What Tenger Ways does

Tenger Ways is a private technology consulting firm founded in October 2022 by Adrienne Shulman and Daniel Keith, both with over 20 years of experience in engineering and enterprise technology. The firm is headquartered in New York, NY, and operates with a small team of 1-10 employees plus specialists. Its core offering is "modern practices" consulting that applies lean, DevOps, and agile principles to internal business technology systems, including CRM (primarily Salesforce), ERP, and HRM platforms. The firm has codified its approach into five branded service frameworks: Tenger Thrive (managed services subscription for SMBs), Tenger Foresight (strategic roadmap development), Tenger Fitness (two-week Salesforce diagnostic), Tenger Forensic (six-week project recovery engagement), and Tenger Perform (enterprise technology implementation, including Salesforce Data Cloud).

The company's technology stack centers on the Salesforce ecosystem, with capabilities extending to Microsoft Dynamics, HubSpot, Zoho, NetSuite, SAP, Oracle, Workday, and supporting platforms like Snowflake, Databricks, MuleSoft, Boomi, and Informatica. It uses partner diagnostic platforms Hubbl Diagnostics and Elements.cloud to power its Tenger Fitness assessments. Notable technical team members include Sandi Nuss Zellner, a five-time Salesforce MVP and Salesforce Well-Architected Framework Ambassador who leads the Salesforce practice.

Tenger Ways serves two primary customer segments: mid-market enterprises with over $100M in revenue and 500-2000 employees, and smaller organizations (SMBs, non-profits, startups, and scaleups) with 6-600 employees. Named clients include Arden Insurance, Brightergy, Emburse, Simpleview, and an unnamed global retailer, spanning Insurance, Energy/Tech, Spend Optimization SaaS, CRM/CMS, and Retail verticals. The business model combines project-based consulting with a subscription managed services offering (Tenger Thrive), which features a single flexible rate with rollover hours and a risk-free 3-month trial. Go-to-market is sales-led through direct consultation, supported by content marketing (blog, podcast, LinkedIn, Twitter), conference speaking, and email newsletters. The firm has no disclosed funding, no parent company, and no institutional investor backing mentioned in available materials.

Name

Tenger Ways

Legal name

Tenger Ways

Website

https://tengerways.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Tenger Ways is a New York-based technology consulting firm founded in 2022 that applies DevOps, agile, and lean practices to internal CRM, ERP, and HRM systems for mid-market enterprises and SMBs. The firm specializes in Salesforce ecosystem work through branded service frameworks and a managed services subscription.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

akta.pro secondary industries

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Technology consulting services
• Salesforce implementation
• Managed IT services
• Enterprise architecture consulting
• Agile transformation

Headquarters

HQ city

New York, NY

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: Custom technology consulting services tailored to each client's unique context and needs. Services include process optimization, CRM engineering, agile transformation, ERP engineering, HRM engineering, and enterprise architecture. Engagements are project-based or ongoing retainer arrangements through the Tenger Thrive program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tenger Ways is a technology consulting firm that delivers custom services and solutions across CRM (primarily Salesforce), ERP, HRM, and enterprise architecture platforms. It sells branded engagement programs including Tenger Thrive managed services, Tenger Foresight strategic roadmaps, Tenger Fitness Salesforce diagnostics, Tenger Forensic stalled-project assessments, and Tenger Perform implementation services. Engagements range from project-based consulting to ongoing monthly subscriptions targeting mid-market enterprises and SMBs, non-profits, startups, and scaleups.

Differentiator

Problem solved

Functional benefit

Brands

• Tenger Thrive: Managed services offering providing IT support, technical support, application development, cloud/server management, and strategic consulting for SMBs, non-profits, startups, and scaleups.
• Tenger Foresight
• Tenger Fitness
• Tenger Perform

Products and services

• Tenger Thrive Managed IT services program providing ongoing support, development, design, and strategic expertise for SMBs, non-profits, startups, and scaleups. Includes dedicated program managers and architects, specialized experts for Salesforce, HubSpot, UKG, NetSuite, and other platforms, with a single flat monthly rate covering all skill levels, rollover hours, and the ability to borrow from future months.
• Tenger Foresight Strategic planning and roadmap engagement for high-performing Technology Operations. Delivers a quantitative assessment of current state, a future vision and strategy, and a realistic execution plan spanning Enterprise Applications, Data & Analytics, and IT Services.
• Tenger Fitness Two-week diagnostic program for Salesforce platform assessment. Analyzes security, user experience, platform architecture, technical debt, development effectiveness, and risks, and benchmarks results against industry standards using Hubbl Diagnostics and Elements.cloud.
• Tenger Forensic Six-week assessment program that identifies the root causes of project delays and provides a clear path forward. Delivered in three phases — Prepare, Quantify, and Clarify — and is used to get stalled projects (such as CPQ implementations) back on track.
• Tenger Perform Implementation framework for enterprise technology deployments. Works alongside existing partners and internal staff to implement solutions such as Salesforce Data Cloud, leveraging the firm's modern practices methodology.

