Hillock Insurance

What Hillock Insurance does

Hillock Insurance is an independently owned insurance agency founded in 1999 and headquartered in Enterprise, Oregon. Acquired by Hailie Hillock in 2017 from the founding Bennett family, the firm operates as a licensed agency distributing insurance products from multiple national and regional carriers. It serves individuals, families, small business owners, farmers, ranchers, and Medicare beneficiaries primarily in Wallowa County, Oregon, with licensing across Oregon, Idaho, and Washington.

The agency offers a broad product portfolio spanning personal lines (auto, homeowners, flood, life), commercial lines (general liability, business owner's policies, workers compensation, commercial auto, contractors), farm and ranch coverage (equipment, livestock, structures, liability), and health insurance including Oregon Marketplace plans, Medicare Parts A/B/C/D, Medigap supplements, and Medicaid/CHIP. Distribution is sales-led, conducted through licensed local agents with online quote request forms as a top-of-funnel channel. The technology stack is intentionally light: the agency leverages carrier-provided platforms for policy administration, payments, and claims, and supplements this with an educational blog and active Facebook/Instagram presence for community engagement.

Hillock Insurance earns revenue through commissions paid by carrier partners on policies sold and renewed, with no subscription fees, public pricing, or disclosed revenue figures. Customers access quotes via web forms or direct agent contact, with quotes typically delivered within 1-3 business days. The model is differentiated by community-rooted service, multi-carrier shopping, and regional expertise rather than technology, scale, or proprietary product development.

Name

Hillock Insurance

Legal name

Hillock Insurance LLC

Website

https://hillockins.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Hillock Insurance is an independent insurance agency in Enterprise, Oregon, founded in 1999 and acquired by Hailie Hillock in 2017, offering personal, commercial, farm, and health/Medicare coverage across Oregon, Idaho, and Washington through multi-carrier partnerships.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial business insurance
• Farm and ranch insurance
• Medicare insurance services

Headquarters

HQ city

Enterprise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Hillock Insurance earns commissions from insurance carrier partners when policies are sold and renewed. Agents represent multiple insurance companies allowing them to shop coverage for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Hillock Insurance is an independent insurance agency that sells personal, commercial, farm, health, and Medicare insurance coverage on behalf of multiple carrier partners. Licensed local agents quote, place, and service policies across Oregon, Idaho, and Washington, supported by online quote request forms and an online policy management system for payments and claims. The agency operates under carrier commission-based compensation rather than underwriting or issuing its own insurance products.

