Socially Inclined

What Socially Inclined does

Socially Inclined is a Tuscaloosa, Alabama-based digital marketing platform that provides social media content, scheduling tools, web design, and SEO services targeted at small businesses, solopreneurs, coaches, consultants, and direct-selling entrepreneurs. Founded in 2004 by Julie Herndon as an online marketing and web design business, the company expanded into social media content bundles in 2009 and later launched the Your Social Plan membership, the Socially Suite dashboard, and the Success Club training membership as recurring subscription products. Core offerings are sold as productized, white-label digital assets — a 2,000+ post library, 53 industry-specific content bundles, 64 training courses, and 20 planners — distributed via a Shopify-powered e-commerce storefront, with Kajabi handling course and membership delivery and Canva providing the template design layer.

The technology stack integrates posting and scheduling across Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, YouTube, and Google Business Profile, with Google Analytics and Search Console integrations bundled into web design packages. An AI writer integration supports caption and copy generation, and the platform combines recommendation features with automated scheduling and evergreen campaign functionality. Premium VIP tiers (Pro $500/mo, Premier $1,000/mo, Platinum $1,500/mo) offer managed services capped at 10 clients per month. The business is bootstrapped, founder-owned, and operates with 1-10 employees.

Revenue is generated through a mix of recurring memberships, one-time digital product purchases, professional services (SEO audit and monthly SEO), web design projects, and a 20% recurring affiliate program. Free resources — a Toolbox lead magnet, blog, podcast, monthly Marketing Magazine, and a password-gated Facebook Group — function as top-of-funnel acquisition channels feeding conversion to paid memberships. The company claims to have served thousands of small business customers worldwide since 2004.

Name

Socially Inclined

Legal name

Socially Inclined, LLC

Website

https://sociallyinclined.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Socially Inclined is a Tuscaloosa-based digital marketing platform that sells productized social media content, scheduling tools, web design, and SEO services to small businesses, solopreneurs, coaches, and consultants via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Public Relations Agencies (541820)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO), Social Media & Community Management (PR-led) (BPAFADAM), Social Audio & Live Community Platforms (BPAMABAH)

Keywords

• Social media management
• Social media content
• Digital marketing services
• Web design services
• SEO services

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Memberships: Recurring monthly subscription revenue from three membership tiers: Your Social Plan ($37-$49/month), Socially Suite ($99.99/month), and Success Club ($15/month). Memberships provide access to content libraries, scheduling tools, training, and community features.
2. Content Bundles: One-time purchase of industry-specific social media content bundles containing graphics, post copy, and hashtags with Canva templates. Prices range from $67 to $197 per bundle.
3. Marketing Training Courses: One-time purchase of individual marketing training courses covering topics like SEO, ChatGPT marketing, Facebook groups, content creation, and social media strategy. Courses range from $1 to $149.
4. VIP Social Media Management Services: Premium managed services with three tiers: Pro ($500/month + $500 setup), Premier ($1,000/month + $1,000 setup), and Platinum ($1,500/month + $1,000 setup). Includes content creation, posting, SEO, email marketing, and analytics.
5. Web Design Services: One-time website design services including One-Day Website (custom 5-page sites), One-Page Wonder, and Premium E-Commerce packages. Pricing ranges from $1,000 to $7,000 depending on complexity.
6. SEO Audit & Strategy Services: One-time SEO audit service with deliverables including competitor analysis, keyword research, technical audit, content audit, and 60-minute strategy call. Required before monthly SEO services.
7. Monthly SEO Services: Ongoing monthly SEO services following audit, including keyword research, on-page optimization, technical SEO, content creation, link building, and reporting. Tailored packages for small businesses.
8. Affiliate Program: 20% recurring commission for affiliates who refer new subscribers to monthly memberships. Promotes membership sharing among teams and downlines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Socially Inclined provides affordable digital marketing solutions for small businesses through subscription-based social media content memberships (Your Social Plan, Socially Suite, Success Club), one-time industry-specific content bundles and training courses, and managed services including VIP social media management, custom web design, and ongoing SEO. Its Your Social Plan Dashboard combines a 2,000+ white-label post library, Canva templates, captions, AI writer, and direct posting/scheduling to multiple social platforms, enabling small business owners to maintain a consistent marketing presence without in-house expertise.

Product overview

Socially Inclined is a digital marketing platform founded in 2004, offering a comprehensive suite of social media, web design, and SEO services for small businesses. The core products include Your Social Plan (a content membership with 2,000+ ready-to-post social media posts, Canva templates, and scheduling tools) and Socially Suite (an all-in-one social media dashboard with content and automation). Additional offerings include Success Club (monthly marketing training with live coaching), VIP Services (tiered managed social media marketing at $500-$1,500/month), Social Media Content Bundles (industry-specific post bundles), web design services (One-Day Website and packages from $1,000-$7,000), and Monthly SEO services. The platform integrates with Facebook, Instagram, LinkedIn, Twitter/X, Google Business Profile, Pinterest, YouTube, TikTok, Canva, Google Analytics, and Google Search Console. Socially Inclined also provides free resources including a Toolbox, Marketing Minute Blog, Podcast, and Marketing Magazine. The platform incorporates AI capabilities including an AI writer integration for content generation, recommendation features for content selection, and automated posting and scheduling across multiple social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Your Social Plan: A monthly marketing membership providing done-for-you social media posts, content library with 2,000+ posts, Canva templates, scheduling tools, and AI writer integration for small businesses.
• Socially Suite
• Success Club
• Content Bundles

