Spreadly

What Spreadly does

Spreadly GmbH is a Munich-based SaaS company founded in 2022 that operates an all-in-one platform for digital business cards and contact-information exchange. The platform enables users to share up-to-date contact details via QR code, shareable link, or NFC tap, supported by physical NFC-enabled cards (priced at $60 for standard and $80 for custom designs) in standard, black, wood, transparent, and metal variants. The core product is augmented by AI-powered lead capture with auto-enrichment, an OCR business card scanner (claimed 99.9% accuracy across 50+ languages), voice-note transcription, email signature management, and a REST API. Underlying technology includes a proprietary platform built in-house, NFC and offline-QR capability, and integrations with Salesforce, HubSpot, Pipedrive, Sellsy, Microsoft Entra ID, Google Workspace, Okta, Microsoft Teams, Zoom, Apple Wallet, and Google Wallet, with all data hosted on Hetzner servers in Germany. Spreadly is ISO 27001:2022 certified and GDPR compliant.

Revenue is generated through a freemium tier for individuals, monthly Pro subscriptions for power users and teams, annual Enterprise subscriptions with SSO/SAML, SLA, and dedicated support, one-time NFC hardware sales with steep volume discounts (up to 74.4% off at 1,000-card volume), and a partner program offering 10-20% recurring commission. Distribution combines self-serve e-commerce on spreadly.app and mobile apps with an enterprise direct-sales motion (book-a-demo, custom pricing) and a partner channel targeting IT system houses, freelancers, and agencies. The company serves named enterprise customers including Deutsche Telekom, Hyatt, MSD, TeamViewer, Sixt, RE/MAX, OpenTable, and Technische Universität München, alongside a long tail of 10,000+ companies and 250,000+ active users across 150 countries.

Spreadly is privately held, headquartered at Forstenrieder Weg 1G, 82065 Baierbrunn (near Munich), and operates as a remote-first organization of approximately eight core team members. The company has not raised institutional venture capital; its only disclosed financing is pre-seed convertible loans from business angels at a €2.5 million post-money valuation in August 2023, used in part to acquire competitor Clinck (August 2023) and subsequently Bumpee (November 2023). Leadership comprises co-founder and CEO Florian Theimer (former CTO), Chief Sales Officer and co-founder Etienne Fieg, and a sales, engineering, marketing, and finance team.

Name

Spreadly

Legal name

Spreadly GmbH

Website

https://spreadly.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Spreadly is a Munich-based SaaS platform that provides digital business cards, NFC hardware cards, AI-powered lead capture and scanning, and CRM/HR integrations, serving individuals, mid-market teams, and enterprises across 150 countries.

Ownership category

akta.pro rank

Product category

Digital Business Cards

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

Keywords

• Digital business cards
• NFC business cards
• Lead capture software
• CRM integrations
• Email signature management

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Pro & Enterprise): Monthly and annual subscription tiers for individuals and teams. Pro includes advanced features; Enterprise adds SSO, SLA, dedicated support, and custom integrations.
2. NFC Business Card Hardware: One-time purchase of physical NFC-enabled business cards. Available in standard, black, wood, transparent, and metal variants. Volume discounts available.
3. Partner Program Commission: Partners earn recurring commission (10-20%) based on annual aggregated net subscription revenue from accounts they bring in.
4. Freemium Tier: Free digital business card with basic features for freelancers and consultants. Enables lead generation and networking at no cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Spreadly provides an all-in-one platform for digital business cards that can be shared via QR code, link, or NFC tap, complemented by physical NFC-enabled business cards sold as hardware add-ons. The platform includes AI-powered lead capture, business card scanning with OCR, lead enrichment, email signature management, and native integrations with major CRMs and HR systems for enterprise teams.

Product overview

Spreadly is an all-in-one platform for digital business cards and contact information exchange, combining a core digital business card product with modular add-ons and integrations. The platform's main offering is digital business cards that can be shared via QR code, link, or NFC, supported by NFC physical cards as an optional add-on. Additional modules include Lead Capture with AI-powered auto-enrichment, a Business Card Scanner with OCR capabilities, Email Signature Management, and native integrations with major CRM platforms (Salesforce, HubSpot, Sellsy, Pipedrive) as well as HR systems. A REST API enables custom integrations. The platform targets freelancers (free tier), teams (Premium), and enterprises (Enterprise with SSO, dedicated support), operating from Munich, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Business Cards Platform The core Spreadly platform providing digital business cards shareable via QR code, link, or NFC tap, with real-time updates and brand customization for individuals, teams, and enterprises.

