SheSpeaks
SheSpeaks is a bootstrapped, women-focused influencer marketing and consumer-insights platform with 250,000+ members and 1,000+ completed brand campaigns, serving US consumer brands seeking authentic female consumer feedback, product sampling, and influencer engagement.
- Company typePrivate
- Founded2006
- HeadquartersShort Hills, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SheSpeaks does
SheSpeaks is a privately held, women-focused influencer marketing and consumer-insights platform founded in 2006 and headquartered in Short Hills, New Jersey. The company operates a community of more than 250,000 active members who generate over 150,000 product reviews across six consumer categories (Baby & Children, Home & Garden, Health & Personal Care, Beauty, Entertainment, Food & Drink) and participate in surveys, giveaways, and brand-sponsored campaigns. The platform has accumulated 300 million in combined social reach and has delivered more than 1,000 brand programs to date. From a technology standpoint, the core product is a community website with member authentication, review submission, survey aggregation, and a campaign-management workflow; there is no native mobile app, no public API, and the only disclosed third-party integration is the YouTube API for embedded video content.
SheSpeaks operates a dual-entity go-to-market structure: a consumer-facing community at shespeaks.com and a separate business-facing site at shespeaksinc.com through which brands procure campaign services. Revenue is generated on a professional-services basis, with consumer brands paying for access to the community for product sampling, influencer programs, word-of-mouth marketing, and consumer-insights research. The company has published a research sub-brand (SheSpeaks Insights) that repackages survey data into syndicated reports, and a CEO-hosted podcast (The Influence Effect) that functions as a brand and thought-leadership asset. The business is bootstrapped — there is no disclosed venture or private-equity funding — and remains wholly owned and led by founder and CEO Aliza Freud.
The company's customer base splits between the consumer community (women seeking to share opinions, try products, and influence brands) and enterprise brand clients (consumer goods companies seeking authentic female consumer feedback, influencer reach, and product-trial distribution). All giveaways and programs are restricted to US residents aged 18 and over, and there is no current evidence of international expansion. The business is small (11-50 employees), profitable or self-sustaining by virtue of its longevity, and positioned as a long-tenured niche operator in the women-influencer and consumer-insights category rather than a venture-backed high-growth platform.
SheSpeaks firmographics
Firmographics- Name
- SheSpeaks
- Legal name
- SheSpeaks Incorporated
- Website
- https://shespeaks.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SheSpeaks is a bootstrapped, women-focused influencer marketing and consumer-insights platform with 250,000+ members and 1,000+ completed brand campaigns, serving US consumer brands seeking authentic female consumer feedback, product sampling, and influencer engagement.
- Ownership category
- akta.pro rank
SheSpeaks industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
- akta.pro secondary industry
- Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
Keywords
Where SheSpeaks is headquartered
LocationHeadquarters
- HQ city
- Short Hills
- HQ country
- United States
- HQ region
- North America
Markets served
SheSpeaks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Brand Campaign Services: SheSpeaks generates revenue by connecting brands and companies with its community of women for marketing campaigns, product sampling, and consumer insights. Brands pay to engage with the community through campaigns, reviews, and influencer programs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SheSpeaks product offering
Product offeringCore offering
SheSpeaks operates a women-focused community platform of 250,000+ members where participants submit product reviews, complete surveys, and join brand-sponsored giveaways and events. The company monetizes this community by selling campaign services to consumer brands, providing product sampling distribution, word-of-mouth marketing, influencer programs, and aggregated consumer insights drawn from member survey data.
Product overview
SheSpeaks is a women-focused consumer insights and influencer marketing platform. Its core product is the SheSpeaks Community Platform, a website connecting brands with female consumers through a community of over 250,000 members, 150,000 product reviews, and 300 million reach. The platform is organized into several integrated sub-products: the Voice of SheSpeaks blog for editorial and member content; SheSpeaks Insights for published consumer survey research; a Product Reviews system spanning six consumer categories with thousands of rated products; Events & Giveaways for brand-sponsored promotional engagement; The Influence Effect podcast featuring female leaders; and SheSpeaks Programs (Campaigns) for brand-influencer collaboration. Together these offerings form a unified community-marketing platform where members generate reviews and feedback that brands use for consumer intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- SheSpeaks Community Platform Core community platform where women join as members to share opinions, submit product reviews, take surveys, and participate in brand-sponsored campaigns and giveaways. Connects brands with a community of 250,000+ members, 150,000+ reviews, and 300 million combined reach.
