What Hubbl Diagnostics does

Hubbl Diagnostics, operating legally as Hubbl Technologies, Inc., is a Salesforce-native intelligence platform founded in 2022 and headquartered in Port Moody, British Columbia. The company provides two product lines: Hubbl Org Intelligence (Org Audits and Org Monitoring) and Hubbl Process Intelligence (Process Discovery and Process Monitoring), all delivered as native applications built on the Salesforce Lightning Platform. The platform reads org metadata, security posture, automation artifacts, and runtime process data — including via Salesforce Shield — to produce ~2-minute org health scans, continuous monitoring with AI-driven benchmarking against thousands of peer orgs, process mining of user behavior, and prioritized remediation action plans. It also offers an Agentforce Readiness assessment mapped to Salesforce's Agentic Maturity Model, directly positioning Hubbl as a context layer for enterprise AI deployments.

The company serves enterprise Salesforce operators, Salesforce consulting partners, Salesforce ISVs, private equity firms (M&A diligence), nonprofits, and BPOs. The GTM motion combines product-led growth (freemium org scans, self-serve signup, Storylane product tours) with an enterprise field-sales overlay and a Salesforce consulting partner channel (Slalom, Providity, Zinc Partners, PSQuote integration). Pricing is a tiered subscription model with a free Essentials tier and quote-based enterprise tiers; the Master Subscription Agreement specifies non-refundable USD subscription fees. In February 2026, Hubbl closed a $6M Series A led by Salesforce Ventures with participation from Industry Ventures, and at that time reported 5,000+ Salesforce customers and aggregate customer outcomes of 350,000+ manual hours saved, 25X average ROI, and $126M in cost savings.

Name

Hubbl Diagnostics

Legal name

Hubbl Technologies, Inc.

Website

https://hubbl.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hubbl Diagnostics is a Salesforce-native intelligence platform that audits, monitors, and benchmarks enterprise Salesforce orgs and processes to surface security risk, technical debt, and Agentforce readiness for enterprise operators, consulting partners, and private equity firms.

Ownership category

akta.pro rank

Product category

Salesforce Intelligence Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Security, Compliance & Review Automation Platforms (BPAMADAJ)

Keywords

• Salesforce org intelligence
• Process mining software
• Salesforce security monitoring
• AI readiness assessment
• Metadata analytics platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Hubbl operates as a subscription-based SaaS platform with tiered pricing based on org size and feature access. The MSA confirms non-refundable subscription fees with payments in USD.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hubbl Diagnostics operates a native Salesforce intelligence platform that delivers automated org audits, continuous org monitoring, process discovery, and process monitoring. The platform benchmarks customer Salesforce environments against thousands of other orgs to surface security risks, technical debt, and inefficiencies, then generates AI-driven prioritized action plans including Agentforce (Salesforce AI) readiness assessments. It is sold to enterprises, Salesforce consulting partners, and private equity firms on a subscription SaaS basis.

Product overview

Hubbl Technologies offers a unified Intelligence Platform for Salesforce orgs consisting of two product lines: Hubbl Org Intelligence (Org Audits and Org Monitoring) and Hubbl Process Intelligence (Process Discovery and Process Monitoring). The platform is built as a native Salesforce application on the Lightning Platform and provides org and process intelligence by benchmarking organizational systems against thousands of other organizations, delivering prescriptive guidance on next steps. The platform addresses the market gap where 95% of generative AI pilots reportedly fail to deliver business value by providing contextual intelligence for enterprise AI operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hubbl Org Audits Comprehensive audit of metadata, security, and utilization for Salesforce orgs that delivers complete visibility into org health, security, and performance in approximately 2 minutes. Includes issue lifecycle management, predictive intelligence, and AI-powered action plans; targeted at Salesforce admins, developers, and enterprise governance teams.
• Hubbl Org Monitoring Continuous monitoring of Salesforce org health, security, and adoption with AI-powered benchmarking that prevents tech debt before it starts. Includes security monitoring, adoption monitoring, installed package assessment, and multi-org monitoring capabilities; targeted at enterprises operating complex Salesforce environments.
• Hubbl Process Discovery Salesforce-native process mining solution that instantly maps, monitors, and improves Salesforce workflows by capturing real-time user behavior and data flows. Reveals how teams work across sales, service, and custom processes without data prep or complex setup; targeted at process analysts, ops leaders, and Salesforce admins.
• Hubbl Process Monitoring Tracks adoption, proves ROI, and acts on AI-driven recommendations to deliver Salesforce experiences users love. Monitors performance over time with proactive alerts when key metrics shift, connecting process improvements directly to business outcomes; targeted at process owners, ops teams, and Salesforce administrators.