Product overview

Hillock Insurance is an independent insurance agency offering a comprehensive portfolio of personal, business, farm, and health insurance products. The company operates as a single agency providing multiple product lines: personal lines include auto, homeowners, and flood insurance; commercial lines include general liability, business owner's policies, workers compensation, and commercial auto; farm and ranch insurance covers buildings, equipment, livestock, and liability; and health insurance encompasses Marketplace plans, Medicare products (Parts A, B, C, D, and supplements), and government programs (Oregon Health Plan/Medicaid and CHIP). The agency functions as an independent agent offering quotes from multiple insurance carrier partners, with products available through online quote requests and managed via an online policy management system for payments and claims.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle coverage protecting drivers against accidents, liability, and vehicle damage, including specialized rural-driving scenarios such as animal strikes. Sold to individual consumers and licensed carriers through the agency.
• Homeowners Insurance Coverage for homes and personal property protecting against damage from weather, theft, and other covered events, available to individual homeowners through multiple carrier partners.
• Commercial Business Insurance Business insurance covering general liability, property, workers compensation, commercial auto, and business owner's policies for small to mid-sized businesses across multiple states.
• Farm and Ranch Insurance Agricultural insurance covering homes, outbuildings, equipment, machinery, livestock, and farm liability for small to mid-sized farming and ranching operations.
• Flood Insurance Separate flood policy protecting against flood damage to buildings and contents, available through NFIP or private flood carriers for property owners.
• Health Insurance Health coverage for individuals and small businesses including Oregon Marketplace plans, Medicare, supplemental/Medigap, Oregon Health Plan (Medicaid), and CHIP.
• Life Insurance Coverage providing financial protection for families and dependents in the event of death, offered to individual consumers through multiple carrier partners.
• Contractors Insurance Specialized insurance coverage for contractors covering liability, equipment, and business operations.
• Workers Compensation Insurance Coverage required for businesses with employees, providing medical expenses and lost wages for job-related injuries or illnesses.
• Commercial Auto Insurance Vehicle insurance required when vehicles are titled to the business or employees operate them regularly, covering business use of vehicles.
• Business Owner's Policy (BOP) Package insurance combining commercial property, general liability, business income/interruption, and extra expense coverage for small business owners.
• General Liability Insurance Coverage for damage, accidents, or injuries occurring on business premises or resulting from business operations.
• Business Personal Property (BPP) Insurance Coverage for physical contents and assets used in business operations, including scheduled coverage for high-value specialty items.
• Farm Equipment Insurance Coverage for tractors, combines, tillage equipment, hay equipment, irrigation systems, and other machinery with blanket or scheduled coverage options.
• Medicare Part A (Hospital Insurance) Coverage for inpatient hospital care, skilled nursing facility care, hospice care, and home health care.
• Medicare Part B (Medical Insurance) Coverage for medically necessary doctor services, outpatient care, durable medical equipment, mental health services, and preventive services.
• Medicare Part C (Medicare Advantage) Medicare-approved plan from private companies bundling Parts A, B, and sometimes D with network-based provider options.
• Medicare Part D (Prescription Drug Plans) Optional prescription drug coverage available through Medicare Advantage or stand-alone PDP plans.
• Medicare Supplement (Medigap) Plans Private policies helping pay for out-of-pocket costs not covered by Original Medicare, switchable during the Oregon Birthday Rule period.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTop-ranking national insurance provider offering property and casualty coverage options through the agency
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier providing auto, home, and commercial insurance products
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorLeading auto and property insurance provider partnered with the agency
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier offering various coverage products through independent agents
• American Modern InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance provider, particularly for farm and ranch coverage
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier offering specialty products through independent agents
• Regence InsurancecoreChannel Partner/ Reseller/ DistributorHealth insurance provider serving Oregon, Idaho, and Washington
• Wellcare InsurancecoreChannel Partner/ Reseller/ DistributorMedicare and health insurance provider partnered with agency
• CignacoreChannel Partner/ Reseller/ DistributorMajor health insurance company offering health coverage options
• AetnacoreChannel Partner/ Reseller/ DistributorCVS Health company offering health insurance and Medicare plans
• Summit HealthminorChannel Partner/ Reseller/ DistributorHealth insurance provider partnered with agency
• Manhattan LifeminorChannel Partner/ Reseller/ DistributorLife insurance provider
• LumicominorChannel Partner/ Reseller/ DistributorInsurance provider offering coverage options
• TransamericaminorChannel Partner/ Reseller/ DistributorLife insurance and investment company

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marsh McLennan Agency: Middle-market brokerage subsidiary of Marsh McLennan that competes with Hillock for small-business and personal-lines customers via the same multi-carrier independent-agency model.
• Brown & Brown: Publicly traded insurance brokerage built largely through acquisition of independent agencies, using a similar multi-carrier, multi-line distribution approach as Hillock but at vastly greater scale.
• HUB International: Large North American insurance brokerage that aggregates independent agencies and offers the same multi-carrier, multi-line distribution model, but at national scale with significantly broader resources.
• NFP (an Aon company): Middle-market insurance broker and benefits advisor with a comparable independent-agency distribution model and similar carrier partnerships across property/casualty, benefits, and personal lines.

Direct peers

• Leavitt Group: A network of independent insurance agencies operating across the western U.S. with a multi-line, multi-carrier model very similar to Hillock's, including rural and small-market community agencies.

Emerging players

• Policygenius: Digital-first insurance marketplace that bypasses local agents for life, home, and auto purchases, representing the structural disintermediation risk facing Hillock's personal-lines book.

Regional players

• Shelter Insurance: Regional mutual insurance carrier with a captive-agent distribution model operating in the Midwest and South, competing for the same small-town, personal-lines customers as Hillock.
• COUNTRY Financial: Regional insurance and financial services provider serving the Pacific Northwest and Midwest with multi-line P&C, life, and farm/ranch products that overlap directly with Hillock's rural customer base.

Others

• State Farm: Largest U.S. personal-lines carrier with a captive-agent model that competes head-to-head with Hillock for auto, home, and life customers in Wallowa County and adjacent markets.
• Allstate: National personal-lines carrier with both captive agents and direct channels that overlap with Hillock's auto/home offering and put pressure on agent-commission economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HillockInsurance
• Instagraminstagram.com/hillockinsurance
• LinkedInlinkedin.com/company/hillock-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillock Insurance