Ialign
iAlign.Work (iAlign) is a San Diego-based SaaS company providing a strengths-based performance management platform for SMB and enterprise organizations. Built on Gallup's CliftonStrengths methodology with a proprietary MyPurpose assessment, it delivers continuous feedback, goal alignment, recognition, and coaching services.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ialign does
Ialign.Work (operating as iAlign) is a privately held, San Diego-based SaaS and services company founded in 2020 that operates a cloud-based, strengths-based performance management platform for SMB through enterprise organizations. The platform is structured around three product pillars — Contribution, Engagement, and Celebration — and is built on Gallup's CliftonStrengths methodology, supplemented by iAlign's proprietary MyPurpose assessment, which classifies employees into eight workplace purpose drivers (e.g., Accountable Loyalist, Big Picture Enthusiast, Career Builder, Creative Curator, Community Enhancer, Genuine Activist, Support Cherisher, Self-Reliant Commander). Core functional modules include continuous manager-employee check-ins, a goal alignment engine that connects individual goals to team and company priorities, real-time feedback, digital recognition moments, and purpose-driver dashboards; integrations span Microsoft 365, Google Workspace, and (planned) Slack at the standard tier, plus SSO, Workday, BambooHR, UKG, and custom APIs at the Enterprise tier.
The business model combines a per-seat SaaS subscription (Starter Package at $4/seat/month with 50% off the first year; Enterprise Plan at custom volume-based annual pricing with white-labeling, dedicated product manager, and 24/7 support) with a layered professional services offering that includes individual CliftonStrengths coaching ($200/hr), executive coaching (from $300/hr, with $950 sprints and $2,500/month retainers), half- and full-day team workshops ($2,395-$4,695), coaching packages (3, 5, or 7 sessions), and "Leadership is Overrated" keynotes (from $5,000) and team retreats (from $7,500). Distribution is hybrid: a PLG self-serve motion for SMB via the free MyPurpose assessment and discounted Starter tier, alongside direct enterprise field sales with custom demos and pricing. Named customers are limited but span enterprise and SMB — TCWGlobal (enterprise, with the CEO-level connection to iAlign's co-founder/founder), Bottlecraft (SMB), and a sales-enablement SMB (Nathan P.). The company is founder-led (Samer Khouli, CEO & Co-Founder; co-founder Rachel Altman as VP of People; co-founder Jered Lish as a Gallup Certified Strengths Coach), runs a roughly 10-person team across product, design, marketing, and operations, and shows no disclosed external funding or institutional ownership.
Ialign firmographics
Firmographics- Name
- Ialign
- Legal name
- iAlign.Work
- Website
- https://ialign.work
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iAlign.Work (iAlign) is a San Diego-based SaaS company providing a strengths-based performance management platform for SMB and enterprise organizations. Built on Gallup's CliftonStrengths methodology with a proprietary MyPurpose assessment, it delivers continuous feedback, goal alignment, recognition, and coaching services.
- Ownership category
- akta.pro rank
Ialign industry classification
Industry- Product category
- Performance Management Software
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industry
- HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where Ialign is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ialign business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Platform Subscription: Per-seat subscription model with Starter Package at $4/seat/month (50% off first year, normally $8) and Enterprise Plan with custom volume-based pricing
- Professional Coaching Services: Individual coaching at $200/hr, Executive coaching from $300/hr, team workshops at $2,395-$4,695, and leadership programs
- Team Experiences & Retreats: Team retreats starting at $7,500 and keynotes from $5,000, including Leadership is Overrated program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Package – $4/seat/month (50% off first year) |
| Subscription | Annual | Enterprise Plan – Custom Quote with volume-based pricing |
| Other | Pay-as-you-go | Culture & Coaching Package – Individual and team services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Ialign product offering
Product offeringCore offering
iAlign.Work sells a cloud-based, strengths-based performance management SaaS platform that lets organizations map individual strengths, run continuous check-ins, align goals to company priorities, give real-time feedback, and recognize contributions, all built on Gallup's CliftonStrengths methodology and an in-house MyPurpose Assessment. The platform is monetized via per-seat subscriptions (Starter Package at $4/seat/month and Enterprise Plan with custom volume pricing) and supplemented by fee-based professional coaching, team workshops, retreats, and keynotes (the Culture & Coaching Package).
Product overview
iAlign.Work is a unified strengths-based performance management platform centered on its core iAlign.Work Platform, complemented by the MyPurpose Assessment tool and a Culture & Coaching Package. The platform operates on three pillars: Contribution (helping employees discover and leverage strengths), Engagement (connecting people to mission and each other), and Celebration (recognizing progress and wins). The product portfolio includes Starter Package and Enterprise Plan subscription tiers for the software platform, along with add-on coaching and workshop services (CliftonStrengths Coaching, Team Experiences, Leadership is Overrated Experience) for organizations seeking deeper behavioral change. An associated podcast ('A Little Birdy Told Me So') extends the brand's thought leadership content.
Differentiator
Problem solved
Functional benefit
Products and services
- iAlign.Work Platform A cloud-based, strengths-based performance management platform that helps teams align individual goals with company priorities, run continuous check-ins, give real-time feedback, and celebrate progress through its three pillars: Contribution, Engagement, and Celebration. Built on Gallup CliftonStrengths methodology and targeted at managers, teams, and leadership across SMB and enterprise organizations.
