Collective Agency
Collective Agency is a New York-based digital agency founded in 2016 that produces video, livestream, graphic design, and social-first content for progressive political campaigns, nonprofits, foundations, and PACs via a 250+ creative talent network.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Collective Agency does
Collective Agency is a privately held digital agency founded in 2016 by Kathryn Jones, a former digital media executive and founder of VirtualArtsTV (2011), and headquartered at 106 West 32nd Street in New York City. The firm was established as a values-driven response to the 2016 U.S. presidential election and publicly launched in March 2019 with a curated nationwide talent network of 250+ creative professionals spanning TV/film producers, directors, editors, writers, actors, videographers, graphic designers, animators, and brand strategists.
The company delivers four interlocking service pillars: video production (multi-camera shoots, rapid response video, narrative storytelling, editing), livestream events (multi-camera virtual fundraisers, town halls, and galas with 15 years of underlying livestreaming expertise), graphic design (social-first graphics, animations, gifs, logos, and marketing collateral), and strategy modules (motion graphics, virtual fundraising strategy, real-time donation graphics, creative hackathons, and social-first content strategy). Core technology is centered on livestreaming infrastructure, multi-camera video production, and motion graphics tooling rather than software products. Service modules are frequently bundled into cohesive multi-platform campaigns for individual clients.
Collective Agency monetizes through professional services fees on a quote-based, project-by-project basis with no publicly disclosed pricing. Its go-to-market is community-led and event-driven: it operates as an outsourced creative team for progressive political campaigns, non-profits, foundations, and PACs, sourcing engagements through creative hackathons, word-of-mouth within the progressive movement, and earned-media positioning in outlets such as AdWeek, Fast Company, the LA Times, and Charity Navigator. Headcount is reported at 51-100 employees, supplemented by the broader 250+ contractor talent network; the company has no disclosed institutional funding, parent company, or acquisition history.
Collective Agency firmographics
Firmographics- Name
- Collective Agency
- Legal name
- Collective Agency
- Website
- https://collective.agency
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Collective Agency is a New York-based digital agency founded in 2016 that produces video, livestream, graphic design, and social-first content for progressive political campaigns, nonprofits, foundations, and PACs via a 250+ creative talent network.
- Ownership category
- akta.pro rank
Collective Agency industry classification
Industry- Product category
- Political Digital Agency Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)
Keywords
Where Collective Agency is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Collective Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services Fees: Professional services fees for producing digital content and social-first campaigns for progressive political campaigns, groups, foundations, and PACs. Services include strategy, content creation, and distribution.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Collective Agency product offering
Product offeringCore offering
Collective Agency is a digital creative agency that produces video, graphic design, and livestream event services for progressive political campaigns, organizations, foundations, and PACs. The firm draws on a network of more than 250 creative professionals to deliver content production, motion graphics, and event production support for political and advocacy work. Founded in 2016 and headquartered in New York, the agency specializes in politically-aligned creative campaigns and live event coverage.
Product overview
Collective Agency is a grassroots digital agency for progressive politics and social causes, offering a unified suite of creative services rather than a software product. The core offering centers on three interconnected service pillars: Video Production (custom multi-camera shoots, rapid response video, editing, and narrative creation), Graphic Design (social-first graphics, animations, gifs, logos, and print/digital collateral), and Strategic Services (livestream production, motion graphics, virtual fundraising strategy, creative hackathons, event production, and social-first content strategy). Services are delivered through a talent network of 250+ creative professionals and are used together to create cohesive multi-platform digital campaigns, virtual events, and social-first content for progressive campaigns, groups, foundations, and PACs.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production End-to-end video production services for progressive political campaigns, organizations, foundations, and PACs. Includes script creation, filming, editing, and delivery of political and advocacy video content.
- Graphic Design
- Livestream Events
- Event Production
Quantifiable outcome
- Over 700,000 live views and nearly $1 million raised for Biden Victory Fund virtual fundraiser
- +2 more outcomes
Companies that use Collective Agency
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
Collective Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Collective Agency partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered minor and core.
