Navigate Wellbeing Solutions
Navigate Wellbeing Solutions is a West Des Moines-based corporate wellbeing platform that combines digital wellness tools with pharmacist-led clinical coaching, serving employers, health systems, health plans, and PBMs across more than 1.7 million users.
- Company typePrivate
- Founded2007
- HeadquartersWest Des Moines, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Navigate Wellbeing Solutions does
Navigate Wellbeing Solutions, founded in 2007 and headquartered in West Des Moines, Iowa, operates a digital corporate wellbeing platform that integrates culture, care, and clinical wellbeing services for enterprise employers, health systems, health plans, and HR/benefits consultants. The platform is organized around an "8 Pillars of Wellbeing" framework (Balance, Community, Financial, Mindfulness, Nutrition, Physical, Purpose, Social) and delivered through tiered subscriptions — Fundamental, Optimized, and Total Health — supplemented by specialized Engage and Achieve platforms for organizations under 500 employees. Clinical differentiation rests on a pharmacist-led coaching team averaging 12 years of experience, complemented by certified health coaches, dietitians, and behavioral specialists, and supported by integrations for biometric data, medical claims, wearables, and the findhelp social care network covering 970,000+ community programs.
The platform also features an AI Virtual Assistant, a Wellbeing Score introduced in the Winter 2026 release, and a Social Determinants of Health assessment. Navigate generates revenue primarily through subscription contracts (typically 36-month terms for higher tiers), add-on coaching programs (Condition Management, Lifestyle, Weight Management, Tobacco Cessation, Mental Wellbeing), and white-label licensing to health plans and PBMs — exemplified by the BeneCard PBF LiveLife solution. The company additionally offers a Health Improvement Guarantee that places 30% of fees at risk tied to outcomes for clients with 3,000+ employees. The company acquired Health Solutions, LLC in July 2024 to scale clinical coaching capabilities and has not disclosed outside institutional funding, suggesting growth has been financed organically.
Navigate Wellbeing Solutions firmographics
Firmographics- Name
- Navigate Wellbeing Solutions
- Legal name
- Navigate Wellness, LLC
- Website
- https://navigatewell.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Navigate Wellbeing Solutions is a West Des Moines-based corporate wellbeing platform that combines digital wellness tools with pharmacist-led clinical coaching, serving employers, health systems, health plans, and PBMs across more than 1.7 million users.
- Ownership category
- akta.pro rank
Navigate Wellbeing Solutions industry classification
Industry- Product category
- Employee Wellbeing Software
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
- akta.pro secondary industries
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
Keywords
Where Navigate Wellbeing Solutions is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Navigate Wellbeing Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Navigate operates on a subscription basis with three platform tiers (Fundamental, Optimized, Total Health) and additional add-on coaching programs. Contracts require minimum 36-month terms for Total Health platform. Pricing is quote-based, tailored to organization size and needs.
- Coaching Services: Additional revenue from specialized coaching programs including Condition Management Coaching, Lifestyle Coaching, Weight Management, Tobacco Cessation, and Mental Wellbeing programs.
- Partner Ecosystem / White-Label: Navigate powers white-label solutions for health plans and PBMs, such as the LiveLife program powered by Navigate for BeneCard PBF.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level solution with content, challenges, tracking, and analytics dashboard for employees. |
| Subscription | Multi-year contract | Most popular platform - flexible, configurable solution built to match organization's unique needs and culture. |
| Subscription | Multi-year contract | Personalized, holistic approach to wellbeing, risk management, and culture of care. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Navigate Wellbeing Solutions product offering
Product offeringCore offering
Navigate Wellbeing Solutions operates a digital employee wellbeing platform that combines an integrated technology suite with pharmacist-led health coaching. The platform delivers personalized wellbeing programs built around an "8 Pillars of Wellbeing" framework, integrating biometric and claims data to identify member risks and connect individuals with live clinical support, digital tools, and curated resources. It serves employers, health systems, health plans, benefits consultants, and white-label partner organizations.
