My Hearing Centers

What My Hearing Centers does

My Hearing Centers is an independent hearing care retailer founded in 2010 in Sandy, Utah. The company operates 100+ physical office locations across 13 U.S. states (Arkansas, California, Colorado, Hawaii, Idaho, Montana, Nevada, Ohio, Oregon, Tennessee, Utah, Washington, and Wyoming) and positions itself as the largest independent hearing care provider in the western US. It distributes hearing aids from all eight major manufacturers — Oticon, Phonak, ReSound, Siemens, Signia, Starkey, Unitron, and Widex — covering styles including ITE, ITC/CIC, RIC, BTE, and invisible form factors with rechargeable, Bluetooth, Made-for-iPhone, and wireless features. Its primary customer is the older-adult population with hearing loss, acquired through free in-office hearing screenings, an online screening tool (testmyhearing.net), content marketing, and a referral program (Hearing Ambassadors Club).

The company operates a direct-to-consumer go-to-market with three revenue streams: (1) one-time hearing aid sales priced by technology level and style; (2) professional services including hearing tests, fittings, tinnitus management, and follow-up care; and (3) recurring financing via 6-24 month no-interest payment plans and fixed-rate plans up to 60 months. Distribution is exclusively physical — no e-commerce — because hearing aids require professional fitting. Customer terms include free tests at all locations, a 30-45 day adjustment period, free annual evaluations with qualifying purchase, free in-office cleanings and adjustments, and 2-3 year warranty with damage/loss coverage. Headcount is 101-250 employees, primarily licensed Hearing Instrument Specialists (HIS), Board-Certified HIS (BC-HIS), and audiologists (Au.D., H.A.D.) operating across the dispersed office network.

The company is privately held, founder-controlled, and operates without disclosed PE/VC backing, parent company, or acquisition history. Its competitive thesis rests on three pillars: manufacturer independence (offering all major brands versus single-brand retail chains), geographic scale (100+ offices providing proximity access), and service-led patient retention (free ongoing care and warranty coverage). No funding rounds, M&A activity, patents, regulatory actions, or executive leadership changes are disclosed in the available data, suggesting an organic-growth operating profile.

Name

My Hearing Centers

Legal name

My Hearing Centers

Website

https://myhearingcenters.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

My Hearing Centers is an independent hearing care retailer operating 100+ offices across 13 U.S. states. It distributes hearing aids from eight major manufacturers and provides free hearing tests, fittings, and ongoing audiology services to adults with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing care services
• Hearing aid fittings
• Audiology services
• Tinnitus treatment
• Hearing loss solutions

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices63 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aids from multiple manufacturers including Oticon, Phonak, ReSound, Siemens, Signia, Starkey, Unitron, and Widex brands. Hearing aids range in cost based on technology level and style.
2. Hearing Services: Professional hearing care services including hearing tests, evaluations, fittings, follow-up adjustments, and ongoing maintenance. Services include free annual hearing evaluations and free in-office cleanings, repairs and adjustments with qualifying purchase.
3. Payment Plans: Flexible financing options including 6-24 month no-interest payment plans and fixed-rate plans up to 60 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

My Hearing Centers operates a network of over 100 physical hearing care clinics across 13 U.S. states, providing in-person hearing evaluations, fittings of hearing aids from multiple manufacturers (Oticon, Phonak, ReSound, Siemens, Signia, Starkey, Unitron, Widex), tinnitus treatment, hearing aid repairs, and ongoing follow-up care for individual consumers with hearing loss.

Product overview

My Hearing Centers is a hearing healthcare provider offering hearing aids and related services across over 100 office locations. The company distributes hearing aids from multiple manufacturers (Oticon, Phonak, ReSound, Siemens/Signia, Starkey, Unitron, Widex) rather than manufacturing its own products. Their portfolio includes various hearing aid styles (ITE, ITC/CIC, RIC, BTE, invisible), technology levels, and features including wireless connectivity, rechargeable batteries, and Made for iPhone capability. Core offerings include hearing tests, hearing aid fitting, tinnitus treatment, and follow-up care. Services are complemented by patient education resources and a referral loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Oticon Hearing Aids

Quantifiable outcome

• 73% of individuals with hearing loss and 41% of their relatives reported improved family relationships after getting hearing aids
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Eight partnerships are on record, tiered core.

