dot. cards
dot. cards (DOT. CARDS, INC) designs and sells NFC- and QR-enabled digital business cards and accessories in multiple form factors, paired with a browser-based dot.Profile platform, serving individual consumers, professionals, and teams via direct-to-consumer e-commerce.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What dot. cards does
dot. cards (legal entity DOT. CARDS, INC) is a Los Angeles-based consumer hardware company founded in 2020 that designs and sells physical NFC- and QR-enabled business cards and accessories paired with a browser-based digital profile platform called dot.Profile. Its product portfolio spans multiple form factors: dot.card and dot.metal (stainless steel) as standard cards, dot.thin (ultra-thin, designed to fit under a phone case), dot.classic (adhesive-backed), dot.band (a wearable wristband), and dot.display (a countertop device for capturing foot-traffic leads). Pricing is positioned at the affordable premium end ($20-$99.99 per unit) with tiered bulk discounts (up to 30% off 5-packs and bundles), and a starter dot.bundle that combines several formats. Custom-branded variants are offered for every card SKU at modest premiums, with a dedicated dot.Teams platform (teams.dot.cards) that serves enterprise and team buyers.
The company's revenue model is overwhelmingly transactional hardware sales through a direct-to-consumer Shopify storefront (dotcards.net) with global shipping and a free-shipping threshold at $50, supplemented by custom design services for team orders and accessories (dot.wallet). A premium platform tier, dot.Profile+, was introduced to layer recurring revenue onto the one-time hardware model. Go-to-market is product-led growth: free lifetime dot.Profile access is bundled with every device, a free week trial is offered to professionals, and free custom devices are offered to teams to drive adoption. Distribution is digital-first via Instagram, Facebook, TikTok, and YouTube organic channels plus an email newsletter and a content/blog hub.
dot. cards does not disclose revenue, funding, investors, or leadership beyond founder and CEO Jeffrey Murray, and lists 11-50 employees. The reported customer base of 4,000+ product reviews at a 4.8 average rating indicates meaningful consumer traction but no anchored enterprise customers at scale; testimonials reference small teams (5-pack), one SMB band customer, a 100-pack custom SMB order, and small enterprise orders in the ~20-unit range, characterizing revenue as long-tail and distributed rather than concentrated.
dot. cards firmographics
Firmographics- Name
- dot. cards
- Legal name
- DOT. CARDS, INC
- Website
- https://dot.direct
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dot. cards (DOT. CARDS, INC) designs and sells NFC- and QR-enabled digital business cards and accessories in multiple form factors, paired with a browser-based dot.Profile platform, serving individual consumers, professionals, and teams via direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
dot. cards industry classification
Industry- Product category
- Smart Business Cards
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Computer Peripheral Equipment, Nec (3577), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)
Keywords
Where dot. cards is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
dot. cards business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Device Sales: One-time purchase of physical NFC/QR cards, bands, and accessories. Multiple form factors: dot.card, dot.classic, dot.thin, dot.band, dot.metal, dot.display, dot.duos, dot.bundle. Revenue from individual unit sales and bulk pack orders with tiered pricing discounts.
- Custom Design Services: Custom branding and design services for team and enterprise orders. Includes custom mockups, logo integration, and personalized aesthetics with bulk pricing.
- Accessories: Sale of complementary accessories including dot.wallet card holder and gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | dot.display standalone |
| Unit Pricing | Pay-as-you-go | dot.band (wearable) |
| Unit Pricing | Pay-as-you-go | dot.metal (stainless steel) |
| Unit Pricing | Pay-as-you-go | dot.card (standard) |
| Unit Pricing | Pay-as-you-go | dot.classic (adhesive-backed) |
| Unit Pricing | Pay-as-you-go | dot.thin (ultra-thin) |
| Unit Pricing | Pay-as-you-go | dot.duos (2-color combo) |
| Unit Pricing | Pay-as-you-go | dot.bundle (starter pack) |
| Unit Pricing | Pay-as-you-go | dot.wallet (accessory) |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Custom products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
dot. cards product offering
Product offeringCore offering
dot. cards designs and sells physical NFC and QR-enabled digital business cards in multiple form factors (metal, standard card, ultra-thin, adhesive-backed, wearable band, and counter display) paired with a free lifetime browser-based digital profile platform (dot.Profile). The system enables instant tap-to-share contact, social, and payment information transfer between phones without requiring an app download, and is offered to individual consumers, professionals, and teams/enterprises through volume pricing and custom branding.
Product overview
dot. cards is a digital business card platform consisting of physical NFC-enabled devices paired with a cloud-based profile system. The product portfolio includes multiple physical card formats: dot.metal (stainless steel, $50), dot.card (standard, $20), dot.thin (ultra-thin, fits under phone case), dot.classic (adhesive-backed), and dot.band (wearable wristband). The dot.bundle combines three card types as a starter pack ($90). Additional offerings include dot.duos (two-color pack, $120), dot.wallet (card holder accessory), and dot.display (business counter display, $99.99). The dot. Profile platform (free with purchase) provides browser-based profile management with no app required. dot.Teams serves organizations with bulk pricing and team management features. Custom branding options are available for all card types with bulk discounts. The system works via NFC tap or QR code scanning, compatible with both iPhone and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- dot.metal Stainless steel digital business card featuring tap (NFC) and QR code sharing for maximum durability. Available in single ($50), 2-pack ($95), and 5-pack ($187.50) configurations.
- dot.card Standard digital business card with two ways to share contact information (NFC tap and QR code scan). Marketed as 'Your Last Business Card' with lifetime profile updates.
- dot.thin (dot.thin 2.0) Ultra-thin digital business card designed to fit under a phone case. dot.thin 2.0 features a wider scanning surface for maximum connection potential.
- dot.classic Adhesive-backed digital business card for attaching to surfaces. Durable finish enables versatile placement for new networking methods.
- dot.band (dot.band 2.0) Wearable networking wristband for hands-free contact sharing. dot.band 2.0 features double the scanning power and eight new colors. Priced at $30 per band.
- dot.bundle Networking starter pack including dot.card, dot.classic, dot.thin 2.0, and dot.band. Regular price $90, discounted to $70 (22% off). Best-value option for trying all formats.
- dot.duos Two-pack of digital business cards in different color combinations. Ideal for individuals or couples. Regular $120, discounted to $84 (30% off).
- dot.wallet Sleek card holder accessory for everyday carry, designed to hold dot.cards products. Craftsmanship statement piece accessory.
- dot.display Business display device that turns foot traffic into contacts. Placed in spaces so visitors can tap or scan to connect instantly. Priced at $99.99 single, $199.98 for 2-pack, $499.95 for 5-pack.
- dot.Profile Browser-based digital profile platform accessible via NFC tap or QR scan without an app download. Free lifetime access with every order. Supports contact info, social accounts, music, payment info, and personalization.
- dot.Profile+ Enhanced premium tier of the dot.Profile platform with additional features and capabilities beyond the standard free tier bundled with hardware purchases.
- dot.Teams Team networking platform for organizations to turn business cards into lead magnets. Includes free custom devices, bulk pricing, and centralized management of team profiles and devices.
- Custom dot.metal Custom-designed stainless steel digital business card with personalized branding and logo. Priced at $75 single with bulk discounts available.
- Custom dot.card Custom branded digital business card with personalized design including logos and custom aesthetics. Priced at $55 single with bulk discounts available.
- Custom dot.bundle Custom branded bundle starter pack with 3 devices for the price of 2 with custom design. Priced at $100 with bulk discounts available.
- Custom dot.classic Custom adhesive-backed digital business card with durable finish and custom branding. Bulk discounts available.
- Custom dot.thin Custom ultra-thin digital business card designed to fit under a phone case with custom branding. Bulk discounts available.
- dot.card Gift Card Gift cards redeemable for dot. cards products. Starting at $15. Positioned as a gift for clients, coworkers, employees, or friends.
Companies that use dot. cards
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
dot. cards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
dot. cards partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
dot. cards competitors and assessment
Company assessmentDirect peers
- HiHello: HiHello is a direct competitor offering digital business cards with NFC tap and QR sharing, app- and browser-based profiles, and a free-to-paid tier targeting professionals and teams — directly overlapping dot. cards' core use case.
- Popl: Popl sells NFC-enabled digital business cards and wearables with a profile app, lead-capture tools, and team/enterprise plans. It competes head-to-head with dot. cards in the same prosumer and SMB segment.
- Linq: Linq provides NFC smart business cards and a contact-management app with team features and CRM integrations, closely mirroring dot. cards' combination of physical NFC hardware plus profile software.
- Mobilo: Mobilo offers NFC smart business cards, lead capture, and CRM integrations for sales teams — a direct competitor in the enterprise/teams lane of the digital business card market.
- Blinq: Blinq sells NFC-enabled digital business cards (cards, tags, bands) with a mobile profile app, targeting professionals and small teams — overlapping form factor and audience with dot. cards.
- V1CE: V1CE produces premium metal NFC business cards and tap-to-share devices aimed at executives and luxury/professional segments, directly comparable to dot.metal and dot.card product lines.
- Tapni: Tapni offers customizable NFC cards, stickers, and wearables for digital contact sharing with team management features — a direct competitor in custom-branded and team-deployed NFC business cards.
- Wave Connect: Wave Connect provides NFC smart business cards and a profile app targeting professionals and small businesses, directly comparable to dot. cards on hardware form factor and individual buyer use case.
Broad incumbents
- Uniqode (formerly Beaconstac): Uniqode is a broader QR-code and NFC platform serving enterprise marketing, lead capture, and contactless engagement beyond business cards. It overlaps with dot.display-style foot-traffic use cases and large-team deployments.
Emerging players
- Haystack (now part of SmartMeet): Haystack was a digital business card app focused on enterprise contact sharing; it competes at the software-profile layer with dot.Profile and dot.Teams rather than at the hardware layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
dot. cards social profiles
Digital presencedot. cards financial estimates
Financial estimateRevenue estimate
Valuation estimate
dot. cards leadership team
Management profileNumber of profiles
Profiles1 record
dot. cards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dot. cards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dot. cards
What does dot. cards do?
dot. cards designs and sells physical NFC and QR-enabled digital business cards in multiple form factors (metal, standard card, ultra-thin, adhesive-backed, wearable band, and counter display) paired with a free lifetime browser-based digital profile platform (dot.Profile). The system enables instant tap-to-share contact, social, and payment information transfer between phones without requiring an app download, and is offered to individual consumers, professionals, and teams/enterprises through volume pricing and custom branding.
Is dot. cards a public or private company?
dot. cards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dot. cards founded?
dot. cards was founded in 2020. It employs 11 to 50 people.
Where is dot. cards based?
dot. cards is headquartered in Los Angeles, United States, in the North America region.
How does dot. cards make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are custom Design Services and accessories.
Who are dot. cards's main competitors?
Direct peers on record are HiHello, Popl, Linq, Mobilo, Blinq, V1CE, Tapni and Wave Connect. Uniqode (formerly Beaconstac) is listed as a broad incumbent. Haystack (now part of SmartMeet) is listed as an emerging player.
Does dot. cards have an API?
No public API is recorded for dot. cards.
What industry is dot. cards in?
dot. cards's product category is Smart Business Cards. Its primary akta.pro industry code is HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices. Its NAICS code is 33411 and its SIC code is 3577.