What Kees de Boekhouder does

Kees de Boekhouder is a Dutch accounting services provider focused on freelancers (zzp'ers), sole proprietorships, and small partnerships, operating exclusively in the Netherlands from offices in Amsterdam (headquarters), Rotterdam, and Utrecht. Founded in 2011 and operating as KeesdeBoekhouder B.V., the company combines a dedicated personal bookkeeper service with a proprietary online bookkeeping platform and mobile application. Each client is assigned a personal bookkeeper who handles quarterly VAT filings, annual accounts preparation, and income tax returns, while the in-house web dashboard and mobile app let clients manage invoices, quotes, expenses, and document storage. A wholly-owned sub-brand called Founders extends the offering to BV (private limited) and foundation structures.

The core technology stack includes an internally developed online accounting tool, a mobile app with computer vision-based receipt scanning (Scan & Herken), and a Bankkoppeling (bank linking) feature in beta. Back-office systems integrate with Exact for tax filing software and Nmbrs for payroll processing. The company is GDPR-compliant and maintains a data processing agreement covering subprocessors. Revenue is generated primarily through fixed-price annual subscriptions billed monthly: EUR 840 for sole proprietorships, EUR 1,140 for two-partner Vof structures (with EUR 100 per additional partner), EUR 1,750 for holding BVs, and EUR 2,450 for operating companies; payroll is billed at EUR 17.50 per payslip per month and additional services such as tax partner returns and DPIA support are charged separately.

Go-to-market is sales-led with a digital self-service overlay: prospective customers schedule a free introductory Google Meet with the Client Success Team, are paired with a personal bookkeeper, and gain access to the platform. The company is privately held, received investment from Vortex Capital Partners in May 2022, and maintains wholly-owned subsidiaries including KeesdeBoekhouder Office B.V., Founders Finance B.V., and Backseat Surfer B.V. Disclosed scale metrics include 1,000+ entrepreneurs in Amsterdam, 600+ in Rotterdam, 500+ in Utrecht, and a 10,000+ entrepreneur claim on the English-language site.

Name

Kees de Boekhouder

Legal name

KeesdeBoekhouder B.V.

Website

https://keesdeboekhouder.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kees de Boekhouder is a Dutch accounting services provider serving freelancers, sole proprietors, and small partnerships with fixed-fee annual subscriptions, combining a personal bookkeeper with a proprietary online platform and mobile app across offices in Amsterdam, Rotterdam, and Utrecht.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Bookkeeping Subscription Services: Annual subscription service for sole proprietors, partnerships, and BV structures. Fixed fee per fiscal year, billed monthly in advance. Includes personal bookkeeper assignment, VAT filing, annual accounts, income tax returns, and access to online accounting tool. No per-call or per-question billing.
2. Payroll Administration: Payroll processing service for employers with employees. Charged per payslip per person per month.
3. Tax Partner Income Tax Return: Additional service for filing income tax returns of tax partners of existing clients.
4. DPIA and Compliance Support: Data Protection Impact Assessment support and compliance services charged at EUR 60 per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kees de Boekhouder provides subscription-based bookkeeping, VAT filing, annual accounts, and income tax return services to Dutch freelancers and sole proprietors (zzp'ers). Each client is assigned a personal bookkeeper and gets access to a proprietary online dashboard and mobile app for receipt scanning, invoicing, and document management. The service is sold as a fixed annual fee billed monthly, with three offices (Amsterdam HQ, Rotterdam, Utrecht) serving entrepreneurs across the Netherlands.

Product overview

Kees de Boekhouder is a bookkeeping and accounting service for freelancers and small businesses in the Netherlands, combining a personal bookkeeper with proprietary web-based software. The offering consists of the Online Boekhoudtool (core accounting dashboard) integrated with Scan & Herken (mobile receipt scanning), Offertes & Facturen (invoicing), and Bankkoppeling (bank linking). Each client receives a personal bookkeeper who handles VAT returns, annual accounts, and income tax filings. Services are priced as a fixed annual fee: sole proprietors at €840/year, partnerships at €1,140/year, holding companies at €1,750/year, and operating companies at €2,450/year. The company operates from three offices (Amsterdam HQ, Rotterdam, Utrecht) and serves entrepreneurs across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Founders: Expertise label handling administration and taxes for BVs and foundations

Products and services

• Personal Bookkeeper Subscription (Eenmanszaak / Sole Proprietorship) Annual subscription bookkeeping and tax service for Dutch sole proprietors. Includes a personal bookkeeper, quarterly VAT returns, annual accounts preparation, income tax filing, and 24/7 access to the online dashboard and mobile app. Priced at EUR 840 per fiscal year, billed monthly.
• Personal Bookkeeper Subscription (VOF / General Partnership) Annual subscription bookkeeping service for Dutch general partnerships with 2 or more partners. Includes personal bookkeeper, shared administration, VAT returns, annual accounts, and partner income tax filings. Priced at EUR 1,140 per fiscal year for 2 partners, with EUR 100 per additional partner.
• Bookkeeping for Holding BV (via Founders) Annual subscription bookkeeping and tax service for Dutch holding private limited companies, delivered by the Founders expertise label. Priced at EUR 1,750 per fiscal year, billed monthly.
• Bookkeeping for Operating Company / Werkmaatschappij (via Founders) Annual subscription bookkeeping service for Dutch operating companies (BV), delivered by the Founders expertise label. Priced at EUR 2,450 per fiscal year, billed monthly.
• Payroll Administration Service Payroll processing service for Dutch employers using Kees de Boekhouder. Charged at EUR 17.50 per payslip per person per month (excl. VAT). Handles employee payslips and associated payroll administration.
• Tax Partner Income Tax Return Filing of income tax returns for tax partners of existing Kees de Boekhouder clients. Priced at EUR 120 including VAT as a one-time/per-return fee.
• DPIA and Compliance Support Data Protection Impact Assessment and GDPR compliance support service for clients. Charged at EUR 60 per hour.

