What Doxieworks does

Doxieworks, LLC is a Bellevue, Washington-based digital marketing agency founded in 2009 by Katherine (Katy) Fletcher that designs and develops custom mobile applications and websites for small and mid-size businesses, with a pronounced specialization in the U.S. pet care services industry. Its core offering, the "5-Step Custom Mobile App Formula," delivers native iOS, Android, and HTML5 apps in 60 days or less, and is complemented by website design and hosting (built on AWS), geo-targeted mobile display advertising (including a cannabis-focused product covering 6,100+ licensed retail locations), a video lead-generation widget, an NFC Google review-capture tool, and a partner-provided social and reputation-marketing platform. The firm also resells Life's Abundance pet wellness products as an affiliate stream.

The company operates as a tightly held, founder-owned LLC with three core staff — founder Katy Fletcher (former magazine publisher with a Kellogg MBA), Charles Earnest (business development, ex-Microsoft marketing and photography), and Nancy Zimmerman (project manager with agency-side experience at Apple, DirecTV, and Amgen) — and serves roughly 50+ clients across pet care, churches and spiritual organizations, cannabis retail, events/tourism, education, nonprofits, and professional services. Revenue mechanics include one-time fees for app and website builds, recurring monthly "Continuum" fees for app management, pay-as-you-go hourly development, and advertising and affiliate commissions on the cannabis and pet-product lines. Distribution is direct-to-client via the website, Calendly demo booking, and founder-led outbound, with apps delivered through the Apple App Store and Google Play.

Name

Doxieworks

Legal name

Doxieworks, LLC

Website

https://doxieworks.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Doxieworks is a Bellevue, Washington digital marketing agency that designs custom mobile apps, websites, and geo-targeted advertising for U.S. small and mid-size businesses, with particular specialization in pet care services, cannabis retail, and church and nonprofit organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Mobile App Design & Development: Design, build, and submit native mobile apps for iPhone/iPad, HTML5 and Android platforms. Pricing includes base amount for design/build plus monthly continuum for ongoing management.
2. Monthly App Management & Maintenance: Ongoing monthly services for app management including push notifications, content updates, and technical support. Part of the 'Monthly Continuum' service.
3. Additional Development Services: Hourly billing for services outside the standard design/build/app submission scope. Rate listed as '$TBD per hour' pending client notification and approval.
4. Website Design & Build Services: Custom website development using state-of-the-art platform with hosting, SSL, SEO, and monthly maintenance included. Affordable small business solutions.
5. Social Media & Reputation Marketing Platform: Online visibility platform for managing social presence, reviews, and business listings across directories and review sites. Partnering with leading software developer.
6. Cannabis Geo-Targeted Advertising: Mobile display advertising targeting verified cannabis consumers based on real-world retail visitation data. Revenue from campaign fees for retailers and brands.
7. Pet Care Services Geotargeting Campaigns: Targeted mobile advertising campaigns for pet care businesses reaching pet owners in specific geographic locations including competitor facilities.
8. Life's Abundance Product Reseller: Doxieworks operates as a reseller of Life's Abundance pet products, earning commissions on product sales to pet care facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Doxieworks is a digital marketing agency that designs, builds, launches and manages custom native mobile applications for SMB clients using its proprietary 5-Step Custom Mobile App Formula, with a target launch timeline of 60 days or less. Beyond custom apps, the firm delivers complementary services including website design and build, geo-targeted mobile display advertising campaigns, video lead generation widgets, NFC tap-to-connect products, search engine optimization, social media and reputation marketing, and ongoing app management via its Monthly Continuum subscription.

