Champify
Champify is a Salesforce-native relationship intelligence platform that helps B2B SaaS revenue teams track former customer contacts as they change jobs and converts them into qualified pipeline, serving enterprise sales, marketing, and customer success teams at companies with at least 10,000 Salesforce contacts.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Champify does
Champify Software Inc., a Delaware-incorporated private company founded in 2022 and headquartered in Saratoga, California, is a Salesforce-native relationship intelligence platform that helps B2B SaaS revenue teams convert former customer contacts into qualified pipeline as those contacts change jobs. The product is built as a native Salesforce AppExchange application that continuously monitors customer Salesforce contacts against LinkedIn profile changes, creates new leads and contacts with full historical relationship context when job moves are detected, and routes them into existing Salesforce workflows via pre-built dashboards. Four integrated modules make up the platform: Relationship Tracking (the original Champion Qualified Lead engine), Insider AI (an AI-powered nurture module that synthesizes call transcripts, emails, and CRM activity to direct re-engagement timing and messaging), Contact Management (database enrichment and cleaning), and Calendar Sync (Google Calendar integration that captures meeting participants into Salesforce).
The company monetizes through tiered annual subscriptions — $2,000/month Core and $6,000/month Enterprise, each on 12-month contracts with unlimited users — plus a $3-4k onboarding and customer success engagement, and offers a contractual 2x ROI guarantee capped at $500,000. Go-to-market is sales-led enterprise field sales targeting revenue leaders (VP Sales, CRO, SDR leaders, RevOps) at B2B SaaS companies with at least 10,000 Salesforce contacts, supported by an NDA-based data test as the primary conversion mechanism. The company raised $2.4 million in seed funding in August 2022 led by Altman Capital and Unusual Ventures, with a customer base that includes Quantum Metric, Jellyfish, Zuora, Heap, dbtLabs, Retool, LaunchDarkly, Navan, mParticle, Salesloft, Goldcast, and Clari; in 2024, Champify attributed $256 million of pipeline and $101 million of revenue to its customer base across 230,000 tracked former champions.
Champify firmographics
Firmographics- Name
- Champify
- Legal name
- Champify Software Inc.
- Website
- https://champify.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Champify is a Salesforce-native relationship intelligence platform that helps B2B SaaS revenue teams track former customer contacts as they change jobs and converts them into qualified pipeline, serving enterprise sales, marketing, and customer success teams at companies with at least 10,000 Salesforce contacts.
- Ownership category
- akta.pro rank
Champify industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Champify is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Champify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Tiered annual subscription pricing for the Salesforce-native relationship intelligence platform. Core tier starts at $2,000/month, Enterprise at $6,000/month, all requiring 12-month annual contracts with unlimited users. Pricing is based on volume of contacts monitored, directly correlated to qualified lead volume, with economies of scale across tiers.
- Professional Services (Onboarding & Success): Additional onboarding and customer success fee, typically $3-4k depending on package and scope. Includes 15 hours of professional services covering initial implementation support, live training sessions with Account Executives and SDR teams, messaging template collaboration, and ongoing Slack/Zoom support with periodic business impact reviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core tier for Salesforce-only relationship intelligence |
| Subscription | Annual | Enterprise tier for larger Salesforce deployments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Champify product offering
Product offeringCore offering
Champify is a native Salesforce relationship intelligence platform that tracks former customer contacts as they change jobs via LinkedIn monitoring, automatically creates new Salesforce leads and contacts with full relationship history, and uses AI (Insider AI) to synthesize CRM, email, and call transcript data into prioritized re-engagement plays. The product is sold as an annual subscription with add-on modules (Insider AI, Calendar Sync) and is targeted at B2B SaaS revenue teams.
Product overview
Champify is a Salesforce-native relationship intelligence platform composed of four integrated modules: Relationship Tracking (Champify Track), Insider AI, Contact Management (CRM Clean), and Calendar Sync. The core platform tracks former customer contacts as they change jobs and converts them into qualified pipeline opportunities with 6-22x higher conversion rates than cold outbound. Relationship Tracking identifies job changes via LinkedIn monitoring and creates new Salesforce records with historical context. Insider AI synthesizes CRM, email, and call transcript data to direct re-engagement plays. Contact Management enriches and cleans contact databases at scale. Calendar Sync captures meeting participants from Google Calendar and attaches them to Salesforce opportunities. All modules operate natively within Salesforce, delivering data directly into existing sales workflows without requiring additional logins.
Differentiator
Problem solved
Functional benefit
Products and services
- Champify Platform SaaS platform that tracks former customer contacts as they change jobs and converts them into pipeline opportunities, with AI-powered nurture recommendations, contact database enrichment, and calendar capture. Sold as an annual subscription to B2B SaaS revenue teams with at least 10,000 Salesforce contacts.
- Relationship Tracking (Champify Track) Module that automatically and continuously monitors customer contacts from Salesforce reports for job and title changes via monthly LinkedIn profile matching, and creates new leads/contacts in Salesforce with full context from previous role and relationship history.
- Insider AI Add-on AI module that synthesizes intel across call transcripts, emails, and CRM activity to direct who, when, and how to re-engage former customers, closed-lost opportunities, and dormant accounts.
- Contact Management (CRM Clean) Module that enriches and cleans the contact database, surfaces missing contacts and opportunity roles from calendar invites, flags outdated contacts and leads, and refreshes job titles and locations at scale.
- Calendar Sync Add-on that captures external prospect and customer contacts from Google Calendar meetings, enriches them in Salesforce, and links them to the appropriate opportunities, including retroactive data from prior meetings.
Quantifiable outcome
- 6-22x higher conversion rate vs cold outbound signals
- +6 more outcomes
Companies that use Champify
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Champify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature5 records
Champify partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- SalesforcecoreChampify is a native Salesforce app installed within customers' Salesforce environments. It is Salesforce AppExchange certified and uses Salesforce as the primary data and workflow platform. Champify's platform maintains consistency with existing Salesforce routing, reporting, and account matching workflows.
- LinkedIncoreChampify identifies and tracks LinkedIn accounts of customer contacts to monitor job and title changes on a monthly basis. LinkedIn profile identification rate averages 80-86% depending on data quality and target group.
- GongsupportingIntegration partner. Champify has announced integrations with Gong and Clari. Gong integration allows Insider AI to synthesize call transcript data to direct re-engagement plays.
- ClarisupportingIntegration partner. Champify announced integrations with Gong and Clari. Clari is a revenue intelligence platform used by many of Champify's target customers.
- OutreachsupportingIntegration partner. Champify delivers data into Outreach (sales engagement platform) so sales reps can take action within their existing sales engagement workflows.
- SalesloftsupportingIntegration partner. Champify integrates with Salesloft for sales engagement workflows, enabling action within existing tools.
- SlacksupportingIntegration partner. Champify delivers Slack alerts to sales teams when champions change jobs. A Slack app is available for Champify Track product notifications.
- Marketo (Adobe)supportingIntegration partner. Champify can sync data to HubSpot Marketing Cloud via the Salesforce integration for marketing automation workflows.
- LeandatasupportingIntegration partner. Leandata is a Salesforce routing and lead management platform integrated with Champify for lead routing and assignment.
- 6sensesupportingIntegration partner. 6sense is an AI-powered account intelligence platform. Integration allows Champify data to work alongside buyer intent signals.
- GainsightsupportingIntegration partner. Gainsight is a customer success platform. Integration supports post-sale use cases for tracking champion changes and preventing churn.
- Google CalendarsupportingCalendar integration partner. Champify Calendar Capture reads Google Calendar to ensure external prospect and customer contacts are in Salesforce, enriched, and linked to appropriate opportunities. Not available for other calendar providers.
