SellerBoard

What SellerBoard does

SellerBoard is a Germany-based SaaS company, founded in 2017 and headquartered in Stuttgart, that provides real-time profit analytics and automation tools for e-commerce sellers, primarily operating on Amazon and increasingly on Walmart and eBay. The platform ingests data from Amazon Seller Central, Amazon Ads, Walmart, eBay, Shopify, ShipStation, and QuickBooks to compute SKU-level and order-level profitability that reconciles 100+ Amazon fee types, advertising spend, refunds, VAT/GST, shipping, and COGS. Core products include a Profit Dashboard, Inventory Planner, PPC Optimization, Autoresponder for review requests, Listing Change Alerts, Refunds for Lost Inventory, Search Term Performance, and an LTV Dashboard. The technology stack supports FIFO, constant, batch, and period-based COGS methods, and includes native mobile apps (iOS/Android) plus a Chrome extension.

SellerBoard monetizes via a tiered subscription model (Standard $15/month, Professional $23/month, Business $31/month, Enterprise $63/month, with annual discounts) and acquires customers through a product-led growth motion with a 1-month free trial, no credit card required, supported by content marketing, an affiliate/partner program, an agency program, and earned media in outlets including Bloomberg, MarketWatch, and Yahoo Finance. The company serves 20,000+ sellers globally across SMB individual sellers, private-label brands, retail and wholesale resellers, and agencies managing multiple accounts, with localization in 11 languages and active expansion into Walmart and multi-channel inventory tooling throughout 2025-2026. The company remains privately held with no disclosed funding rounds and a headcount of 11-50.

Name

SellerBoard

Legal name

sellerboard

Website

https://sellerboard.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

E-commerce Seller Analytics Software

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Amazon profit analytics
• E-commerce SaaS platform
• PPC optimization software
• Inventory management tools
• Marketplace seller automation

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Tiered subscription model with 4 plans (Standard, Professional, Business, Enterprise) differentiated by monthly order limits, follow-up emails, additional seller accounts, and feature access. Annual billing provides discount vs monthly.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SellerBoard is a cloud-based SaaS analytics and automation platform built for Amazon (and increasingly Walmart, eBay, Shopify) sellers. Its core product is a real-time Profit Dashboard that consolidates 100+ Amazon fees, advertising spend, refunds, VAT/GST, shipping, and COGS into SKU-level and order-level profitability views. The platform surrounds this with automation tools for inventory planning, PPC bid optimization, review request autoresponders, listing change alerts, and FBA reimbursement recovery.

Product overview

SellerBoard is a Germany-based SaaS platform providing accurate profit analytics and automation tools for Amazon sellers, with additional support for Walmart and eBay marketplaces. The core product is the Profit Dashboard, which combines real-time P&L analysis with SKU-level visibility including fees, advertising, refunds, and COGS. The platform offers an integrated suite of automation tools including Inventory Management with predictive stockout forecasting, PPC Optimization with automated bidding, Autoresponder for review campaigns, Listing Change Alerts, and Money Back for FBA reimbursement recovery. Additional analytics modules cover Search Term Performance, LTV, Trends, and Returns Statistics. The platform supports multi-channel selling through native Shopify, Walmart, and eBay integrations alongside Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Profit Dashboard Real-time P&L dashboard providing SKU-level profitability visibility that combines Amazon fees, advertising costs, refunds, VAT/GST, shipping costs, and COGS into one view with tile, chart, P&L, map, and trends layouts, targeted at Amazon FBA sellers, retail arbitrage sellers, private label brands, and agencies.
• COGS Management

Quantifiable outcome

• 2x net profit margin increase in 6 months
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationCore integration with Amazon Seller Central and Amazon Ads for real-time profit analytics, fee tracking, and PPC optimization. Platform supports all Amazon marketplaces globally.
• QuickBookscoreTechnology or IntegrationDirect integration with QuickBooks accounting software, syncing profit, fees, and expenses into seller books automatically to reduce manual errors and keep financials aligned with marketplace performance.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helium 10: All-in-one Amazon seller suite offering profit analytics, product research, keyword tools, and PPC automation. Most direct competitor to Sellerboard with a broader product surface area; comparable target market of SMB and mid-market Amazon sellers.
• RestockPro: Inventory management and restocking analytics for Amazon FBA sellers. Comparable on inventory forecasting, replenishment alerts, and SKU-level visibility that overlaps with Sellerboard's Inventory Planner.
• Jungle Scout: Amazon seller platform combining product research, sales analytics, and supplier sourcing tools. Overlaps directly with Sellerboard's profit analytics and inventory intelligence offerings for similar SMB Amazon FBA customers.
• Quartile: Cross-channel e-commerce advertising and analytics platform with deep Amazon and Walmart PPC optimization. Comparable on ad automation, profit analytics, and multi-marketplace support for mid-market sellers.
• Scale Insights: Amazon PPC automation and analytics platform focused on mid-market and enterprise sellers. Comparable on bid automation, keyword harvesting, and P&L-level reporting for 7-figure+ Amazon businesses.
• Shopkeeper: Inventory and order management platform for multichannel e-commerce sellers across Amazon, Shopify, and other marketplaces. Comparable on multi-channel inventory visibility and operational workflow that overlaps with Sellerboard's expansion roadmap.
• FeedbackWhiz: Amazon seller automation platform for review requests, listing alerts, and reimbursement recovery. Directly competes with Sellerboard's Autoresponder, Listing Change Alerts, and Lost Inventory Reimbursement modules.
• Perpetua (formerly Sellics): Amazon advertising and analytics platform providing PPC automation, profit dashboards, and sales velocity insights for Amazon brands. Direct competitor on PPC optimization and multi-marketplace analytics.
• Inventory Lab: Amazon seller platform combining inventory management, profit analytics, and sourcing workflow. Closely comparable to Sellerboard's inventory planner and reseller workflow tools for arbitrage and wholesale sellers.
• Teikametrics: AI-powered marketplace optimization platform for Amazon and Walmart sellers, focused on advertising automation, inventory, and profitability. Competes head-on with Sellerboard's PPC and Walmart inventory modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sellerboard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SellerBoard