Auto King

What Auto King does

Auto King (legal entity: Beken Otomotiv Sanayi ve Ticaret A.Ş.) is a Turkey-based automotive aftermarket service company operating the country's largest independent network for vehicle maintenance, repair, and inspection. Founded in 2001, the company pioneered the Mini Onarım (mini repair) and Mobil Parça Onarımı (mobile part repair) concepts in Turkey. It runs 43+ authorized service centers across 39 provinces and 101 vehicle inspection (ekspertiz) points, serving both individual vehicle owners and corporate fleet customers, with full coverage of periodic maintenance, mechanical repair, damage repair, mobile part repair, cosmetic services (ceramic coating, PPF), and comprehensive multi-point vehicle inspection. Auto King also holds exclusive Tesla Approved Body Shop (TABS) status in Turkey for Tesla-approved damage repair, and is certified under ISO 9001:2015, TSE 13168, and TÜV standards.

Underlying the physical network is an integrated digital stack: AKIS, a centralized business operations program that digitally tracks all damage procedures across the network, plus customer-facing mobile apps, a dealer portal, an insurance agency platform, a fleet management portal, and a vehicle-status query system. AI-powered damage detection (computer vision on vehicle imagery) and AI-supported maintenance prediction systems are under development for 2025 launch, alongside CRM enhancement investments. The platform architecture is purpose-built to compress claims cycle times for insurance partners and enable real-time repair tracking for consumers.

Auto King's business model combines franchise/dealer service-center revenues with B2B revenue from insurance-company partnerships covering an estimated 92-93% of Turkey's insurance sector (25-27+ named carriers including Allianz, AXA, Anadolu, Türkiye Sigorta, Zurich, and HDI). Services are quote-based with no public pricing, and the company offers a 2-year workmanship warranty on all repairs. Customer acquisition flows primarily through insurance referrals, supplemented by website/app booking, content marketing, call center operations, and sponsorship of insurance industry events. The company is wholly owned by sahibinden.com (Turkey's leading online classifieds platform), which provides strategic direction and balance-sheet support.

Name

Auto King

Legal name

Beken Otomotiv Sanayi ve Ticaret A.Ş.

Website

https://autoking.com.tr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Auto King is Turkey's largest independent auto aftermarket network, operating 43+ service centers and 101 vehicle inspection points across 39 provinces for maintenance, repair, inspection, and insurance-claim services, and serving as the country's Tesla Approved Body Shop.

Ownership category

akta.pro rank

Product category

Automotive Maintenance and Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Repair and Maintenance (8111), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

General Automotive Repair & Maintenance (TLAKAAAA), Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Vehicle maintenance services
• Auto body repair
• Vehicle inspection services
• Automotive service network
• Insurance claim repair

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Maintenance and Repair Services: Revenue from vehicle maintenance, damage repair, mini repair, mechanical maintenance, and auto care services performed at service centers. Services include periodic maintenance, mechanical work, body paint repair, ceramic coating, PPF coating, and paint protection film applications.
2. Vehicle Expertise Services: Revenue from vehicle inspection and expertise services at 101 expertise locations across Turkey. Comprehensive vehicle inspection reports including body paint, external inspection, mechanical inspection, engine inspection, lateral sliding test, dyno test, brake test, suspension test, shock absorber test, OBD brain test, and Tramer query.
3. Insurance Company Partnerships: Revenue from insurance company partnerships for damage repair services. Auto King is an approved service provider for 25+ insurance companies, handling damage repair, expertise, and claims processing for insured vehicles.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Auto King operates a national franchise network of 43+ authorized service centers and 101 vehicle inspection (ekspertiz) points across 39 Turkish provinces, providing comprehensive vehicle maintenance, mechanical and body repair, damage repair, mini repair, mobile part repair, vehicle inspection, and protective coating services (ceramic, PPF, window film). The company also operates as a Tesla Approved Body Shop (TABS) and serves as an approved damage repair provider for 25+ Turkish insurance companies, delivering integrated B2C and B2B automotive after-sales services under one roof with a 2-year workmanship warranty.

