RagTag

What RagTag does

Ragtag, founded in 2016 by Brady Kriss, is a not-for-profit LLC organized as a volunteer-powered technology organization that serves progressive political organizations, candidates, and campaigns in the United States. Headquartered in San Francisco (548 Market St #35058), the entity operates a community of more than 600 active tech volunteers—including developers, designers, data scientists, strategists, content creators, organizers, and managers—who provide free or low-cost technology services. The organization has served 75+ partner organizations across the progressive ecosystem, including Planned Parenthood, Indivisible, March For Our Lives, Fight for the Future, Southern Coalition for Social Justice, Sister District, Swing Left, Spread the Vote, FreeFrom, and Insightus.

Ragtag's product portfolio centers on tech-help infrastructure, campaign operations tooling, and cause-area custom software. Core offerings include the Ragtag Helpdesk (a searchable self-service knowledge base paired with email-based tech support for NGP/VAN, online fundraising tools, digital security, and campaign tech navigation), Web Squads (small volunteer squads that build candidate campaign websites with integrations to ActBlue, NGP, and The Groundwork), and field-logistics tools such as Nomad (carpool coordination to canvassing events) and Localhost (supporter housing). Adjacent custom software includes Bidwire (automated government-website monitoring), NC GoVote/Reg Watch (voter registration change alerts), Project Voter ID (mobile form for ID application assistance), and the FreeFrom Compensation Compass (financial compensation navigation for domestic-violence survivors, expanded to all 50 states plus DC). The technology stack is composed of custom web applications, scraping and data-integration tools, and form-driven data-collection systems built by volunteer engineers; the organization is GDPR-aware and ships documented privacy infrastructure.

Ragtag's business model is donation- and grant-based rather than revenue-generating: services are provided free or at low cost through the LLC, with tax-deductible donations routed through a separate non-profit fund via an ActBlue page. The founding team leveraged experience from the Obama '12 campaign tech team and DevProgress, and a 14-person advisor bench includes prominent progressive-tech operators such as Harper Reed. A 2017 program-related investment from New Media Ventures was the only disclosed funding event; there is no traditional equity, headcount, or ARR footprint. Go-to-market is community-led: partner organizations apply through the Connect page, while volunteers self-organize into project squads, with partner referrals driving ongoing demand.

Name

RagTag

Legal name

Ragtag, LLC

Website

https://ragtag.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ragtag is a not-for-profit LLC that operates a community of 600+ tech volunteers to build digital tools, campaign websites, and tech support services for progressive organizations, candidates, and campaigns across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations: Ragtag operates as a not-for-profit LLC with a separate non-profit fund. They accept monetary contributions from supporters to provide infrastructure, guidance, training, and management for tech volunteers. Donations to the LLC are not tax-deductible; tax-deductible donations can be made through their ActBlue page.
2. Volunteer Services (Pro Bono): Tech volunteers provide free or low-cost services to progressive organizations, candidates, and campaigns. Web Squads offer professional-looking websites at much lower cost than traditional agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RagTag is a volunteer-powered technology organization that supplies the U.S. progressive ecosystem with affordable web development, custom software tools, and tech support for campaigns, nonprofits, and grassroots organizers. Core offerings include the Ragtag Helpdesk (searchable knowledge base plus email support), Web Squads (low-cost campaign website design and implementation), and a portfolio of purpose-built tools such as Nomad (carpool coordination) and Bidwire (government website monitoring). The organization blends donated technical talent with project management to deliver products and services free or at low cost to under-resourced progressive organizations.

Product overview

RagTag is a tech volunteer organization that builds and provides technology products and services for the progressive ecosystem. The core offerings include Ragtag Helpdesk (a searchable help archive with email-based tech support), Web Squads (affordable website development for candidates and campaigns), and Nomad (carpool coordination for canvassing volunteers). These are complemented by custom software projects including Localhost (supporter housing), Bidwire (government monitoring), NC GoVote/Reg Watch (voter registration tracking), Project Voter ID (ID application assistance), CRM integrations, Net Neutrality analysis tools, and digital security trainings. The organization manages over 600 tech volunteers serving more than 75 partner organizations including Planned Parenthood, Indivisible, and March For Our Lives, providing both website development and custom software solutions for progressive campaigns and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Ragtag Helpdesk: A resource for progressive organizers, candidates, campaigners, and volunteers to get tech help and advice from Ragtag's team of tech volunteers.
• Web Squads
• Nomad

