The Vaan Group
The Vaan Group is a design-led Shopify Platinum Partner agency that designs and builds e-commerce storefronts, brand identities, and conversion-optimization programs for enterprise brands in beauty, health, luxury, and lifestyle verticals.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Vaan Group does
The Vaan Group (legal entity: Vaan Group LLC, DBA 'VAAN') is a design-led, technology-enabled commerce agency that designs and builds Shopify storefronts for enterprise and high-growth brands in beauty, health, luxury, and lifestyle. Founded in 2015 and headquartered in New York, the firm operates as a Shopify Platinum Partner (the highest tier of Shopify's partner program) and delivers services through a proprietary methodology branded as 'Brand Conversion Design,' which unifies brand identity, UX design, and performance optimization into a single discipline. Its core service lines are Branding & Digital Identity, eCommerce Design, Shopify Engineering & Platform Migrations, and Conversion Rate Optimization, delivered on a project or retainer basis to clients such as HexClad, Rhode (by Hailey Bieber), Stadium Goods, Jacob & Co, KHY (by Kylie Jenner), Ten Thousand, ONE/SIZE, Paw.com, and Smalls.
The agency's underlying technology stack is Shopify Plus-native, with demonstrated capability in headless commerce architecture, custom theme development, GraphQL/Zod-based data layers, and Shopify Metaobjects for structured content management. It has productized two proprietary tools: the Airfields metafields app (referenced at airfields.io), which enables dynamic product recommendations and variant display logic, and the Single Merchant Product (SMP) solution, a Node.js/GraphQL application that overcomes Shopify's native product variant limit using tagged grouping. In addition to the core beauty/luxury/lifestyle verticals, the firm has expanded into life science research suppliers and unified commerce implementations combining e-commerce, B2B portals, and POS. The Vaan Group was acquired by Verndale (a strategic operating company), and Matty Wishnow serves as Executive Chairman. Revenue and headcount are not publicly disclosed.
The Vaan Group firmographics
Firmographics- Name
- The Vaan Group
- Legal name
- Vaan Group LLC
- Website
- https://vaangroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Vaan Group is a design-led Shopify Platinum Partner agency that designs and builds e-commerce storefronts, brand identities, and conversion-optimization programs for enterprise brands in beauty, health, luxury, and lifestyle verticals.
- Ownership category
- akta.pro rank
The Vaan Group industry classification
Industry- Product category
- E-commerce Design Agency Services
- NAICS
- Graphic Design Services (541430), Art Dealers (45992), All Other Health and Personal Care Retailers (456199)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Retail-Variety Stores (5331)
- akta.pro primary industry
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)
Keywords
Where The Vaan Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Vaan Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Shopify Design & Development Services: Agency fees for designing and building Shopify storefronts including branding, digital identity, eCommerce design, platform migrations, and Shopify engineering. Services are delivered to beauty, health, luxury, and lifestyle brands on a project or retainer basis.
- Conversion Rate Optimization Services: Ongoing CRO services including UX audits, A/B testing, heatmap analysis, and optimization programs for existing Shopify merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shopify Plus platform pricing (referenced in content) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The Vaan Group product offering
Product offeringCore offering
The Vaan Group is a design-led Shopify Platinum agency that designs and builds Shopify storefronts for beauty, health, luxury, and lifestyle brands. The firm delivers Branding & Digital Identity, eCommerce Design, Shopify Engineering & Platform Migrations, and Conversion Rate Optimization services under its proprietary Brand Conversion Design framework, which unifies brand identity, UX, and performance optimization into a single discipline.
Product overview
The Vaan Group is a design-led Shopify Platinum agency that provides e-commerce design and engineering services under their Brand Conversion Design framework. Their core service offerings include Branding & Digital Identity, eCommerce Design, Shopify Engineering & Platform Migrations, and Conversion Rate Optimization. They supplement their agency services with proprietary tools including the Airfields metafields app and Single Merchant Product (SMP) Solutions for product variant management. The company works with beauty, health, luxury, and lifestyle brands to design and build Shopify storefronts that balance brand creative design with enterprise-grade technology.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 80% increase in conversion rate for Rhode (by Hailey Bieber)
- +4 more outcomes
Companies that use The Vaan Group
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
The Vaan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Vaan Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ShopifyflagshipShopify Platinum Partner - the highest partnership tier in Shopify's partner program. This certification indicates demonstrated expertise in Shopify platform development, successful client delivery, and ongoing commitment to Shopify technologies.
