Dexi
Dexi provides an AI-powered Digital Commerce Intelligence platform that converts web data into structured feeds for competitive pricing, product availability, and digital shelf monitoring. It serves roughly one-third of the Fortune 500 across retail, brand management, and consulting via managed services and self-service SaaS, and is migrating customers to its sister Mozenda platform under Engage3.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dexi does
Dexi operates a Digital Commerce Intelligence platform that converts unstructured web data into validated, normalized, structured data feeds for enterprise customers. The platform is built around a proprietary ETL engine that orchestrates "Digital Data Capture Robots" — intelligent automation agents designed to simulate human browsing behavior, extract targeted data from websites, and deliver structured outputs into downstream BI ecosystems via pre-built connectors for Amazon S3, Azure, Google Drive, Google Sheets, Power BI, and Hana. Adjacent modules (Dexi Pipes for ELT orchestration, Product Manager for unified product mapping, Smart Feeds for marketing channels, Buy Now for retailer buy-box display, Dynamic Pricing, Product Compliance, and Product/Store Locator) extend the platform beyond raw extraction into commerce activation. Dexi serves approximately one-third of the Fortune 500 across online retail, brand management, digital shelf consulting, marketing, travel and hospitality, and financial research, with named enterprise customers including Samsung, IBM, Milwaukee, Albertsons, and a dense bench of US regional grocery and convenience retailers.
The company monetizes through a dual go-to-market motion: enterprise field-sales-led Managed Services engagements where Dexi's delivery team owns the full data-project lifecycle, and a self-service SaaS subscription tier that lets customers operate the point-and-click platform independently. Recurring SaaS and API access, plus ancillary professional services (training, custom robot builds, consultancy), round out the revenue mix. Dexi operates from a London regional headquarters with offices in Lehi/Provo (Utah, USA), Copenhagen, and Tirana, and maintains active hiring across engineering, delivery, and product. Following its 2020 acquisition by Engage3 — which also owns Mozenda — Dexi announced in April 2025 that all Dexi customers would be migrated onto the Mozenda platform by October 31, 2025, with pricing and support already redirected there, effectively unifying the group's product roadmap under a single platform.
Dexi firmographics
Firmographics- Name
- Dexi
- Legal name
- Dexi Global Inc.
- Website
- https://dexi.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dexi provides an AI-powered Digital Commerce Intelligence platform that converts web data into structured feeds for competitive pricing, product availability, and digital shelf monitoring. It serves roughly one-third of the Fortune 500 across retail, brand management, and consulting via managed services and self-service SaaS, and is migrating customers to its sister Mozenda platform under Engage3.
- Ownership category
- akta.pro rank
Where Dexi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Dexi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Self-service point-and-click SaaS solution where customers extract structured data from websites according to their preferred format and frequency. Provided under annual license with different support levels.
- Managed Services: Full-service engagement where Dexi team handles solution design, robot building, maintenance, integration support, product mapping, visualization, data consultancy, and ongoing delivery management.
- API Access: API access allowing customers to trigger Digital Data Capture Robots, manage, schedule, and build robots via API. Enables both data extraction and data integration capabilities.
- Professional Services: Additional professional services including training (e-learning, classroom, 1:1 advanced tuition), customizations, additional automation development, and solution feature setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-service SaaS Platform |
| Hybrid | Annual | Managed Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Dexi product offering
Product offeringCore offering
Dexi provides an AI-powered Digital Commerce Intelligence platform that uses intelligent robots to extract, transform, and orchestrate web data for competitive pricing, product availability, and assortment monitoring. The platform is delivered through a self-service SaaS interface or a fully managed service engagement where Dexi builds and runs the data pipelines for the customer.
Product overview
Dexi offers a unified Digital Commerce Intelligence platform centered on its core ETL Engine and Digital Data Capture Robot technology. The platform is delivered through two engagement models: Managed Services (full-service with Dexi team handling implementation) and Self-Service Platform (point-and-click SaaS). Key modules include Product Manager (for data mapping and validation), Dexi Pipes/ELT (for orchestrating robot workflows), Competitor Intelligence (for pricing analysis), Smart Feeds (for marketing channel distribution), Buy Now (for e-commerce buy box display), Dynamic Pricing (for competitor price monitoring), and Product Compliance (for content verification). Additional analytics features include Dynamic BI Dashboard, Retail Analytics, Channel Performance, Product Locator, and Store Locator. The platform integrates with cloud infrastructure (Azure, Amazon S3), productivity tools (Google Drive, Google Sheets), social media (Twitter), and BI tools (Power BI). With over 400 implementation projects delivered, Dexi serves enterprise clients including one-third of Fortune 500 companies for digital shelf monitoring, competitor intelligence, and price optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Dexi Digital Commerce Intelligence Suite
- Managed Services
- Self-Service Platform
- Training Services
- Robot Build Service
Quantifiable outcome
- Implementation enables rapid price benchmarking and valuable snapshot of competitor stock levels allowing retailers to act more quickly and accurately to customer demand and competitor gaps
- +2 more outcomes
Companies that use Dexi
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
Dexi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature10 records
Dexi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Wunderman CommerceminorPartnership for Smart Feeds feature delivery. Wunderman Commerce collaboration enables product data feeds for marketing channels including Google Shopping, Doubleclick, search, email, retargeting, and affiliate with embedded competitor analysis.