Quantifiable outcome

• 1000+ entrepreneurs served in Amsterdam, 600+ in Rotterdam, 500+ in Utrecht

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• VoordekunstminorGTM or Marketing PartnerLeading crowdfunding platform for creative makers in the Netherlands. Partnership provides visibility among creative entrepreneurs considering crowdfunding for projects.
• BNO (Beroepsvereniging Ontwerpers)minorGTM or Marketing PartnerProfessional association for designers and design agencies in the Netherlands. Partnership offers member benefits and visibility within the design community.
• InsifyminorGTM or Marketing PartnerDigital insurance provider tailored for entrepreneurs and freelancers. Kees customers can inquire about Insify insurance through their personal bookkeeper.
• DuPhominorGTM or Marketing PartnerProfessional association for photographers in the Netherlands. Partnership provides support and visibility for professional photographers using Kees de Boekhouder services.
• UnfairminorGTM or Marketing PartnerPlatform connecting brands with creative talent. Kees de Boekhouder sponsors events and provides visibility among creative professionals.
• KunstenbondminorGTM or Marketing PartnerProfessional association for creative and cultural professionals in the Netherlands. Partnership provides member benefits and referral channel.
• BrightPensioenminorGTM or Marketing PartnerPension provider for freelancers with unique pricing model (fixed annual fee with no percentage-based investment fees). Kees customers receive EUR 50 discount on registration.
• Stichting BOKminorGTM or Marketing PartnerLargest network for visual artists in the Netherlands with around 2,300 members. Artists signing up through Kees de Boekhouder receive free administration and three months of complimentary membership.
• NmbrscoreTechnology or IntegrationPayroll software provider used by Kees de Boekhouder for payroll administration services. Integrated into the service delivery for clients with employees.
• ExactcoreTechnology or IntegrationTax software provider used by Kees de Boekhouder for fiscal tax filing applications. Integrated into the service delivery for tax return preparation.
• FounderscoreStrategic or Co-development PartnerExpertise label within the Kees de Boekhouder organization specializing in administration and taxes for BV structures and foundations. Customers with private limited companies are referred to Founders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma: Visma is a Northern European provider of accounting, payroll, and business software with a substantial Dutch footprint (including the Yuki platform). It competes at the broader SMB accounting layer in the Netherlands.
• AFAS Software: AFAS is a major Dutch software vendor for HR, payroll, and accounting for SMBs and larger enterprises. It overlaps with KdB in payroll and accounting for Dutch businesses as a broader, established incumbent.
• Exact Online: Exact is a leading Dutch-headquartered accounting and ERP software vendor with a broad SMB portfolio (online bookkeeping, payroll, CRM). KdB itself uses Exact for tax filing subprocessing, but Exact also competes at the SaaS layer with KdB's customers.
• Wolters Kluwer Tax & Accounting: Wolters Kluwer is a large global information services company with a Dutch tax and accounting software portfolio used by accountants and SMBs. It is a broad incumbent in the same Dutch compliance and accounting software category.

Direct peers

• Yuki (Visma): Yuki is a Dutch AI-driven bookkeeping platform serving accountants and SMB clients with automated document and transaction processing. It overlaps directly with KdB in the Dutch small-business bookkeeping market and represents the automation-driven competitive threat.
• Countus: Countus is a Dutch accounting and advisory firm providing bookkeeping, tax, and payroll services to Dutch SMBs and entrepreneurs. It is comparable to KdB as a hybrid professional-services-plus-software play targeting the same Dutch small-business segment.
• Accon AVM: Accon AVM is a Dutch accounting and advisory organization serving entrepreneurs, SMBs, and private clients with bookkeeping, tax, and compliance services. It is a direct competitor operating in the same Dutch small-business accounting market.
• e-Boekhouden.nl: e-Boekhouden.nl is a leading Dutch SaaS accounting and bookkeeping solution for SMBs and self-employed professionals. It competes directly with Kees de Boekhouder on core bookkeeping, tax filing, and bank-linking features for the same Dutch zzp segment.
• Moneybird: Moneybird is a Dutch online bookkeeping platform targeting freelancers (zzp'ers) and small businesses with very similar subscription pricing, scanning, and invoicing features. It is the closest direct tech-led competitor to Kees de Boekhouder's offering in the same customer segment.
• Fics: Fics is a Dutch accounting and advisory firm serving SMEs and entrepreneurs with bookkeeping, tax, and business advice. It competes in the same Dutch SMB/accounting services category as Kees de Boekhouder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@keesdeboekhouder
• YouTubeyoutube.com/@KeesdeBoekhoudChannel/shorts
• Facebookfacebook.com/keesdeboekhouder.nl
• LinkedInlinkedin.com/company/keesdeboekhouder
• Instagraminstagram.com/keesdeboekhouder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kees de Boekhouder