AdYogi
- Company typePrivate
- Founded2015
- HeadquartersIrving, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
AdYogi firmographics
Firmographics- Name
- AdYogi
- Legal name
- Xplanck Marketing Pvt Limited
- Website
- https://adyogi.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AdYogi industry classification
Industry- Product category
- Marketing & Advertising Software
- NAICS
- Other Services Related to Advertising (541890), Other Services Related to Advertising (54189), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where AdYogi is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AdYogi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based pricing with tiered plans (Lite, Pro) and add-on modules for additional features. Offers monthly and quarterly billing cycles with auto-debit from credit cards. Managed services available with dedicated account managers.
- Managed Services: Outsourced ad operations with dedicated account managers for enterprise brands. Includes comprehensive ad management, real-time optimization, and strategic consulting aligned with business objectives.
- Agency White-Label Solution: Whitelabeled platform for ecommerce advertising agencies and freelancers with custom branding, bulk pricing across all agency clients, and priority support.
- App Store Integration Fees: Revenue from Shopify app integration and other marketplace listings where the platform is distributed as a plug-in or integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AdYogi Lite - Entry-level self-serve platform |
| Subscription | Monthly | AdYogi Pro - Full-featured platform with advanced automation |
| Subscription | Multi-year contract | Agency Plan - White-label solution for agencies |
| Outcome Based/ Performance | Monthly | Managed Services - Dedicated account management |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
AdYogi product offering
Product offeringCore offering
AdYogi is a SaaS platform that automates eCommerce advertising operations across Meta (Facebook, Instagram, WhatsApp), Google (Smart Shopping, YouTube), and marketplace channels (Amazon, Flipkart, Myntra, Blinkit, Zepto, Instamart). The platform provides product-level catalog management, automated bid optimization, AI-powered SKU classification, stop-loss budget protection, dynamic creative overlays, and dedicated managed services for enterprise brands. It serves D2C brands, marketplace sellers, digital marketing agencies (via white-label), and enterprise customers with both self-serve and full-service models.
Product overview
Adyogi is a multi-channel eCommerce advertising SaaS platform that operates as a unified platform-plus-modules architecture. The core Adyogi Platform (Meta Business Partner and Google Premier Partner) provides centralized ad management across Meta, Google, and Marketplace channels. Key modules include Smart Ads for automated campaign creation, BigAtom for AI-powered product performance management, Catalog AI for listing optimization, Stop Loss for automated budget protection, and Automatic Budget Optimizer (ABO) for real-time budget allocation. The platform integrates with major eCommerce platforms (Shopify, BigCommerce, Magento, WooCommerce) and advertising APIs (Amazon Ads API, Google Ads API) to provide product-level automation, targeting, analytics, and creative management. Additional offerings include free tools (AI Ad Text Generator, Website Audit), Agency white-label solution, and managed services for marketplace and quick commerce advertising.
Differentiator
Problem solved
Functional benefit
Brands
- BigAtom: AI-powered product performance engine that automatically classifies SKUs into segments like Hero Products, High Potential, Zombie Products, and Non-Performers using real-time ROAS and spend data, then creates targeted ad groups and applies Stop Loss rules.
Products and services
- Adyogi Platform A Meta Business Partner and Google Premier Partner SaaS platform that automates ad management operations for eCommerce businesses, providing product-level automations for Meta, Google, and Marketplace Ads with capabilities for catalog management, targeting, analytics, and optimization.
- BigAtom
- Smart Ads
- Catalog AI
- BigScan
- Bid Automations
- Adyogi for Agencies
- Google Smart Shopping App for Shopify
- Managed Services for Enterprise Brands
Quantifiable outcome
- 1.5x better ROAS with Smart Ads versus normal ads
- +6 more outcomes
Companies that use AdYogi
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles4 records
AdYogi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature11 records
AdYogi partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner and Red Badge Partner with direct access to latest marketing insights from Google for campaign optimization. Platform enables automated Google Smart Shopping, Google Ads, and YouTube advertising with premium partner status.
- Meta (Facebook)coreMeta Business Partner and Official Marketing Partner of Facebook. Platform enables Facebook and Instagram advertising with first-to-market WhatsApp marketing messages integration through Meta Ads Manager.
- AmazoncoreAmazon Advanced Partner with strong API integrations including Amazon Ads API, SP-API, and Amazon Marketing Stream. Enables comprehensive Amazon advertising management and real-time campaign performance analysis.
- ShopifycoreOfficial integration partner available on Shopify App Store. Provides seamless catalog synchronization and automated ad management for Shopify merchants.
- BigCommercecorePlatform integration for BigCommerce merchants enabling automated catalog management and ad synchronization across advertising channels.
- MagentocoreIntegration with Magento (Adobe Commerce) platform for automated product feed management and ad synchronization.
- WooCommercecoreIntegration with WooCommerce (WordPress) platform enabling automated catalog sync and ad management for WordPress-based eCommerce stores.
- 9WorksminorDesign partner in AdYogi's Partner Directory providing pre-vetted designers and freelancers for creative services.
- Adept DigitalminorDigital marketing agency partner offering content strategy, social media management, media buying, video content, website development, programmatic, and SEO/SEM services.
- Aureate LabsminoreCommerce solutions partner offering consulting, strategy, UX design, development, headless commerce, and conversion rate optimization services.