- GooglecoreAPI integrations with Google Workspace, Google Drive, Google Sheets, and Google sign-in. Privacy policy discloses Google API data handling practices including no use for AI/ML training.
- AmazoncoreAmazon S3 integration for data storage and push capabilities within the Dexi platform.
- MicrosoftcoreAzure integration for data storage and push capabilities. Power BI integration shown in integration library.
- MozendacoreMozenda is Dexi's sister platform under Engage3 parent company. Dexi customers are being transitioned to Mozenda platform. Mozenda offers faster, more efficient data collection with improved reliability and uptime.
- Engage3coreParent company of Dexi and Mozenda. Engage3 is unifying efforts around Mozenda platform, with Dexi customers transitioning by October 31, 2025.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Dexi competitors and assessment
Company assessmentDirect peers
- Bright Data: Bright Data operates one of the largest web data extraction platforms with proxy networks, scraping APIs, and ready-made datasets — directly competing with Dexi in enterprise web data infrastructure.
- Zyte: Zyte (formerly Import.io) provides web data extraction, crawling, and scraping APIs with a managed services tier — closely overlapping Dexi's enterprise extraction + managed services model.
- Apify: Apify is a developer-focused web scraping and automation platform offering 'actors' (serverless scrapers) and datasets — a direct competitor in the self-service web data extraction space.
- Diffbot: Diffbot uses AI and computer vision to extract structured data from web pages and offers a Knowledge Graph product, positioning it as an AI-first alternative to Dexi's ETL extraction approach.
- Octoparse: Octoparse offers a no-code web scraping platform with point-and-click extraction and cloud-based scheduling — competing directly with Dexi's self-service SaaS tier.
- ScraperAPI: ScraperAPI provides proxy rotation, captcha solving, and structured data APIs — directly overlapping Dexi's robot infrastructure for anti-detection scraping at scale.
- NimbleWay: NimbleWay offers enterprise web data pipelines and pre-built datasets similar to Dexi's managed service plus pre-built data feeds for competitive intelligence use cases.
Broad incumbents
- Similarweb: Similarweb is a broader digital intelligence incumbent offering web traffic, app, and competitive benchmarking — overlapping Dexi's category and share-of-voice analytics from a higher-level, packaged perspective.
- NielsenIQ: NielsenIQ is a large incumbent in retail measurement and consumer intelligence; its retail data assets and dashboards intersect with Dexi's digital shelf and competitive pricing use cases for enterprise retailers.
Emerging players
- Helium 10: Helium 10 is a SaaS suite for e-commerce sellers focused on Amazon marketplace intelligence — overlapping Dexi's marketplace insight, dynamic pricing, and buy-box use cases at the SMB/seller tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dexi social profiles
Digital presenceDexi compliance and trust
Trust signalCompliance2 records
Dexi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dexi leadership team
Management profileNumber of profiles
Profiles3 records
Dexi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dexi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dexi
What does Dexi do?
Dexi provides an AI-powered Digital Commerce Intelligence platform that uses intelligent robots to extract, transform, and orchestrate web data for competitive pricing, product availability, and assortment monitoring. The platform is delivered through a self-service SaaS interface or a fully managed service engagement where Dexi builds and runs the data pipelines for the customer.
Is Dexi a public or private company?
Dexi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dexi founded?
Dexi was founded in 2012. It employs 101 to 250 people.
Where is Dexi based?
Dexi is headquartered in London, United Kingdom, in the Europe region.
How does Dexi make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed Services, API Access and professional Services.
Who are Dexi's main competitors?
Direct peers on record are Bright Data, Zyte, Apify, Diffbot, Octoparse, ScraperAPI and NimbleWay. Broad incumbents are Similarweb and NielsenIQ. Helium 10 is listed as an emerging player.
Does Dexi have an API?
Yes. Dexi offers a public API that allows users to trigger Digital Data Capture Robots, manage robots, schedule executions, and build robots via API. The API enables both data extraction and data integration with external systems. Access is available through app.dexi.io/signup. Developer documentation is at dexi.document360.io/v1/en.