minisocial
minisocial is a New York-based, fully-managed B2B platform that connects Direct-to-Consumer brands with micro-influencer creators to produce fully-licensed user-generated photo and video content, delivering campaigns starting at $3,000 for 10 creators with perpetual usage rights.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What minisocial does
minisocial (legal entity Minisocial.io Inc.) operates a fully-managed B2B platform that connects Direct-to-Consumer brands with micro-influencer creators (1,000-50,000 followers) to produce fully-licensed user-generated photo and video content at scale. Founded around 2018-2019 and headquartered in New York City, the company runs a three-step workflow: brands build a campaign brief through the platform's brief builder, minisocial scouts and invites relevant micro-influencer creators from its community of thousands to opt in, and the platform delivers fully-licensed assets to the brand via a content dashboard for use across organic social, paid acquisition, web, email, and print. The proprietary "Mini License" framework grants brands perpetual usage rights across channels, eliminating expiring-rights and model-release friction.
The business model is project-based and pay-as-you-go, with campaigns starting at $3,000 for 10 creators and scaling with creator count; the company states there are no long-term commitments or recurring fees. Go-to-market combines a direct sales motion targeting D2C brands with a self-serve platform portal (app.minisocial.com) for SMB accounts. Marketing is driven by 100+ documented case studies, an educational blog, Instagram and Facebook presence, and earned press coverage in NYT, Business Insider, and Forbes. Customer logos span more than 25 brands across food and beverage, beauty, wellness, pet, home, grooming, athleisure, shoes, retail, and fashion — including DoorDash, Harry's, Olipop, Native, HUM Nutrition, Nom Nom, Imperfect Foods, Hydrant, Magic Spoon, Live Tinted, HealthyBaby, Made by Nacho, Bespoke Post, Glow Recipe, and HoMedics.
The company is privately held with no disclosed institutional funding beyond a single 2020 round led by Hustle Fund (with Blue Slide Ventures), an undisclosed amount of headcount between 1-10 employees, and no public revenue figures. The product surface consists of the core minisocial platform, the Creator Brief Builder, the Mini License, and a UGC Asset Delivery System — described as operational tooling rather than AI-driven infrastructure. Ownership structure, cap table, and full management roster represent data gaps.
minisocial firmographics
Firmographics- Name
- minisocial
- Legal name
- Minisocial.io Inc
- Website
- https://minisocial.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- minisocial is a New York-based, fully-managed B2B platform that connects Direct-to-Consumer brands with micro-influencer creators to produce fully-licensed user-generated photo and video content, delivering campaigns starting at $3,000 for 10 creators with perpetual usage rights.
- Ownership category
- akta.pro rank
minisocial industry classification
Industry- Product category
- Influencer Marketing / UGC Production Platform
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- UGC Sourcing & Community Creator Programs (BPAFAHAK)
- akta.pro secondary industries
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH), Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH), Short-Form User-Generated Video Platforms (MPACABAB)
Keywords
Where minisocial is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
minisocial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Campaign-based UGC Production Services: minisocial generates revenue through project-based fees where brands pay per campaign. Each campaign activates a cohort of micro-influencer creators who produce fully-licensed UGC assets. Pricing starts at $3,000 for 10 creators, inclusive of all creator fees and payments. As a fully-managed service, there are no long-term commitments or extra fees beyond the campaign scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Campaign - 10 creators starting at $3,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
minisocial product offering
Product offeringCore offering
minisocial operates a fully-managed platform that pairs Direct-to-Consumer (D2C) brands with vetted micro-influencer creators (1K-50K followers) who produce user-generated content (UGC) on demand. Brands submit campaign briefs through the platform's brief builder tool, after which minisocial scouts relevant creators, manages campaign delivery, and supplies fully-licensed UGC assets (via the proprietary "Mini License") for use across organic social, paid acquisition, web, email, and print. Campaigns start at $3,000 for 10 creators, with no long-term commitments.
