B2B Media Group
B2B Media Group (B2BMG) is a German-headquartered B2B demand generation company founded in 2012 that delivers managed, AI-enhanced lead generation and verification services to enterprise and mid-market technology clients globally across EMEA and APAC.
- Company typePrivate
- Founded2012
- HeadquartersWürzburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What B2B Media Group does
B2B Media Group GmbH (B2BMG) is a German-headquartered, privately held B2B demand generation company founded in 2012 that delivers managed lead generation services to enterprise and mid-market technology buyers globally. The company operates an integrated technology stack centered on three proprietary products: Lead Cloud, a managed lead generation platform that activates multi-channel buyer engagement (content syndication, display, ABM, email, intent) and enforces a 15-step ISO-certified verification process with a sub-1% lead rejection rate; LeadOS, a managed operating system for the global B2B lead supply chain covering supplier management, compliance (GDPR/CCPA), enrichment, routing, and CRM delivery; and Lead Lift, an AI-guided lead activation engine built on a domain-trained model and over a decade of proprietary B2B buyer behavior data that outputs personalized outreach guidance for sales teams.
B2BMG monetizes primarily through fully managed services engagements with enterprise and mid-market clients (named logos include Google Cloud, HPE, AWS, Lufthansa, Veeam, Palo Alto Networks, KnowBe4, IONOS, Metomic, Merkle, and Essence MediaCom) on quote-based, multi-year contracts with a guaranteed minimum pipeline ROI of 10:1. Supporting revenue streams include programmatic display advertising, LeadOS subscription/recurring platform access, and Lead Lift AI enhancement as an add-on to core campaigns. Go-to-market combines field sales for enterprise accounts, inside sales for mid-market, and a self-service LeadOS portal for operational management, distributed across EMEA (HQ in Simmelsdorf near Nürnberg) and APAC.
The company is founder/management-led, with Fabian Jung and Canio Martino serving as Managing Directors and legal representatives. It holds ISO 27001 certification and maintains GDPR/CCPA compliance infrastructure, and integrates natively with Salesforce, HubSpot, Marketo, Eloqua, and Pardot on the CRM/MAP side, plus DV360, The Trade Desk, and AdForm on the DSP side. No external funding, M&A activity, or public listing is disclosed; the company appears to be bootstrapped and operationally self-funded across its 12+ year history.
B2B Media Group firmographics
Firmographics- Name
- B2B Media Group
- Legal name
- B2B Media Group GmbH
- Website
- https://b2bmg.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- B2B Media Group (B2BMG) is a German-headquartered B2B demand generation company founded in 2012 that delivers managed, AI-enhanced lead generation and verification services to enterprise and mid-market technology clients globally across EMEA and APAC.
- Ownership category
- akta.pro rank
B2B Media Group industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Direct Mail Advertising (54186), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where B2B Media Group is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
B2B Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Lead Generation Services: Core revenue stream from fully managed lead generation programs. B2BMG Lead Cloud powers end-to-end lead generation services where clients receive verified, CRM-ready demand rather than subscribing to software or configuring workflows. Programs include on-demand global lead campaigns, content syndication, MQL/HQL/SQL generation, and BANT-qualified conversions with predictable volumes booked monthly or quarterly.
- Programmatic Display & ABM: Revenue from programmatic display advertising with account match, intent-aligned placements, behavioral performance optimization, and multi-touch audience reinforcement across global channels.
- Lead Lift AI Enhancement: Premium AI-guided lead activation service that upgrades standard leads with buyer context, persona profiling, and personalized outreach guidance. Sold as an add-on to core lead generation programs.
- LeadOS Platform Access: Operating system for global B2B lead supply providing vendor-agnostic, channel-agnostic lead orchestration. Includes global supplier management, compliance & governance, data normalization, automated lead routing, and finance & order management capabilities.
