What Trum·pia does

Trum·pia (operated by DoCircle, Inc., a California corporation headquartered in La Palma, CA) is a cloud-based multi-channel marketing automation platform that combines SMS, MMS, email, voice broadcasts, and Facebook publishing within a permission-based, TCPA/CTIA-compliant architecture. The platform is sold under Lite, Standard, and Smart subscription plans and targets a spectrum running from self-serve small businesses (Lite entry at $39/month annually) through mid-market accounts (Standard tiers scaling up to 225,000 SMS messages at $3,159/month) to enterprises on Smart Plans with dedicated account managers and customized workflows. Notable customers span Jamba Juice (Bakersfield), Chick-fil-A, Omni Hotels & Resorts, University of Wisconsin HELP System, Mariners Church, Jump-A-Roos, Jack's Surfboards, Iowa State University Extension, US Open, Katch LLC, and even FEMA, with named verticals including retail/restaurants, universities, non-profits, hotels, car dealerships, real estate, recruiting, political campaigns, and critical-alert use cases.

The core technology centers on three differentiated components: the Workbench drag-and-drop workflow builder (free-form omnidirectional branching with pre-built templates), Smart Targeting (real-time dynamic list segmentation that updates automatically as subscribers opt in, unsubscribe, or change profile), and an Adaptive AI Message Generator that produces copy from a stated purpose. Supporting capabilities include text-keyword opt-in with follow-up data capture, an MMS/video channel, a consolidated two-way inbox, online signup pages with double opt-in, link tracking, SMS coupons/surveys, landline texting, voice broadcast, short codes, 10DLC, and toll-free numbers — all stitched together by a unified contact database. A public REST API with SDKs and a developer documentation portal at classic.trumpia.com serves businesses building custom integrations, alongside native connectors to Salesforce, Shopify, Typeform, and Zapier.

The business model is primarily recurring subscription revenue, supplemented by usage-based SMS/email credit consumption (MMS consumes 3 credits vs. 1 for SMS, with rollover on Smart Plans) and à la carte add-ons such as Automated Workflows ($95/month), Campaign Consulting ($295 each), Dedicated Account Manager (monthly), Custom Integrations (from $20/month), and Private Branding ($995 one-time). A reseller/whitelabel channel allows partners to rebrand the platform under their own mark and retain 100% of customer revenue, generating licensing economics for Trum·pia. Go-to-market combines self-serve e-commerce (free trial with 100 SMS + 100 email credits and 1 workflow), HubSpot-routed inside-sales demos, and a dedicated account-management motion for Smart Plan and enterprise API customers. Forbes Advisor ranked the platform #1 SMS Marketing Software in 2024 and it was featured in Forbes' Best Mass Texting Services of 2025; FeaturedCustomers named it a Market Leader in its Winter 2026 report. The company is bootstrapped, with no disclosed VC funding, M&A, or institutional investors identified.

Name

Trum·pia

Legal name

DoCircle, Inc.

Website

https://trumpia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Trum·pia is a cloud-based SMS, MMS, email, and voice marketing automation platform serving SMBs and mid-market enterprises. Its Workbench workflow builder, Smart Targeting, and AI message generator enable multi-channel customer engagement across 10+ verticals including retail, restaurants, education, and hospitality.

Ownership category

akta.pro rank

Product category

SMS Marketing Software

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

Keywords

• SMS marketing software
• Text message automation
• Multichannel messaging platform
• Mobile marketing solutions
• Business text messaging

Headquarters

HQ city

La Palma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Lite, Standard, Smart): Monthly or annual subscription plans bundled with SMS credits, email credits, keywords, contacts, and feature access. Plans scale from Lite (2,000 SMS credits/month) through Standard (3,000–100,000+ SMS credits/month) to Smart (adds account management, workflow customization, and rollover credits). Revenue is recurring, with annual plans discounted vs. monthly billing.
2. Usage-Based Credits: SMS and email credits are consumed per message sent or received. MMS messages use 3 credits vs. 1 for SMS. Standard/Lite plans refresh credits monthly; Smart plans add 30-day rollover. Credit bucket add-ons available for purchase a la carte or by upgrading plans.
3. Add-On Services: Additional revenue from à la carte add-ons: Automated Workflows ($95/month each), Campaign Consulting ($295 each), Dedicated Account Manager (monthly), Custom Integrations (starting $20/month), Dedicated Short Code (inquiry-based), Private Branding ($995 one-time fee), Additional Data Sets, Additional Users ($20 each).
4. API / Developer Plans: Separate API pricing plans for developers and businesses building custom integrations, with best-in-class support included. Revenue from API usage and developer-tier subscriptions.
5. Reseller / Whitelabel Programs: A reseller program allows partners to sell Trum·pia's platform under their own branding. Resellers receive 1-on-1 training, create custom plans, and keep 100% of profits — generating channel revenue for Trum·pia through platform licensing.
6. Professional Services (Campaign Management): Campaign management as an add-on service: Trum·pia's team of experts creates and runs campaigns for customers on any plan. Additional onboarding and integration services available for hire.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Trum·pia is a cloud-based SMS, MMS, email, voice, and Facebook marketing automation platform that lets businesses send mass and targeted text campaigns, automate customer journeys via a drag-and-drop Workbench workflow builder, and capture and segment contacts using Text Keywords and Smart Targeting. The platform is sold as tiered subscription plans (Lite, Standard, Smart) bundled with SMS/email credits, toll-free numbers, unlimited keywords, and compliance support, supplemented by a REST API, AI-powered message generation, campaign consulting, and a reseller/whitelabel program. Customers range from SMBs (restaurants, retailers, churches, universities, real estate) to enterprises and government agencies (FEMA, Omni Hotels, Chick-fil-A).