Quantifiable outcome

• 99.9% accuracy on business card scanning
• +6 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature10 records

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Bumpee (Acquisition)majorStrategic or Co-development Partner · 15 November 2023Acquisition of Munich-based competitor Bumpee to strengthen market position in the DACH region.
• Clinck (Acquisition)majorStrategic or Co-development Partner · 14 August 2023Competitor acquisition financed from Spreadly's own resources. Clinck's app and user base integrated into Spreadly, with Clinck brand discontinued.
• SalesforcecoreTechnology or IntegrationCRM integration allowing leads captured through Spreadly to sync directly to Salesforce with full data enrichment.
• HubSpotcoreTechnology or IntegrationCRM integration for direct lead sync to HubSpot with automatic enrichment and follow-up tracking.
• PipedrivecoreTechnology or IntegrationCRM integration enabling leads captured at events to sync directly to Pipedrive pipeline.
• Microsoft Entra ID (Azure AD)coreTechnology or IntegrationHR system integration for automated employee onboarding and offboarding. Enables instant provisioning and automatic deactivation of digital business cards.
• Google WorkspacecoreTechnology or IntegrationSingle Sign-On (SSO) integration and Google sign-in option for user authentication.
• ApplecoreTechnology or IntegrationSign in with Apple, Apple Wallet integration for digital business cards, Face ID/Touch ID authentication.
• LinkedIncoreTechnology or IntegrationLinkedIn login option and ability to scan/import LinkedIn profiles via business card scanner.
• Microsoft (General)coreTechnology or IntegrationMicrosoft login, Teams integration, virtual background designs for Teams and Zoom, Outlook email signature sync.
• HetznercoreTechnology or IntegrationExclusive hosting provider for all Spreadly data on servers in Germany. Ensures data never leaves the EU.
• OktacoreTechnology or IntegrationSingle Sign-On (SSO) integration via SAML 2.0 or OAuth 2.0 for enterprise identity management.
• German EntrepreneurshipmajorStrategic or Co-development PartnerAccelerator program provider. Provided office space and access to Master Accelerator program starting October 2022.
• IT System HousesminorChannel Partner/ Reseller/ DistributorPartner program targeting IT system integrators who want to offer digital business card solutions to their customers.
• IT FreelancersminorChannel Partner/ Reseller/ DistributorPartner program for IT freelancers offering individual consultation and support on digital business card implementations.
• Agencies & ConsultantsminorChannel Partner/ Reseller/ DistributorPartner program for digital transformation agencies and consultants driving adoption of digital networking solutions.
• Microsoft TeamscoreTechnology or IntegrationVirtual background designs integrated with Teams for professional video conferencing appearance.
• ZoomcoreTechnology or IntegrationVirtual background designs for Zoom video meetings with custom QR codes and branding.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Uniqode: Uniqode (formerly Beaconstac) offers QR-code-driven digital business cards alongside its broader QR platform, with CRM integrations and analytics. Comparable in the digital card plus QR-code sharing category.
• HiHello: HiHello is a direct competitor offering digital business cards with QR/NFC sharing, CRM integrations, and team/enterprise plans. Closest peer to Spreadly in product scope, target customer (sales teams and enterprises), and freemium-plus-enterprise GTM.
• Mobilo: Mobilo combines NFC smart business cards with a lead-capture and CRM-integrated platform focused on enterprise sales teams. Closely comparable to Spreadly's enterprise-oriented digital card + lead capture positioning.
• Blinq: Blinq offers digital business cards with NFC tags, QR codes, and CRM/HR integrations, serving SMBs through enterprise. Highly comparable feature set (NFC + integrations + team management) and similar self-serve plus enterprise motion.
• Linq: Linq provides NFC-enabled digital business cards with contact sharing, CRM sync, and team features. Competes head-to-head with Spreadly in the NFC + digital business card category, particularly in North America and Europe.
• Popl: Popl sells digital business cards combined with physical NFC cards and lead-capture features, targeting enterprises and event-driven networking. Directly competes with Spreadly across both software and NFC hardware lines.
• Dot (formerly known as dot.cards): Dot provides digital business cards with QR/NFC sharing and team features, targeting SMBs and enterprises. Directly comparable product offering focused on contact-sharing workflows.

Broad incumbents

• Canva: Canva offers digital business card design and sharing inside its broader design/collaboration platform. A broader incumbent with overlapping digital-card functionality as part of a much wider portfolio.
• HubSpot: HubSpot is both a CRM integration partner of Spreadly and a broad incumbent offering contact management, email signature tools, and lead capture inside its CRM/MA platform, potentially competing for parts of the workflow.
• Adobe: Adobe Scan and Adobe Acrobat Sign include business-card scanning and document workflows, overlapping with Spreadly's scanner and signature-adjacent capabilities. Broad incumbent rather than a direct digital-card competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@spreadly-app
• LinkedInlinkedin.com/company/spreadlyapp
• Instagraminstagram.com/spreadly.app
• Xx.com/spreadlyapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spreadly