- Bruce CohenminorExecutive Producer for Biden Victory Fund virtual fundraiser 'Celebration For Change'
- Claire LucasminorExecutive Producer for Biden Victory Fund virtual fundraiser
- IndivisiblecoreLeading progressive advocacy organization for which Collective Agency has produced impactful digital content and social media campaigns generating millions of views
- Swing LeftcoreMajor progressive organization focused on winning Senate races for which Collective Agency has created digital content campaigns
- Women's March GlobalcoreGlobal women's rights organization for which Collective Agency has produced Global Livestream for annual Global Women's March for three years
- NewFoundersminorProgressive entrepreneurship organization included in Collective Agency's client portfolio
- The Collective PACcorePolitical action committee supporting Black-led progressive campaigns; Collective Agency has produced content for this organization
- JustLeadershipUSAminorGrassroots criminal justice reform organization included in Collective Agency's client portfolio
- Abort MissionminorProgressive advocacy organization included in Collective Agency's client portfolio
- Walkout to VoteminorVoter engagement organization included in Collective Agency's client portfolio
- Senator-Elect Alessandra BiaggiminorPartnership for Reproductive Health Act creative hackathon to create social media content
- VOTEPROCHOICEminorPartner in Reproductive Health Act creative hackathon
- RHAvoteminorPartner in Reproductive Health Act creative hackathon
- The ArenaminorPartner in Reproductive Health Act creative hackathon
- Action BlitzcoreFounding partner of Action Blitz; Collective Agency participates in creative hackathons to produce social media assets for causes like ACA enrollment
- DLA PiperminorFeatured partner logo displayed on Collective Agency website as part of their client/partner showcase
- Walt DisneyminorFeatured partner logo displayed on Collective Agency website as part of their client/partner showcase
- Muscular Dystrophy AssociationminorMDA engaged Collective Agency to create conference video and fundraising materials; logo featured as partner
- AFL-CIOminorFeatured partner logo displayed on Collective Agency website as part of their client/partner showcase
- Future CoalitioncorePartnered with Future Coalition/March On for Vote With Us Webby-nominated virtual rally
- March OncoreCo-partner with Future Coalition on Vote With Us virtual rally featuring celebrity guests and youth activists
- Democrats.comminorPartnership to create social-first content and Twitter campaign @WeTheJuryUS
- act.tvminorPartnership to create social-first content and Twitter campaign @WeTheJuryUS
- Protecting Immigrant ChildrenminorSanta Cruz-based action group partnered with Collective Agency to create family preparedness guide for undocumented families
- Danica NovgorodoffminorArtist collaborator for creating family preparedness comic in Spanish and English
- Fix Our SenatecoreCoalition of 60+ organizations working to fix the filibuster; Collective Agency produced live-streamed town hall with 16 speakers
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Collective Agency competitors and assessment
Company assessmentEmerging players
- Higher Ground Labs: Venture-backed firm building and investing in progressive tech and digital tools; adjacent to Collective Agency in serving progressive political and advocacy markets though focused on product rather than agency services.
Direct peers
- Mission Control: Democratic political and public affairs firm offering digital strategy, paid media, and creative for campaigns and progressive causes. Comparable in client base and service mix.
- Middle Seat: Progressive political digital agency offering creative, paid media, and consulting services to Democratic campaigns and progressive nonprofits. Highly comparable to Collective Agency in size, mission, and service mix.
- Blueprint Interactive: Digital agency focused exclusively on progressive causes, candidates, and nonprofits; produces social-first video and digital campaigns. Direct competitor for the same client base and deliverables as Collective Agency.
- Rising Tide Interactive: Progressive digital agency offering full-service online advertising, fundraising, and creative for Democratic campaigns and progressive causes. Comparable in mission and service breadth to Collective Agency.
- The Hatcher Group: Communications, creative, and digital agency serving progressive advocacy organizations, foundations, and nonprofits. Overlaps with Collective Agency on virtual events, video, and campaign content for progressive clients.
- Putnam Partners: Progressive political communications firm offering media strategy, creative, and digital advertising for Democratic campaigns and advocacy organizations. Directly comparable in service offerings and client mix.
- 76 Words: Creative and advertising agency dedicated to progressive political and advocacy work; produces video, digital, and social campaigns similar to Collective Agency's core offering.
Broad incumbents
- Authentic (formerly GMMB): One of the largest progressive political ad and creative agencies in the U.S., serving Democratic candidates, PACs, and advocacy campaigns. More established and broader in scope than Collective Agency, but directly competing for the same progressive campaign creative budgets.
- BerlinRosen: Large progressive PR and strategic communications firm with extensive advocacy and political clientele. Overlaps with Collective Agency on campaign communications and earned-media work for progressive causes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Collective Agency social profiles
Digital presenceCollective Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collective Agency leadership team
Management profileNumber of profiles
Profiles2 records
Collective Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collective Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collective Agency
What does Collective Agency do?
Collective Agency is a digital creative agency that produces video, graphic design, and livestream event services for progressive political campaigns, organizations, foundations, and PACs. The firm draws on a network of more than 250 creative professionals to deliver content production, motion graphics, and event production support for political and advocacy work. Founded in 2016 and headquartered in New York, the agency specializes in politically-aligned creative campaigns and live event coverage.
Is Collective Agency a public or private company?
Collective Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Collective Agency founded?
Collective Agency was founded in 2016. It employs 51 to 100 people.
Where is Collective Agency based?
Collective Agency is headquartered in New York, United States, in the North America region.
How does Collective Agency make money?
One revenue line is on record: creative Services Fees.
Who are Collective Agency's main competitors?
Higher Ground Labs is listed as an emerging player. Direct peers are Mission Control, Middle Seat, Blueprint Interactive, Rising Tide Interactive, The Hatcher Group, Putnam Partners and 76 Words. Broad incumbents are Authentic (formerly GMMB) and BerlinRosen.
Does Collective Agency have an API?
No public API is recorded for Collective Agency.
What industry is Collective Agency in?
Collective Agency's product category is Political Digital Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of THAHACAM, Virtual/Hybrid Conference Production & Platform Management. Its NAICS code is 541810 and its SIC code is 7311.