Appinium
Appinium is a private Salesforce-native SaaS company that provides an enterprise content enablement platform unifying video, learning, sales enablement, and customer service capabilities entirely within the Salesforce ecosystem for enterprise customers.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Appinium does
Appinium, Inc. is a private SaaS company founded in 2014 and headquartered in San Francisco, California. It builds the Appinium Content Enablement Platform, a 100% native Salesforce enterprise solution that unifies four product modules — Marketing, Revenue Enablement, Service Enablement, and Learning — within the Salesforce platform. The company's technical architecture is built entirely on Salesforce, with all customer data residing in the customer's own Salesforce org; Microsoft Azure is offered as an optional storage backend for media files. Core capabilities include interactive video (with engagement tracking at the segment, click, and drop-off level), video selling and coaching, asynchronous video case capture for customer service, SCORM-compliant learning management, a Learning Record Store, Zoom webinar integration, Pardot integration, and Salesforce Chatter-based social content. The platform also features badges/gamification and e-commerce for paid learning events.
The company's go-to-market is sales-led, targeting enterprise Salesforce customers through direct field sales with 'Request Demo' CTAs and interest forms segmented by Marketing, Revenue Enablement, Customer Enablement, and Learning. Distribution is augmented by a partner ecosystem that includes Salesforce SI implementation partners (Thunder, VRP Consulting), the reseller Carahsoft, technology partners (Salesforce, Zoom, SearchUnify, Brightcove, Fielo, Microsoft Azure), and a co-branded relationship with Mediafly. Revenue is generated through annual subscription contracts priced per user, with 5TB of storage included per Customer Org and additional storage available at $200 per terabyte per year; subscriptions are non-cancelable with non-refundable fees and automatic renewal.
Appinium serves a diverse enterprise customer base across healthcare (Brighttree), HVAC/manufacturing (Mitsubishi Electric), financial services (FICO, Trintech), staffing (Adecco), consumer goods (Kohler, Dropbox), nonprofits (American Red Cross), and education (Goldfish Swim School). Documented customer outcomes include a 90% reduction in employee onboarding time (Thunder), 30% reduction in partner training time (unnamed home improvement manufacturer with 7,000+ employees across 18 brands), and over 52,000 annual training interactions (Mitsubishi Electric). The leadership team is co-founded by CEO Steve Jacobson and CTO Roman Medvedev, with additional senior leaders including Darian Edwards (CTO), Casey Winn (SVP, Product & Strategy), Nick Nieset (SVP, Sales Enablement & Growth), and Richard Roman (Chief Development Officer & General Counsel). The company holds SOC 1 and SOC 2 Type 2 compliance attestations and operates under GDPR, UK GDPR, CCPA, and CPRA frameworks.
Appinium firmographics
Firmographics- Name
- Appinium
- Legal name
- Appinium, Inc.
- Website
- https://appinium.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appinium is a private Salesforce-native SaaS company that provides an enterprise content enablement platform unifying video, learning, sales enablement, and customer service capabilities entirely within the Salesforce ecosystem for enterprise customers.
- Ownership category
- akta.pro rank
Appinium industry classification
Industry- Product category
- Enterprise Content Enablement Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Product, Service & Domain Knowledge Onboarding (EDABAOAG)
Keywords
Where Appinium is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Appinium business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS: Appinium provides its software-as-a-service on a subscription basis. Subscriptions are annual by default, with automatic renewal for additional terms equal to the expiring subscription term or one year, whichever is shorter. Subscriptions are priced per User, with additional storage available at $200 per terabyte per year.
- User Subscriptions: Fees are based on the number of User subscriptions purchased rather than actual usage. User subscriptions are designated per individual and cannot be shared. Subscriptions are non-cancelable with non-refundable fees. Additional users can be added mid-term at the same pricing, prorated for the remainder of the term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription per user with 5TB storage included |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Appinium product offering
Product offeringCore offering
Appinium provides a 100% native Salesforce enterprise content enablement platform that combines video, multimedia, webinars, and learning management into four integrated solutions: Marketing, Revenue Enablement, Service Enablement, and Learning. All computing and customer data reside natively within the customer's Salesforce org, enabling unified tracking of content engagement across the buyer and customer lifecycle.
Product overview
Appinium is a unified Content Enablement Platform (CEP) that is 100% native on Salesforce. The platform consists of four integrated solutions—Marketing, Revenue Enablement, Service Enablement, and Learning—all operating within the Salesforce environment. These solutions share a common data architecture, allowing marketing data, sales data, service data, and learning data to reside in one place. The platform enables interactive video, multimedia content, webinars, learning management, and analytics, with all computing and customer data remaining within the customer's Salesforce org.
Differentiator
Problem solved
Functional benefit
Products and services
- Appinium Content Enablement Platform A 100% native Salesforce enterprise-wide video, content, sales enablement, and learning engagement platform that drives business outcomes for employees, customers, partners, and non-internal team members. Consolidates marketing, sales, service, and learning data in one place within the customer's Salesforce org.
- Marketing Solution Interactive video marketing module providing data-driven engagement tracking within Salesforce. Includes Pardot integration, public content tracking, and Zoom webinar management.
- Revenue Enablement Solution Sales enablement module featuring video selling, video coaching, and sales development capabilities. Includes interactive video, video feedback, video capture, and social content via Chatter to assess and coach sales teams.
- Service Enablement Solution Customer service module enabling video-powered cases, case deflection, and video knowledge articles. Allows customers to record issues directly from phones or computers and provides real-time self-service content delivery.
- Learning Solution Learning management module supporting employees, customers, and partners with SCORM-compliant content, classes, webinars, multimedia, badges, gamification, e-Commerce for learning, and a Learning Record Store (LRS) that ties learning data to KPIs.
