Foodja
Foodja is a B2B corporate catering platform founded in 2003 that connects thousands of restaurants with corporate clients across California, Arizona, and Texas via on-demand catering, team orders, recurring workplace meal programs (Foodja Cafe), and a professional driver network.
- Company typePrivate
- Founded2003
- HeadquartersCosta Mesa, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Foodja does
Foodja, operating legally as Cloudbase Ventures, Inc., is a B2B corporate catering and workplace meal platform founded in 2003 and headquartered in Irvine, California (with a listed presence in Costa Mesa). The company connects corporate clients with thousands of restaurant partners across California, Arizona, and Texas, including Austin and the Dallas/Fort Worth metro, and offers three core products tiered by company size: Catering (on-demand group meals for 2-2,000 employees), Team Orders (individually customized meals for 2-50 employee teams), and Foodja Cafe (recurring scheduled daily or weekly meals delivered to workplace kiosks for 50-2,000 employees). A premium Catering Concierge tier adds dedicated account management for daily employee meal programs, while Foodja Drive operates a proprietary network of uniformed, professional delivery drivers using branded equipment. The supporting technology stack comprises a web-based ordering platform with iOS and Android consumer apps, a separate Foodja Drive driver app, and a restaurant partner portal that receives orders via email/fax and pays out via bi-weekly ACH.
The business model is a hybrid marketplace. Foodja earns a flat commission percentage on restaurant sales (average order size approximately $280, with restaurant partners generating $1,000-$20,000 per month), captures delivery-related fees, monetizes employer meal sponsorship with monthly subscription-style billing (including percentage-based co-pay and Flex Pay), and operates a rewards program offering up to 10% cash back. Pricing is primarily quote-based for enterprise accounts, with menu prices held equal to dine-in pricing per corporate contract terms. Go-to-market combines direct enterprise field sales for large accounts, self-serve web/app ordering for mid-market customers, and restaurant supply partnerships. Notable enterprise customers include Walt Disney, Dell, Qualcomm, YouTube, Deloitte, Ernst & Young, Johnson & Johnson, Novartis, Northrop Grumman, Cedars Sinai, NBC, Activision, and Allergan. The company employs 51-100 staff, is privately held with no disclosed institutional funding, and operates without a public API or documented AI/ML capabilities.
Foodja firmographics
Firmographics- Name
- Foodja
- Legal name
- Cloudbase Ventures, Inc.
- Website
- https://foodja.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Foodja is a B2B corporate catering platform founded in 2003 that connects thousands of restaurants with corporate clients across California, Arizona, and Texas via on-demand catering, team orders, recurring workplace meal programs (Foodja Cafe), and a professional driver network.
- Ownership category
- akta.pro rank
Foodja industry classification
Industry- Product category
- Corporate Catering Marketplace
- NAICS
- Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)
- akta.pro secondary industries
- Corporate Catering & Office Food Programs (HSACAGAC), Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where Foodja is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foodja business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Partner Commissions: Foodja charges restaurants a flat commission percentage on all sales received through the platform. Orders vary in size but average approximately $280 per order. Restaurant revenue potential ranges from $1,000 to $20,000 per month.
- Delivery Fees: Drivers earn delivery fees on each order, along with 100% of tips. Foodja facilitates the payment processing for these delivery services.
- Employer Meal Sponsorship: Employers can sponsor all or part of their employees' meals as a work benefit. Foodja offers co-pay options where employers pay a percentage of meals up to a set amount.
- Rewards Program: Customers earn up to 10% back on orders through the rewards program, redeemable for gift cards and merchandise. This drives customer retention and repeat ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant Partner Commission - Flat percentage on platform sales |
| Hybrid | Monthly | Employer-Sponsored Meal Plans |
| Subscription | Monthly | Catering Concierge - Dedicated Account Management |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Foodja product offering
Product offeringCore offering
Foodja is a corporate catering marketplace and delivery platform that enables businesses to order group meals, team lunches, and recurring employee meal programs from thousands of restaurants. Orders are fulfilled by a uniformed professional driver network with live order tracking, with no residential delivery. The platform serves enterprise and mid-market companies in California, Arizona, and Texas, while restaurants access a dedicated B2B channel paying flat commissions.
Product overview
Foodja is a multi-module corporate catering and employee meal platform comprising Foodja Catering (on-demand group meals and team orders), Foodja Cafe (recurring scheduled meals via workplace kiosks), Foodja Catering Concierge (dedicated account manager for daily meals), Foodja Drive (driver partnership network), a consumer mobile app (iOS/Android), and a restaurant partner portal. The core platform connects corporate clients with restaurants through professional delivery, live tracking, and a rewards program.
Differentiator
Problem solved
Functional benefit
Brands
- Foodja Drive: Driver partnership platform enabling independent drivers to deliver corporate catering orders.
- Foodja Cafe
- Catering Concierge
Products and services
- Foodja Catering (On-Demand Catering)
Quantifiable outcome
- 94% on-time delivery rating
- +3 more outcomes
Companies that use Foodja
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Foodja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Foodja partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship and core.
- P.F. Chang'sflagshipP.F. Chang's announced a partnership with Foodja to expand into the high-value workplace catering market. The collaboration supports P.F. Chang's strategy to grow catering sales and deliver its dining experience to more corporate customers through Foodja's platform. Industry data cited shows restaurants with active catering programs experienced 5.1% year-over-year revenue growth, outperforming the broader restaurant industry average of 3.3%.