Product overview

Doxieworks is a mobile-first digital marketing agency offering a suite of integrated products centered on its Custom Mobile App Development service (5-Step Custom Mobile App Formula) as the core offering. The product portfolio includes Website Design & Build as a complementary web presence solution, supplemented by add-on modules including Geotargeting Services, Video Lead Generation Tool, NFC Google Tap, Google Reviews Widget, Search Signals Search Boost, and Social Media & Reputation Marketing platform. Specialized vertical solutions include Cannabis Marketing with geo-targeted mobile advertising. The company also offers Doxie Messaging Service for customer communications. All products are designed for small to mid-size businesses with a focus on pet care services, cannabis retail, churches, and membership-based organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Mobile App Development (5-Step Custom Mobile App Formula) End-to-end custom native mobile app design, build, launch and ongoing management service for SMB clients across pet care, cannabis, churches, schools, non-profits, and other verticals, executed via the firm's proprietary 5-Step Custom Mobile App Formula with a 60-days-or-less launch timeline and continued management through the Monthly Continuum subscription.
• Website Design & Build Custom website design and build service for SMB clients, often packaged alongside the custom mobile app development and digital marketing offerings.
• Geo-Targeted Mobile Display Advertising Location-based mobile display advertising campaigns that target real-world consumer behavior and proximity data, used to drive foot traffic and digital conversions for SMB clients in verticals including cannabis.
• Cannabis Marketing (Geo-Targeted Mobile Display Advertising) Vertically specialized version of Doxieworks' geo-targeted mobile display advertising, marketed to cannabis dispensaries, delivery services, and ancillary cannabis brands needing compliant, location-based digital advertising.
• Video Lead Generation Tool Proprietary web widget that converts website visitors into leads through interactive video experiences, intended to be deployed on client websites as a paid add-on service.
• NFC Google Tap Near Field Communication-based tap-to-connect product that bridges physical touchpoints (e.g., business cards, signage, packaging) to digital destinations such as Google review pages or app download links.
• Search Signals - Search Boost Search engine optimization service for SMB clients designed to improve organic search visibility alongside the firm's app, web, and advertising offerings.
• Social Media & Reputation Marketing Managed social media marketing and online reputation management service that bundles social posting, review monitoring, and reputation-building for SMB clients as a paid, ongoing subscription offering.
• Doxie Messaging Service Proprietary messaging service offered by Doxieworks to support direct client-to-customer communication, integrated with the firm's custom mobile app and digital marketing stack.

Quantifiable outcome

• Push notification open rates of 95%+ within 15 minutes compared to 4-25% for email
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Leading Software Developer (Online Visibility Platform)coreTechnology or IntegrationPartnering with a leading software developer to provide the Online Visibility platform for social media management, reviews, and business listings. This platform services organizations from solopreneurs to Enterprise with multiple locations.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS (Amazon Web Services) used for monthly website hosting, described as 'the gold standard'. SSL certificates and hosting included in website design packages.
• Life's AbundanceminorGTM or Marketing PartnerDoxieworks is a reseller of Life's Abundance pet food and wellness products, earning commissions on product sales. Doxieworks promotes Life's Abundance to pet care services clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vendasta: SMB-focused digital marketing platform providing websites, reputation management, social media, and advertising tools through a partner channel. Comparable in serving local businesses with bundled marketing services and white-label delivery model.
• BuildFire: Mobile app platform for iOS and Android serving SMBs and enterprises with both DIY tools and managed services. Comparable to Doxieworks across the app development and ongoing management value chain, with broader vertical reach.
• Scorpion: Digital marketing agency focused on SMBs offering websites, apps, advertising, and reputation management. Closest direct competitor in offering a bundled digital marketing stack tailored to small and mid-size service businesses, similar to Doxieworks' portfolio approach.
• Podium: Customer interaction and reputation management platform for local businesses, with messaging, reviews, and lead conversion tools. Overlaps significantly with Doxieworks' Social Media & Reputation Marketing and Video Lead Generation offerings.
• Appypie: No-code mobile app builder platform serving SMBs across multiple verticals. Directly competes with Doxieworks' custom app development by offering DIY app creation at a fraction of the cost, though without the custom design and ongoing management services.

Broad incumbents

• Yext: Digital presence platform for managing business listings, reviews, and location data across directories. Comparable to Doxieworks' online visibility and listings management offering, but with enterprise-scale platform capabilities.
• Birdeye: Reputation marketing and customer experience platform serving multi-location SMBs with review management, listings, and messaging. Directly comparable to Doxieworks' Social Media & Reputation Marketing and NFC Google Tap products.
• Thryv: Established SMB software platform offering websites, listings, reputation, marketing automation, and customer communication tools. Larger, publicly-traded incumbent addressing the same SMB marketing needs as Doxieworks but at much greater scale.
• GoDaddy: Mass-market SMB website builder and digital marketing provider. Competes directly with Doxieworks' Website Design & Build service, targeting the same small business customer base with affordable self-service and managed offerings.

Emerging players

• Sprout Social: Social media management and analytics platform serving SMBs and mid-market. Adjacent to Doxieworks' Social Media & Reputation Marketing product, focused specifically on social scheduling, engagement, and analytics rather than full-service agency delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/in/katyfletcher
• Xx.com/Katydsm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doxieworks