Encharge
Encharge is a bootstrapped marketing-automation platform built for B2B SaaS companies, offering a visual flow builder, behavior-based emails, native billing and CRM integrations, and AI tools, sold via freemium self-serve and inside sales to SMB SaaS and growth-stage startups.
- Company typePrivate
- Founded2018
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Encharge does
Encharge (legally PXCH Holding I, LLC, incorporated in Miami, FL, with roots in Sofia, Bulgaria) is a bootstrapped marketing-automation software company built specifically for B2B SaaS businesses. Founded in 2018, the platform combines a drag-and-drop visual flow builder, behavior-based email automation, user and company segmentation, lead scoring, A/B testing, native forms, and account-based marketing capabilities into a single workspace. Underlying infrastructure runs on AWS (data hosted in Ireland) with Twilio SendGrid powering email delivery, and the platform ingests events via an Ingest API, a JavaScript frontend SDK, and a REST API for advanced integrations.
The product differentiates via deep, native integrations with the SaaS-specific stack: 48+ one-click integrations spanning billing (Stripe, Chargebee, Paddle, Recurly, Chargify), CRM (HubSpot with two-way sync, Salesforce), product/analytics (Segment), communication (Intercom, Slack, Calendly, Twilio SMS), and broader workflow surfaces (Zapier, Pabbly, Webhooks). Custom Objects let customers model unique data. Security and compliance posture is anchored on AWS certifications (ISO 27001, SOC 1/2, PCI Level 1, FISMA Moderate, SOX) plus GDPR compliance operated via a dedicated portal under data-protection lead Slav Ivanov.
Encharge makes money primarily through tiered SaaS subscriptions sold via a freemium self-serve funnel (free trial at app.encharge.io) augmented by inside-sales demos for mid-market prospects, a Premium Services line for done-for-you onboarding and flow-building starting at $350/month, and an affiliate program paying 30% recurring commission. Customer mix is concentrated in SMB and growth-stage B2B SaaS with a secondary push into marketing agencies; named logos include Landbot, Confect, Samdock, Aito, Payfacile, CLEARED4, EverFruit Digital, ZEWS Agency, and The Advisor Suite. The company discloses $550K ARR as of 2025 with no external funding, a 2,000+ company customer base, and a small 1–10 team across co-founders Kalo Yankulov (Marketing and Sales) and Slav Ivanov (Technical) plus Head of Sales Vince Stoyanov.
Encharge firmographics
Firmographics- Name
- Encharge
- Legal name
- PXCH Holding I, LLC
- Website
- https://encharge.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Encharge is a bootstrapped marketing-automation platform built for B2B SaaS companies, offering a visual flow builder, behavior-based emails, native billing and CRM integrations, and AI tools, sold via freemium self-serve and inside sales to SMB SaaS and growth-stage startups.
- Ownership category
- akta.pro rank
Where Encharge is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Encharge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Marketing automation software sold as subscription with tiered pricing based on features and usage. Bootstrapped company with $550K ARR as of 2025, no external funding.
- Premium Services: Done-for-you onboarding and flow building services starting at $350/month for customers needing implementation assistance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Encharge product offering
Product offeringCore offering
Encharge is a marketing automation platform built specifically for B2B SaaS companies. It enables users to create behavior-based email campaigns, automate customer onboarding, nurture leads, and drive trial conversions through a visual drag-and-drop flow builder, user segmentation, lead scoring, and 50+ native integrations with billing, CRM, and product analytics tools such as Stripe, Chargebee, Paddle, HubSpot, Salesforce, and Segment.
Product overview
Encharge is a marketing automation platform built specifically for B2B SaaS businesses, featuring a modular architecture centered around the core Encharge platform. The core product includes a visual Flow Builder for creating marketing automations, Behavior Emails for triggering messages based on user actions, Broadcasts for newsletters, User Segments for targeting, User Profiles for customer data, Lead Scoring, Company Profiles for account-based marketing, Custom Objects for data flexibility, an Email Editor, A/B Testing, Website Tracking, and Native Forms. Encharge integrates with 50+ tools including Stripe, HubSpot, Salesforce, Segment, and Zapier. The company also offers complementary products: Breezemail.AI (AI-powered email categorization) and a free AI Email Subject Line Generator based on GPT-4o. Premium Services provide done-for-you onboarding and flow building.
Differentiator
Problem solved
Functional benefit
Brands
- Breezemail.AI: Product that categorizes emails in your inbox with AI to achieve inbox zero
Products and services
- Encharge Marketing automation platform built specifically for B2B SaaS businesses, enabling behavior-based email marketing, user journey automation, lead nurturing, trial conversion, and customer onboarding via a visual flow builder, broadcasts, behavior emails, user segmentation, lead scoring, and 50+ integrations with billing, CRM, and analytics platforms.
- Breezemail.AI AI-powered email categorization tool that categorizes emails in a user's inbox to help achieve inbox zero, leveraging artificial intelligence to organize incoming messages.
- AI Email Subject Line Generator Free AI-powered tool that generates unique, personalized email subject lines using the GPT-4o model for email marketing campaigns; available as a top-of-funnel lead-generation utility.