Product overview

Auto King is a comprehensive automotive service platform offering a broad portfolio of vehicle maintenance, repair, and inspection services. The core offering consists of physical service centers providing mechanical maintenance, damage repair, mini repair, and mobile part repair services across 43+ locations in 39+ provinces in Turkey. The company differentiates through specialized Tesla-approved services and protective treatments (ceramic coating, PPF). Auto King also operates an integrated digital ecosystem including customer mobile apps, dealer and agency portals, fleet management systems, and vehicle query platforms. The company's AI-powered damage detection system and central operations platform (AKIS) enable digital tracking of all damage processes. Services are delivered through company-owned service centers and a franchise dealer network, with integration to 27+ insurance companies for claims processing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 85% cost savings for insurance companies through replace-repair approach
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

29 partnerships are on record, tiered core and minor.

• TeslacoreStrategic or Co-development Partner · 5 August 2024Auto King became a Tesla Approved Body Shop (TABS) - Tesla Onaylı Hasar Onarım Merkezi. Initial service at Istanbul Kartal center for Tesla vehicles. Services include Tesla-approved damage repair, PPF coating, paintless dent repair, and original parts supply. Tesla conducted comprehensive evaluation and audit for this certification.
• MESEM (Mesleki Eğitim Merkezleri)minorStrategic or Co-development PartnerPartnership with Ministry of National Education vocational training centers. Auto King takes MESEM-registered high school students for long-term internships at Kartal service center. Program trained 150+ young people, with 80+ employed at Auto King. Aims to address skilled labor shortage in automotive repair sector.
• Allianz SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King. Policyholders referred to Auto King for approved repair and inspection services.
• Anadolu SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• AXA SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Zurich SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• HDI SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King. HDI participated in Auto King dealer meeting panel in May 2025.
• Türkiye SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Neova SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King. Neova CEO participated in Auto King dealer meeting panel.
• Quick SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Ray SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Hepiyi SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Ana SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Axa SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King. Aksigorta management visited Auto King Kartal headquarters in June 2025.
• Ankara SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Ethica SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• GIG SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Şeker SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Corpus SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Eureko SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Orient SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Unico SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Doğa SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Atlas Mutuel SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Türk Nippon SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• ACNTURK SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Türkiye Katılım SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Bereket SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.
• Arex SigortacoreChannel Partner/ Reseller/ DistributorInsurance company with damage repair and vehicle inspection service agreement with Auto King.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Maaco: Franchise-based U.S. auto paint and body repair chain owned by Driven Brands. Comparable as a franchise model offering standardized collision refinishing and paint services across many independent centers.
• Boyd Group Services: Operates the largest network of collision repair centers in North America (including Assured Automotive and Gerber Collision). Highly comparable on insurance channel dependence, multi-province/state coverage, and standardized operational systems.
• Service King Collision Repair Centers: U.S. multi-site collision repair chain with strong insurance carrier relationships. Mirrors Auto King's model of standardized service delivery, insurance-driven demand, and geographic concentration of repair centers in major markets.
• Caliber Collision: Largest U.S. collision repair chain, operating more than 1,800 centers with deep insurance carrier partnerships. Directly comparable to Auto King in business model (collision-focused, insurance-integrated, multi-site service network) and target customer (insurance-referred vehicle owners).
• CARSTAR Auto Body Repair Experts: North American franchise network of independently-owned collision repair centers under Driven Brands. Closely comparable to Auto King's franchise-based model for damage repair, with insurance carrier referral programs at its core.
• Meineke Car Care Centers: Franchise chain for general automotive repair and maintenance services. Comparable to Auto King's broader service portfolio (periodic maintenance, mechanical, multi-brand servicing) and its franchise-driven geographic expansion model.
• Crash Champions: Large U.S. collision repair platform with several hundred locations, primarily serving insurance-referred work. Comparable to Auto King in its focus on collision/bodywork services, insurance-driven volume, and expansion via network growth.
• AAMCO Transmissions and Total Car Care: Franchise-based automotive service network historically focused on transmission and broader mechanical repair. Comparable on franchise-driven geographic coverage, standardized service offerings, and warranty-backed customer experience.
• Fix Auto: Global franchise network of collision repair centers, present in multiple countries including Europe. Comparable to Auto King in franchise structure, insurance-driven referrals, and standardized operational playbooks across a national footprint.

Broad incumbents

• Driven Brands: Public franchisor of multiple auto service brands including Maaco, CARSTAR, Meineke, and AAMCO. Relevant as a portfolio incumbent operating in the same franchise auto-service category that Auto King competes in across its centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autoking
• Xx.com/autokingtr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto King