What SmallWorld does

SmallWorld is a Chicago-headquartered SaaS company founded in 2021 that operates a Relationship AI platform for B2B go-to-market teams. The platform maps, rates, and activates an organization's extended network of employees, board members, advisors, partners, customers, and investors to enable warm introductions into target accounts. Its differentiator is the Relationship Strength Index, in which relationship strength is rated directly by Connectors (the contacts being leveraged), yielding self-claimed 100% data accuracy versus the ~60-65% accuracy of algorithmically inferred relationship intelligence tools.

The product surface centers on the Enterprise Platform and includes Relationship Leads (daily ranked, verified relationships into target accounts with 51-56% conversion rates), a Relationship Concierge AI agent that autonomously identifies connectors and secures meetings, 3rd Degree Relationships that expand the graph by an additional hop, and the Super Connectors external network. Native integrations embed the platform into Salesforce (AppExchange with bidirectional sync and 'SmallWorld Influenced' Opportunity field), Slack and Microsoft Teams, plus intent data providers (6sense, Demandbase, Bombora) and a Chrome extension for LinkedIn. The company is SOC 2 Type II compliant.

Commercially, SmallWorld operates a B2B SaaS subscription model priced on a quote basis per seat (salespeople making introduction requests), sold through an enterprise field sales motion supported by an ROI Calculator and product demos. Customers span enterprise and mid-market GTM teams across security (Cloudflare), CLM (DocuSign), reverse ETL (Hightouch), martech (Cordial, Bloomfilter), insurance/fintech (ThreeFlow), and other verticals. The company is privately held, with one disclosed funding round in August 2022 led by Liquid 2 Ventures and Watchfire Ventures.

Name

SmallWorld

Legal name

SmallWorld Group, Inc.

Website

https://smallworld.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SmallWorld is a Chicago-based SaaS platform that uses Relationship AI to help B2B go-to-market teams activate warm introductions through their organization's extended network, integrating with Salesforce, Slack, and Microsoft Teams.

Ownership category

akta.pro rank

Product category

Relationship Intelligence Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Relationship intelligence software
• Warm introduction platform
• Sales pipeline automation
• Account based marketing tools
• Salesforce integration software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: SmallWorld operates on a subscription/license model where companies pay for seats (Requesters) to access the platform. Access is governed by a License Agreement purchased by the employer or designated third party. Pricing appears to be quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

SmallWorld sells a cloud-based Relationship AI SaaS platform that maps, manages, and measures warm introductions and referrals across an organization's extended network of employees, partners, customers, advisors, board members, and investors. The platform rates relationship strength directly by users (Connectors), generates daily prioritized Relationship Leads into target accounts, automates introduction-request workflows, and embeds relationship intelligence into Salesforce, Slack, Microsoft Teams, and intent data providers. An autonomous AI agent (Relationship Concierge) discovers, engages, and confirms meetings at scale through the expanded network.

Product overview

SmallWorld is a Relationship AI platform designed to help go-to-market (GTM) teams accelerate revenue growth through warm introductions and referrals. The core offering is the Enterprise Platform, which maps direct and indirect relationship paths into target prospects and manages the introduction request lifecycle. The platform integrates with CRM tools (Salesforce), communication platforms (Slack, Microsoft Teams), intent data providers (6sense, Demandbase, Bombora), and incentive platforms (Thnks), allowing relationship intelligence to surface within existing workflows. Key features include Relationship Leads (daily surfaced verified strong/very strong relationships with 51-72% conversion rates), the AI-powered Relationship Concierge agent for automated meeting discovery, and 3rd Degree Relationships for expanded network access. The Super Connectors sub-brand extends the platform to individual salespeople through an external trusted relationship network. Supporting integrations include a Salesforce App (AppExchange), Slack and Microsoft Teams apps, a Chrome Extension for LinkedIn syncing, and a Gmail integration for automated relationship building. SmallWorld's Relationship AI automatically sources relationships from work history, recommendations, and communities for new enterprise customer onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• Super Connectors: A network offering authentic referrals and warm introductions through an extended network of trusted relationships.

Products and services

• SmallWorld Enterprise Platform Core Relationship AI SaaS platform that maps, manages, and measures warm introductions and referrals across an organization's extended network. Includes rated relationship data, daily Relationship Leads, intro-request workflow, dashboards, and integrations for enterprise go-to-market teams.
• Super Connectors Network Community-led network that lets individual sales professionals join, rate relationships, and receive warm introductions from a multi-company verified network of connectors, with privacy and anonymity controls.
• SmallWorld Salesforce App AppExchange-listed Salesforce integration (v2.2.0) that displays SmallWorld relationship data in Salesforce, lets Requesters initiate and track introduction requests, adds a 'SmallWorld Influenced' field on Opportunities, and bi-directionally syncs activity.
• SmallWorld Slack App Native Slack application for Connectors that delivers introduction and relationship-strength notifications and lets users manage introductions directly within Slack chat workflows.
• SmallWorld Microsoft Teams App Native Microsoft Teams application providing real-time introduction/relationship-strength request notifications, in-app response, and weekly summaries of activities and Connector Index rankings.
• SmallWorld Chrome Extension for LinkedIn Browser extension that syncs LinkedIn connections to SmallWorld, updates job changes in real time, and enables rating relationship strength directly within LinkedIn profile pages.
• SmallWorld Integrations Suite Bundle of SmallWorld's CRM (Salesforce), communication (Slack, Microsoft Teams, Gmail), intent data (6sense, Demandbase, Bombora), incentive (Thnks), and LinkedIn Chrome extension integrations that embed relationship intelligence into existing GTM workflows.
• Relationship Concierge AI Agent Autonomous AI agent that discovers, engages, and confirms new meetings at scale through the expanded network of relationships by selecting the best Connector, drafting context-rich introduction requests, and securing confirmed meetings into target prospects.
• SmallWorld ROI Calculator Interactive web tool that lets prospects model SmallWorld's ROI by inputting company size, number of salesperson seats, and average annual contract value, supporting mid-funnel sales conversations.

