What Center for Perinatal Wellness does

Center for Perinatal Wellness (CPW) is a privately held, founder-led TeleHealth mental health practice headquartered in Easthampton, Massachusetts, operating under the legal entity Center for Perinatal Wellness, LLC. The practice specializes in perinatal and maternal mental health, serving women and birthing people experiencing perinatal mood and anxiety disorders (PMADs), including postpartum depression, anxiety, OCD, birth trauma, infertility challenges, pregnancy and infant loss, and adoption-related concerns. A secondary line of service addresses general mental health issues — trauma, grief, depression, anxiety, life transitions, women's issues, and LGBTQ+ support — for clients age 16 and older. The clinical team of approximately 9-10 licensed providers includes licensed mental health counselors (LMHC), licensed independent clinical social workers (LICSW/LCSW), and a psychiatric nurse practitioner (PMHNP-BC, PMH-C) offering medication management. The practice was founded by Lauren E. Harris, LMHC, PMH-C, who is described as one of the first clinicians in the nation to earn the Perinatal Mental Health Certification and who serves as Western Massachusetts Regional Coordinator for Postpartum Support International.

The practice operates exclusively via HIPAA-compliant TeleHealth video appointments using the Viso platform; there are no physical office visits, and the listed Easthampton address functions as a mailing address only. Clinical modalities include Cognitive-Behavioral Therapy, Mindfulness Therapy, EMDR, DBT, Somatic Experiencing, Trauma-Informed Therapy, Motivational Interviewing, Family Systems Theory, and Emotionally Focused Therapy. Service delivery spans individual therapy, couples counseling, family therapy, and psychiatric medication management, supported by a client portal for existing clients. New client acquisition is driven by phone contact (413-203-1300), website inquiries, earned media, and a referral network that includes Cooley Dickinson Hospital, La Leche League, and regional pelvic floor therapy providers.

CPW generates revenue through two streams: insurance reimbursements across a broad carrier panel (Aetna, Allways Health Partners, Blue Cross Blue Shield, Carelon, GIC, Harvard Pilgrim, Health New England, MBHP, Tricare, Tufts commercial plans, United Behavioral Healthcare, and Value Options, with Cigna accepted only out-of-network), and self-pay rates set at $225 for intake assessment, $180 per 45-60 minute therapy session, $300 for psychiatric medication intake, and $250 per medication management follow-up, with a $100 cancellation fee. The practice is operating, founder-owned, privately held with no institutional investors or parent company identified in the available data, and has no disclosed funding history.

Name

Center for Perinatal Wellness

Legal name

Center for Perinatal Wellness, LLC

Website

https://cpw.care

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Center for Perinatal Wellness is a TeleHealth mental health practice based in Easthampton, MA, specializing in perinatal and maternal mental health. It serves clients age 16 and older with individual therapy, couples counseling, and psychiatric medication management delivered via HIPAA-compliant video appointments.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industries

Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

Keywords

• Perinatal mental health
• Telehealth counseling
• Postpartum therapy
• Infertility counseling
• Maternal mental health

Headquarters

HQ city

Easthampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance-based therapy services: The practice accepts multiple health insurance plans including Aetna, Allways Health Partners, Blue Cross Blue Shield, Carelon, GIC, Harvard Pilgrim, Health New England, MBHP, Tricare, Tufts (Commercial plans), United Behavioral Healthcare, and Value Options. Cigna is accepted only as out-of-network. For PPO plans with out-of-network coverage, partial reimbursement may be available.
2. Self-pay / Out-of-pocket payments: For clients without accepted insurance coverage, the practice offers self-pay rates: Intake Assessment $225, Psychotherapy 45-60 minutes $180, Psychiatric Medication Intake Assessment $300, and Medication Management Follow-up $250. Individual therapy sessions are 45-60 minutes. Cancellation fee of $100 applies for no-shows or late cancellations (less than 24 hours notice).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Center for Perinatal Wellness, LLC is a fully TeleHealth mental health practice that delivers individual therapy, couples and family counseling, and psychiatric medication management to clients age 16 and older, with a clinical specialization in perinatal and maternal mental health including postpartum depression, anxiety, OCD, birth trauma, infertility, and pregnancy/infant loss. All sessions are conducted via HIPAA-compliant video appointments using the Viso platform, supported by a client portal for existing patients.

