Imper
Imper CZ s.r.o. is a Prague-based B2B data and intelligence platform serving 2,500+ companies in the Czech Republic and Slovakia through three core products: Merk (a 4M-entity business database), Leady (website visitor identification), and Mediaboard (media monitoring), all delivered via monthly subscriptions with CRM integrations.
- Company typePrivate
- Founded2011
- HeadquartersPrague, Czechia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Imper does
Imper CZ s.r.o. is a Prague-based B2B data and intelligence platform founded in 2011 that operates primarily in the Czech Republic and Slovakia. The company maintains three core products: Merk, a comprehensive business database covering over 4 million Czech and Slovak economic entities, 2.2 million persons, and 756,000 verified phone numbers aggregated from more than 40 data sources with daily quality assurance; Leady, a website visitor identification platform that uses probabilistic modeling to attribute anonymous B2B traffic to specific companies without identifying individuals; and Mediaboard, a media monitoring tool covering online, print, TV, radio, and social channels. The most recent product addition is MerkAI, launched in August 2024, which generates natural-language company summaries in approximately 30 seconds.
Underlying technology includes a daily-refreshed data pipeline verifying more than 50,000 phone numbers and 250,000 websites per day and registering over 10,000 changes, alongside a JSON-based Merk API for programmatic data access and a webhook integration via Zapier and Make for no-code automation. The platform integrates bidirectionally with major CRM systems including Salesforce (via Sprinx Consulting's AppExchange connector), Pipedrive, Microsoft Dynamics, SugarCRM, RAYNET, and eWay-CRM, plus marketing tools such as Mailchimp, SmartEmailing, Ecomail, Google Analytics, and Meta.
Imper generates revenue primarily through monthly subscription fees, with Leady priced by the number of tracked domains and Merk priced by the number of records accessed. Free trials of 14 days for Leady and 7 days for Merk drive a product-led growth motion, complemented by a direct sales team for enterprise accounts and a partner program for resellers and CRM integrators. The company serves 2,500+ B2B customers across banking (Česká spořitelna, Komerční banka, Moneta), telecommunications (O2, T-Mobile, Orange), automotive (Škoda Auto, Hyundai/TPCA, Tatra), technology (Avast, Samsung, Huawei), professional services (PwC, Ogilvy), and other sectors, and was ranked the 21st fastest-growing technology firm in Central Europe in the Deloitte Fast 50 in 2022.
Imper firmographics
Firmographics- Name
- Imper
- Legal name
- Imper CZ s.r.o.
- Website
- https://imper.cz
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Imper CZ s.r.o. is a Prague-based B2B data and intelligence platform serving 2,500+ companies in the Czech Republic and Slovakia through three core products: Merk (a 4M-entity business database), Leady (website visitor identification), and Mediaboard (media monitoring), all delivered via monthly subscriptions with CRM integrations.
- Ownership category
- akta.pro rank
Imper industry classification
Industry- Product category
- B2B Sales & Marketing Intelligence Software
- NAICS
- All Other Support Services (561990)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)
- akta.pro secondary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Imper is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Imper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Leady Subscription: Monthly subscription fee for web visitor identification. Pricing varies by number of domains tracked and features selected.
- Merk Subscription: Monthly subscription fee for business database access. Pricing varies by number of records accessed.
- Mediaboard Subscription: Monthly subscription for media monitoring covering online, print, TV, radio, and social media.
- Custom Database / Data-Driven Sales: Custom-tailored business databases built to specific client requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Leady — domain-based pricing |
| Subscription | Monthly | Merk — record-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Imper product offering
Product offeringCore offering
Imper provides a B2B data and sales intelligence platform built around Merk (a Czech/Slovak company database covering 4M+ entities aggregated from 40+ sources), Leady (a website visitor identification tool that reveals which companies browse a client's site), and Mediaboard (a media monitoring service). The platform is complemented by MerkAI for AI-generated company briefs and is sold via monthly subscriptions to over 2,500 B2B customers primarily in the Czech Republic and Slovakia.
Product overview
Imper operates a multi-product B2B data and intelligence platform centered on three core products: Merk (a comprehensive Czech and Slovak company database with 40+ data sources covering over 4 million entities), Leady (a website visitor identification platform that tracks and enriches company visits), and Mediaboard (a media monitoring and PR management tool). These products are complemented by MerkAI (an AI-powered company briefing assistant), Našeptávač (autocomplete API), and professional services including custom databases, smart forms, data consulting, and CRM integration. The platform serves over 2,000 B2B companies in the Czech Republic and Slovakia through a monthly subscription model.
