What snapADDY does

snapADDY GmbH is a privately held German B2B sales automation software company founded in 2015 and headquartered in Würzburg. The company builds an integrated product suite for contact data capture, lead management, and CRM process automation, targeting sales and marketing teams that operate at trade shows, in field sales, and across email channels. Its four core products are BusinessCards (digital business card sharing and physical card scanning via OCR), VisitReport (a mobile lead capture app for trade shows and field sales, with Voice AI and Kiosk Mode), LeadResearch (a browser extension and B2B contact research tool pulling from online sources and business networks), and DataAgents (a workflow automation platform using AI agents to run event-based and periodic CRM enrichment, deduplication, and validation). The platform integrates natively with more than 10 CRM and marketing automation systems including Salesforce, Microsoft Dynamics 365, SAP Sales Cloud, HubSpot, Pipedrive, Marketo, and Pardot, with a public API and Zapier connectivity for broader workflow reach.

Underlying the product layer is a proprietary data enrichment engine that crawls over 3 billion public web pages for email pattern derivation and company information verification, drawing on sources such as company imprint pages, Wikidata, Société, XING, LinkedIn, and Google Maps. This data asset powers the company's email validation, duplicate detection, and CRM Health Score features. AI capabilities are present in computer vision (business card and badge OCR, QR scanning), voice (speech-to-text visit reports), and AI-agent-driven CRM workflows, but no proprietary model architecture or training pipeline is disclosed.

snapADDY generates revenue primarily through monthly SaaS subscriptions priced on a per-seat basis across its four core products, supplemented by usage-based fees for data enrichment queries with monthly search limits. Go-to-market combines product-led growth (self-serve registration via app.snapaddy.com, free trials, mobile apps in iOS/Android, and browser extensions for Chrome/Edge) with direct enterprise sales and a partner program for resellers and implementation partners. The company also runs an annual flagship conference (CRM Experience) and participates in industry trade shows to drive mid-funnel demand. The company serves over 4,000 customers — including visible enterprise logos such as Bosch, Siemens, Schunk, Kaeser Kompressoren, and Union Investment Real Estate — operates with 100+ international employees, and offers its products in five languages (German, English, French, Italian, Dutch) across DACH, Benelux, Southern Europe, and English-speaking markets. No external funding rounds, institutional investors, or M&A activity are disclosed in the available sources.

Name

snapADDY

Legal name

snapADDY GmbH

Website

https://snapaddy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

snapADDY is a German B2B SaaS company founded in 2015 that sells an integrated suite of contact data capture, lead management, and CRM workflow automation tools — BusinessCards, VisitReport, LeadResearch, and DataAgents — to over 4,000 sales and marketing teams across DACH, Benelux, Southern Europe, and English-speaking markets.

Ownership category

akta.pro rank

Product category

Sales Automation Software

NAICS

Software Publishers (51321), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

Keywords

• Contact data automation
• Lead capture software
• CRM data enrichment
• B2B sales automation
• Trade show lead management

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: snapADDY generates revenue primarily through SaaS subscription licenses for their product suite including BusinessCards, VisitReport, LeadResearch, and DataAgents. Customers pay recurring subscription fees based on user seats or usage tiers.
2. Per-Seat Licensing: Products are priced on a per-user or per-seat basis with different tiers available for individual users and enterprise teams
3. Data Enrichment Service: Additional revenue stream from data enrichment queries with monthly search limits based on purchased packages

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

snapADDY sells a B2B SaaS platform of four integrated products — BusinessCards, VisitReport, LeadResearch, and DataAgents — that automate the capture, enrichment, and routing of contact data into CRM systems. The platform serves sales and marketing teams with business card scanning, trade show lead capture, online B2B contact research, and AI-powered workflow automation for ongoing CRM data quality maintenance.

Product overview

snapADDY is a B2B sales automation software provider offering a platform of four integrated products for contact data management and lead generation. The core portfolio includes BusinessCards (digital business card sharing and scanning), VisitReport (trade show lead capture and field sales visit reporting with Voice AI), LeadResearch (B2B contact research from online sources and business networks), and DataAgents (AI-powered workflow automation for CRM data quality). The products share integrated CRM connections (Salesforce, Microsoft Dynamics, SAP Sales Cloud, HubSpot, and others), Data Enrichment capabilities, and unified contact management workflows. The platform uses AI for automated data enrichment, email validation, duplicate detection, and process automation. Founded in 2015 and headquartered in Würzburg, Germany, the company serves over 4,000 customers including Bosch, Siemens, and Kaeser.