- DemandbasesupportingIntegration partner. Demandbase is an account-based marketing platform. Integration allows Champify data to flow within ABM workflows.
- ChurnZerosupportingIntegration partner. ChurnZero is a customer success platform. Integration supports customer success use cases for tracking champion job changes to prevent churn.
- SendososupportingMarketing and gifting partnership. Champify published content (blog posts) on how to combine Champify relationship tracking with Sendoso's gifting platform for pipeline generation and churn reduction campaigns.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Champify competitors and assessment
Company assessmentDirect peers
- Affinity: Affinity is a relationship intelligence platform focused on CRM data, deal pipelines, and warm-introduction tracking for dealmakers — directly comparable to Champify's relationship intelligence motion for revenue teams.
- Clari: Clari is a revenue intelligence and forecasting platform that integrates with Champify and serves the same enterprise SaaS revenue leader persona, with growing overlap in deal/relationship signal workflows.
- Gong: Gong is a revenue intelligence platform whose call transcript data feeds Champify's Insider AI; both target the same B2B SaaS revenue leader buyer and increasingly overlap in deal-signal workflows.
- 6sense: 6sense is an account intelligence and intent-data platform that integrates with Champify and competes in the same B2B SaaS RevOps budget; both surface warm-pipeline signals for revenue teams.
- Apollo.io: Apollo.io provides a sales intelligence and engagement platform with prospecting data and outreach workflows, overlapping with Champify's mid-market/enterprise B2B SaaS buyer base and CRM-integrated workflow positioning.
- Demandbase: Demandbase is an account-based marketing and advertising platform that integrates with Champify; both target enterprise B2B revenue teams and combine account-level data with pipeline conversion workflows.
- Salesloft: Salesloft is a sales engagement platform integrated with Champify; both serve B2B SaaS revenue teams and compete for SDR/AE workflow budget with overlapping CRM-native positioning.
- UserGems: UserGems is the most direct competitor to Champify — both sell champion tracking and former-customer job-change intelligence into B2B SaaS revenue teams, with explicit head-to-head comparison pages on Champify's site.
Broad incumbents
- ZoomInfo: ZoomInfo is the dominant incumbent in B2B contact and intent data; Champify explicitly positions against ZoomInfo's inability to track customer job changes accurately and its external-UI workflow gap.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is a broad incumbent in sales prospecting that Champify benchmarks against on champion-change coverage; both rely on LinkedIn's underlying profile/job-change signal as a core data source.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Champify social profiles
Digital presenceChampify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champify leadership team
Management profileNumber of profiles
Profiles3 records
Champify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champify
What does Champify do?
Champify is a native Salesforce relationship intelligence platform that tracks former customer contacts as they change jobs via LinkedIn monitoring, automatically creates new Salesforce leads and contacts with full relationship history, and uses AI (Insider AI) to synthesize CRM, email, and call transcript data into prioritized re-engagement plays. The product is sold as an annual subscription with add-on modules (Insider AI, Calendar Sync) and is targeted at B2B SaaS revenue teams.
Is Champify a public or private company?
Champify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Champify founded?
Champify was founded in 2022. It employs 11 to 50 people.
Where is Champify based?
Champify is headquartered in San Francisco, United States, in the North America region.
How does Champify make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are professional Services (Onboarding & Success).
Who are Champify's main competitors?
Direct peers on record are Affinity, Clari, Gong, 6sense, Apollo.io, Demandbase, Salesloft and UserGems. Broad incumbents are ZoomInfo and LinkedIn Sales Navigator.
Does Champify have an API?
Yes. Champify operates as a native Salesforce application with an internal API for data operations. The Terms and Conditions reference rate limits on API calls against their application programming interface, indicating a partner/integration-facing API exists. No public developer documentation, SDK, or developer portal is publicly documented in the source material.
What industry is Champify in?
Champify's product category is Sales Intelligence Software. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 513210 and its SIC code is 7372.