• OticoncoreTechnology or IntegrationOticon hearing aids offered at My Hearing Centers. Founded in 1904 in Denmark, Oticon produces high quality listening devices with BrainHearing technology and OPN open sound solution hearing aids.
• PhonakcoreTechnology or IntegrationPhonak hearing aids offered, including Audeo B, Audeo B-R, and Audeo Infinio models. Phonak has representatives in over 100 countries with AutoSense OS technology.
• ReSoundcoreTechnology or IntegrationReSound hearing aids offered, including LiNX Quattro, LiNX 3D, and ENZO2. Founded in 1943 in Denmark, ReSound is a leader in connectivity and Made for iPhone technology.
• SiemenscoreTechnology or IntegrationSiemens hearing aids offered including binax technology. Founded in 1877, Siemens introduced the first hearing aid to outperform normal hearing in challenging noise situations.
• SigniacoreTechnology or IntegrationSignia hearing aids offered including Signia IX, Signia AX, Signia Insio Charge&Go AX, Signia Active Pro, Signia Primax, Signia Silk, and Signia Cellion. Signia incorporates Siemens technology.
• StarkeycoreTechnology or IntegrationStarkey hearing aids offered including Livio AI, Muse, Halo, Halo 2, and Z Series. Founded in 1967, Starkey is the sole American hearing aid manufacturer and has donated over 1 million hearing aids worldwide.
• UnitroncoreTechnology or IntegrationUnitron hearing aids offered including Vivante, Moxi Now, and Stride. Founded in 1964 in Canada, Unitron works with Western University for real-people testing and feedback.
• WidexcoreTechnology or IntegrationWidex hearing aids offered. Founded in 1956 in Denmark, Widex created the world's first digital in-the-ear hearing aid and has hearing aids in over 100 countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lexie Hearing: Direct-to-consumer hearing aid brand offering OTC and clinician-supported hearing aids online with remote fitting. Represents the emerging DTC channel that threatens clinic-based independents like My Hearing Centers by serving mild-to-moderate loss customers at lower price points.
• Jabra Enhance: GN-owned DTC hearing aid brand offering pre-set and remotely-fitted hearing aids online. A direct emerging competitor to My Hearing Centers for tech-savvy and cost-conscious consumers, exploiting the same underlying GN-aligned supply chain.

Broad incumbents

• CVS Hearing Services: Select CVS locations and the CVS Hearing platform offer hearing aid sales and audiologist services inside retail drugstores. Represents the broader retail-clinic channel competing for the same adult-with-hearing-loss segment that My Hearing Centers targets.
• Connect Hearing (Sonova): Owned by Sonova (parent of Phonak). Operates a large US clinic network selling primarily Phonak products through professional audiology services. Comparable in retail format and clinical service mix, though manufacturer-captive rather than independent.
• Costco Hearing Aid Centers: Costco operates in-store hearing aid centers staffed by licensed professionals, offering Phonak, ReSound, and other major brands at steeply discounted prices. A direct substitute for price-sensitive consumers and a meaningful category competitor.

Direct peers

• HearUSA: Owned by WS Audiology (parent of Signia and Widex), HearUSA operates a national network of hearing care clinics offering device sales and professional services. Directly comparable as a vertically integrated, multi-state audiology retail competitor.
• Beltone: Owned by GN Hearing, Beltone operates a large franchise-style hearing care retail network across the US. Closely comparable to My Hearing Centers in offering free hearing tests, multi-brand fittings (within GN/Starkey-aligned supply), and personalized service in physical clinics.
• Miracle-Ear: Largest captive hearing aid retail chain in the US, owned by Sivantos (now WS Audiology). Operates a comparable multi-brand-by-parent retail clinic model across thousands of locations, making it the closest direct peer in scale and business model to My Hearing Centers.
• Live Better Hearing + Balance: Independent multi-state audiology practice group with multiple clinic locations across the Mid-Atlantic and Southeast. Closely comparable as an independent, multi-clinic audiology practice offering hearing aids from major manufacturers — directly overlapping My Hearing Centers' core model.
• AccuQuest Hearing Centers: Multi-state hearing aid retailer (now part of Demant, parent of Oticon). Operates the same independent-clinic-with-shared-brand franchise structure as My Hearing Centers with comparable device assortment and free-test acquisition motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyHearingCntrs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Hearing Centers