Differentiator
Problem solved
Functional benefit
Brands
- Leady: Application for identifying companies that visit your website, generating new clients
- Merk
- Mediaboard
- MerkAI
- Našeptávač
Products and services
- Merk Business intelligence database containing over 4 million Czech and Slovak companies, 2.2 million persons, and 750,000+ verified phone numbers. Built from 40+ data sources with daily updates, it provides company details, financial data (revenue, profits, ratings), contact information, corporate connections, vehicle fleets, and change monitoring. Used by 15,000+ daily users across 1,000+ companies.
- Leady Website visitor identification platform that reveals which companies visit a client's B2B website even without contact form submissions, supplements with verified contacts, and tracks visitor interest. Includes tagging, filtering, reporting, and CRM integrations.
- Mediaboard Media monitoring and PR tool for tracking brand mentions across online, print, TV, radio, and social media; also supports press release distribution and journalist outreach. Described as the most-used PR tool in the Czech Republic.
- MerkAI AI-powered company briefing feature within Merk that generates natural-language summaries of any company in approximately 30 seconds, including revenue, employee count, business focus, and main products. Marketed as the first Czech AI for business meeting preparation.
- Lookalike Analysis Finds companies similar to existing customers based on Merk's database, enabling targeted outreach for prospecting campaigns.
- Custom Database (Databáze na míru) Custom-tailored business databases built to specific client requirements, extending beyond standard Merk coverage for data-driven sales use cases.
- CRM Data Enrichment (Aktuální CRM) CRM data maintenance and enrichment service that keeps customer databases current with verified company information from Merk.
- Data Consulting (Datové poradenství) Consulting services helping clients leverage company and business data for sales, marketing, and operational decision-making.
Companies that use Imper
Customer profileNamed customers29 records
Segments10 records
Ideal customer profiles2 records
Imper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature8 records
Imper partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- RAYNETcoreBidirectional integration between RAYNET CRM and Merk. Merk data is visible directly within RAYNET; RAYNET data flows into Merk. RAYNET also serves as a referral partner recommending Imper products to its CRM customers. The partnership enables automatic lead creation with contact details in CRM from Leady visitor identification.
- PipedrivecoreBidirectional integration between Pipedrive CRM and Leady/Merk. Enables automatic sync of lead data, creation of Pipedrive organizations from Leady, and viewing of Pipedrive deals within Leady. Available via Pipedrive Marketplace.
- Salesforce (via Sprinx Consulting)coreSprinx Consulting developed 'Sprinx Leady' — a connector that integrates Leady visitor identification into Salesforce. Available on Salesforce AppExchange. Sprinx also developed 'Sprinx Merk' connector for Merk database integration with Salesforce. Sprinx is a channel partner reselling Imper products through Salesforce ecosystem.
- Microsoft DynamicssecondaryConnectors available for both Leady (MS Dynamics connector importing lead data into the CRM) and Merk (Byznys CRM connector for automatic company data enrichment). Published on Microsoft AppSource.
- Make (formerly Integromat)secondaryMake (formerly Integromat) enables no-code automation workflows connecting Leady and Merk with hundreds of other applications including CRM, data storage, and chat tools.
- SmartEmailingsecondaryIntegration between Leady and SmartEmailing enables tracking of individual users who click newsletter links leading to the client's website. Identifies company, interests, and visit history.
- EcomailsecondaryIntegration between Leady and Ecomail enables tracking of individual newsletter subscribers who visit the client's website, with company identification and visit history data.
- Google AnalyticssecondaryLeady integration with Google Analytics 4 (and Universal Analytics) enriches analytics with B2B company data — IČ (company ID), industry, revenue, employee count — enabling B2B remarketing and campaign optimization in Google Ads.
- MailchimpsecondaryIntegration between Leady and Mailchimp enables tracking of individual users who click links in Mailchimp email campaigns and visit the client's website, with company identification and visit behavior data.
- ZapiersecondaryLeady webhook integration with Zapier enables sending identified company visit data to thousands of Zapier-connected apps via webhook POST requests in JSON format, enabling no-code automation workflows.
- eWay-CRMsecondaryIntegration between Leady and eWay-CRM imports identified company visits directly into the CRM, auto-creating opportunities or companies with enriched data (revenue, employees, industry, contacts).
- SugarCRMsecondaryIntegration between Leady/Sugar Factory and Merk/SugarCRM enables adding verified contacts to CRM from Leady visits and enriching SugarCRM with Merk company data.
- Meta (Facebook Business)secondaryLeady Connection API integration with Meta enables sending B2B company parameters (industry, employee count, revenue) to Facebook/Meta for building Custom Audiences and improving remarketing targeting and campaign performance.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Imper competitors and assessment
Company assessmentDirect peers
- Leadfeeder (now Dealfront): Leadfeeder (rebranded as Dealfront after merging with Echobot) is a Finnish-founded B2B website visitor identification platform that directly competes with Imper's Leady product. Both offer company-level visitor identification and integrate with major CRMs, and Dealfront has expanded into European markets overlapping Imper's CEE footprint.
- Apollo.io: Apollo.io is a B2B sales intelligence platform combining a large contact database, lead enrichment, and sales engagement tools — directly comparable to Imper's combined Merk + Leady stack. Apollo targets SMB and mid-market customers with usage-based pricing similar to Imper's subscription model.
- Cognism: Cognism is a UK-based B2B sales intelligence provider focused on European markets, offering company and contact data with strong GDPR-compliant data sourcing. It is the closest large-scale European competitor to Imper's Merk product for EMEA-targeted enterprise sales teams.
- Lusha: Lusha is a B2B contact and company data platform used by sales professionals for prospecting and lead enrichment. Its self-serve, browser-extension-led GTM mirrors parts of Imper's Leady and Merk product motion, particularly for SMB and individual contributor users.
- Clearbit (HubSpot): Clearbit (acquired by HubSpot) provides B2B company and contact data enrichment, plus visitor identification via Reveal — directly comparable to Imper's Merk and Leady products. It targets B2B SaaS and mid-market customers with deep CRM enrichment and IP-to-company resolution.
Broad incumbents
- ZoomInfo: ZoomInfo is the dominant global B2B intelligence platform with a 100M+ company and contact database plus intent data, sales engagement, and conversation intelligence. While operating at vastly larger scale, it competes with Imper's Merk for multinational enterprise accounts and increasingly for CEE mid-market deals.
- InsideView (Demandbase): InsideView (acquired by Demandbase) was a B2B data and sales intelligence platform with deep CRM integration focus, comparable to Imper's Merk + CRM connector ecosystem. Demandbase now bundles it with broader account-based marketing capabilities targeting enterprise B2B revenue teams.
Emerging players
- 6sense: 6sense is a B2B revenue intelligence platform using AI and intent data to identify in-market accounts. It overlaps with Imper's Leady visitor identification value proposition (knowing who is showing buying intent) and represents the next-generation direction Imper's MerkAI roadmap is heading.
- Bombora: Bombora is a B2B intent data provider that aggregates corporate content consumption signals. While Bombora focuses on a single data layer (intent) rather than full company intelligence, its data products are often layered with CRM enrichment solutions similar to Imper's Merk integrations.
Regional players
- CRIF: CRIF is an Italian-headquartered business information and credit bureau group operating across Central and Eastern Europe. It operates business registries and data products in overlapping geographies to Imper (Czech Republic, Slovakia, and broader CEE), serving banks and enterprises for credit, KYC, and B2B intelligence use cases similar to Merk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Imper social profiles
Digital presenceImper compliance and trust
Trust signalCompliance2 records
Imper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imper leadership team
Management profileNumber of profiles
Profiles2 records
Imper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imper
What does Imper do?
Imper provides a B2B data and sales intelligence platform built around Merk (a Czech/Slovak company database covering 4M+ entities aggregated from 40+ sources), Leady (a website visitor identification tool that reveals which companies browse a client's site), and Mediaboard (a media monitoring service). The platform is complemented by MerkAI for AI-generated company briefs and is sold via monthly subscriptions to over 2,500 B2B customers primarily in the Czech Republic and Slovakia.
Is Imper a public or private company?
Imper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imper founded?
Imper was founded in 2011. It employs 101 to 250 people.
Where is Imper based?
Imper is headquartered in Prague, Czechia, in the Europe region.
How does Imper make money?
Four revenue lines are on record. Leady Subscription is the primary driver. The others are merk Subscription, mediaboard Subscription and custom Database / Data-Driven Sales.
Who are Imper's main competitors?
Direct peers on record are Leadfeeder (now Dealfront), Apollo.io, Cognism, Lusha and Clearbit (HubSpot). Broad incumbents are ZoomInfo and InsideView (Demandbase). Emerging players are 6sense and Bombora. CRIF is listed as a regional player.
Does Imper have an API?
Yes. Merk API provides JSON-based programmatic access to company and business data from the Czech and Slovak databases, including financial data, company details, contact information, and change notifications. The API also offers a suggestion/našeptávač API for autocomplete functionality and accounting statement data access. A change-tracking API sends newly created company IDs and changed records for easier data synchronization. Legacy CSV API was deprecated in 2016. Developer documentation is at api.merk.cz/docs.
What industry is Imper in?
Imper's product category is B2B Sales & Marketing Intelligence Software. Its primary akta.pro industry code is BPAAAGAK, Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 561990 and its SIC code is 7320.