Qmatic

What Qmatic does

Qmatic (legal entity Q-MATIC Group AB, Sweden) is a private software company that builds customer journey management technology for enterprises and public-sector organizations. The platform is delivered in two deployment models: Qmatic Experience Cloud, a SaaS suite covering virtual queuing, appointment scheduling, mobile tickets, self-service kiosks, customer feedback, business intelligence, AI Chat, and the Aiva AI Voice Agent; and Qmatic Orchestra, an on-premises enterprise solution for organizations with complex, multi-branch service operations. Underlying technical components include AI-powered text-to-speech for announcements, generative AI for chat and voice agents, QR-code-based hardwareless arrival registration, and integrations with calendars, CRM, digital signage, and visualization tools.

The company monetizes through annual SaaS subscriptions (Experience Cloud), one-time on-premises software licenses (Orchestra), hardware sales (kiosks, ticket rolls), and professional services for implementation and ongoing support under the Qmatic Care program. Distribution is hybrid: direct enterprise field sales with quote-based pricing, supplemented by a certified global partner network of 50+ resellers across 120 countries. Customer segments are organized by vertical and are led by healthcare, government/public sector, retail, and retail banking, with education and DMV as secondary verticals. Named enterprise customers include El Corte Inglés, SNCF, Telia, Capitec Bank, King's College Hospital, City of Minneapolis, Arapahoe County, Manchester Metropolitan University, and Public Service of Wallonia. Q-MATIC AB holds ISO 9001 and ISO 27001 certifications and operates GDPR and CCPA-aligned privacy practices.

Name

Qmatic

Legal name

Q-MATIC Group AB

Website

https://qmatic.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Qmatic is a Sweden-headquartered software company that provides cloud (Experience Cloud) and on-premises (Orchestra) customer journey management solutions — including queue management, appointment scheduling, virtual queuing, BI, and AI chat/voice agents — to enterprises and public-sector organizations across healthcare, government, retail, banking, and education verticals in 120 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. SaaS Subscription (Qmatic Experience Cloud): Cloud-based subscription model for Qmatic Experience Cloud platform providing ongoing access to all platform features, updates, and cloud infrastructure.
2. On-premises Software License (Qmatic Orchestra): Enterprise software licenses for on-premises installation for organizations with complex requirements, multiple service points, and branches.
3. Hardware Sales: Sale of physical products including self-service kiosks, ticket printers, and genuine Qmatic ticket rolls for kiosks.
4. Professional Services & Implementation: Implementation, deployment, training, and ongoing software support services (Care) for system optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Qmatic sells customer journey management software for enterprises and government agencies, delivered through its cloud-based SaaS platform (Qmatic Experience Cloud) and on-premises enterprise platform (Qmatic Orchestra). The offering combines virtual queuing, appointment scheduling, self-service kiosks, AI-powered chat and voice agents (Qmatic AI Chat, Qmatic Aiva), business intelligence, customer feedback, and SMS/voice messaging into a unified suite. Supporting revenue lines include hardware (kiosks, ticket rolls) and professional services such as Qmatic Care software support.

Product overview

Qmatic offers a comprehensive customer journey management platform available in two deployment models: Qmatic Experience Cloud (SaaS/cloud-based) and Qmatic Orchestra (on-premises/enterprise). The platform consists of core products including AI-powered customer interaction tools (Qmatic AI Chat for website chat and Qmatic Aiva for voice agents), appointment management solutions (Qmatic Cloud Appointments with resource planning), queue management systems (Mobile Ticket for virtual queuing, Self-Service Kiosks), customer engagement tools (Messaging Services, Display/Signage, Voice Announcements), analytics capabilities (Business Intelligence, Customer Feedback), and supporting services (Care support, Accessibility Features, ticket consumables). The platform serves industries including healthcare, government/public sector, retail, DMV, retail banking, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Qmatic Experience Cloud An intuitive, dynamic all-in-one cloud-based SaaS customer journey management platform that creates seamless customer journeys and enhanced customer and employee experiences with a comprehensive suite of solutions and services for enterprises in healthcare, government, retail, banking, and education.
• Qmatic Orchestra Enterprise on-premises solution built for organizations with complex requirements, multiple service points, and branches that require dedicated infrastructure and control over their customer journey management deployment.
• Qmatic AI Chat An intelligent AI-powered assistant on enterprise websites that guides visitors, answers questions, and books appointments automatically on a 24/7 basis.
• Qmatic Aiva (AI Voice Agent) AI Voice Agent for Enterprise that handles scheduling appointments, answering FAQs, and sending SMS confirmations through voice-based interactions with customers.
• Qmatic Cloud Appointments Cloud-based appointment scheduling product that enables customers to schedule appointments online or by phone, distributing workload evenly throughout the workday and allowing resource planning in advance.
• Mobile Ticket Virtual queuing product that allows customers to wait virtually from anywhere, receiving real-time notifications when it is their turn to be served.
• Self-Service Kiosks Physical self-service kiosk hardware that optimizes customer flow, minimizes queues and wait times by enabling self-service check-in and service selection for enterprise service environments.
• Genuine Qmatic Tickets Orderable ticket rolls for ticket printers and self-service kiosks, sold as a consumable supply to operate Qmatic hardware.
• Qmatic Care Recurring software support service ensuring Qmatic systems are always optimized and working perfectly through implementation, maintenance, and ongoing technical support.