Product overview
Navigate Wellbeing Solutions offers a modular platform architecture with three primary product tiers (Fundamental, Optimized, Total Health) plus specialized Engage and Achieve platforms for small businesses under 500 employees. The core platform is supplemented by pharmacist-led Health Coaching, an AI Virtual Assistant, SDOH Assessment capabilities, and the Wellbeing Score feature. The ecosystem integrates with the findhelp social care network and supports wearables/health app syncing. Platform tiers build upon each other, with Optimized offering configurable customization and Total Health adding comprehensive clinical wellbeing integration with medical claims data.
Differentiator
Problem solved
Functional benefit
Products and services
- Fundamental Wellbeing Platform Entry-level wellbeing platform tier delivering core digital wellbeing tools, resources, and the 8 Pillars of Wellbeing framework to employer clients.
- Optimized Wellbeing Platform Mid-tier wellbeing platform tier adding enhanced personalization, engagement, and pharmacist-led support capabilities for employer and health plan clients.
- Total Health Wellbeing Platform Premium enterprise wellbeing platform tier combining full biometric and claims-based personalization with comprehensive pharmacist-led health coaching for employers and health systems.
- Engage Wellbeing Platform Compact wellbeing platform tier tailored for small and mid-sized employer groups seeking a streamlined wellbeing experience.
- Achieve Wellbeing Platform Higher-feature SMB wellbeing platform tier for small and mid-sized employer groups, including enhanced programming such as financial wellbeing content.
- Navigate Health Coaching Add-on health coaching service delivering live pharmacist-led and behavioral-health coaching to platform users; available as a contracted add-on to employers.
- LiveLife Powered by Navigate White-label version of the Navigate Wellbeing platform powered for BeneCard PBF, branded as LiveLife and offered to its members.
Quantifiable outcome
- 3:1 ROI over 3 years when platform, coaching, and medical claims integration are used together
- +8 more outcomes
Companies that use Navigate Wellbeing Solutions
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles5 records
Navigate Wellbeing Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
Navigate Wellbeing Solutions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and support.
- BeneCard PBFcoreNavigate powers the LiveLife whole-person wellbeing and multi-condition health coaching solution for BeneCard PBF. The partnership combines BeneCard PBF's pharmacy benefit management expertise with Navigate's Culture, Care, and Holistic Clinical framework. The program delivers pharmacist-led guidance, interdisciplinary coaching, and personalized whole-person support through one unified platform.
- HomethrivesupportHomethrive was added to Navigate's Partner Ecosystem to support caregiving needs. Homethrive offers proactive caregiving support across various areas to help employees manage caregiving responsibilities alongside work.
- Mayo Clinic DietsupportMayo Clinic Diet was added to Navigate's Partner Ecosystem to address weight management. The program provides a science-backed approach to nutrition and lifestyle change, intended to improve employee engagement and support long-term health outcomes.
- findhelpcoreNavigate partnered with findhelp social care network in 2022, bringing access to over 970,000 verified community programs across all 50 states. The integration enables employees to connect to free or low-cost services including food assistance, housing support, childcare resources, transportation services, and health-related programs by ZIP code at no additional cost to clients. Nearly 70,000 searches for community resources have been conducted through the platform.
- Digital Rewards PartnerssupportNavigate integrates with digital rewards partners including AllDigitalRewards.com for incentive management and rewards mall functionality, enabling organizations to offer configurable reward programs and lifestyle rewards to drive engagement.
- BurnAlongsupportNavigate integrates with BurnAlong for wellness content and challenges, expanding the digital wellbeing platform's content library and engagement tools.
- TotalBrainsupportNavigate integrates with TotalBrain for mental health and brain health resources, supporting the mental wellbeing pillar of the 8 Pillars framework.
- Your Money LinesupportNavigate integrates with Your Money Line for financial wellness resources and coaching, supporting the financial pillar of the 8 Pillars framework.
Scale indicators22 records
Recent moves6 records
Expansion highlights6 records
Navigate Wellbeing Solutions competitors and assessment
Company assessmentEmerging players
- Spring Health: Spring Health is a mental health and wellbeing platform providing EAP, therapy, coaching, and medication management to employers. It overlaps with Navigate's Mental Wellbeing coaching, TotalBrain integration, and Mental Health First Aid-certified pharmacist coaches.
- meQuilibrium: meQuilibrium is a resilience and mental wellbeing platform used by employers and health plans. It overlaps with Navigate's Mindfulness, Balance, and Mental Health pillars and TotalBrain integration, though it is narrower in scope than Navigate's full 8 Pillars offering.