- Transactional Email API
Quantifiable outcome
- Landbot automated onboarding for 80,000+ users while saving 320 hours/month
- +5 more outcomes
Companies that use Encharge
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Encharge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability2 records
Feature10 records
Encharge partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- HubSpotcoreDeep two-way CRM integration for building automated sales cadences, syncing leads and contacts, and coordinating marketing and sales workflows
- StripecoreNative billing integration for automating emails based on subscription events (new customer, upgrade, cancellation)
- ChargebeecoreNative billing integration for subscription lifecycle events and revenue automation
- PaddlecoreNative billing integration for SaaS companies using Paddle for payments and subscriptions
- SegmentcoreCustomer Data Platform integration for receiving user events and building marketing campaigns
- Facebook AdscoreAutomatically add users to Facebook Audiences for retargeting campaigns; new trigger for Facebook Ad leads
- SalesforcecoreBidirectional CRM integration for syncing leads, contacts, and triggering flows between platforms
- Twilio SendGridcoreEmail delivery infrastructure powering Encharge's managed email deliverability with high open and click-through rates
- AWScoreCloud infrastructure hosting on AWS data centers in Ireland with ISO 27001, SOC 1/2, PCI Level 1 compliance
- IntercomcoreSync Intercom users and leads to Encharge; trigger in-app messages from Encharge flows
- RecurlycoreNative billing integration for subscription events with Recurly-powered SaaS
- FirstPromoterminorAffiliate and referral marketing platform for running Encharge's partner program
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Encharge competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: Marketing automation platform with deep CRM, email automation, and behavior-based triggers. Directly competes with Encharge in the SMB/SaaS segment and is referenced in Encharge's own awards (Best ActiveCampaign Alternative).
- Customer.io: Behavior-based email and product marketing automation platform built for SaaS and product-led growth companies. Highly comparable target customer (B2B SaaS) and similar feature emphasis on event-driven messaging.
- Drip: Ecommerce-focused email and marketing automation platform with strong SaaS-adjacent workflows. Comparable automation feature set and is directly mentioned by Encharge customers as a displaced tool.
- ConvertKit (Kit): Email marketing and automation platform purpose-built for creators and SaaS-adjacent businesses. Comparable self-serve SaaS-style GTM and creator/SMB focus.
- Iterable: Cross-channel marketing automation platform (email, SMS, push) with strong SaaS and consumer-tech customer base. Comparable behavior-based automation capabilities aimed at growth-stage tech companies.
- MoEngage: Behavior-driven customer engagement and marketing automation platform used by SaaS and consumer apps. Comparable behavioral triggers, segmentation, and analytics-led approach.
Broad incumbents
- HubSpot Marketing Hub: Full-suite marketing, CRM, and automation platform. Encharge integrates deeply with HubSpot, indicating overlapping capabilities; competes for the same mid-market marketing budget but as a much broader suite.
- Mailchimp: Mass-market email marketing and automation platform. Encharge explicitly offers Mailchimp import flows, indicating direct customer migration paths between the two products for SMB/mid-market users.
- Klaviyo: Data-driven email and SMS marketing automation platform originally for ecommerce but expanding into B2B SaaS. Comparable feature set (behavioral triggers, segmentation, integrations) and significantly larger scale.
- Brevo (formerly Sendinblue): All-in-one digital marketing platform with email automation, SMS, and CRM. Comparable automation feature set targeting SMB and mid-market, with broader suite and larger scale than Encharge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Encharge social profiles
Digital presenceEncharge compliance and trust
Trust signalCompliance6 records
Encharge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encharge leadership team
Management profileNumber of profiles
Profiles3 records
Encharge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encharge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encharge
What does Encharge do?
Encharge is a marketing automation platform built specifically for B2B SaaS companies. It enables users to create behavior-based email campaigns, automate customer onboarding, nurture leads, and drive trial conversions through a visual drag-and-drop flow builder, user segmentation, lead scoring, and 50+ native integrations with billing, CRM, and product analytics tools such as Stripe, Chargebee, Paddle, HubSpot, Salesforce, and Segment.
Is Encharge a public or private company?
Encharge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Encharge founded?
Encharge was founded in 2018. It employs 1 to 10 people.
Where is Encharge based?
Encharge is headquartered in Sofia, Bulgaria, in the Europe region.
How does Encharge make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are premium Services.
Who are Encharge's main competitors?
Direct peers on record are ActiveCampaign, Customer.io, Drip, ConvertKit (Kit), Iterable and MoEngage. Broad incumbents are HubSpot Marketing Hub, Mailchimp, Klaviyo and Brevo (formerly Sendinblue).
Does Encharge have an API?
Yes. Encharge offers three APIs: (1) Ingest API for sending people and activity data to Encharge, (2) JavaScript API for frontend event tracking and user identification, and (3) REST API for advanced integrations. The APIs support OpenAPI 3 definition and ReDoc-formatted documentation. The Ingest API is for sending user data to Encharge; the REST API is for building integrations with Encharge. Developer documentation is at docs.encharge.io/api-documentation.