Product overview
minisocial is a fully-managed UGC (User Generated Content) platform that connects D2C brands with micro influencer creators. The core offering includes the minisocial Platform for managing creator campaigns, a Creator Brief Builder for defining campaign requirements, and the 'mini license' which provides brands with fully-licensed content assets. The platform generates thousands of UGC assets monthly through micro influencers (1K-50K followers) on Instagram and TikTok, with campaigns starting at $3,000 for 10 creators.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed UGC Campaign Service Fully-managed campaign service for D2C brands: brands submit campaign briefs through the platform, minisocial scouts relevant micro-influencer creators (1K-50K followers), manages delivery, and supplies fully-licensed UGC assets plus social amplification via creator posts on Instagram and TikTok. Pricing starts at $3,000 per campaign of 10 creators.
- Mini License Content Licensing Proprietary content-licensing framework granting brands full, perpetual rights to use delivered UGC assets across organic social, paid acquisition, web, email, print, and beyond — without expiring usage rights or model releases.
Companies that use minisocial
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
minisocial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
minisocial partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
minisocial competitors and assessment
Company assessmentDirect peers
- Carro: Carro provides brands with influencer/creator sourcing tools and integrations with Shopify, enabling UGC and partnership-driven commerce — a comparable D2C-focused creator platform.
- Influee: Influee is a SaaS platform for sourcing UGC and influencer content from vetted creator networks, with comparable campaign-based licensing delivery.
- Aspire (formerly AspireIQ): Aspire is a creator marketing platform serving D2C and enterprise brands for influencer campaigns and UGC production, overlapping directly with minisocial's brand-creator matching workflow.
- Insense: Insense is a UGC and influencer marketing platform that helps brands produce and amplify creator content on TikTok and Instagram, with similar managed-service and licensing positioning to minisocial.
- Collabstr: Collabstr is a marketplace that connects brands with creators for UGC, influencer, and ambassador work — serving a similar SMB-to-mid-market D2C base.
- Billo: Billo operates an end-to-end UGC video production platform connecting brands with creators for product videos and ads — the closest direct competitor to minisocial's UGC sourcing and licensing model.
- JoinBrands: JoinBrands is a self-serve UGC platform that matches brands with creators for product seeding and content production, competing directly in minisocial's SMB-to-mid-market segment.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing and UGC platform with global brand customers, representing a scaled incumbent in the same category.
- Later (formerly Later Influence): Later operates a social media marketing platform with an integrated influencer/UGC product, competing for the same D2C and mid-market buyer with a broader tool suite.
- GRIN: GRIN is an enterprise creator management platform spanning influencer relationships, UGC, and affiliate — a broader incumbent with overlapping UGC sourcing capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
minisocial social profiles
Digital presenceminisocial financial estimates
Financial estimateRevenue estimate
Valuation estimate
minisocial leadership team
Management profileNumber of profiles
minisocial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
minisocial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about minisocial
What does minisocial do?
minisocial operates a fully-managed platform that pairs Direct-to-Consumer (D2C) brands with vetted micro-influencer creators (1K-50K followers) who produce user-generated content (UGC) on demand. Brands submit campaign briefs through the platform's brief builder tool, after which minisocial scouts relevant creators, manages campaign delivery, and supplies fully-licensed UGC assets (via the proprietary "Mini License") for use across organic social, paid acquisition, web, email, and print. Campaigns start at $3,000 for 10 creators, with no long-term commitments.
Is minisocial a public or private company?
minisocial is a private company. It is classified as venture growth investor backed and is currently operating.
When was minisocial founded?
minisocial was founded in 2018. It employs 1 to 10 people.
Where is minisocial based?
minisocial is headquartered in New York, United States, in the North America region.
How does minisocial make money?
One revenue line is on record: campaign-based UGC Production Services.
Who are minisocial's main competitors?
Direct peers on record are Carro, Influee, Aspire (formerly AspireIQ), Insense, Collabstr, Billo and JoinBrands. Broad incumbents are CreatorIQ, Later (formerly Later Influence) and GRIN.
Does minisocial have an API?
No public API is recorded for minisocial.
What industry is minisocial in?
minisocial's product category is Influencer Marketing / UGC Production Platform. Its primary akta.pro industry code is BPAFAHAK, UGC Sourcing & Community Creator Programs, with a secondary code of BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms. Its NAICS code is 541430 and its SIC code is 7311.