Products and services

• Ragtag Helpdesk Self-service searchable help archive plus an email-based tech support helpdesk for progressive organizers, candidates, campaigners, and volunteers, covering NGP/VAN support, online fundraising tools, digital security, and campaign tech navigation.
• Web Squads Small teams of tech volunteers providing quick, affordable professional-looking campaign website design and implementation for political candidates, including content strategy, training, and integrations to fundraising tools like NGP, ActBlue, and The Groundwork.
• Nomad: Carpool to Canvas Virtual corkboard carpooling tool helping volunteers organize carpools from their home locations to canvassing events in contested districts, enabling activists from blue areas to travel where their work has greater impact.
• Localhost supporter housing tool Tool that helps activists and volunteers find local supporter housing when they travel to canvass, designed to work in conjunction with Nomad for complete volunteer logistics coordination.
• Digital Security Trainings Digital security training program for campaign staff, grassroots organizers, and volunteers covering risk assessment, two-factor authentication setup, phishing prevention, and account delegation.
• Bidwire Automated government website monitoring scraper tool that checks for updates on procurement sites and city council agendas and emails interested parties about new information.
• NC GoVote / Reg Watch Voter registration monitoring tool built with Insightus that alerts North Carolina citizens about changes or removals in their voter registration records.
• Campaign Guides Suite of documents covering digital tools and technology for state and local campaign levels, helping new candidates set up their web and social media presence.
• FreeFrom Compensation Compass Tool that helps domestic violence survivors understand and pursue financial compensation options across all 50 states plus DC.
• Custom Websites for Organizations Custom website development services for progressive organizations including New Left Accelerator, Run for Something, The Resurgent Left, Rock the Congress, Postcards to Voters, and other partner nonprofits.

Quantifiable outcome

• Detected adverse changes in nearly 1% of enrolled users' voter registration records in the first month of Reg Watch operation
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• Planned ParenthoodflagshipStrategic or Co-development PartnerRagtag has served Planned Parenthood as one of their 75+ partners, providing tech volunteer support for their digital infrastructure needs.
• IndivisibleflagshipStrategic or Co-development PartnerHelped Indivisible find a CRM and synchronized it with their advocacy tool, making their operation more scalable and enabling them to see the impact of their network's efforts as a whole.
• Southern Coalition for Social JusticecoreStrategic or Co-development PartnerServed as a partner providing tech volunteer support for social justice initiatives.
• Fight for the FuturecoreStrategic or Co-development PartnerPartnered on projects related to digital rights and internet freedom issues.
• March For Our LivesflagshipStrategic or Co-development PartnerBuilt the marchforourlives.com website, handled API integrations with ResistBot, donation processing, security implementation, and traffic management for the 2018 march.
• Swing LeftcoreStrategic or Co-development PartnerPartnered with Ragtag to launch Nomad and Localhost tools for the Pennsylvania District 18 special election for activist housing and carpools.
• March OncoreStrategic or Co-development PartnerBuilt maps showing member organizations across the country with overlay info and an embeddable map for their activist network.
• Sister DistrictcoreStrategic or Co-development PartnerBuilt a ZIP code-to-chapter assignment tool and integrated ActBlue donation data with internal volunteer records to increase efficiency.
• Run for SomethingcoreStrategic or Co-development PartnerBuilt campaign website for this organization supporting progressive candidates running for office.
• Spread the VotecoreStrategic or Co-development PartnerCreated a mobile-responsive digital form with real-time question population to help Spread the Vote volunteers collect data and track ID application progress.
• FreeFromcoreStrategic or Co-development PartnerRedesigned and expanded the Compensation Compass tool to help domestic violence survivors pursue financial compensation across all 50 states plus DC.
• InsightusminorStrategic or Co-development PartnerBuilt the back-end for NC GoVote/Reg Watch tool in partnership with Insightus to alert North Carolina citizens about voter registration changes.
• Postcards to VoterscoreStrategic or Co-development PartnerBuilt campaign website for this progressive voter engagement organization.
• ACLU of MassachusettscoreStrategic or Co-development PartnerProvided tech volunteer support as part of the progressive ecosystem partners.
• DigiDemscoreStrategic or Co-development PartnerPartnership in the progressive tech ecosystem serving Democratic campaigns and organizations.
• National Democratic Training CommitteeminorStrategic or Co-development PartnerPartner in the progressive tech ecosystem providing training to Democratic candidates and campaigns.
• Higher Ground LabsminorStrategic or Co-development PartnerProgressive tech incubator and partner in the ecosystem.
• New Left AcceleratorminorStrategic or Co-development PartnerBuilt website for this progressive startup accelerator.
• Lawyers for Good GovernmentminorStrategic or Co-development PartnerPartner in the progressive legal and advocacy ecosystem.
• Action Together NetworkminorStrategic or Co-development PartnerPartnership supporting progressive grassroots organizing networks.
• The ArenaminorStrategic or Co-development PartnerPartnership with this progressive political platform and organizing tool.
• Resistance SchoolminorStrategic or Co-development PartnerPartnership providing progressive resistance training and education.
• ProgcodeminorStrategic or Co-development PartnerPartnership with progressive technology community and ecosystem.
• Wall of UsminorStrategic or Co-development PartnerPartnership with progressive media and resistance platform.
• Resistance ManualminorStrategic or Co-development PartnerPartnership supporting progressive knowledge base and organizing resources.
• Rock the CongressminorStrategic or Co-development PartnerBuilt website for this organization supporting progressive candidates.
• Fair Districts GeorgiaminorStrategic or Co-development PartnerPartnership supporting voting rights and redistricting reform in Georgia.
• Empowered to RunminorStrategic or Co-development PartnerPartnership with progressive candidate training organization.
• Alliance for CHANGEminorStrategic or Co-development PartnerPartnership supporting progressive change initiatives.
• Empower WisconsinminorStrategic or Co-development PartnerPartnership in the progressive Wisconsin political ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tech for Campaigns: Tech for Campaigns recruits volunteer technologists to build digital tools and websites for Democratic campaigns at low or no cost. Operates the most direct analog to Ragtag's volunteer-tech-services-for-progressives model, with overlapping target customer base (down-ballot candidates) and similar Web Squads-style offering.

