What JAAQ does

JAAQ is a London-based digital health company, founded in 2021, that operates a clinically governed AI-powered mental health engagement platform for enterprise customers including large employers, health insurers, NHS and private healthcare organizations, and commercial partners such as banks, consumer apps, and benefits technology providers. The platform is structured around three pillars: a content library of 10,000+ expert-led videos across 100+ mental health topics from 120+ contributors, a 24/7 conversational AI navigation layer built on OpenAI with ElevenLabs speech processing, and a pathway referral system that connects users to EAPs, booking flows, crisis services, and benefits. Two deployment models are offered — JAAQ Hosted (a standalone destination deployable in 2-4 weeks) and JAAQ Embedded (an API/SDK integration into existing portals and apps, deployable in 6-12 weeks with reported 30-40% activation rates) — both operating under ISO 27001:2022, ISO 9001:2015, Cyber Essentials, and NHS DTAC/DCBO129/DSPT-aligned clinical governance.

JAAQ generates revenue through enterprise subscription licensing (annual or multi-year), content licensing, and clinical and professional services. Pricing is not publicly disclosed and varies by deployment model, scope, and organization size. Go-to-market combines direct enterprise field sales, an exclusive channel partnership with BUPA for the JAAQ at Work employer solution, and OEM/white-label embedding through commercial partners. Named enterprise customers include NatWest, Nationwide, a Large UK Bank, and a Large UK Insurer under a 3-year exclusive partnership providing a stated pathway to 8M-20M lives. Reported customer outcomes include 35% activation at Nationwide across 18,000 employees, a 6.9% reduction in mental health-related absences at a Large UK Bank saving £896k, and £345k in operational savings at a Major Insurer through 12 FTE equivalent contact center deflection.

The company is privately held and backed by venture capital, having closed a $17 million Series A in March 2026 led by Meridian Health Ventures with participation from Fuel Ventures, Bolt Angels, and Guinness Ventures, with Dr. Pooja Sikka from Meridian Health Ventures joining the board. Leadership comprises CEO Alex Packham (previously founder of ContentCal, sold to Adobe in 2021), Founder Danny Gray, COO and Co-Founder Dan Cook, CMO Tiff Werdmuller, CPTO Saurabh Johri, and VPs across Content, Partnerships, Growth, plus a Chief Impact Officer, Chief of Staff, and Head of Finance. The company has stated its intent to use the Series A to enter the United States, deepen AI-driven clinical infrastructure, and scale enterprise, healthcare, and insurance verticals, with a multi-language rollout across 140+ countries targeted for Q2 2026.

Name

JAAQ

Legal name

JAAQ Corporate Limited

Website

https://jaaq.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

JAAQ is a London-based digital health company offering a clinically governed AI-powered mental health engagement platform with 10,000+ expert-led videos, conversational AI, and pathway referrals. It serves large UK employers, health insurers, NHS providers, and commercial partners via Hosted and Embedded deployment models.

Ownership category

akta.pro rank

Product category

Digital Mental Health Platform

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industry

Virtual Behavioral Health Integration Platforms (HLALABAE)

Keywords

• Digital health platform
• Mental health engagement
• Clinically governed content
• Employee wellbeing software
• Health insurance technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Subscription Licensing: Annual or multi-year subscription licenses for organizations deploying JAAQ's platform. Pricing varies by deployment model (Hosted vs Embedded), scope (Full Suite vs Focused), and organization size. Both Hosted and Embedded deployments available with different pricing structures.
2. Content Licensing: License 10,000+ videos or commission bespoke content aligned to specific organizational governance needs. Enterprise tier clients can commission custom conversations on specific topics with selected experts.
3. Professional Services: Clinical and professional services including journey prioritisation, intervention design, bespoke production, clinical governance oversight, and measurement and optimisation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

JAAQ provides a clinically governed digital mental health engagement platform combining 10,000+ expert-led video conversations with AI-powered conversational support and structured pathway referrals. The platform is sold to employers, health insurers, healthcare organizations (NHS and private), and commercial partners through two deployment models — JAAQ Hosted (standalone branded destination) and JAAQ Embedded (API-first integration into existing systems) — delivering measurable activation outcomes exceeding 35%.

