Graphite
Graphite Growth, Inc. is a San Francisco-based AI-powered growth agency and SEO technology company offering an Internal Links API plus SEO and Answer Engine Optimization services to enterprise and mid-market companies with large content libraries, including Rippling, Upwork, Hinge, and Notion.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Graphite does
Graphite Growth, Inc. is a private, San Francisco-based AI-powered growth agency and SEO technology company targeting enterprise and mid-market organizations with large content libraries of roughly 10,000 to 500,000-plus pages. The company is built around the "5% philosophy"—the thesis that approximately 95% of SEO effort is waste and roughly 5% drives nearly all measurable results—and applies AI to identify and concentrate work on that high-impact subset. Its commercial offering combines managed services (SEO, Answer Engine Optimization, topical authority building, visibility audits, technical SEO, and content production) with a self-serve product layer.
The core technology is an AI-powered SEO platform running on AWS with 99% uptime and a 150ms average API response time. It centers on the Internal Links API, which crawls customer websites using the proprietary GraphiteBot crawler (60-240 pages per minute), extracts metadata via an RDFa/JSON-LD structured data specification, computes semantic relatedness between pages, and returns traffic-maximizing internal link recommendations designed to eliminate orphan pages and ensure equitable inbound link distribution. The API is embedded into WordPress, HubSpot, and Webflow via native plugins and integration applications, and the company offers a free diagnostic tool as top-of-funnel PLG.
The business is monetized through tiered annual subscriptions to the Internal Links API ($199-$1,299/month by indexed page count, custom pricing above 500,000 pages, plus $600/module/year add-ons) bundled with professional services. Distribution is hybrid: self-serve signup for smaller customers, sales-assisted enterprise engagement, and channel distribution through CMS integrations. Named enterprise customers include Rippling, Upwork, Hinge, Notion, Captions, Jaanuu, NerdWallet, Grove, and Webflow. The company is SOC 2 Type 2 certified, headquartered at 51 Sharon Street in San Francisco, and reports 8% of new signups originating from AI chatbots (ChatGPT, Perplexity).
Graphite firmographics
Firmographics- Name
- Graphite
- Legal name
- Graphite Growth, Inc.
- Website
- https://graphite.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Graphite Growth, Inc. is a San Francisco-based AI-powered growth agency and SEO technology company offering an Internal Links API plus SEO and Answer Engine Optimization services to enterprise and mid-market companies with large content libraries, including Rippling, Upwork, Hinge, and Notion.
- Ownership category
- akta.pro rank
Graphite industry classification
Industry- Product category
- SEO Software Platform
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519)
- akta.pro primary industry
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
- akta.pro secondary industries
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Graphite is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graphite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Internal Links API Subscriptions: Tiered subscription model based on number of indexed pages (Document Count). Tiers range from 10,000 pages ($199/month) to 500,000+ pages (custom pricing). Includes up to 3 API modules per tier with additional modules at $600/module/year. Billed annually in advance.
- Growth Services: Professional services including SEO, AEO, topical authority building, visibility audits, and AI citation optimization bundled with platform access for comprehensive growth marketing solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tier 1: Up to 10,000 pages, Weekly refresh, Up to 3 modules |
| Subscription | Annual | Tier 2: 10,001–50,000 pages, Weekly refresh, Up to 3 modules |
| Subscription | Annual | Tier 3: 50,001–200,000 pages, Biweekly refresh, Up to 3 modules |
| Subscription | Annual | Tier 4: 200,001–500,000 pages, Monthly refresh, Up to 3 modules |
| Subscription | Multi-year contract | Tier 5: 500,001+ pages, Monthly refresh, Flexible modules, Custom pricing |
| Unit Pricing | Annual | Additional API Modules |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Graphite product offering
Product offeringCore offering
Graphite provides an AI-powered growth platform anchored by its proprietary Internal Links API, which crawls websites, identifies orphan pages and interlinking opportunities, and automatically recommends traffic-maximizing related links across articles, products, and landing pages. Complementing the API, Graphite delivers managed SEO and Answer Engine Optimization (AEO) services, including visibility audits, topical authority building, AI citation tracking, and content strategy for AI search interfaces such as ChatGPT and Perplexity.
Product overview
Graphite offers an AI-powered growth platform centered on its proprietary Internal Links API, which automates internal linking optimization by crawling websites and recommending traffic-maximizing related links across all page types. The platform provides complementary SEO and AEO services focused on the '5%' of strategies that drive most impact, including visibility audits, content optimization, and AI search citation tracking. Technical features include a Structured Data Specification (RDFa/JSON-LD) for enhanced metadata control and GraphiteBot for configurable web crawling.
Differentiator
Problem solved
Functional benefit
Products and services
- Internal Links API AI-powered API that crawls websites to identify orphan pages and internal linking opportunities, then automatically recommends and updates pages with traffic-maximizing related links across articles, products, and landing pages. Targeted at enterprise and mid-market website operators with large content libraries.
- SEO Services Comprehensive search engine optimization services including visibility audits, topical authority building, internal linking optimization, user intent research, architecture and crawlability improvements, indexation logic, international SEO, and title tag optimization. Delivered to enterprise and growth-stage businesses seeking organic search growth.
- AEO Services Answer Engine Optimization services focused on AI search visibility, helping content appear in AI-generated answers on platforms like ChatGPT and Perplexity through question-based content optimization, AI citation insights, and AI-targeted outreach strategy. Targeted at growth marketing teams.