- Lead Studios - Custom Landing Pages: Custom microsite and landing page creation for lead capture experiences, structured content flows, and intelligent profiling to improve conversion quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed Lead Generation Programs - Custom Quote-Based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
B2B Media Group product offering
Product offeringCore offering
B2B Media Group (B2BMG) delivers managed B2B lead generation services powered by its proprietary Lead Cloud platform. It activates real buyer engagement across content syndication, programmatic display, email, social, ABM, and intent-based channels; runs every lead through a 15-step ISO-certified verification and enrichment process; and delivers verified, CRM-ready leads into clients' marketing and sales systems. The company augments the core service with LeadOS (lead supply chain orchestration) and Lead Lift (AI-guided sales activation).
Product overview
B2B Media Group offers a unified B2B demand generation platform built around three core technology products: Lead Cloud (the managed lead generation platform), Lead Lift (AI-guided lead activation agent), and LeadOS (the managed operating system for lead supply governance). These products work together as an integrated system where Lead Cloud activates multi-channel buyer engagement and enforces quality, LeadOS orchestrates the entire lead supply chain from verification to CRM delivery, and Lead Lift adds AI-powered buyer context and sales guidance to upgrade every lead. Supporting solutions include programmatic display advertising, account-based marketing, content syndication, nurture and re-engagement programs, and custom landing page experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- B2BMG Lead Cloud Managed lead generation platform that activates real buyer engagement, enforces lead quality through a 15-step verification process, enriches each lead with firmographic, technographic, intent, and engagement data, and delivers CRM-ready demand. Designed for enterprise and mid-market B2B companies running multi-channel demand generation programs.
- Lead Generation Services End-to-end managed lead generation offering including on-demand global campaigns, multi-channel display targeting, content syndication, lead capture and qualification via custom microsites and landing pages, and nurture/re-engagement programs for stalled accounts.
- Programmatic Display Programmatic display advertising service with account match, intent-aligned placements mapped to ICP, behavioral performance optimization, and multi-touch audience reinforcement across DV360, The Trade Desk, and AdForm. Designed for B2B demand generation and ABM.
- Lead Lift AI-guided lead activation engine that upgrades verified leads with buyer context, persona and industry messaging, recommended outreach angles, follow-up suggestions, talk tracks, and objection-handling guidance for SDRs and AEs. Sold as an enhancement to managed lead generation programs.
- LeadOS Managed operating system for the global B2B lead supply chain. Governs supplier briefing, booking, ingestion, verification, GDPR/CCPA compliance, data normalization, identity resolution, deduplication, automated routing, CRM delivery, finance/order management, and end-to-end lead lineage tracking.
Quantifiable outcome
- Lead rejection rate reduced to <1%
- +5 more outcomes
Companies that use B2B Media Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
B2B Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature6 records
B2B Media Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Google (DV360/Display & Video 360)coreB2BMG Lead Cloud integrates with Google's Display & Video 360 (DV360) for programmatic advertising and campaign management. The integration enables B2BMG to activate campaigns across DV360's inventory and audience targeting capabilities. B2BMG also uses Google Campaign Manager 360 for conversion tracking and ad serving.
- The Trade DeskcoreIntegration with The Trade Desk DSP enables programmatic advertising activation and audience targeting across The Trade Desk's connected TV and digital advertising inventory.
- AdFormcoreIntegration with AdForm DSP for demand-side programmatic advertising and campaign management capabilities.
- SalesforcecoreNative CRM integration enabling clean lead delivery into Salesforce systems with automated routing, scoring, and tagging. Part of LeadOS platform's standard CRM connectivity.
- HubSpotcoreNative CRM integration for HubSpot enabling seamless lead delivery and marketing automation connectivity.
- Marketo (Adobe)coreNative integration with Marketo (Adobe) marketing automation platform for lead delivery and campaign management.
- Pardot (Salesforce)coreIntegration with Pardot B2B marketing automation platform for lead delivery and marketing operations.