Quantifiable outcome

• Reduced staffing needs by 32% in banking deployments
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

17 partnerships are on record, tiered solution partner, regional partner, premier solution partner, development partner, premier solution partner and integration partner.

• VisualComsolution partnerChannel Partner/ Reseller/ DistributorPartner based in Nouméa, New Caledonia serving client regions of New Caledonia, Tahiti, and Wallis and Futuna.
• VESSELregional partnerChannel Partner/ Reseller/ DistributorPartner based in Osaka, Japan serving the Japan market.
• Valpatek Technology Grouppremier solution partner, development partnerChannel Partner/ Reseller/ DistributorPremier Solution Partner and Development Partner based in Madrid, Spain serving Spain, Italy, and Portugal. Specializes in providing comprehensive technological solutions for digital transformation across retail, healthcare, public administration, finance, and insurance.
• Trismart Groupregional partnerChannel Partner/ Reseller/ DistributorPartner based in Amman, Jordan serving Jordan and Africa markets.
• ABANAregional partnerChannel Partner/ Reseller/ DistributorPartner in the Qmatic partner network serving regional markets.
• Adapt Middle Eastregional partnerChannel Partner/ Reseller/ DistributorPartner serving Middle East region.
• Cancomregional partnerChannel Partner/ Reseller/ DistributorPartner in the Qmatic partner network providing technology solutions.
• CFM Gulf Computersregional partnerChannel Partner/ Reseller/ DistributorPartner serving Gulf region markets.
• CONNECTIVregional partnerChannel Partner/ Reseller/ DistributorPartner in the Qmatic partner network.
• Hansabregional partnerChannel Partner/ Reseller/ DistributorPartner providing queue management and customer experience solutions.
• Integrit-Sistempremier solution partnerChannel Partner/ Reseller/ DistributorPremier Solution Partner in the Qmatic network.
• Loomis Suomi Oyregional partnerChannel Partner/ Reseller/ DistributorPartner serving Finnish market.
• Prestopregional partnerChannel Partner/ Reseller/ DistributorPartner in the Qmatic network providing customer experience solutions.
• QPC Australiaregional partnerChannel Partner/ Reseller/ DistributorPartner serving Australian market.
• Renovotecregional partnerChannel Partner/ Reseller/ DistributorPartner in the Qmatic network.
• Transworld ITregional partnerChannel Partner/ Reseller/ DistributorPartner providing IT solutions and services.
• Technology Integrationsintegration partnerTechnology or IntegrationQmatic integrates with virtual meeting platforms, calendars, CRM systems, digital signage, and data visualization tools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WaitWell: WaitWell is a queue management and appointment scheduling platform focused on healthcare, government, and retail. It is the closest direct competitor to Qmatic in virtual queuing and customer flow management, targeting many of the same enterprise verticals.
• Qless: Qless provides virtual queueing, appointment scheduling, and walk-in management software for higher education, healthcare, government, and retail. It competes head-to-head with Qmatic in queue management and customer journey solutions for service-heavy environments.
• JRNI: JRNI (formerly BookingBug) offers enterprise appointment scheduling, queue management, and customer engagement software for retail, banking, and telecommunications. It is a direct competitor to Qmatic's appointment booking and customer journey capabilities.
• SimplyBook.me: SimplyBook.me is a cloud-based appointment scheduling and booking management platform serving healthcare, beauty, education, and professional services. It overlaps with Qmatic's appointment scheduling and customer booking modules, though it skews more SMB.
• Setmore: Setmore provides online appointment scheduling and customer management software for service-based businesses. While smaller and more SMB-focused, it competes in the same appointment management category as Qmatic's Cloud Appointments module.
• Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a widely used online appointment scheduling and client management platform. It competes with Qmatic in appointment booking and customer self-service, primarily at the SMB end of the market.

Broad incumbents

• Genesys: Genesys is a global leader in contact center and customer experience (CX) orchestration, serving enterprise and government customers with cloud and on-premises solutions. Its broader CX platform increasingly overlaps with Qmatic's customer journey and self-service capabilities.
• NICE Ltd. NICE is a large enterprise software provider for customer engagement, workforce optimization, and analytics. Its CXone platform competes with Qmatic in customer journey analytics, real-time routing, and AI-enabled self-service for regulated industries.
• Cisco (Webex Contact Center): Cisco's Webex Contact Center and Customer Experience portfolio targets large enterprise and public sector buyers with omnichannel routing, self-service, and analytics. It represents a converged-suite incumbent threat to Qmatic's standalone customer journey platform.
• ServiceNow: ServiceNow's Customer Service Management and workflow automation suite is increasingly used by large enterprises and government agencies for service request management, appointments, and citizen experience workflows, overlapping with Qmatic's enterprise/government positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUHXftx4ItLHXlQbGDk5szg
• Facebookfacebook.com/qmaticgroup
• LinkedInlinkedin.com/company/qmatic
• Xx.com/qmatic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qmatic