Product overview

Center for Perinatal Wellness, LLC is a fully telehealth-based mental health practice that operates as a single, unified service offering. The practice specializes in maternal and perinatal mental health, providing individual therapy, couples and family counseling, and psychiatric medication management (including psychotropic medication support and alternatives to conventional medications). All services are delivered via HIPAA-compliant TeleHealth video appointments (using the Viso platform) and supported by a client portal for existing clients. The practice also provides an emergency resources section and accepts multiple insurance plans. Key therapeutic modalities include Cognitive-Behavioral Therapy (CBT), Mindfulness Therapy, EMDR, Trauma-Informed Therapy, Somatic Experiencing Therapy, DBT, Motivational Interviewing, Strength-based/Positive Psychology, Family Systems Theory, and Emotionally Focused Therapy. Services address conditions such as postpartum depression and anxiety, postpartum OCD and panic, birth trauma, infertility, pregnancy and infant loss, and broader general mental health concerns including trauma, grief, depression, anxiety, stress, family conflict, relationship issues, life transitions, sleep disturbances, and LGBTQ+ support.

Differentiator

Problem solved

Functional benefit

Products and services

• Perinatal and Maternal Mental Health Telehealth Therapy

Quantifiable outcome

• 1 in 5 women worldwide experience some type of PMAD; 1 in 10 dads develop depression during postpartum period; up to 50% of mothers do not seek treatment; postpartum OCD affects 11% of new mothers; 9% of women experience postpartum PTSD from traumatic childbirth; 22% of women with postpartum depression actually have postpartum bipolar disorder

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Postpartum Support International (PSI)coreStrategic or Co-development PartnerLauren E. Harris, founder of Center for Perinatal Wellness, serves as the Western Massachusetts Regional Coordinator for Postpartum Support International. PSI is a nonprofit organization providing support, education, and resources for families affected by perinatal mood and anxiety disorders. The practice promotes PSI resources including the PSI Helpline (800-944-4773) and connects clients to PSI support groups and educational materials.
• Cooley Dickinson HospitalminorOthersCooley Dickinson Hospital offers 'Beyond Birth' support groups in Northampton, MA. The practice refers clients to these support groups as part of comprehensive perinatal care. The hospital also offers lactation consultation drop-in groups.
• Cooley Dickinson Pelvic Floor TherapyminorOthersThe practice refers clients to Cooley Dickinson Pelvic Floor Therapy for pelvic floor physical therapy services as part of holistic perinatal care.
• La Leche LeagueminorOthersInternational organization providing breastfeeding support. The practice includes La Leche League as a resource for lactation support for perinatal clients.
• Restore Physical Therapy and Wellness CenterminorOthersPelvic floor physical therapy provider included in practice's resource list for clients seeking comprehensive perinatal care.
• Pioneer Valley Pelvic HealthminorOthersPelvic floor physical therapy provider included in practice's resource list for clients seeking comprehensive perinatal care.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering broad therapy access via subscription. It overlaps with CPW's general mental health segment and could siphon price-sensitive patients, though its clinical credibility for PMAD care is weaker.
• Thriveworks: Thriveworks operates a hybrid telehealth and in-person counseling network accepting many of the same insurance plans as CPW, including BCBS and Aetna. It is a broad incumbent in the same payer ecosystem rather than a perinatal specialist.
• Talkspace: Talkspace is a large-scale telehealth therapy platform accepting major insurers including BCBS and others in CPW's network. It competes for the same patient dollars with much broader therapist rosters and digital tooling, though it does not specialize in perinatal care.

Emerging players

• Grow Therapy: Grow Therapy is an in-network telehealth and in-person therapy marketplace that handles insurance billing and practice operations for independent clinicians. Like Alma, it offers an alternative practice infrastructure that competes for CPW's provider and patient pools.
• Lyra Health: Lyra Health is an employer-sponsored mental health benefits platform providing therapy and coaching via telehealth. It targets the same payer channel as CPW (insurance-sponsored care) and has been expanding into women's and family mental health programs.
• Alma: Alma is a therapist directory and practice platform that enables independent clinicians to accept insurance and run telehealth practices. It is comparable as an alternative operating model that CPW's clinicians could join, representing a competitive pull on provider supply.

Others

• Postpartum Support International: PSI is the leading nonprofit advocacy and support organization for PMADs and a referral ecosystem for specialized providers. CPW's founder serves as its Western Massachusetts Regional Coordinator, making PSI a strategic ecosystem partner and a comparator for mission alignment rather than direct competition.

Direct peers

• Canopie (formerly Motherly Mental Health): Canopie is a virtual maternal mental health provider focused on prevention and treatment of perinatal anxiety and depression, accepting insurance and offering therapy via telehealth. It directly competes with CPW for the same perinatal patient demographic and payer mix.
• The Motherhood Center: The Motherhood Center provides outpatient perinatal and maternal mental health services including therapy, psychiatry, and support groups. While anchored in New York, it shares CPW's PMAD-specialized clinical model and comparable therapy-plus-medication-management offering.
• Seven Starling: Seven Starling is a digital maternal mental health platform offering therapy, groups, and medication management specialized for the perinatal journey. It is the closest digital-health analogue to CPW, combining PMAD specialization, telehealth delivery, and in-network insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063474583597
• LinkedInlinkedin.com/company/center-for-perinatal-wellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Center for Perinatal Wellness