Product overview

Trum·pia is a comprehensive SMS marketing and automation platform providing a unified suite of communication tools. The core offering is the Trum·pia Platform (SMS Marketing Software) combined with Mass Texting Service, Workbench Automated Workflows, and Smart Targeting. Supporting features include Text Keywords, Data Capture, MMS Messaging, Omni-Channel Messaging, Appointment Reminders, SMS Coupons, SMS Surveys, Two-Way Messaging, Online Signup Pages, Report Manager, Link Tracking, Landline Texting, and Voice Broadcasts. The platform offers three numbered plans (Lite, Standard, Smart) plus Reseller Plans. Additional products include AI Message Generator for adaptive content creation, and a Developer API for programmatic access. Trum·pia has been ranked #1 by Forbes for SMS marketing due to its ease-of-use, automation capabilities, and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Trum·pia SMS Marketing Platform A comprehensive automated texting and SMS marketing platform that combines mass texting, MMS, email, voice broadcasts, two-way messaging, and a drag-and-drop Workbench workflow builder with Smart Targeting and AI-powered message generation, sold on tiered subscription plans to SMBs and enterprises.
• Workbench Automated Workflows Drag-and-drop omnidirectional workflow builder enabling users to create automated messaging workflows across SMS, MMS, and email without coding, sold as an add-on or bundled in Smart Plans.
• Trum·pia API Developer-facing REST API and SDK offering programmatic access to Trum·pia's SMS, MMS, email, and voice messaging infrastructure, with its own pricing page and documentation portal at classic.trumpia.com/api/docs/rest/overview.php.
• Reseller / Whitelabel Program Channel program enabling partners to sell the Trum·pia platform under their own branding with custom pricing, dedicated training, and 100% profit retention; supplements direct sales with partner-led distribution.
• Campaign Consulting & Professional Services Done-for-you campaign management and onboarding/integration services where Trum·pia's experts build and run SMS marketing campaigns on behalf of customers.

Quantifiable outcome

• 98% SMS open rate — 5x higher than email's 22% open rate
• +9 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationTrum·pia integrates with thousands of applications via Zapier, enabling users to connect their SMS, MMS, and email marketing platform with CRM, e-commerce, and productivity tools without custom development.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM enables seamless synchronization of contact data, allowing users to incorporate SMS marketing into their existing sales and customer management workflows.
• ShopifycoreTechnology or IntegrationNative integration with Shopify allows e-commerce businesses to send SMS marketing campaigns tied to customer purchase behavior, cart abandonment, and order updates.
• HubSpotcoreTechnology or IntegrationTrum·pia uses HubSpot's meeting scheduler on its website for '1-1 Demo' bookings. The integration facilitates sales pipeline management and demo scheduling for inside sales and enterprise field sales motions.
• FEMA (Federal Emergency Management Agency)coreStrategic or Co-development PartnerFEMA uses Trum·pia for disaster communication throughout the year, demonstrating the platform's reliability and compliance for critical government communications use cases. This relationship validates Trum·pia's suitability for emergency alert applications.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Attentive: Direct SMS marketing platform specializing in e-commerce and retail brands, with two-way messaging, segmentation, and automation. Competes with Trumpia for the same mid-market and enterprise SMS marketing buyers, particularly in retail and restaurant verticals.
• Klaviyo: Email-and-SMS marketing automation platform built for e-commerce. Overlaps directly with Trumpia in SMS marketing, automated workflows, segmentation, and Shopify integration — and represents the closest large-scale, well-funded direct competitor.
• Postscript: SMS marketing platform purpose-built for Shopify merchants. Competes with Trumpia in e-commerce SMS, two-way messaging, segmentation, and Shopify-native workflows.
• SimpleTexting: SMB-focused mass texting and SMS marketing service with mass campaigns, keywords, two-way messaging, and integrations. Targets the same SMB/mid-market customers and price points as Trumpia's Lite and Standard plans.
• EZ Texting: Established SMS marketing platform serving SMBs and mid-market with mass texting, keywords, drip campaigns, and integrations. Closely comparable to Trumpia in target customer and core feature set.
• SlickText: SMS marketing platform with mass texting, automated workflows, text-to-join keywords, and two-way conversations. Direct competitor in the SMB SMS marketing segment.

Broad incumbents

• ActiveCampaign: Customer experience automation platform combining email marketing, CRM, and SMS. Overlaps with Trumpia in multi-channel marketing automation and SMB targeting but operates as a broader incumbent suite.
• HubSpot: Marketing, sales, and CRM platform with growing SMS and automation capabilities. Represents a broader incumbent that increasingly competes in the same SMB/mid-market marketing-automation category.
• Twilio: Communications Platform as a Service (CPaaS) provider whose Twilio Engage product competes at the platform layer for SMS marketing and customer engagement. Functions both as infrastructure upstream of Trumpia's peers and as a downstream competitor for enterprise messaging.
• Brevo (Sendinblue): Multi-channel marketing platform combining email, SMS, WhatsApp, and marketing automation. Comparable to Trumpia's omnichannel positioning but at larger scale and with broader channel coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Trumpia
• Facebookfacebook.com/TrumpiaOfficial
• LinkedInlinkedin.com/company/trumpia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trum·pia