- Oracle EloquacoreIntegration with Oracle Eloqua marketing automation platform for lead delivery and campaign management.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
B2B Media Group competitors and assessment
Company assessmentDirect peers
- TechTarget: TechTarget operates a B2B technology media and demand-generation network with content syndication, intent data, and lead-qualification services. It is the most direct public competitor to B2BMG's Lead Cloud offering, especially in cloud, cybersecurity, and enterprise-software verticals.
- Demandbase: Demandbase is an ABM and account-intelligence platform offering multi-channel activation, advertising, and sales intelligence. It competes with B2BMG's ABM, programmatic display, and intent-aligned capabilities inside Lead Cloud and LeadOS.
- 6sense: 6sense provides intent data, predictive analytics, and ABM orchestration for B2B revenue teams. It competes with B2BMG's intent-based targeting and Lead Lift predictive guidance, particularly at the enterprise tier.
- Integrate: Integrate provides a B2B lead management platform that governs, routes, and measures lead supply from multiple vendors. It is a direct competitor to LeadOS and to B2BMG's lead-supply-chain orchestration value proposition.
- Madison Logic: Madison Logic runs a global ABM platform combining intent, content, and demand generation for enterprise B2B marketers. It overlaps with B2BMG's multi-channel activation, ABM display, and account-match capabilities.
- NetLine Corporation: NetLine delivers B2B content syndication and lead generation through a publisher network and intent-driven campaigns. It competes head-on with B2BMG's content syndication and on-demand global lead campaign services.
- DemandScience (PureB2B): DemandScience (formerly PureB2B) is a B2B demand generation and intent-data provider offering content syndication and lead qualification. It overlaps with B2BMG's managed lead gen, content syndication, and verification layers.
- MRP (Prelytics): MRP is an enterprise ABM platform with intent, programmatic, and measurement capabilities. It competes with B2BMG's ABM display, intent-aligned placements, and pipeline reporting.
Broad incumbents
- ZoomInfo: ZoomInfo operates a B2B contact, company, and intent data platform at scale. It is a broad incumbent offering data and pipeline intelligence that overlaps with B2BMG's enrichment, intent, and ABM activation stack.
Emerging players
- Cognism: Cognism provides B2B sales intelligence, contact data, and intent signals with EMEA strength. It is comparable to B2BMG's enrichment and intent layer and shares the EMEA geographic orientation, making it a relevant regional emerging player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
B2B Media Group social profiles
Digital presenceB2B Media Group compliance and trust
Trust signalCompliance3 records
B2B Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2B Media Group leadership team
Management profileNumber of profiles
Profiles1 record
B2B Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2B Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2B Media Group
What does B2B Media Group do?
B2B Media Group (B2BMG) delivers managed B2B lead generation services powered by its proprietary Lead Cloud platform. It activates real buyer engagement across content syndication, programmatic display, email, social, ABM, and intent-based channels; runs every lead through a 15-step ISO-certified verification and enrichment process; and delivers verified, CRM-ready leads into clients' marketing and sales systems. The company augments the core service with LeadOS (lead supply chain orchestration) and Lead Lift (AI-guided sales activation).
Is B2B Media Group a public or private company?
B2B Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2B Media Group founded?
B2B Media Group was founded in 2012. It employs 51 to 100 people.
Where is B2B Media Group based?
B2B Media Group is headquartered in Würzburg, Germany, in the Europe region.
How does B2B Media Group make money?
Five revenue lines are on record. Managed Lead Generation Services are the primary driver. The others are programmatic Display & ABM, lead Lift AI Enhancement, leadOS Platform Access and lead Studios - Custom Landing Pages.
Who are B2B Media Group's main competitors?
Direct peers on record are TechTarget, Demandbase, 6sense, Integrate, Madison Logic, NetLine Corporation, DemandScience (PureB2B) and MRP (Prelytics). ZoomInfo is listed as a broad incumbent. Cognism is listed as an emerging player.
Does B2B Media Group have an API?
No public API is recorded for B2B Media Group.
What industry is B2B Media Group in?
B2B Media Group's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54186 and its SIC code is 7331.