Quantifiable outcome

• 350,000+ manual hours saved across customer base
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PSQuotecoreTechnology or Integration · 21 October 2025Hubbl and PSQuote integrated their platforms to enable Salesforce consulting firms to convert organizational intelligence into Statements of Work (SOWs). The partnership automates SOW creation based on real organizational data, improving proposal speed, estimate accuracy, and delivery quality.
• SlalomcoreImplementation/ SI/ Consulting PartnerSlalom is a Salesforce consulting partner that uses Hubbl for customer org assessments. At Dreamforce 2025, they launched the Zero Legacy program with Hubbl offering live org intelligence scans and executive workshops.
• Tenger WaysminorImplementation/ SI/ Consulting PartnerSalesforce consulting partner providing Tenger Fitness for Salesforce program that evaluates org health including security, adoption, efficiency, and development effectiveness using Hubbl.
• Zinc PartnersminorImplementation/ SI/ Consulting PartnerSalesforce consulting partner using Hubbl for ongoing support activities, delivering actionable insights that save time and money for clients.
• ProvidityminorImplementation/ SI/ Consulting PartnerPrivate equity M&A consulting firm using Hubbl as essential tool in organizational health methodology for due diligence, transforming manual analysis into comprehensive assessments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gearset: Gearset is a Salesforce DevOps platform covering deployments, backup, and CI/CD for Salesforce orgs. While more deployment-focused than Hubbl, it overlaps in metadata analysis and org monitoring and serves the same enterprise and consulting partner buyer.
• Flosum: Flosum is an end-to-end Salesforce DevOps platform with deployment, backup, and security capabilities built natively on Salesforce. It competes with Hubbl for the same enterprise Salesforce customer, particularly around security audits and org health management.
• Elements.cloud: Elements.cloud is the most directly comparable Salesforce-native intelligence platform, offering org documentation, process mapping, and metadata analysis. It competes head-to-head with Hubbl's Org Audits and Process Discovery capabilities for the same enterprise and consulting partner buyer.
• Salto: Salto provides Salesforce configuration management, deployment, and metadata analysis as a native application. It overlaps directly with Hubbl's org intelligence capabilities, particularly around metadata visibility and configuration comparison, serving similar Salesforce admins and SIs.
• OwnBackup: OwnBackup provides data backup, security, and governance for Salesforce environments. It overlaps with Hubbl's security audit and compliance features, serving enterprise Salesforce customers with similar security and governance use cases.
• Copado: Copado is a leading Salesforce DevOps platform with adjacent monitoring, testing, and release management capabilities. It targets the same enterprise Salesforce operators and consulting partner ecosystem, and its roadmap increasingly overlaps with Hubbl's org intelligence and Agentforce readiness positioning.
• Clickii: Clickii is a Salesforce-native org analysis and documentation platform targeting Salesforce admins and consultants. It competes with Hubbl's Org Audits product for metadata visibility and process documentation in the Salesforce ecosystem.

Broad incumbents

• Celonis: Celonis is the market-leading process mining and execution platform, recently expanding into Salesforce-specific use cases. While broader and not Salesforce-native, it competes with Hubbl's Process Discovery and Process Monitoring capabilities for enterprise customers seeking process intelligence.
• Tricentis: Tricentis provides enterprise software testing and quality assurance, including Salesforce-specific testing tools. It overlaps with Hubbl's installed package assessment and org audit capabilities and serves similar enterprise QA and risk management buyers.
• UiPath Process Mining: UiPath combines RPA with process mining and an enterprise automation suite. Its process mining capabilities overlap with Hubbl's Process Discovery but serve a broader enterprise automation buyer rather than Salesforce-specific use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HubblTechnologies
• LinkedInlinkedin.com/company/hubbl-diagnostics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbl Diagnostics