ProtectAll USA
ProtectAll USA is a privately held U.S. administrator of consumer product protection plans covering furniture, appliances, electronics, jewelry, lawn/garden, and home systems. It distributes plans through 2,500+ retail partner locations and serves 10+ million customers via its claims portal and nationwide service network.
- Company typePrivate
- Founded1990
- HeadquartersNorth Richland Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ProtectAll USA does
ProtectAll USA, LLC is a U.S.-based, privately held administrator of consumer product protection plans, founded in 1988 and headquartered in North Richland Hills, Texas. The company underwrites — through AM Best A-rated insurance carriers — and administers multi-category extended protection plans covering furniture, major appliances, consumer electronics, adjustable beds, area rugs, outdoor furniture, jewelry, lawn and garden equipment, sporting goods, and home systems (HVAC, plumbing, electrical, water heaters). Plans are sold primarily through a B2B2C model at the retail point of sale, with 2,500+ active retail locations across furniture, appliance, and electronics chains including Havertys, BrandsMart, Slumberland, Jordan's Furniture, Mathis Brothers, Haynes, Morris Home, Regency, Cowboy Maloney's, Video Only, Nikon, and Nationwide.
The core technology stack consists of proprietary claims administration software, a nationwide network of licensed service technicians covering all 50 states, a self-service customer claims portal (portal.myprotectall.com) for filing, tracking, and document management, and the OWL Training System used to train retail sales staff on attachment of protection plans. Claims are serviced by the internal call center and dispatched technicians; the company reports a 98% customer satisfaction rate, a 10+ million cumulative customer base, and an industry-leading first-time resolution rate. There is no public disclosure of mobile applications, AI/ML capabilities, or third-party platform integrations.
Revenue is generated per protection plan sold at the point of original product purchase, with plan durations of 1–10 years producing deferred/recurring revenue recognition, and is complemented by the ability to attach new plans to replacement items issued through the claims process. The go-to-market is B2B retailer acquisition supported by field sales teams, supplemented by a direct-to-consumer channel through the online claims portal for existing plan holders. The company employs 101–250 staff, is BBB A+ accredited, and received the BBB 2022 Torch Award for Ethics. Revenue is not publicly disclosed.
ProtectAll USA firmographics
Firmographics- Name
- ProtectAll USA
- Legal name
- ProtectAll USA, LLC
- Website
- https://myprotectall.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ProtectAll USA is a privately held U.S. administrator of consumer product protection plans covering furniture, appliances, electronics, jewelry, lawn/garden, and home systems. It distributes plans through 2,500+ retail partner locations and serves 10+ million customers via its claims portal and nationwide service network.
- Ownership category
- akta.pro rank
ProtectAll USA industry classification
Industry- Product category
- Extended Warranty & Product Protection Services
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- akta.pro primary industry
- Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)
- akta.pro secondary industries
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG), Appliance & Major Home Equipment Protection Plans (FSAJALAI), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where ProtectAll USA is headquartered
LocationHeadquarters
- HQ city
- North Richland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProtectAll USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Protection Plan Sales: PROTECTALL generates revenue through the sale of protection plans to consumers at point of sale through retail partners. Plans cover furniture, appliances, electronics, and other consumer goods against accidental damage, mechanical/electrical failures, and structural breakdowns. Revenue is generated per transaction at the time of original product purchase, with plans typically running 1-10 years.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ProtectAll USA product offering
Product offeringCore offering
ProtectAll USA designs, underwrites (via A.M. Best "A" rated carriers) and administers extended product protection plans covering furniture, appliances, electronics, area rugs, adjustable beds, outdoor furniture, jewelry, lawn & garden equipment, sporting goods, and home systems. Plans are sold primarily at point of sale through 2,500+ retail partner locations nationwide, with claims handled through a self-service portal and licensed service technician network serving 10+ million active customers.
Product overview
PROTECTALL™ is a premier product protection plan provider offering a comprehensive portfolio of coverage plans across multiple product categories. The core offering consists of protection plans for adjustable beds, appliances, area rugs, electronics, home furniture, home systems, jewelry, lawn & garden equipment, outdoor furniture, and sporting goods. The company operates through a network of over 2,500 retail locations and serves 10+ million active customers. Plans are underwritten by AM Best "A" rated insurance carriers and are distributed through retail partnerships including Havertys, BrandsMart USA, Video Only, and Cowboy Maloney's. A key component is the self-service claims portal enabling customers to file claims, track repairs, and manage their protection plans online.
Differentiator
Problem solved
Functional benefit
Products and services
- Adjustable Bed Protection Plans
Quantifiable outcome
- 98% customer satisfaction rate
- +3 more outcomes
Companies that use ProtectAll USA
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles2 records
ProtectAll USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ProtectAll USA partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Havertys FurniturecorePROTECTALL partnered with Havertys Furniture to provide premium furniture protection plans to their customers. The partnership brings PROTECTALL's industry-leading furniture protection plans to Havertys, offering coverage for accidental damage including stains, spills, and tears. Plans include simple claims processes, expert repair services, and access to a network of certified professionals.
- Video OnlycorePROTECTALL partnered with Video Only to provide exclusive protection plans for their customers. Plans offer comprehensive coverage for a wide range of electronic products including TVs, audio equipment, and home entertainment systems.
- Cowboy Maloney's Home StorecorePROTECTALL provides exclusive protection plans for Cowboy Maloney's customers for electronics and furniture purchases. Plans are available both in-store and online, elevating the shopping experience by pairing high-quality products with reliable protection.