- Wellable: Wellable is a corporate wellbeing platform focused on mid-market employers, offering challenges, content, rewards, and integrations. It is comparable to Navigate's Engage and Fundamental tiers and competes for the same consultant-recommended mid-size employer segment.
Broad incumbents
- Castlight Health: Castlight Health is a health navigation and benefits engagement platform primarily sold to large self-insured employers. Its benefits navigation and analytics compete directly with Navigate's benefits navigation feature and Total Health outcomes-based tier.
- Welltok: Welltok is a consumer activation and wellbeing platform serving health plans, employers, and providers at meaningful scale. Its personalization engine and PBM/health plan distribution overlap with Navigate's biometric/claims personalization and BeneCard PBF white-label channel.
- Rally Health: Rally Health (an Optum business) is a consumer wellbeing engagement platform sold through health plans and large employers. It competes with Navigate's employer wellbeing platform and white-label distribution model, leveraging UnitedHealth Group's claims data integration as a structural advantage.
Direct peers
- Limeade: Limeade is an employee experience and wellbeing platform used by mid-to-large enterprises to drive engagement across physical, mental, and financial wellbeing. It competes head-to-head with Navigate in benefits consolidation, wellbeing programming, and engagement analytics for employers with 500+ employees.
- Vitality Group: Vitality Group is an insurance-anchored wellbeing and engagement platform sold to employers and health plans, combining behavior-linked rewards with health risk reduction programs. Its shared-savings outcomes model and employer/PBM channels are directly comparable to Navigate's Health Improvement Guarantee and BeneCard white-label strategy.
- WebMD Health Services: WebMD Health Services is a wellbeing, engagement, and condition management provider serving large employers and health plans, with a strong content library and coaching programs. It overlaps directly with Navigate's 8 Pillars content approach, biometric personalization, and condition management coaching.
- Personify Health: Personify Health (formed by the merger of Virgin Pulse and HealthComp) is the largest dedicated corporate wellbeing, engagement, and navigation platform. It directly competes with Navigate in selling employer wellbeing platforms with coaching, navigation, and analytics, but at significantly greater scale and with a more comprehensive navigation/care management stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Navigate Wellbeing Solutions social profiles
Digital presenceNavigate Wellbeing Solutions compliance and trust
Trust signalCompliance3 records
Navigate Wellbeing Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navigate Wellbeing Solutions leadership team
Management profileNumber of profiles
Profiles12 records
Navigate Wellbeing Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navigate Wellbeing Solutions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navigate Wellbeing Solutions
What does Navigate Wellbeing Solutions do?
Navigate Wellbeing Solutions operates a digital employee wellbeing platform that combines an integrated technology suite with pharmacist-led health coaching. The platform delivers personalized wellbeing programs built around an "8 Pillars of Wellbeing" framework, integrating biometric and claims data to identify member risks and connect individuals with live clinical support, digital tools, and curated resources. It serves employers, health systems, health plans, benefits consultants, and white-label partner organizations.
Is Navigate Wellbeing Solutions a public or private company?
Navigate Wellbeing Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Navigate Wellbeing Solutions founded?
Navigate Wellbeing Solutions was founded in 2007. It employs 11 to 50 people.
Where is Navigate Wellbeing Solutions based?
Navigate Wellbeing Solutions is headquartered in West Des Moines, United States, in the North America region.
How does Navigate Wellbeing Solutions make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are coaching Services and partner Ecosystem / White-Label.
Who are Navigate Wellbeing Solutions's main competitors?
Emerging players on record are Spring Health, meQuilibrium and Wellable. Broad incumbents are Castlight Health, Welltok and Rally Health. Direct peers are Limeade, Vitality Group, WebMD Health Services and Personify Health.
Does Navigate Wellbeing Solutions have an API?
No public API is recorded for Navigate Wellbeing Solutions.
What industry is Navigate Wellbeing Solutions in?
Navigate Wellbeing Solutions's product category is Employee Wellbeing Software. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms, with a secondary code of HLACAEAE, Patient Education, Content & Personalized Journey Orchestration. Its NAICS code is 621420 and its SIC code is 8000.