- BIKminorOmni-channel marketing platform with conversational bot, CRM features, and smart segmentation for multi-channel broadcasts on WhatsApp, Instagram, Messenger.
- Digital GKminorDigital marketing agency partner achieving up to 8x-10x improvement in account management using AdYogi's partnership program.
- Mojito LabsminorShopify development agency using AdYogi's Partnership Program to offer digital marketing services as a total package with website development.
- UpriverminorD2C brand management agency using AdYogi as centralized campaign management tool for scaling performance across multiple D2C brands.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
AdYogi competitors and assessment
Company assessmentDirect peers
- Perpetua: Perpetua provides eCommerce advertising optimization across Amazon, Walmart, Instacart, and other marketplaces with bid management, dayparting, and performance analytics. Comparable to AdYogi in marketplace performance marketing with similar managed-service-plus-software hybrid GTM targeting D2C brands.
- ROI Hunter: ROI Hunter is a performance marketing platform specializing in Meta and Google ad automation for eCommerce with product feed optimization and bid management. Closely comparable to AdYogi's D2C Facebook and Google Ad Management modules with similar catalog-driven automation philosophy.
- Helium 10: Helium 10 is a SaaS suite for Amazon and Walmart sellers covering advertising, keyword research, listing optimization, and inventory tools. Overlaps with AdYogi's Catalog AI, BigScan, and Amazon Ads Management modules, though Helium 10 is more seller-tools oriented and broader in scope.
- AdScale: AdScale provides AI-driven digital advertising automation for Meta and Google with smart bidding, audience targeting, and catalog management for eCommerce. Comparable to AdYogi's automation, targeting, and catalog features, particularly for SMB and mid-market D2C brands.
- Teikametrics: Teikametrics is an AI-powered marketplace advertising optimization platform focused on Amazon, Walmart, and Target ads with bid automation and inventory-aware campaigns. Directly comparable to AdYogi's marketplace module, Bid Automations, Stop Loss, and BigAtom features targeting Amazon and Walmart sellers.
- Smartly.io: Smartly.io is a leading SaaS platform for multi-channel ad automation across Meta, Google, TikTok, Pinterest, and Snapchat, offering creative production, catalog management, bid automation, and reporting. Directly comparable to AdYogi in its product-led eCommerce performance marketing automation approach, although it serves larger global enterprise customers.
- Marin Software: Marin Software offers a SaaS platform for cross-channel paid search, social, and eCommerce ad management with bid automation and unified reporting. Comparable to AdYogi's catalog-driven optimization model, though Marin has historically focused more on search and is more mature in enterprise paid media management.
- Skai (formerly Kenshoo): Skai provides omnichannel marketing activation and analytics across paid search, social, and retail media with strong bid management and catalog capabilities. Comparable to AdYogi in its performance marketing automation and marketplace ad management positioning, particularly for enterprise brands running large cross-channel campaigns.
Regional players
- WebEngage: WebEngage is an India-based marketing automation, retention, and lifecycle messaging platform serving enterprise brands across India, Southeast Asia, and the Middle East. Adjacent rather than direct — comparable as a marketing technology SaaS peer in the same geography and customer segments, but focused on retention/CRM rather than paid acquisition automation.
Emerging players
- Shoptimize: Shoptimize is an India-based eCommerce growth platform offering analytics, ad automation, and conversion optimization for D2C brands. Comparable to AdYogi in its India-centric D2C focus and eCommerce performance marketing positioning, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdYogi social profiles
Digital presenceAdYogi financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdYogi leadership team
Management profileNumber of profiles
Profiles2 records
AdYogi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdYogi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdYogi
What does AdYogi do?
AdYogi is a SaaS platform that automates eCommerce advertising operations across Meta (Facebook, Instagram, WhatsApp), Google (Smart Shopping, YouTube), and marketplace channels (Amazon, Flipkart, Myntra, Blinkit, Zepto, Instamart). The platform provides product-level catalog management, automated bid optimization, AI-powered SKU classification, stop-loss budget protection, dynamic creative overlays, and dedicated managed services for enterprise brands. It serves D2C brands, marketplace sellers, digital marketing agencies (via white-label), and enterprise customers with both self-serve and full-service models.
Is AdYogi a public or private company?
AdYogi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdYogi founded?
AdYogi was founded in 2015. It employs 101 to 250 people.
Where is AdYogi based?
AdYogi is headquartered in Irving, United States, in the North America region.
How does AdYogi make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed Services, agency White-Label Solution and app Store Integration Fees.
Who are AdYogi's main competitors?
Direct peers on record are Perpetua, ROI Hunter, Helium 10, AdScale, Teikametrics, Smartly.io, Marin Software and Skai (formerly Kenshoo). WebEngage is listed as a regional player. Shoptimize is listed as an emerging player.
Does AdYogi have an API?
Yes. Adyogi offers API integrations with Amazon Ads API, SP-API (Selling Partner API), and Amazon Marketing Stream APIs for real-time campaign performance data retrieval and product catalog data synchronization. The platform also integrates with Google AdWords API, Merchant Center API, Google Analytics API, and Google Tag Manager API to enable seamless campaign creation, ad tracking, and performance reporting across Google platforms.
What industry is AdYogi in?
AdYogi's product category is Marketing & Advertising Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541890 and its SIC code is 7370.