative network.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Five By Five competitors and assessment
Company assessmentDirect peers
- Bombora: Bombora operates a Company Surge data cooperative that aggregates intent signals from a member network of B2B media and publisher sites. Bombora is the closest direct comparison to 5x5's co-op data-sharing model and intent/intent-feed offerings like Market Pulse.
- Lusha: Lusha provides B2B contact data, phone and email validation, and sales intelligence used for prospecting. Comparable to 5x5's Business Person, Email/Phone Validation, and lead enrichment use cases for sales acceleration.
- ZoomInfo: ZoomInfo is the largest B2B contact and company data provider, offering person/company data, intent signals, and identity graph products. Directly comparable to 5x5's Business Person, Universal Person, and Company Firmographics offerings, though with a much larger enterprise sales force and public-market capital base.
- 6sense: 6sense provides an account-based marketing platform built on a B2B identity graph and intent data. Comparable to 5x5's identity graph and behavioral insight capabilities, with overlap in ABM, demand generation, and market signals use cases.
- LiveRamp: LiveRamp is an enterprise identity resolution infrastructure provider connecting data across devices, channels, and partners via RampID. Directly comparable to 5x5's cross-device linkage products (IP-HEM, MAID-HEM, Device Matrix 360).
- Apollo.io: Apollo.io provides a B2B sales intelligence platform with contact data, email/phone validation, and buyer intent — directly overlapping with 5x5's Business Person, Email/Phone Validation, and Market Pulse products for sales acceleration use cases.
- Demandbase: Demandbase is an ABM and intent-data platform built on a B2B identity graph and account identification technology. Comparable in IP-Company resolution, intent/behavioral signals, and visitor resolution — overlapping with 5x5's Market Pulse and Visitor Resolution Tag.
- Clearbit: Clearbit (now part of HubSpot) provides B2B firmographic, demographic, and attribute data, plus IP-to-company resolution for visitor identification. Directly overlaps with 5x5's Company Firmographics, IP-Company, and Visitor Resolution Tag products.
Broad incumbents
- Oracle Data Cloud: Oracle Data Cloud (formerly Grapeshot/Datalogix) provides audience data, identity resolution, and B2B/B2C data products as part of Oracle's broader advertising and marketing technology stack. A broader incumbent competing with 5x5's identity graph and digital linkage products.
- Acxiom: Acxiom is a legacy data broker and identity resolution provider serving enterprise marketing and advertising clients with consumer and B2B data assets. A broad incumbent offering cross-device identity and audience data overlapping with 5x5's Consumer Person and digital linkage products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Five By Five social profiles
Digital presenceFive By Five compliance and trust
Trust signalCompliance3 records
Five By Five financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five By Five leadership team
Management profileNumber of profiles
Profiles3 records
Five By Five funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five By Five M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five By Five
What does Five By Five do?
Five By Five operates a member-driven data cooperative that provides organizations access to a Collaborative Identity Graph connecting B2B and B2C data, personal and professional devices, and online and offline actions through identifier linkages (IP address, MAID, HEM, cookies). Members anonymously share exhaust data with 5x5, which becomes part of an evolving data graph covering 2.7B+ cookies, 123B+ IP-Company signals, 2B+ MAIDs, and 1B+ email records, refreshed by 6B+ daily verification signals. The cooperative sells this data and the resulting identity products via annual memberships to enterprise clients across marketing, advertising, sales, HR, finance, and fraud/security.
Is Five By Five a public or private company?
Five By Five is a private company. It is classified as unknown and is currently operating.
When was Five By Five founded?
Five By Five was founded in -1. It employs 51 to 100 people.
Where is Five By Five based?
Five By Five is headquartered in Austin, United States, in the North America region.
How does Five By Five make money?
One revenue line is on record: membership Fees.
Who are Five By Five's main competitors?
Direct peers on record are Bombora, Lusha, ZoomInfo, 6sense, LiveRamp, Apollo.io, Demandbase and Clearbit. Broad incumbents are Oracle Data Cloud and Acxiom.
Does Five By Five have an API?
No public API is recorded for Five By Five.
What industry is Five By Five in?
Five By Five's product category is Identity Resolution & Data Cooperative. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 5182 and its SIC code is 7370.