Quantifiable outcome

• 65% conversion rate on introduction requests (first attempt) vs. 2-5% for cold outreach in 6 attempts
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Microsoft TeamscoreTechnology or Integration · 15 October 2025SmallWorld for Microsoft Teams brings relationship-led intelligence directly into GTM team workflows. Sales, marketing, and customer success professionals receive real-time notifications for introduction and relationship strength requests, can respond within the app, and receive weekly summaries of activities, outstanding requests, and SmallWorld Connector Index ranking.
• SlackcoreTechnology or Integration · 6 August 2024SmallWorld's Slack app allows Connectors to seamlessly manage introduction requests directly within Slack. Connectors can respond to requests, check relationship strength, see high-priority accounts, and facilitate warm introductions without leaving the chat interface. New connectors can respond to introduction requests through Slack for higher participation rates.
• ThnkssupportingGTM or Marketing Partner · 16 July 2024Thnks is an incentive/rewards platform referenced in the SmallWorld integration overview. The integration allows teams to send rewards (powered by Thnks.com) to Connectors directly from within the SmallWorld platform, supporting the incentive module and recognition workflow for connectors who make successful introductions.
• Google (LinkedIn Chrome Extension)supportingTechnology or Integration · 20 November 2023SmallWorld's Chrome extension syncs LinkedIn connections and enables in-browser relationship rating. The extension requires Google Chrome and integrates with LinkedIn's platform to automatically sync new connections and job changes.
• SalesforcecoreTechnology or Integration · 7 October 2022SmallWorld is available on the Salesforce AppExchange. The integration pulls relationship data from SmallWorld and displays it within Salesforce (Account, Lead, Contact, Opportunity pages). Requesters can see relationships for records, initiate relationship strength requests, and submit introduction requests without leaving Salesforce. Version 2.2.0 adds bidirectional activity sync and a 'SmallWorld Influenced' field on Opportunity records.
• 6sensesupportingTechnology or Integration · 21 September 2022SmallWorld integrates with 6sense intent data, allowing Requesters to prioritize introduction requests for prospects in buying mode. Intent signals are surfaced alongside rated relationships in Salesforce, helping sales teams craft relevant, well-timed introduction requests with higher likelihood of success.
• DemandbasesupportingTechnology or Integration · 21 September 2022SmallWorld integrates with Demandbase intent data, enabling Requesters to combine relevance (intent) with relationship strength for more targeted introduction requests. Demandbase intent signals are visible alongside rated relationships within Salesforce.
• BomborasupportingTechnology or Integration · 21 September 2022SmallWorld integrates with Bombora's intent data to help sales teams identify the best path into prioritized accounts. Intent data combined with relationship intelligence creates more credible and contextually relevant introduction requests.
• G2supportingTechnology or Integration · 21 September 2022G2 is mentioned as an intent data source that SmallWorld integrates with, in beta testing. Sales teams can leverage G2 intent signals to prioritize introduction requests for accounts showing buying intent.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apollo.io: Apollo.io is a sales intelligence and engagement platform that combines B2B contact data with outreach sequencing. It competes with SmallWorld by offering reps a similar data-driven path to prospects, though it emphasizes cold outbound over relationship-led warm introductions.
• UserGems: UserGems is a relationship intelligence platform that tracks job changes and former colleagues to surface warm paths into accounts. It directly competes with SmallWorld's relationship-led approach, particularly for customer success, retention, and expansion use cases.
• Warmly.ai: Warmly.ai provides relationship intelligence and buyer intent signals to help sales teams identify warm outreach opportunities in real time. It targets a similar buyer (mid-market and enterprise sales leaders) and overlaps with SmallWorld's mission to replace cold outreach with warm introductions.
• Champify: Champify surfaces former colleagues and shared work history to help reps generate warm intros. It directly competes with SmallWorld's relationship activation thesis at the SMB and mid-market tier and offers a similar value proposition to sales development teams.
• Lusha: Lusha provides B2B contact and company data with a browser extension for capturing prospect information. It serves a similar sales user (SDRs, AEs) and overlaps with SmallWorld at the data-enablement layer for outbound prospecting workflows.
• Cognism: Cognism is a B2B sales intelligence platform with a focus on compliant contact data and revenue intelligence. It targets enterprise sales teams similar to SmallWorld and competes in adjacent use cases around prospect identification and prioritization.

Broad incumbents

• SalesLoft: SalesLoft is a leading sales engagement platform used by enterprise sales teams for cadences, calls, and pipeline management. It overlaps with SmallWorld on the enterprise sales tooling layer but focuses on cadence execution rather than relationship intelligence and warm introduction activation.
• Outreach: Outreach is a major sales execution platform that helps revenue teams build pipeline through sequences and workflows. It serves a similar enterprise GTM buyer as SmallWorld but competes in the broader sales engagement category rather than relationship activation specifically.
• ZoomInfo: ZoomInfo is a dominant B2B intelligence platform providing company and contact data to enterprise sales and marketing teams. While broader than SmallWorld, it competes for the same sales operations budget and increasingly layers in workflow and intent features that could encroach on relationship intelligence.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is Microsoft's sales tool leveraging the LinkedIn graph for prospecting, lead recommendations, and InMail. It is the broadest incumbent competing with SmallWorld's relationship intelligence proposition and benefits from direct ownership of professional relationship data.

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmallWorld