Lavin Media

What Lavin Media does

Lavin Media is a private digital marketing and lead generation firm founded in 2020 and headquartered in Vaughan, Ontario, with a secondary U.S. office in Brooklyn, New York. The company provides performance-based, exclusive lead generation services to enterprise and mid-market B2C clients, delivering 100% exclusive, prequalified leads rather than shared or aggregated lists. Its core commercial motion is a free test of 100 exclusive leads, after which long-term partnerships are formed on an outcome-aligned compensation model in which Lavin Media profits only when its clients profit.

Lavin Media operates a multi-source lead generation platform drawing from 50+ marketing sources to capture audiences outside the reach of conventional SEO or PPC channels. The technology stack includes a lead prequalification system that screens prospects on criteria such as homeownership, readiness to buy, and budget; IT integration capabilities that route leads to specific geographies, offices, or sales agents within client organizations; and an integrated data analytics suite supporting ongoing monitoring and sales process optimization. Strategic technology and distribution partners include Taboola, Google, Twitter, Verizon, HubSpot, LinkedIn, Tableau, and Twilio, providing the underlying infrastructure for paid distribution, CRM integration, communications, and analytics.

The company's go-to-market is sales-led, with a Sales Director and growth consultants engaging prospective clients through phone, email, and a website contact form. Home improvement is the primary customer vertical, with secondary exposure to healthcare, education, financial services, entertainment, and aging in place. Pricing follows an outcome-based performance model with no upfront fees, and onboarding is positioned for large clients capable of processing 50+ leads per day. The firm is privately held with no disclosed external funding and is operated by founders with marketing-focused expertise in IT, design, and data analytics, with the Sales Director function overseeing client acquisition and growth initiatives.

Name

Lavin Media

Legal name

Lavin Media, Inc

Website

https://lavinmedia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Lavin Media is a private digital marketing company providing performance-based, exclusive lead generation to enterprise and mid-market B2C clients. Operating in Canada and the USA, it leverages 50+ marketing sources across verticals including home improvement, healthcare, education, and financial services.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Lead generation services
• Exclusive lead generation
• Performance based marketing
• Customer acquisition
• B2B lead generation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-based lead generation: Lavin Media's compensation is tied directly to client success. The company operates on a performance model where they profit when clients profit. Clients pay after receiving real, measurable results - qualified leads. This aligns incentives between Lavin Media and its clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lavin Media builds and operates exclusive, scalable lead generation programs for B2C companies across industries such as home improvement, healthcare, education, entertainment, financial services, and aging in place. The company uses 50+ marketing sources to capture audiences untapped by SEO/PPC, prequalifies prospects on criteria including homeownership, readiness to buy, and budget, and deploys leads to specific areas, offices, or agents. Compensation is performance-based — clients pay only after receiving qualified, 100% exclusive leads.

Product overview

Lavin Media offers a single unified lead generation service focused on long-term, high-quality customer acquisition. The core offering is a free test program providing 100 exclusive leads to demonstrate value, followed by scalable long-term partnerships. The service is complemented by integrated supporting services including sales consulting, data analytics, recruitment support, and IT integration. The company focuses on B2C clients across industries including home improvement, healthcare, education, entertainment, financial services, and aging in place.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Lead Test Program Provides 100 exclusive, prequalified leads at no cost as a proof-of-concept for prospective enterprise and mid-market clients. No contracts, no financial obligations, quick setup. Available to large companies that can process 50+ leads per day.
• Long-term Lead Generation Partnership Ongoing exclusive lead generation program providing 100% exclusive, prequalified leads delivered at scale. After the free test, KPIs are reviewed and a mutually profitable partnership model is developed, focused on scalability, exclusivity, quality, and consistent volume without seasonality effects. Pricing is performance-based.

Quantifiable outcome

• 100% exclusive leads guaranteed for each client business
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ANGI Inc. (HomeAdvisor): ANGI (formerly HomeAdvisor) is a leading home services marketplace that connects homeowners with service professionals via qualified, exclusive leads — directly overlapping Lavin Media's primary home improvement vertical but at much larger scale and with direct consumer demand.
• Thryv Holdings: Thryv (formerly Yodle) is a SaaS-enabled SMB marketing platform that includes lead generation, CRM, and digital marketing tools — competing with Lavin Media across multiple B2C verticals for mid-market client spend on customer acquisition.
• ReachLocal (USA Today Network): ReachLocal is a digital marketing agency that provides lead generation and online marketing services to SMBs across multiple verticals — comparable to Lavin Media in its multi-channel digital lead gen approach and mid-market customer focus.

Direct peers

• Modernize: Modernize is a home improvement lead generation company that delivers exclusive, prequalified homeowner leads to contractors — closely aligned with Lavin Media's home improvement vertical in terms of customer profile, lead exclusivity, and qualification criteria.
• Strategic Sales & Marketing: Strategic Sales & Marketing is a B2C exclusive lead generation agency focused on home improvement and similar verticals, using a multi-source approach comparable to Lavin Media's 50+ marketing source methodology.
• Thumbtack: Thumbtack operates a lead generation marketplace for home services and other local professional categories, providing prequalified customer leads to pros — overlapping directly with Lavin Media's home improvement / aging in place verticals but on a national consumer-facing platform.
• Porch Group: Porch Group is a home services platform that monetizes homeowner connections through leads and software for home pros — directly comparable to Lavin Media's home improvement vertical and customer base (contractors, remodelers, home services).

Others

• CallRail: CallRail provides call tracking, attribution, and lead analytics software that is widely used by lead generation buyers and agencies. While not a direct competitor, it is a complementary/adjacent tool that Lavin Media's clients and competitors rely on for measurement.
• ActiveProspect: ActiveProspect provides lead compliance and consent management (TrustedForm) used across the performance lead generation industry. While an enabler rather than a competitor, it directly affects Lavin Media's compliance costs and operational workflow for TCPA/CAN-SPAM-compliant lead delivery.

Regional players

• DealStream (formerly HomeAdvisor International equivalents): Networx is a home services lead generation network connecting homeowners with local contractors — comparable to Lavin Media's home improvement focus but operating as a contractor marketplace rather than a performance-based direct sales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lavinmedia
• Facebookfacebook.com/LavinMediaINC
• LinkedInlinkedin.com/company/lavinmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavin Media