- MyPurpose Assessment A proprietary assessment tool that identifies an individual's workplace purpose drivers across eight dimensions (Accountable Loyalist, Big Picture Enthusiast, Career Builder, Creative Curator, Community Enhancer, Genuine Activist, Support Cherisher, Self-Reliant Commander). Used by employees and managers to surface what motivates a person at work, and available free via Typeform for prospect lead generation.
- Culture & Coaching Package Add-on services bundle offering CliftonStrengths individual coaching ($200/hr) and executive coaching (from $300/hr), 3-, 5-, and 7-session coaching packages, half-day ($2,395) and full-day ($4,695) team workshops, keynotes from $5,000, and team retreats from $7,500. Includes the Leadership is Overrated Experience built on Chris Mefford's #1 Amazon bestseller. Designed for leaders and teams seeking deeper engagement, stronger connection, and lasting behavior change, often layered on top of the SaaS platform.
Quantifiable outcome
- 23% higher employee engagement for teams using strengths-based development (Gallup research)
- +4 more outcomes
Companies that use Ialign
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ialign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Ialign partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Microsoft 365coreStandard integration available in Starter Package, allowing users to connect iAlign platform with Microsoft 365 suite for seamless workflow integration
- Google WorkspacecoreStandard integration available in Starter Package, enabling connection with Google Workspace tools
- WorkdaycoreEnterprise integration available for Workday HRIS, enabling data synchronization and unified workforce management
- BambooHRcoreEnterprise integration available for BambooHR, connecting performance data with HR information system
- UKGcoreEnterprise integration available for UKG HR and workforce management solutions
- SHRMminorPartnership for SHRM Conference 2025 with booth presence (booth 4124) to connect with HR professionals and promote strengths-based development solutions
- GallupcoreOfficial CliftonStrengths coaching certification provider. Offers Gallup Global Strengths Coach course and integrates CliftonStrengths methodology throughout the iAlign platform
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Ialign competitors and assessment
Company assessmentDirect peers
- Lattice: Performance management and employee engagement SaaS platform offering continuous feedback, goal/OKR tracking, and reviews. Closest direct competitor to iAlign in horizontal performance management, with much larger scale and funding.
- 15Five: Continuous performance management platform with weekly check-ins, OKRs, engagement surveys, and reviews. Directly competes with iAlign's strengths-based continuous feedback and goal alignment features.
- Culture Amp: Employee engagement, performance, and development platform. Competes head-to-head with iAlign in performance reviews, engagement surveys, and people-development workflows, with significant scale.
- Betterworks: Continuous performance management and OKR platform. Overlaps directly with iAlign's goal alignment, feedback, and check-in capabilities in mid-market and enterprise HR.
- Leapsome: People enablement platform combining performance reviews, OKRs, engagement surveys, and learning. A growing direct competitor in the same horizontal performance management category as iAlign.
- Workboard: OKR and strategy execution platform with performance review capabilities. Directly comparable to iAlign's goal-alignment engine and enterprise strategy-to-execution positioning.
- PerformYard: Performance management software for SMB and mid-market offering reviews, goals, and feedback. Closely comparable to iAlign in turnkey strengths-based performance positioning and SMB pricing tier.
- Reflektive: Real-time performance feedback and review platform. Competes with iAlign in continuous check-ins, feedback frequency, and manager-employee performance conversations.
- Quantum Workplace: Employee engagement and performance management platform with surveys, goals, and reviews. Comparable to iAlign in combining engagement measurement with performance workflows for SMB and enterprise.
Broad incumbents
- Gallup: Owner of the CliftonStrengths methodology that underpins iAlign's coaching and platform, and a much larger research and consulting firm. Comparable as both a strategic partner and a broad incumbent in strengths-based people development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ialign social profiles
Digital presenceIalign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ialign leadership team
Management profileNumber of profiles
Profiles7 records
Ialign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ialign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ialign
What does Ialign do?
iAlign.Work sells a cloud-based, strengths-based performance management SaaS platform that lets organizations map individual strengths, run continuous check-ins, align goals to company priorities, give real-time feedback, and recognize contributions, all built on Gallup's CliftonStrengths methodology and an in-house MyPurpose Assessment. The platform is monetized via per-seat subscriptions (Starter Package at $4/seat/month and Enterprise Plan with custom volume pricing) and supplemented by fee-based professional coaching, team workshops, retreats, and keynotes (the Culture & Coaching Package).
Is Ialign a public or private company?
Ialign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ialign founded?
Ialign was founded in 2020. It employs 1 to 10 people.
Where is Ialign based?
Ialign is headquartered in San Diego, United States, in the North America region.
How does Ialign make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Coaching Services and team Experiences & Retreats.
Who are Ialign's main competitors?
Direct peers on record are Lattice, 15Five, Culture Amp, Betterworks, Leapsome, Workboard, PerformYard, Reflektive and Quantum Workplace. Gallup is listed as a broad incumbent.
Does Ialign have an API?
No public API is recorded for Ialign.
What industry is Ialign in?
Ialign's product category is Performance Management Software. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of BPAEAGAF, HRIS/HCM Managed Services & Support. Its NAICS code is 541612 and its SIC code is 7372.