- Internal Links API Diagnostic Tool Free website audit tool that analyzes a site's internal linking architecture to identify orphan pages, insufficient links, and traffic-driving page types, illustrating how the Internal Links API can improve crawl rate and rankings. Available to any website operator.
Quantifiable outcome
- 8% of signups from AI chatbots (ChatGPT, Perplexity) indicating growing AI search as significant traffic driver
- +2 more outcomes
Companies that use Graphite
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Graphite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
Graphite partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered secondary and core.
- AirOpssecondaryCo-hosted webinar on AEO for growth marketing featuring Graphite experts. Joint educational content and thought leadership on AI search optimization strategies. AirOps is an AI search platform and Graphite is cited as an AEO expert.
- WebflowsecondaryJoint webinar on AEO strategies with Webflow growth team. Collaborative educational content on optimizing content in AI search environments.
- HubSpotcoreGraphite maintains an integration application that runs periodic jobs to push Internal Links API data to HubSpot CRM custom objects. Uses HubSpot CMS and CRM APIs to update internal linking data. Requires HubSpot Enterprise level account.
- WebflowcoreGraphite maintains an integration application that pushes Internal Links API data to Webflow via reference/multi-reference fields. Requires Webflow API v2 key with CMS read/write permissions. Implementation includes design, build, connection, configuration, and launch phases.
- WordPresscoreGraphite offers a WordPress plugin for the Internal Links API that integrates directly into WordPress admin panels. The plugin (v1.0.3) calls the API and loads related links in posts. Implementation takes less than 1 day for standard setup, with styling customization available through html.php and style.css files.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Graphite competitors and assessment
Company assessmentBroad incumbents
- Moz: Moz provides SEO software and educational content for marketers, spanning keyword research, link analysis, and site audits. Established incumbent in the same buyer segment as Graphite.
- SEMrush: SEMrush is a broad digital marketing platform spanning SEO, paid media, content, and competitive intelligence. Operates as a wide-portfolio incumbent competing for the same enterprise marketing budget as Graphite.
- Botify: Botify is an enterprise technical SEO platform with crawling, indexation, and internal linking analytics. Closely comparable to Graphite's crawler-based internal linking optimization for enterprise content estates.
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform serving large content publishers and global brands. Compares to Graphite as an enterprise-leaning competitor in technical SEO and content optimization.
- Ahrefs: Ahrefs is a leading broad SEO platform covering keyword research, backlink analysis, site audits, and content tools. A broader incumbent that competes for the same SEO budget as Graphite but addresses a wider portfolio of use cases.
Direct peers
- Frase: Frase is an AI content research and SEO optimization platform used by content teams. Comparable to Graphite in combining AI-driven content workflows with SEO optimization.
- Clearscope: Clearscope provides AI-driven content optimization for SEO-focused content teams. Overlaps directly with Graphite's on-page SEO and content optimization offerings for content publishers.
- Surfer SEO: Surfer SEO offers AI-assisted content optimization for SEO teams, including SERP analysis, topical mapping, and on-page recommendations. Directly comparable to Graphite's content-driven SEO and AI-assisted growth services.
- AirOps: AirOps is an AI content and AEO platform built for growth marketing teams, offering AI search visibility and AI-powered content workflows. Direct comparison to Graphite because both target the same AEO buyer and even co-marketed together.
- MarketMuse: MarketMuse delivers content intelligence and topical authority optimization for content marketing teams. Directly comparable to Graphite's topical authority building and content optimization services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Graphite social profiles
Digital presenceGraphite compliance and trust
Trust signalCompliance1 record
Graphite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graphite leadership team
Management profileNumber of profiles
Profiles3 records
Graphite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graphite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graphite
What does Graphite do?
Graphite provides an AI-powered growth platform anchored by its proprietary Internal Links API, which crawls websites, identifies orphan pages and interlinking opportunities, and automatically recommends traffic-maximizing related links across articles, products, and landing pages. Complementing the API, Graphite delivers managed SEO and Answer Engine Optimization (AEO) services, including visibility audits, topical authority building, AI citation tracking, and content strategy for AI search interfaces such as ChatGPT and Perplexity.
Is Graphite a public or private company?
Graphite is a private company. It is classified as unknown and is currently operating.
When was Graphite founded?
Graphite was founded in -1. It employs 101 to 250 people.
Where is Graphite based?
Graphite is headquartered in San Francisco, United States, in the North America region.
How does Graphite make money?
Two revenue lines are on record. Internal Links API Subscriptions are the primary driver. The others are growth Services.
Who are Graphite's main competitors?
Broad incumbents on record are Moz, SEMrush, Botify, BrightEdge and Ahrefs. Direct peers are Frase, Clearscope, Surfer SEO, AirOps and MarketMuse.
Does Graphite have an API?
Yes. Graphite's Internal Links API delivers related links from a source webpage to target webpages within the same website. The API is accessible via GET requests at https://ilapi.graphite.io///related-links with no authentication required and CORS enabled for all origins. Rate limits are not enforced for standard usage; for batch jobs, staying under 20 requests/second per endpoint is recommended. The API runs on AWS with 99% uptime and average response time of 150ms. Crawling is performed at 60-240 pages per minute starting at 00:00 UTC, with data refresh cadence varying by tier (weekly for Tiers 1-2, biweekly for Tier 3, monthly for Tiers 4-5). Developer documentation is at docs.graphite.io/docs/standard-internal-links-api-documentation.
What industry is Graphite in?
Graphite's product category is SEO Software Platform. Its primary akta.pro industry code is BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services, with a secondary code of BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking). Its NAICS code is 519.