- BrandsMart USAcorePROTECTALL became the official provider of protection plans for BrandsMart USA customers effective January 1, 2024. The partnership delivers superior protection plans for major appliances and consumer electronics, providing peace of mind and exceptional value to customers.
- SlumberlandmajorPartnership to provide furniture and mattress protection plans to Slumberland customers.
- Haynes FurnituremajorPartnership to provide furniture protection plans to Haynes Furniture customers.
- Mathis BrothersmajorPartnership to provide furniture protection plans to Mathis Brothers customers.
- Morris HomemajorPartnership to provide furniture protection plans to Morris Home customers.
- Jordan's FurnituremajorPartnership to provide furniture protection plans to Jordan's Furniture customers.
- BerriosmajorPartnership to provide furniture protection plans to Berrios customers.
- Regency FurnituremajorPartnership to provide furniture protection plans to Regency Furniture customers.
- NikonminorPartnership to provide protection plans for Nikon camera and imaging products.
- NationwideminorPartnership to provide protection plans through Nationwide retail stores.
- NATMminorPartnership to provide protection plans through NATM retail locations.
- WGRminorPartnership to provide protection plans through WGR retail locations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ProtectAll USA competitors and assessment
Company assessmentDirect peers
- Liberty Home Guard: Liberty Home Guard is a home warranty provider covering HVAC, plumbing, electrical, and major appliances for homeowners, directly comparable to ProtectAll's home systems product line in coverage and pricing structure.
- American Home Shield: American Home Shield is a leading home warranty provider covering HVAC, plumbing, electrical, and major appliances, sold direct to homeowners. Directly comparable to ProtectAll's Home Systems Protection Plans segment.
- Allstate Protection Plans: Formerly SquareTrade, Allstate Protection Plans is one of the largest providers of consumer product protection plans across electronics, appliances, furniture, and connected devices, sold through major retailers and direct-to-consumer. Direct competitor to ProtectAll with overlapping retailer relationships and product verticals.
- Warrantech Corporation: Warrantech is an administrator of extended service plans and protection products for retailers across appliances, electronics, and furniture. Direct competitor to ProtectAll and the previous employer of ProtectAll's President, with overlapping vertical coverage.
- Extend: Extend is a technology-driven extended warranty and product protection provider serving e-commerce merchants and retailers. Comparable to ProtectAll's retailer-distributed protection plan model, with overlapping electronics and furniture coverage categories.
Emerging players
- Mulberry: Mulberry is an embedded warranty and product protection platform for e-commerce brands and retailers, focusing on electronics and consumer goods. Comparable in coverage categories and B2B2C model, though more digitally native than ProtectAll's traditional retail distribution.
- Clyde: Clyde provides extended warranty and product protection plans to direct-to-consumer brands and retailers, with overlap in electronics and small appliances. Comparable to ProtectAll on plan design and merchant integration, though typically serving digitally native retailers.
Broad incumbents
- Asurion: Asurion is a large incumbent that provides product protection plans (Asurion Home+) and extended warranties to major retailers and carriers. Comparable to ProtectAll's B2B2C retail-partner model but with significantly greater scale, technology, and direct-to-consumer brand recognition.
- Assurant: Assurant operates a Connected Living segment that underwrites and administers protection plans for furniture, appliances, electronics, and mobile devices through major retailers. Competes directly with ProtectAll for retailer partnerships and offers similar accident-and-mechanical-breakdown coverage.
Regional players
- First American Home Warranty: First American Home Warranty offers home warranty and service contract plans for residential systems and appliances, primarily through real estate channels. Relevant peer for ProtectAll's home systems product line, though distributed through a different channel mix.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ProtectAll USA social profiles
Digital presenceProtectAll USA compliance and trust
Trust signalCompliance3 records
ProtectAll USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProtectAll USA leadership team
Management profileNumber of profiles
Profiles5 records
ProtectAll USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProtectAll USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProtectAll USA
What does ProtectAll USA do?
ProtectAll USA designs, underwrites (via A.M. Best "A" rated carriers) and administers extended product protection plans covering furniture, appliances, electronics, area rugs, adjustable beds, outdoor furniture, jewelry, lawn & garden equipment, sporting goods, and home systems. Plans are sold primarily at point of sale through 2,500+ retail partner locations nationwide, with claims handled through a self-service portal and licensed service technician network serving 10+ million active customers.
Is ProtectAll USA a public or private company?
ProtectAll USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProtectAll USA founded?
ProtectAll USA was founded in 1990. It employs 101 to 250 people.
Where is ProtectAll USA based?
ProtectAll USA is headquartered in North Richland Hills, United States, in the North America region.
How does ProtectAll USA make money?
One revenue line is on record: protection Plan Sales.
Who are ProtectAll USA's main competitors?
Direct peers on record are Liberty Home Guard, American Home Shield, Allstate Protection Plans, Warrantech Corporation and Extend. Emerging players are Mulberry and Clyde. Broad incumbents are Asurion and Assurant. First American Home Warranty is listed as a regional player.
Does ProtectAll USA have an API?
No public API is recorded for ProtectAll USA.
What industry is ProtectAll USA in?
ProtectAll USA's product category is Extended Warranty & Product Protection Services. Its primary akta.pro industry code is CRACAJAH, Warranty, Protection Plans & Extended Service Contracts, with a secondary code of FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances). Its NAICS code is 52412.