- Luna GrillcoreRestaurant brand partner offering Mediterranean cuisine options on the Foodja platform for corporate catering.
- TOGO'S SandwichescoreRestaurant brand partner offering sandwich options on the Foodja platform.
- SalatacoreRestaurant brand partner offering salad and healthy options on the Foodja platform.
- California Pizza KitchencoreRestaurant brand partner on the Foodja platform.
- DunkincoreRestaurant brand partner on the Foodja platform.
- Teriyaki MadnesscoreRestaurant brand partner on the Foodja platform.
- Pita JunglecoreRestaurant brand partner on the Foodja platform.
- Ike's Love and SandwichescoreRestaurant brand partner on the Foodja platform.
- BJ's RestaurantcoreRestaurant brand partner on the Foodja platform.
- McAlister's DelicoreRestaurant brand partner on the Foodja platform.
- Pei WeicoreRestaurant brand partner on the Foodja platform.
- Rubio'scoreRestaurant brand partner on the Foodja platform.
- Barrio QueencoreRestaurant brand partner on the Foodja platform.
- Which WichcoreRestaurant brand partner on the Foodja platform.
- El Pollo LococoreRestaurant brand partner on the Foodja platform.
- True Food KitchencoreRestaurant brand partner on the Foodja platform.
- Chick-fil-AcoreRestaurant brand partner on the Foodja platform.
- Jersey Mike'scoreRestaurant brand partner on the Foodja platform.
- Panera BreadcoreRestaurant brand partner on the Foodja platform.
- Corner BakerycoreRestaurant brand partner on the Foodja platform.
- Jason's DelicoreRestaurant brand partner on the Foodja platform.
- Dickey's Barbecue PitcoreRestaurant brand partner on the Foodja platform.
- SubwaycoreRestaurant brand partner on the Foodja platform.
- Firehouse SubscoreRestaurant brand partner on the Foodja platform.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Foodja competitors and assessment
Company assessmentDirect peers
- Fooda: B2B workplace food platform offering recurring employer-subsidized meals, on-site pop-ups, and catering. Closely comparable to Foodja's Cafe and Catering Concierge products for the employee meal benefit use case.
- CaterTrax: B2B catering management and online ordering platform used by restaurant operators to handle corporate and group catering orders. Directly comparable technology stack and restaurant-side value proposition to Foodja's Restaurant Partner Portal.
- ezCater: The largest pure-play B2B corporate catering marketplace in the US, connecting businesses with restaurant caterers. Direct competitor to Foodja across the same workplace-meal use case, with national scale and venture backing.
- Office Eats: Workplace meal and corporate catering platform serving businesses with group ordering and recurring meal programs. Closely aligned to Foodja's Catering and Cafe offerings for the office-meal use case.
Broad incumbents
- DoorDash for Work: Corporate offering from DoorDash providing group ordering, catering, and employee meal programs. A broad incumbent extending its consumer delivery scale into Foodja's core corporate catering category.
- Grubhub for Teams: Corporate/group ordering product from Grubhub (owned by Wonder Group). Targets the same workplace catering and group meal use case, leveraging Grubhub's national restaurant network and logistics footprint.
- Sodexo: Global food services and integrated facilities management company with significant on-site corporate dining, vending, and catering operations. A broad incumbent that competes with Foodja Cafe for employer-subsidized workplace meal budgets.
- Uber Eats for Business: Enterprise arm of Uber Eats offering group meal ordering and corporate catering at national scale. Competes with Foodja on corporate accounts, leveraging a much larger restaurant catalog and driver network.
Emerging players
- ZeroIn: Corporate catering and group ordering platform focused on the enterprise segment. An emerging direct competitor with overlapping customer profile (HR, office managers) and similar restaurant-partner commission model.
- Tapingo: Originally a campus and corporate food ordering platform, acquired by Grubhub. Operates in adjacent verticals (universities, workplaces) and is conceptually comparable to Foodja's group-ordering technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Foodja social profiles
Digital presenceFoodja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodja leadership team
Management profileNumber of profiles
Profiles3 records
Foodja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodja
What does Foodja do?
Foodja is a corporate catering marketplace and delivery platform that enables businesses to order group meals, team lunches, and recurring employee meal programs from thousands of restaurants. Orders are fulfilled by a uniformed professional driver network with live order tracking, with no residential delivery. The platform serves enterprise and mid-market companies in California, Arizona, and Texas, while restaurants access a dedicated B2B channel paying flat commissions.
Is Foodja a public or private company?
Foodja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foodja founded?
Foodja was founded in 2003. It employs 51 to 100 people.
Where is Foodja based?
Foodja is headquartered in Costa Mesa, United States, in the North America region.
How does Foodja make money?
Four revenue lines are on record. Restaurant Partner Commissions are the primary driver. The others are delivery Fees, employer Meal Sponsorship and rewards Program.
Who are Foodja's main competitors?
Direct peers on record are Fooda, CaterTrax, ezCater and Office Eats. Broad incumbents are DoorDash for Work, Grubhub for Teams, Sodexo and Uber Eats for Business. Emerging players are ZeroIn and Tapingo.
Does Foodja have an API?
No public API is recorded for Foodja.
What industry is Foodja in?
Foodja's product category is Corporate Catering Marketplace. Its primary akta.pro industry code is CRAFAFAJ, Corporate/Office Catering & Group Ordering Platforms, with a secondary code of HSACAGAC, Corporate Catering & Office Food Programs. Its NAICS code is 722320 and its SIC code is 5812.