DialogTech

What DialogTech does

DialogTech, operating under the legal entity Invoca Inc., is a Chicago-based (United States) AI-powered conversation intelligence and call tracking platform founded in 2005. The company provides B2C enterprises with technology to attribute inbound phone calls and offline conversations to marketing campaigns, engage and qualify leads through autonomous AI agents, and augment contact center agent performance with AI-powered scoring and coaching. Its core platform, the AI Operating System, coordinates predictive, generative, and agentic AI capabilities across an integrated product suite including the Context Engine (real-time buyer context from digital, conversation, and transaction data), Signal AI (conversation intelligence), PreSense (real-time routing), AI Voice Agent, AI Messaging Agent (Nico), Quality Management, and Call Tracking & Attribution. The architecture supports multimodal AI across audio, text, and structured data, with the Invoca Exchange marketplace activating AI call data across hundreds of third-party platforms spanning ad platforms (Google Ads, Meta, TikTok, The Trade Desk), CRM (Salesforce, HubSpot), CCaaS (Five9), and analytics (Google Analytics, Adobe).

The company serves enterprise customers across Automotive, Insurance, Financial Services, Retail, Healthcare, Telecommunications, Home Services, and Travel & Hospitality verticals, with named customers including Verizon, Mayo Clinic, Dish, Humana, Mutual of Omaha, Terminix, Renewal by Andersen, and Mitsubishi Electric. Documented customer outcomes include contact center close rate increases of 50%, marketing-driven lead increases of 45%, and appointment booking increases of 47%. DialogTech monetizes through quote-based annual subscription licensing for enterprise deployments, supplemented by a Partner Agency Network that resells and implements the platform into mid-market accounts. The company holds enterprise-grade security certifications including HIPAA, PCI DSS, SOC 2 Type 2, ISO 27001, and CCPA, supporting regulated-vertical deployments. Headcount is reported at 101-250 employees, with geographic operations in the United States and the United Kingdom. The company has raised approximately $66.5M across multiple equity and debt rounds between 2005 and 2015 (with investors including Apex Venture Partners, Origin Ventures, RC Capital, Spring Mill Venture Partners, and Square 1 Bank), and has executed three acquisitions (Cloudvox in 2010, Mongoose Metrics in 2014, and Swydo in 2018) to extend product capability.

Name

DialogTech

Legal name

Invoca Inc.

Website

https://dialogtech.com

Company type

Private

Founded year

2005

Headcount range

101–250 employees

Short description

DialogTech (Invoca Inc.) is an AI-powered conversation intelligence and call tracking platform that helps B2C enterprises attribute inbound phone calls to marketing campaigns, engage leads via autonomous AI agents, and augment contact center performance across Automotive, Healthcare, Insurance, Telecom, and Home Services verticals.

Ownership category

akta.pro rank

Product category

Conversation Intelligence & Call Tracking Analytics

NAICS

Telephone Call Centers (56142), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Call tracking software
• Conversation intelligence
• AI marketing analytics
• Contact center AI
• Lead attribution platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS Platform: Annual or multi-year subscription licensing for access to AI-powered call tracking, conversation intelligence, and contact center solutions

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

DialogTech provides an AI-powered conversation intelligence and call tracking SaaS platform that attributes inbound phone calls to marketing sources, converts leads via AI voice and messaging agents, and augments contact center agents with real-time buyer context and quality management. It packages its technology as four enterprise solutions — Marketing, Engagement, Contact Center, and Multi-Location CX — sold primarily through annual subscriptions with quote-based enterprise pricing.