Quantifiable outcome
- Mitsubishi Electric supports over 52,000 training interactions each year with Appinium
- +3 more outcomes
Companies that use Appinium
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Appinium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature14 records
Appinium partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic, core and minor.
- SearchUnifystrategicAppinium announced a partnership expansion with SearchUnify, a leading unified cognitive platform powering cognitive search and AI-powered products. The partnership aims to help clients deliver secure, contextual, and personalized content discovery experiences with seamless information discovery and real-time search insights.
- MediaflycoreMediafly is the parent company of Appinium. The Appinium website references Mediafly and the logo appears on the site footer. Mediafly and Appinium together form a comprehensive content enablement offering within the Salesforce ecosystem.
- IBMminorIBM is listed as an Appinium MVP (Most Valuable Partner) on the About page. Nature of partnership appears to involve go-to-market collaboration within the enterprise ecosystem.
- SalesforcecoreAppinium is 100% native on the Salesforce platform. All computing and data reside in Salesforce. Appinium is built on and for Salesforce Experience Cloud and the Salesforce platform. This is the foundational technology partnership upon which Appinium's entire product is built.
- ZoomstrategicZoom integration allows scheduling Zoom Webinars from within Salesforce, tracking registrations and attendance, and enhancing recordings with CTAs and bookmarks. Used for Instructor-Led Training (ILT) in the learning module.
- CarahsoftminorCarahsoft is listed as a partner on the About page, suggesting a reseller or distribution relationship for government or enterprise sales through Carahsoft's channels.
- VRP ConsultingminorVRP Consulting is listed as a partner on the About page, suggesting they are a Salesforce SI that implements Appinium for end customers.
- SercanteminorSercante is listed as a partner on the About page. CEO Andrea Tarrell provided a quote for Appinium: 'Appinium combines modern video and learning to drive unparalleled audience engagement, analytics, and outcomes.' Sercante participated in a fireside chat with Appinium CEO on real-time data alignment.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Appinium competitors and assessment
Company assessmentEmerging players
- Vidyard: Video platform for sales and marketing teams named by Appinium as a displaceable competitor. Overlaps with Appinium's interactive-video tracking and video-selling capabilities, though less Salesforce-native.
- WorkRamp: Salesforce-native customer and partner education platform — closest peer to Appinium on architecture and target use case. Competes for the same Salesforce-AppExchange-native LMS budget, especially for customer/partner enablement.
Broad incumbents
- Cornerstone OnDemand: Large incumbent in learning, talent, and content management; named by Appinium as a replaceable vendor. Comparable on Learning module breadth but a much broader suite spanning HR/talent rather than a Salesforce-native specialist.
- Seismic: Large sales-enablement incumbent with broad portfolio including content, training (via Lessonly acquisition), and analytics. Competes head-on with Appinium's Revenue Enablement module but is a much broader platform rather than a Salesforce-native specialist.
Direct peers
- Brainshark: Sales-readiness and video-based training platform named by Appinium as a replaceable vendor. Closest direct peer in the video-selling/coaching functionality that anchors Appinium's Revenue Enablement module.
- Mindtickle: Sales-readiness and coaching platform named by Appinium as a displacable competitor. Compares on video coaching, role-play, and knowledge reinforcement within enterprise sales teams.
- Showpad: Sales-enablement platform combining content, coaching, and learning; explicitly called out by Appinium as a replaceable vendor. Closest direct peer in target customer (enterprise B2B sellers) and overlapping feature set.
- Highspot: Direct sales-enablement competitor explicitly named on Appinium's homepage as a replaceable point solution. Both pitch AI-enabled content organization, sales coaching, and engagement analytics for enterprise sales teams.
- Docebo: Enterprise LMS that Appinium lists as a replaceable point solution. Compares head-on with Appinium's Learning module on SCORM/AI-driven personalization, certification, and learner analytics at enterprise scale.
- Skilljar: External training and customer education LMS. Named by Appinium as a displaceable competitor and is the closest peer for Appinium's Learning module use cases (customer and partner training).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Appinium social profiles
Digital presenceAppinium compliance and trust
Trust signalCompliance4 records
Appinium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appinium leadership team
Management profileNumber of profiles
Profiles7 records
Appinium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appinium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appinium
What does Appinium do?
Appinium provides a 100% native Salesforce enterprise content enablement platform that combines video, multimedia, webinars, and learning management into four integrated solutions: Marketing, Revenue Enablement, Service Enablement, and Learning. All computing and customer data reside natively within the customer's Salesforce org, enabling unified tracking of content engagement across the buyer and customer lifecycle.
Is Appinium a public or private company?
Appinium is a private company. It is classified as corporate owned and is currently operating.
When was Appinium founded?
Appinium was founded in 2014. It employs 11 to 50 people.
Where is Appinium based?
Appinium is headquartered in San Francisco, United States, in the North America region.
How does Appinium make money?
Two revenue lines are on record. Subscription-based SaaS are the primary driver. The others are user Subscriptions.
Who are Appinium's main competitors?
Emerging players on record are Vidyard and WorkRamp. Broad incumbents are Cornerstone OnDemand and Seismic. Direct peers are Brainshark, Mindtickle, Showpad, Highspot, Docebo and Skilljar.
Does Appinium have an API?
No public API is recorded for Appinium.
What industry is Appinium in?
Appinium's product category is Enterprise Content Enablement Platform. Its primary akta.pro industry code is EDABAOAG, Product, Service & Domain Knowledge Onboarding. Its NAICS code is 5132 and its SIC code is 7372.