- Order BumpcoreOrder Bump is an app built exclusively for Shopify Plus that enables merchants to sell products directly on the checkout page. The Vaan Group recommends and implements Order Bump for clients seeking post-purchase upsell capabilities.
- CarrocoreBrand partnership platform with 900,000+ products across 26,000+ categories in 160+ countries. The Vaan Group leverages Carro for client projects to enable cross-store product selling and extended catalog offerings.
- AirfieldscoreMetafields app used by The Vaan Group for Paw.com project to develop a system for choosing matching upsell products and displaying them in the cart based on variant selection.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Vaan Group competitors and assessment
Company assessmentDirect peers
- Ueno: Design-led digital agency delivering brand, product, and commerce work for high-profile consumer brands — overlapping with VAAN's design-forward, premium-client focus.
- We Make Websites: London-based Shopify Plus Partner agency delivering design, build, and CRO for enterprise and high-growth D2C brands — directly overlapping VAAN's service offering and target verticals.
- Fuel Made: Shopify Plus design and development agency serving beauty, lifestyle, and consumer brands — directly comparable to VAAN's vertical focus and boutique positioning.
- Work & Co: Design and technology agency building digital products and commerce experiences for premium brands (e.g., Nike, Google, Virgin) — competing for similar enterprise e-commerce engagements.
- Bold Commerce: Shopify Plus-focused commerce agency and technology provider delivering headless builds, custom checkout, and CRO — competing for the same enterprise D2C clients as VAAN.
- Loud Owl: Shopify Plus agency focused on design, development, and CRO for premium and lifestyle brands — a direct competitor in the same vertical cluster as VAAN.
- Swarm (formerly Swarm Digital): Shopify Plus design and development agency serving enterprise D2C brands with a similar design-led, performance-disciplined approach to VAAN.
Broad incumbents
- Huge: Large, established digital experience agency with a substantial e-commerce and Shopify Plus practice — a broader incumbent competing for the same enterprise D2C engagements as VAAN.
- Verndale (parent): Digital experience firm and VAAN's acquirer — operates adjacent commerce, content, and platform services and serves as the strategic umbrella for VAAN's enterprise growth.
- R/GA: Global digital agency with deep commerce, brand, and product capabilities — a broader incumbent that competes with VAAN for enterprise brand and commerce engagements.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Vaan Group social profiles
Digital presenceThe Vaan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Vaan Group leadership team
Management profileNumber of profiles
Profiles2 records
The Vaan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Vaan Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Vaan Group
What does The Vaan Group do?
The Vaan Group is a design-led Shopify Platinum agency that designs and builds Shopify storefronts for beauty, health, luxury, and lifestyle brands. The firm delivers Branding & Digital Identity, eCommerce Design, Shopify Engineering & Platform Migrations, and Conversion Rate Optimization services under its proprietary Brand Conversion Design framework, which unifies brand identity, UX, and performance optimization into a single discipline.
Is The Vaan Group a public or private company?
The Vaan Group is a private company. It is classified as corporate owned and is currently operating.
When was The Vaan Group founded?
The Vaan Group was founded in 2015. It employs 11 to 50 people.
Where is The Vaan Group based?
The Vaan Group is headquartered in New York, United States, in the North America region.
How does The Vaan Group make money?
Two revenue lines are on record. Shopify Design & Development Services are the primary driver. The others are conversion Rate Optimization Services.
Who are The Vaan Group's main competitors?
Direct peers on record are Ueno, We Make Websites, Fuel Made, Work & Co, Bold Commerce, Loud Owl and Swarm (formerly Swarm Digital). Broad incumbents are Huge, Verndale (parent) and R/GA.
Does The Vaan Group have an API?
No public API is recorded for The Vaan Group.
What industry is The Vaan Group in?
The Vaan Group's product category is E-commerce Design Agency Services. Its primary akta.pro industry code is CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces). Its NAICS code is 541430 and its SIC code is 2844.