Quantifiable outcome

• Global retailer achieved 25% increase in customer engagement, 20% increase in customer retention, 30% increase in conversion rates, and 15% revenue growth through Salesforce Data Cloud implementation

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NolticcoreStrategic or Co-development Partner · 5 November 2024Strategic partnership with Noltic, a Salesforce consulting partner and ISV (Summit Consulting and Crest ISV partner). The partnership combines both companies' strengths to deliver enhanced solutions driving operational efficiency, innovation, and digital transformation. Offers 24/7 service internationally with expanded service offerings, innovative solutions, and enhanced support through combined team of experts.
• Hubbl DiagnosticscoreTechnology or IntegrationPartnership with world-class Salesforce org intelligence platform for diagnostic and benchmarking capabilities. Used in Tenger Fitness program to analyze security, platform architecture, and development effectiveness. Provides aggregate view of orgs across Salesforce ecosystem for checking installed packages against comprehensive database.
• Elements.cloudcoreTechnology or IntegrationPartnership with diagnostic platform used in Tenger Fitness assessments. Combined with Hubbl Diagnostics to provide in-depth analysis of enterprise platforms with benchmarking against similar instances.
• KitepipeminorStrategic or Co-development PartnerTechnology organization partner with shared passion for using technology to create better, stronger companies. Brings enhanced problem-solving capacity, diverse perspectives, and more innovation to combined client work.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATG (Cognizant): ATG is a long-standing Salesforce Summit consultancy (acquired by Cognizant) focused exclusively on Salesforce ecosystem implementations for mid-market and enterprise customers. Direct overlap on Salesforce professional services, methodology-driven delivery, and CPQ/CRM transformation projects that Tenger Ways also targets.
• Slalom: Slalom is a mid-to-large technology and management consultancy with a multi-cloud/Salesforce practice that targets similar mid-market and enterprise clients on CRM, data, and digital transformation engagements. Comparable business model — local offices, multidisciplinary teams, IP-led offerings — competing head-to-head for the same modern CRM/ERP transformation budget.
• Soliant Consulting: Soliant is a boutique Salesforce/CRM consultancy providing implementation, managed services, and strategy to mid-market organizations across industries. Closely comparable in size, sales-led GTM, and methodology-led delivery approach to Tenger Ways' mid-market segment.
• Bluewolf (IBM): Bluewolf is a Salesforce consultancy (now part of IBM Consulting) known for advisory, implementation, and managed services for mid-market Salesforce customers. Highly comparable delivery model and customer profile, though significantly larger post-IBM acquisition.
• Simplus (Infosys): Simplus is a Salesforce-focused consultancy (now part of Infosys) delivering implementation, CPQ, and managed services for mid-market and enterprise clients. The Tenger Forensic engagement at Emburse (CPQ recovery) and Brightergy-style migrations sit squarely in Simplus' core offering, making it a direct competitor on similar project types.
• Silverline: Silverline is a Salesforce Summit-tier consultancy providing CRM, Data Cloud, and managed services implementations to mid-market and enterprise buyers. Highly comparable because it sells ongoing managed/support retainers analogous to Tenger Thrive and specializes in Financial Services, Insurance, and Healthcare verticals that overlap Tenger Ways' customer base.

Broad incumbents

• Accenture: Accenture is the largest global IT and management consultancy with extensive Salesforce, ERP, cloud, and DevOps transformation practices serving enterprise and mid-market clients. While not a niche Salesforce partner, Accenture competes on the same RFPs for mid-market modernization mandates and offers broader scale that Tenger Ways must differentiate against.
• Deloitte Digital: Deloitte Digital is the consulting arm of Deloitte providing enterprise CRM/Salesforce, ERP, and digital transformation services to large regulated and global clients. Overlaps with Tenger Ways on enterprise CRM modernization and M&A technology diligence work (analogous to the Simpleview Tenger Foresight engagement).

Emerging players

• Girikon: Girikon is a Salesforce consulting and implementation partner serving SMBs and mid-market firms with implementation, integration, and managed support services. Comparable in service mix and vertical breadth, providing global delivery competition on Tenger Ways' SMB/startup segment.
• Spinster (Salesforce partner): Spinster is a European Salesforce consultancy offering implementation and managed services for small and mid-market organizations. Comparable methodology-led positioning and recurring managed-service revenue model (similar to Tenger Thrive), differing primarily by geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tengerways
• LinkedInlinkedin.com/company/tengerways

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenger Ways