Broad incumbents

• Higher Ground Labs: Progressive political technology accelerator and investor that funds and scales companies serving Democratic campaigns and causes. A listed Ragtag ecosystem partner, it sits one layer above Ragtag as an investor/incubator for many of the same tools and workflows Ragtag builds.
• New Media Ventures: Progressive-leaning seed fund and accelerator for media, tech, and civic engagement startups. Already an investor in Ragtag, it operates in the same progressive tech ecosystem and provides comparable capital and mentorship infrastructure to portfolio companies targeting similar outcomes.
• NGP VAN: Dominant provider of campaign technology (donor database, organizing, canvassing software) to Democratic and progressive campaigns and organizations. Ragtag integrates with NGP/VAN and helps progressive customers use NGP tools; NGP VAN represents the large-scale incumbent whose platform Ragtag extends and supports.
• ActBlue: Primary online fundraising platform for Democratic and progressive campaigns and organizations. Ragtag integrates campaign websites with ActBlue and extracts ActBlue donation data for clients like Sister District; both occupy core infrastructure roles in the progressive tech stack.
• Blue State Digital: Established digital agency and technology provider serving nonprofits, advocacy groups, and progressive campaigns. Competes with Ragtag's Web Squads and custom-website offering, but at commercial scale and pricing rather than volunteer-driven delivery.

Emerging players

• Mobilize: Volunteer and event management platform widely used by progressive campaigns and nonprofits to coordinate canvassing, phone banks, and trainings. Overlaps directly with Ragtag's Nomad (carpool coordination) and Localhost (supporter housing) volunteer-logistics tooling.
• Impactive: Distributed organizing platform used by progressive campaigns for relational outreach, texting, and volunteer coordination. Addresses similar volunteer-engagement and campaign-infrastructure problems that Ragtag tackles via Web Squads and custom-build projects.
• Movement Labs (formerly The Arena): Progressive political platform and organizing tool providing canvassing and relational tools for Democratic campaigns. A listed Ragtag ecosystem partner (The Arena), it represents a newer commercial effort at exactly the kind of organizing infrastructure Ragtag has been building tools for.
• Hustle: Peer-to-peer texting and messaging platform used heavily by progressive campaigns and nonprofits for distributed outreach. Sits in the same campaign-tech adjacency as Ragtag's digital outreach tools and helps progressive campaigns reach voters at scale, making it a partial competitor for campaign-tech budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/ragtag_team

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RagTag