Products and services

• Your Social Plan A monthly subscription membership providing access to 2,000+ ready-to-post social media posts, Canva templates, captions, hashtags, and a built-in scheduler for Facebook, Instagram, LinkedIn, Twitter/X, and Google Business Profile, targeted at small business owners.
• Socially Suite A comprehensive social media management dashboard combining ready-to-post content, Canva templates, captions, scheduling, and AI tools in one platform with automated posting capabilities across up to 3 posts per day.
• Success Club Membership A $15/month subscription offering live and on-demand marketing courses, content classes, planners, toolkits, and weekly coaching sessions for small business owners.
• Social Media Content Bundles Pre-designed social media content bundles by industry (Real Estate, Health & Wellness, Skincare, Business Coaching, etc.) including graphics, post copy, and hashtags with editable Canva templates; 53 bundles priced $67-$197 each.
• VIP Social Media Management Services (Pro, Premier, Platinum tiers) Premium managed social media services in three tiers — Pro ($500/month + $500 setup), Premier ($1,000/month + $1,000 setup), and Platinum ($1,500/month + $1,000 setup) — including strategy, content creation, posting, SEO, email marketing, and analytics.
• One-Day Website A custom website design service delivering a fully custom, mobile-friendly 5-page WordPress website in one day, including content creation and 2 weeks of post-launch support.
• Small Business Web Design Packages Custom website design services for small businesses including SEO optimization, mobile-friendly design, social media integration, and ongoing support, with packages ranging from $1,000 to $7,000.
• Monthly SEO Services Monthly SEO packages including keyword research, on-page and technical optimization, content creation, link building, and reporting to improve search engine rankings for small businesses.
• SEO Audit & Strategy Service A one-time SEO audit providing competitor analysis, keyword research, technical audit, content audit, backlink prospects, custom action plan, and a 60-minute strategy call; required before monthly SEO services.
• Marketing Training Courses Individual marketing training courses including ChatGPT Marketing 101, Facebook Profile Fix, SEO 30-Day Action Plans, Holiday Hustle Toolkit, and Facebook Group monetization bundles; 64 products priced $1-$149.
• Planners & Templates Digital marketing planners for social media, Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube growth, plus productivity, goal-setting, and business planning templates; 20 products available.

Quantifiable outcome

• Save hours every month in social media setup and posting
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• KajabicoreTechnology or IntegrationKajabi is the platform software used to deliver courses, memberships, and training content. Uses Kajabi session cookies (_kjb_session, kjba, _abv) for admin session tracking and affiliate token tracking.
• ShopifycoreTechnology or IntegrationShopify powers the e-commerce storefront at sociallyinclined.com, enabling product sales, payments, and checkout functionality.
• CanvacoreTechnology or IntegrationCanva integration allows customers to edit and customize all social media content templates. Each piece of content includes a Canva link for customization.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• MeetEdgar: Social media scheduling platform focused on content recycling and category libraries for SMBs—similar value proposition of automating posts from a curated content library.
• Agorapulse: Social media management suite for SMBs and agencies with publishing, inbox, reporting, and CRM features—comparable on multi-platform scheduling and small-business customer focus.
• Buffer: SMB-focused social media scheduling and publishing platform with similar pricing tiers and content/AI assist features. Directly comparable product surface (post scheduling + AI writer) for the same small-business segment.
• Later: Social media scheduling and visual content planning tool emphasizing Instagram, TikTok, and Pinterest—overlapping strongly with Socially Inclined's dashboard use cases for SMBs and creators.
• SocialBee: SMB-oriented social media management tool with content categories, AI posting, and Canva integration. Closely comparable scope and target buyer persona to Socially Inclined.
• Tailwind: AI-powered social media scheduler for Pinterest, Instagram, and Facebook with content templates—direct overlap on automated scheduling and template-driven content workflows for SMBs.
• Planoly: Visual content and social planning tool primarily for Instagram with scheduling features—comparable light-weight SMB/creator offering in the same category.

Broad incumbents

• Hootsuite: Largest incumbent in social media management across all major networks. Same product category but at much larger scale with enterprise-grade features; sets the competitive ceiling for SMB-focused tools like Socially Inclined.
• Sprout Social: Established mid-market/SMB social media management platform with publishing, analytics, and engagement. Competes for the same buyer as the Socially Suite VIP tier and provides incumbency benchmark.
• HubSpot: Broader marketing, content, and CRM platform used by SMBs that includes social media tools and content management—adjacent competitor for the all-in-one marketing stack Socially Inclined targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Sociallyinclined
• Facebookfacebook.com/SociallyInclined
• Instagraminstagram.com/sociallyinclined
• Pinterestpinterest.com/sociallyinc
• Xx.com/socinclined
• LinkedInlinkedin.com/company/socially-inclined

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socially Inclined