Product overview

JAAQ is a clinically governed digital mental health engagement platform architecture comprising a core Platform with two deployment models (Hosted and Embedded), a Content Library of 10,000+ expert-led videos, Conversational AI powered by OpenAI with ElevenLabs speech processing, a Clinical Governance Framework, and Pathway Referral system. The platform is vertically configured for Employers, Health Insurers, Healthcare Organizations, and Commercial Partners. JAAQ Hosted delivers a standalone branded mental health destination in 2-4 weeks with no infrastructure required. JAAQ Embedded integrates into existing digital ecosystems via API, SDK (JavaScript, Python, React), or iframe with 30-40% activation rates. The platform also includes JAAQ at Work (exclusive BUPA partnership) and a Crisis Services resource directory. All deployments operate under the same clinical governance framework with Board accountability and external Clinical Advisory Board oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• JAAQ Platform
• JAAQ Hosted
• JAAQ Embedded
• JAAQ Content Library
• JAAQ at Work (via BUPA partnership)
• JAAQ for Employers
• JAAQ for Health Insurers
• JAAQ for Healthcare Organizations
• JAAQ for Commercial Partners
• JAAQ Clinical & Professional Services

Quantifiable outcome

• 6.9% reduction in mental health related absences at Large UK Bank, saving £896k
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• BUPAflagshipChannel Partner/ Reseller/ DistributorExclusive partnership for JAAQ at Work, enabling distribution to BUPA's employer customer base. JAAQ at Work is configured specifically for workplace mental health activation and is only available via BUPA. Works with both Hosted and Embedded deployment models.
• OpenAIcoreTechnology or IntegrationLarge Language Model provider for JAAQ's AI-powered conversational navigation and content discovery capabilities.
• Microsoft AzurecoreTechnology or IntegrationPrimary cloud hosting infrastructure provider for JAAQ's platform, along with AWS for multi-region availability.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider for JAAQ's platform with multi-region availability and disaster recovery capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Headspace Health: Direct competitor combining a mental health content library with employer/insurer-distributed access via Headspace for Employers and Ginger therapy. Closely comparable to JAAQ's content-plus-engagement model targeting the same enterprise buyer.
• Unmind: UK-based direct peer offering a mental health platform to employers with measurement-led content, EAP integration, and clinical governance — overlapping with JAAQ's UK enterprise positioning and BUPA-style channel sales.
• Spring Health: Direct competitor selling precision mental health to employers and health plans with measured activation and care routing. Comparable enterprise motion and outcome-based positioning to JAAQ.
• Lyra Health: Direct competitor providing employer-sponsored mental health benefits with measured activation and outcomes. Highly comparable go-to-market (enterprise sales to HR/Benefits), therapeutic content, and AI-assisted navigation.
• Modern Health: Direct competitor offering a global mental health platform for employers and health plans, combining self-guided content, coaching, therapy, and AI-driven navigation. Comparable to JAAQ's multi-channel activation model.

Regional players

• Wellable: Wellbeing platform for employers with mental health content and benefits activation; comparable in targeting US HR/Benefits buyers though with less clinical-governance depth than JAAQ.

Broad incumbents

• Calm Health: Broader mental wellness incumbent that has expanded from consumer into employer/B2B distribution with Calm Health. Comparable content-led engagement strategy though lacks JAAQ's clinical governance depth.

Emerging players

• Happify Health: Digital therapeutics and mental wellness platform combining AI, content, and measurable outcomes for payers and employers. Comparable to JAAQ's content-plus-AI navigation model.
• Wysa: AI-driven conversational mental health platform for employers, insurers, and health systems, with significant overlap in AI safety positioning and clinical guardrails. Comparable in technology stack though with narrower therapeutic scope.
• Big Health: Digital therapeutics company selling Sleepio and Daylight into employer and health-plan channels with measurable clinical outcomes. Comparable buyer segments and outcome-based contracting philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jaaqofficial
• LinkedInlinkedin.com/company/jaaq

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAAQ