Dexi

What Dexi does

Dexi operates a Digital Commerce Intelligence platform that converts unstructured web data into validated, normalized, structured data feeds for enterprise customers. The platform is built around a proprietary ETL engine that orchestrates "Digital Data Capture Robots" — intelligent automation agents designed to simulate human browsing behavior, extract targeted data from websites, and deliver structured outputs into downstream BI ecosystems via pre-built connectors for Amazon S3, Azure, Google Drive, Google Sheets, Power BI, and Hana. Adjacent modules (Dexi Pipes for ELT orchestration, Product Manager for unified product mapping, Smart Feeds for marketing channels, Buy Now for retailer buy-box display, Dynamic Pricing, Product Compliance, and Product/Store Locator) extend the platform beyond raw extraction into commerce activation. Dexi serves approximately one-third of the Fortune 500 across online retail, brand management, digital shelf consulting, marketing, travel and hospitality, and financial research, with named enterprise customers including Samsung, IBM, Milwaukee, Albertsons, and a dense bench of US regional grocery and convenience retailers.

The company monetizes through a dual go-to-market motion: enterprise field-sales-led Managed Services engagements where Dexi's delivery team owns the full data-project lifecycle, and a self-service SaaS subscription tier that lets customers operate the point-and-click platform independently. Recurring SaaS and API access, plus ancillary professional services (training, custom robot builds, consultancy), round out the revenue mix. Dexi operates from a London regional headquarters with offices in Lehi/Provo (Utah, USA), Copenhagen, and Tirana, and maintains active hiring across engineering, delivery, and product. Following its 2020 acquisition by Engage3 — which also owns Mozenda — Dexi announced in April 2025 that all Dexi customers would be migrated onto the Mozenda platform by October 31, 2025, with pricing and support already redirected there, effectively unifying the group's product roadmap under a single platform.

Name

Dexi

Legal name

Dexi Global Inc.

Website

https://dexi.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Dexi provides an AI-powered Digital Commerce Intelligence platform that converts web data into structured feeds for competitive pricing, product availability, and digital shelf monitoring. It serves roughly one-third of the Fortune 500 across retail, brand management, and consulting via managed services and self-service SaaS, and is migrating customers to its sister Mozenda platform under Engage3.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Self-service point-and-click SaaS solution where customers extract structured data from websites according to their preferred format and frequency. Provided under annual license with different support levels.
2. Managed Services: Full-service engagement where Dexi team handles solution design, robot building, maintenance, integration support, product mapping, visualization, data consultancy, and ongoing delivery management.
3. API Access: API access allowing customers to trigger Digital Data Capture Robots, manage, schedule, and build robots via API. Enables both data extraction and data integration capabilities.
4. Professional Services: Additional professional services including training (e-learning, classroom, 1:1 advanced tuition), customizations, additional automation development, and solution feature setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dexi provides an AI-powered Digital Commerce Intelligence platform that uses intelligent robots to extract, transform, and orchestrate web data for competitive pricing, product availability, and assortment monitoring. The platform is delivered through a self-service SaaS interface or a fully managed service engagement where Dexi builds and runs the data pipelines for the customer.

Product overview

Dexi offers a unified Digital Commerce Intelligence platform centered on its core ETL Engine and Digital Data Capture Robot technology. The platform is delivered through two engagement models: Managed Services (full-service with Dexi team handling implementation) and Self-Service Platform (point-and-click SaaS). Key modules include Product Manager (for data mapping and validation), Dexi Pipes/ELT (for orchestrating robot workflows), Competitor Intelligence (for pricing analysis), Smart Feeds (for marketing channel distribution), Buy Now (for e-commerce buy box display), Dynamic Pricing (for competitor price monitoring), and Product Compliance (for content verification). Additional analytics features include Dynamic BI Dashboard, Retail Analytics, Channel Performance, Product Locator, and Store Locator. The platform integrates with cloud infrastructure (Azure, Amazon S3), productivity tools (Google Drive, Google Sheets), social media (Twitter), and BI tools (Power BI). With over 400 implementation projects delivered, Dexi serves enterprise clients including one-third of Fortune 500 companies for digital shelf monitoring, competitor intelligence, and price optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Dexi Digital Commerce Intelligence Suite
• Managed Services
• Self-Service Platform
• Training Services
• Robot Build Service

Quantifiable outcome

• Implementation enables rapid price benchmarking and valuable snapshot of competitor stock levels allowing retailers to act more quickly and accurately to customer demand and competitor gaps
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Wunderman CommerceminorStrategic or Co-development PartnerPartnership for Smart Feeds feature delivery. Wunderman Commerce collaboration enables product data feeds for marketing channels including Google Shopping, Doubleclick, search, email, retargeting, and affiliate with embedded competitor analysis.
• GooglecoreTechnology or IntegrationAPI integrations with Google Workspace, Google Drive, Google Sheets, and Google sign-in. Privacy policy discloses Google API data handling practices including no use for AI/ML training.
• AmazoncoreTechnology or IntegrationAmazon S3 integration for data storage and push capabilities within the Dexi platform.
• MicrosoftcoreTechnology or IntegrationAzure integration for data storage and push capabilities. Power BI integration shown in integration library.
• MozendacoreStrategic or Co-development PartnerMozenda is Dexi's sister platform under Engage3 parent company. Dexi customers are being transitioned to Mozenda platform. Mozenda offers faster, more efficient data collection with improved reliability and uptime.
• Engage3coreStrategic or Co-development PartnerParent company of Dexi and Mozenda. Engage3 is unifying efforts around Mozenda platform, with Dexi customers transitioning by October 31, 2025.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bright Data: Bright Data operates one of the largest web data extraction platforms with proxy networks, scraping APIs, and ready-made datasets — directly competing with Dexi in enterprise web data infrastructure.
• Zyte: Zyte (formerly Import.io) provides web data extraction, crawling, and scraping APIs with a managed services tier — closely overlapping Dexi's enterprise extraction + managed services model.
• Apify: Apify is a developer-focused web scraping and automation platform offering 'actors' (serverless scrapers) and datasets — a direct competitor in the self-service web data extraction space.
• Diffbot: Diffbot uses AI and computer vision to extract structured data from web pages and offers a Knowledge Graph product, positioning it as an AI-first alternative to Dexi's ETL extraction approach.
• Octoparse: Octoparse offers a no-code web scraping platform with point-and-click extraction and cloud-based scheduling — competing directly with Dexi's self-service SaaS tier.
• ScraperAPI: ScraperAPI provides proxy rotation, captcha solving, and structured data APIs — directly overlapping Dexi's robot infrastructure for anti-detection scraping at scale.
• NimbleWay: NimbleWay offers enterprise web data pipelines and pre-built datasets similar to Dexi's managed service plus pre-built data feeds for competitive intelligence use cases.

Broad incumbents

• Similarweb: Similarweb is a broader digital intelligence incumbent offering web traffic, app, and competitive benchmarking — overlapping Dexi's category and share-of-voice analytics from a higher-level, packaged perspective.
• NielsenIQ: NielsenIQ is a large incumbent in retail measurement and consumer intelligence; its retail data assets and dashboards intersect with Dexi's digital shelf and competitive pricing use cases for enterprise retailers.

Emerging players

• Helium 10: Helium 10 is a SaaS suite for e-commerce sellers focused on Amazon marketplace intelligence — overlapping Dexi's marketplace insight, dynamic pricing, and buy-box use cases at the SMB/seller tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dexi_io
• GitHubgithub.com/dexiio
• Facebookfacebook.com/www.www.dexi.io
• LinkedInlinkedin.com/company/www.www.dexi.io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dexi