Product overview

Invoca is a Data + AI Platform for revenue growth, operating as a unified platform architecture with a core AI Operating System that coordinates predictive, generative, and agentic AI. The platform comprises integrated modules including AI Voice Agent and AI Messaging Agent (Nico) for autonomous lead conversion, Signal AI for conversation intelligence, PreSense for real-time routing, Call Tracking for marketing attribution, and Quality Management for contact center optimization. Solutions are organized around Marketing (campaign attribution), Engagement (lead conversion), Contact Center (agent productivity), and Multi-Location CX (location optimization). The Invoca Exchange provides access to hundreds of third-party integrations across ad platforms, CRM, and analytics tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Invoca Marketing Solution Connects every media dollar to revenue through call tracking, attribution, and campaign optimization across search, social, display, and CTV, targeting B2C marketing leaders who need to measure the business impact of paid media.
• Invoca Engagement Solution Orchestrates the right experience for every lead via AI agents, qualifying, routing, and converting across web forms, text, and calls to maximize conversion rates and revenue for sales and revenue teams.
• Invoca Contact Center Solution Augments every agent and consumer interaction across the contact center to turn conversations into customers, combining AI-powered insights, real-time buyer context, and automated quality management.
• Invoca Multi-Location CX Solution AI solution that analyzes and optimizes caller experiences at every location for multi-location businesses, providing centralized reporting, brand consistency, and local optimization.
• AI Operating System Orchestration layer that coordinates predictive, generative, and agentic AI to deliver intelligent customer experiences across marketing, engagement, and contact center use cases, sold as the foundational platform for enterprise buyers.
• AI Voice Agent Autonomous AI agent that answers, qualifies, and routes every caller 24/7 to maximize inbound call conversion rates, sold as a standalone automation capability for marketing, sales, and contact center buyers.
• AI Messaging Agent (Nico) AI agent that converts web and phone leads 24/7 with AI-powered SMS, engaging, qualifying, and booking appointments to maximize marketing-driven revenue.
• Invoca Exchange Integration marketplace enabling AI call data activation across hundreds of third-party platforms, providing access to pre-built connectors for ad platforms, CRM, CCaaS, and analytics tools.

Quantifiable outcome

• Contact center close rate increased by 50%
• +4 more outcomes

Named customers19 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM enabling seamless data flow between conversation intelligence and customer relationship management
• Google AdscoreTechnology or IntegrationIntegration with Google Ads for call attribution and optimization of paid search campaigns
• Meta (Facebook)coreTechnology or IntegrationIntegration with Meta advertising platforms for social advertising attribution
• MicrosoftcoreTechnology or IntegrationIntegration with Microsoft ecosystem including advertising and enterprise tools
• The Trade DeskcoreTechnology or IntegrationIntegration with The Trade Desk for programmatic advertising attribution
• Five9coreTechnology or IntegrationIntegration with Five9 CCaaS platform for contact center intelligence
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot CRM and marketing platform
• AdobecoreTechnology or IntegrationIntegration with Adobe marketing cloud solutions
• TikTokcoreTechnology or IntegrationIntegration with TikTok for social advertising attribution
• Google AnalyticscoreTechnology or IntegrationIntegration with Google Analytics for web analytics and call attribution
• ChatGPTcoreTechnology or IntegrationIntegration with ChatGPT/OpenAI for AI-powered conversation intelligence
• Partner AgenciescoreChannel Partner/ Reseller/ DistributorAgency partner network reselling and implementing Invoca solutions, including directory of recommended partners and agencies

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Five9: Cloud CCaaS provider that is both a DialogTech/Invoca integration partner and a competitive threat as it expands into AI agent and analytics — broad incumbent with growing native conversation intelligence capabilities.
• Genesys: Large CCaaS platform with bundled speech analytics, quality management and AI agent capabilities — broad incumbent whose native analytics increasingly overlaps DialogTech/Invoca's contact-center offering.
• NICE: Enterprise contact-center analytics vendor (NICE Nexidia, Enlighten) — broad incumbent offering speech analytics and AI-driven quality management that compete with Signal AI and Quality Management.

Direct peers

• Marchex: Publicly-traded conversation analytics and call intelligence company focused on marketing attribution and sales call outcome analysis — directly competes in the same call analytics and attribution category.
• Observe.AI: AI-powered conversation intelligence and contact-center coaching platform — competes in the same speech analytics / agent-assist category with an AI-native architecture.
• CallRail: Call tracking, conversation intelligence and marketing attribution platform serving SMB and mid-market customers — closest direct competitor in marketing-call attribution and AI-powered call analytics.
• CallMiner: Enterprise speech analytics platform providing conversation intelligence, quality monitoring and agent coaching — overlaps directly with Signal AI and Quality Management modules.
• CallTrackingMetrics: Call tracking and contact-center analytics platform with routing, attribution and conversation intelligence — competes head-to-head with DialogTech/Invoca in mid-market call attribution.

Emerging players

• Gong: Revenue intelligence / conversation analytics platform analyzing sales calls — adjacent category (sales calls vs. inbound contact-center calls) but similar underlying speech-AI technology.
• Tethr: Conversation intelligence platform that analyzes customer calls for insights and agent performance — narrower footprint but directly comparable capability to DialogTech/Invoca's Signal AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DialogTech
• Facebookfacebook.com/DialogTech
• LinkedInlinkedin.com/company/dialogtech

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds13 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DialogTech