- SheSpeaks Programs (Brand Campaigns) Paid brand campaign and influencer program service through which consumer brands engage SheSpeaks members for product trials, reviews, surveys, and word-of-mouth marketing activities. Over 1,000 programs have been run on the platform.
- SheSpeaks Insights Survey-based consumer research product that aggregates member opinions into published reports covering topics such as holiday shopping, grocery habits, menopause, and social media usage, made available to brands and marketers.
- Member Product Reviews Community-driven product review database covering six categories (Baby & Children, Home & Garden, Health & Personal Care, Beauty, Entertainment, Food & Drink) with 150,000+ reviews across thousands of products.
- Events & Giveaways Promotional engagement feature in which brand partners offer giveaways (gift cards, products, memberships) and event opportunities to community members.
- Voice of SheSpeaks Editorial blog section featuring articles, member perspectives, and brand-sponsored content across categories including Parenting, Money, Entertainment, Beauty & Fashion, Food, Living, and Relationships.
- The Influence Effect Podcast Podcast hosted by CEO Aliza Freud featuring conversations with female leaders and influencers; previously branded as 'Women of Influence'. Distributed via shespeaksinc.com/podcast and YouTube.
Companies that use SheSpeaks
Customer profileSegments2 records
Ideal customer profiles2 records
SheSpeaks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
SheSpeaks partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
SheSpeaks competitors and assessment
Company assessmentDirect peers
- Collectively: Collectively offers influencer marketing strategy, campaign management, and creator partnerships for brands, directly paralleling SheSpeaks' brand-facing managed services.
- IZEA: IZEA operates a creator marketplace and managed influencer marketing services for brands, directly overlapping with SheSpeaks' brand-campaign and influencer-program offerings on the business side.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with analytics and workflow tools, competing for the same brand budgets that SheSpeaks targets with its campaign services.
- Linqia: Linqia runs influencer marketing campaigns for major consumer brands combining a creator marketplace with managed services, comparable in go-to-market and customer base to SheSpeaks.
- HelloSociety: HelloSociety is a women-focused influencer marketing agency and platform, sharing SheSpeaks' emphasis on female creators and brand storytelling.
- Aspire (formerly AspireIQ): Aspire provides an influencer marketing platform with creator discovery, campaign management, and managed services, serving CPG and lifestyle brands that overlap with SheSpeaks' core customer segments.
Emerging players
- Traackr: Traackr provides influencer marketing software focused on creator discovery, relationship management, and measurement, an adjacent platform targeting SheSpeaks' brand clients.
- Influencer.com (by #paid): Hashtag Paid operates a creator marketplace connecting brands with influencers for campaigns, an emerging platform comparable in functionality to SheSpeaks' community-driven campaign model.
- Klear: Klear offers influencer discovery, analytics, and campaign management tools for brands, competing for the same marketing budgets that SheSpeaks serves via managed services.
Broad incumbents
- SheMedia (BlogHer / SheKnows): SheMedia operates a large women-focused content and influencer network, comparable in audience focus to SheSpeaks but at significantly larger scale and with broader programmatic and event capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SheSpeaks social profiles
Digital presenceSheSpeaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
SheSpeaks leadership team
Management profileNumber of profiles
Profiles2 records
SheSpeaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SheSpeaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SheSpeaks
What does SheSpeaks do?
SheSpeaks operates a women-focused community platform of 250,000+ members where participants submit product reviews, complete surveys, and join brand-sponsored giveaways and events. The company monetizes this community by selling campaign services to consumer brands, providing product sampling distribution, word-of-mouth marketing, influencer programs, and aggregated consumer insights drawn from member survey data.
Is SheSpeaks a public or private company?
SheSpeaks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SheSpeaks founded?
SheSpeaks was founded in 2006. It employs 11 to 50 people.
Where is SheSpeaks based?
SheSpeaks is headquartered in Short Hills, United States, in the North America region.
How does SheSpeaks make money?
One revenue line is on record: brand Campaign Services.
Who are SheSpeaks's main competitors?
Direct peers on record are Collectively, IZEA, CreatorIQ, Linqia, HelloSociety and Aspire (formerly AspireIQ). Emerging players are Traackr, Influencer.com (by #paid) and Klear. SheMedia (BlogHer / SheKnows) is listed as a broad incumbent.
Does SheSpeaks have an API?
No public API is recorded for SheSpeaks.
What industry is SheSpeaks in?
SheSpeaks's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAFAHAF, Influencer Campaign Operations & Managed Services, with a secondary code of MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms. Its NAICS code is 51621 and its SIC code is 7311.