Differentiator

Problem solved

Functional benefit

Brands

• BusinessCards: Digital business card management solution for sharing contact details and scanning business cards, keeping all business contacts up to date in one place.
• VisitReport
• LeadResearch
• DataAgents

Products and services

• BusinessCards Digital business card solution that lets users share their own contact details electronically and scan physical business cards via OCR, keeping all business contacts up to date in one place for sales and marketing teams.
• VisitReport Mobile lead capture app for trade shows and field sales teams that enables digital visit reports with customizable questionnaires, badge and QR code scanning, Voice AI dictation, kiosk self-service mode, and direct export into CRM or marketing automation systems.
• LeadResearch B2B lead research tool that collects contact information from online sources including business networks (LinkedIn, XING) and company websites, transforming raw data into enriched, ready-to-use lead lists with CRM integration.
• DataAgents Workflow automation platform that uses AI agents to automate CRM and lead processes, supporting event-based and periodic workflows for continuous data enrichment, duplicate checking, email validation, and CRM data quality management.

Quantifiable outcome

• Over 4,000 customers trust snapADDY solutions
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability11 records

Feature10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Camelot ITLabminorImplementation/ SI/ Consulting PartnerCamelot ITLab is an implementation partner that collaborated with snapADDY on trade show digitization projects for customers like WEINMANN Emergency. The partnership combines Camelot's consulting expertise with snapADDY's lead capture technology.
• CRM Integration PartnerscoreTechnology or IntegrationDeep technical integrations with major CRM platforms including Salesforce, Microsoft Dynamics, SAP Sales Cloud, HubSpot, Pipedrive, Sugar CRM, Suite CRM, SAGE CRM, Close CRM, and weclapp. Also integrates with Zapier for broader automation workflows.
• Business Network PartnerscoreTechnology or IntegrationsnapADDY integrates with LinkedIn and XING business networks for contact research and profile enrichment, enabling users to find contact persons directly from these platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dropcontact: Paris-based B2B contact data enrichment and CRM automation SaaS. Highly comparable to snapADDY in size, European origin, focus on email finding and CRM data quality, and subscription-based pricing for sales and marketing teams.
• Cognism: European-origin B2B sales intelligence and contact data platform with strong presence in DACH and the UK. Comparable in being a European, GDPR-conscious alternative to US players serving sales teams with enriched contact data and CRM integration.
• Hunter.io: Email finder and verifier for B2B prospecting with browser extension and bulk search. Closely comparable to snapADDY's LeadResearch and Email Validator offerings for SMB and individual sales users.
• Lusha: B2B contact and company data browser extension and API used by sales reps for prospecting. Directly overlaps with snapADDY LeadResearch (browser extension contact research) and Data Enrichment (email finder) capabilities.
• LeadIQ: B2B prospecting platform focused on contact capture, enrichment and sales workflow integration with CRM. Directly comparable to snapADDY in the sales-led B2B prospecting and CRM enrichment category.
• RocketReach: B2B contact lookup and email finding platform with browser extension and API, used by sales reps for prospecting. Comparable to snapADDY LeadResearch in targeting individual sales users and SMB teams.
• Snov.io: Email finding, verification and sales automation platform with browser extension and CRM integrations. Comparable to snapADDY LeadResearch, Email Validator and DataAgents for SMB sales teams.
• Clearbit (HubSpot): B2B data enrichment, lead capture and buyer intelligence platform, now part of HubSpot. Overlaps with snapADDY's Data Enrichment and CRM data quality products, and competes for the same marketing operations buyer.
• Apollo.io: All-in-one B2B sales intelligence and engagement platform combining a large contact database, enrichment, and sales engagement workflows. Competes with snapADDY across LeadResearch, DataAgents and CRM data quality use cases.

Broad incumbents

• ZoomInfo: Largest US B2B contact and company intelligence platform with sales, marketing and recruiting solutions. A scaled incumbent competing for the same B2B sales and marketing operations budgets as snapADDY's enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/snapaddy
• LinkedInlinkedin.com/company/snapaddygmbh
• Facebookfacebook.com/snapaddy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about snapADDY